OOZE MAGAZINE - issue 01 03:22

Trending • Gaming — Gran Turismo 7
(Photos by: Campaign Brief Asia)
SONY INTERACTIVE ENTERTAINMENT
SINGAPORE MADE GRAN TURISMO 7
DREAM COME TRUE
Besides Aaron’s promotional video, PlayStation
Asia also connected with Automotive and
motorsport personalities in Southeast Asia such as
Bobby Tonelli (Singapore), Claire Jedrek
(Singapore), Jazeman Jaafar (Malaysia), IP Chin
(Malaysia), Marlon Stockinger (the Philippines)
and Pete Thongchua (Thailand) to express their
love for car culture and racing.
PlayStation Asia even went as far as transforming
the Ten Square Building in Singapore into a Car
Vending Machine. "Just imagine a building stacked
with all the supercars that are featured in the Gran
Turismo 7 all at the same time – it would be such a
spectacle for all Gran Turismo fans and car culture
enthusiasts alike. Hence, it makes perfect sense for
us to do a unique building takeover of the building
even before it’s the official opening for the launch
of Gran Turismo 7 in Southeast Asia (4 March),
and in conjunction with the 25th anniversary of
the Gran Turismo franchise”, Sony’s spokesperson
explained. Ten Square is such a local landmark
that the visibility of the luxury cars is undoubtedly
the best spot to promote Gran Turismo 7.
In fact, PlayStation had originally intended to
invite fans to the launch event; however, they have
decided to oppose to this idea due to the current
COVID-19 situation.