Land Rover UK TOV Guidelines
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LAND ROVER <strong>UK</strong> COPY GUIDELINES<br />
7<br />
WHO’S OUR AUDIENCE?<br />
To strike the right note with our audience, you need to know<br />
who they are. So we’ve described our target audience for you<br />
on the next page.<br />
WHAT’S OUR PERSONALITY?<br />
Our tone of voice conveys our brand essence and personality.<br />
So first of all, let us define what we stand for and what our<br />
personality is, for the brand overall and our three vehicle<br />
families (Range <strong>Rover</strong>, Discovery and Defender).<br />
DO YOUR RESEARCH<br />
To read more about our audience, personality and other<br />
background information, please contact a member of your<br />
Spark44 <strong>UK</strong> Strategic Planning team, and they’ll provide you<br />
with the right documents.
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