OOZE MAGAZINE - issue 01 03:22

Sportswear • Adidas
Adidas' bare breast
campaign on IWD Month
During International Women’s month,
Adidas’ new campaign, showing a grid of 25
sets of women’s bare breasts seem to move
many women to embrace themselves, and
be confident with their body. Along with
their new sports bra collection, wrote: "We
believe women's breasts in all shapes and
sizes deserve support and comfort. Which is
why our new sports bra range contains 43
styles, so everyone can find the right fit for
them.”
As much as the heated debate was going
around the social media, with comments like
“too explicit”, or “inappropriate”, Adidas
stands to “celebrate bodies in all their glory
and proudly showcase how different we all
are.” Adidas does offer up to a 4X (cup size
G) on certain sports bras.
Many, including myself, were inspired by this
campaign that every woman has different
shapes. You just have to find the right sports
bra that fits you! Love yourself with
confidence, especially on International
Women's Month!
(Photos by Din Cheung / Erica Chui)
Artiste Erica Chui promotes along this campaign, wearing the
Core flow Luxe Studio white sports bra.