Soil Scout Sensor 4

CEO
Welcome
The
CEO of Soil
With Jalmari Talola
Chief Troublemaker (CEO)
These days the entire world is focusing on the Russian invasion and the
consequent crisis in Ukraine. It seems that the vast majority strongly condemns
these actions, as we do at Soil Scout.
The crisis is not just affecting
Ukrainians, but it is affecting
and will impact the whole world.
The crisis is already exacerbating
component shortages and we’ve
probably only seen the beginning. Technology
companies are keeping a nervous eye on how
China will respond to Russia’s actions and how
new international walls will rise and cut globally
supply chains for goods and components.
Politics over economy
Beijing aligned itself with Putin as Russia
prepared to invade Ukraine. Now its efforts
to edge away are constrained by leadership
politics.
In the worst case, China chooses politics
over economy, which may result in widespread
embargoes against both Russia and China. That
would lead us all to very difficult times for a
very long time. The current component shortage
might later appear as a mild prelude compared
to the much more serious disruptions we may
witness.
The other major collateral victim of the
ongoing crisis is of course our global food
production. It is very likely that Ukraine will not
be able to produce the same amounts of crops
for export as usual, while exports from Russia
are impossible at the same time. The global food
supply market is quite agile to balance price and
availability, but not many regions have buffers
to tolerate the absence of both Ukrainian and
Russian produce and fertilisers.
Politics over economy
Other producers will do their best in making
up for the shortfall in an environment of higher
commodity prices and very high production
costs. The thin silver lining is, under these
circumstances, that growers who invest in
tech that enables accurate input optimization
are in a strong position to benefit from the
high commodity prices via a smart use of the
expensive inputs.
Still, we all hope no further escalations and
that a peaceful solution will be found quickly.
We also challenge all farmers to think about how
they can prepare for the coming season and take
their next steps towards even better productivity
and efficiency, as in every case we are once
again entering an era where farmer’s produce
will be appreciated.
Contact Jalmari
jalmari.talola@soilscout.com
4 soilscout.com | @Soil_Scout | #GainADeeperView
Soil Scout Story Issue 4 V1.indd 4 16/03/2022 23:07