Land Rover UK TOV Guidelines

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LAND ROVER UK COPY GUIDELINES 6 BUT FIRST…
LAND ROVER UK COPY GUIDELINES 7 WHO’S OUR AUDIENCE? To strike the right note with our audience, you need to know who they are. So we’ve described our target audience for you on the next page. WHAT’S OUR PERSONALITY? Our tone of voice conveys our brand essence and personality. So first of all, let us define what we stand for and what our personality is, for the brand overall and our three vehicle families (Range Rover, Discovery and Defender). DO YOUR RESEARCH To read more about our audience, personality and other background information, please contact a member of your Spark44 UK Strategic Planning team, and they’ll provide you with the right documents.
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Land Rover UK TOV Guidelines

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