Land Rover UK TOV Guidelines

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LAND ROVER <strong>UK</strong> COPY GUIDELINES 36 CONNECT WITH YOUR READERS ESPECIALLY WHEN IT COMES TO SUBJECT LINES AND PREHEADERS AVOID SPAM TRIGGER WORDS Using certain words, phrases, symbols and so on, that are considered to be spam triggers can result in two things: 1. Your email lands in your readers’ inbox but sounds very salesy or spammy and therefore risks not being opened. 2. Your email is automatically flagged as spam and therefore your customers may not see it at all. That’s why we have to be very mindful of spam triggers. There are obvious trigger words, like ‘FREE!’. And there are not-so-obvious triggers, like ‘luxury’ and ‘limited’. So we’ve put together a list of trigger words that you may find surprising, and have been likely to use, unknowingly. But remember, this is just a small sample, and spam triggers can change often, so we recommend you check out the latest spam trigger lists available online. Another thing to remember, is that the criteria spam filters use to assign your email a spam score is sophisticated and well-rounded. Basically, spam filters look for certain ‘spammy criteria’ in your messages, each criteria gets a different score, and your message’s total score determines whether or not you’re blocked. So rather than avoiding spam triggers altogether – which can be difficult at times or result in you sounding unnatural – we simply recommend not using them often or in combination with other spam triggers. View list
LAND ROVER <strong>UK</strong> COPY GUIDELINES 37 CONNECT WITH YOUR READERS ESPECIALLY WHEN IT COMES TO SUBJECT LINES AND PREHEADERS COMMON EMAIL SPAM TRIGGER WORDS AND PHRASES TO AVOID All new Amazing Apply now Chance Collect Compare Congratulations Extra Free Fantastic For just £ For only £ Free installation Free membership Freedom Great Insurance Limited Limited time Limited time offer Limited time only Luxury Luxury car Now Offer Only Opportunity Order Order now Performance Price Quote Save money Save up to See for yourself
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Land Rover UK TOV Guidelines

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