Land Rover UK TOV Guidelines
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LAND ROVER <strong>UK</strong> COPY GUIDELINES<br />
49<br />
CALL-TO-ACTION (CTA) BUTTONS<br />
FOR OUR WEBSITE<br />
When writing copy for call-to-action buttons for our site, please refer to the following<br />
list of options. This will help to ensure our voice remains consistent, and our CTAs are<br />
as compelling as they can be.<br />
Please note, in email there is a little more freedom to experiment with different CTA<br />
buttons, as these are stand alone communications. However, they must still be clear,<br />
concise, and on brand.<br />
DISCOVER CTAS<br />
1. EXPLORE THE FAMILY<br />
2. EXPLORE DURABILITY<br />
3. EXPLORE CAPABILITY<br />
4. EXPLORE DESIGN<br />
5. EXPLORE PACKS<br />
6. EXPLORE PACK OPTIONS<br />
7. EXPLORE OPTIONS<br />
8. EXPLORE ACCESSORIES<br />
9. ADVANCED SEARCH<br />
10. SELECT A REGION<br />
11. SELECT A MARKET<br />
12. SELECT A LANGUAGE<br />
13. EXPLORE FLEET AND BUSINESS<br />
14. EXPLORE THE RANGE<br />
15. EXPLORE OUR VEHICLES<br />
16. EXPLORE THIS VEHICLE<br />
17. EXPLORE SVO<br />
18. EXPLORE [FEATURE PAGE TITLE]<br />
19. EXPLORE THIS MODEL<br />
20. EXPLORE BRANDED GOODS<br />
21. EXPLORE APPROVED USED<br />
22. EXPLORE IN-CAR TECHNOLOGY<br />
23. EXPLORE GUIDES AND MANUAL<br />
24. EXPLORE ONLINE STORE<br />
25. CHOOSE YOUR MODEL<br />
26. WATCH THE FILM/[ICON]<br />
27. FIND OUT MORE<br />
28. SEE MORE STORIES<br />
29. VIEW OPTIONS AND ACCESSORIES<br />
30. VIEW GALLERY<br />
31. VIEW 360° EXTERIOR/ INTERIOR<br />
32. CLICK TO INTERACT/TAP TO<br />
INTERACT<br />
33. VIEW OFFER(S)<br />
34. CHANGE RESPONSE<br />
35. CONTINUE<br />
36. GET STARTED<br />
37. OPEN/CLOSE ALL<br />
38. OVERVIEW<br />
39. REGISTER<br />
40. SEARCH<br />
41. VERIFY YOUR EMAIL<br />
42. START AGAIN<br />
43. SUBMIT
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