25.03.2022 Views

OOZE MAGAZINE - issue 01 03:22

Ooze Magazine first issue 03.22. To celebrate International Women's Month, Ooze has invited entrepreneur Sarah Keates, Founder of White Orchid Insights, a boutique marketing & pr agency to share us her entrepreneurial journey..

Ooze Magazine first issue 03.22. To celebrate International Women's Month, Ooze has invited entrepreneur Sarah Keates, Founder of White Orchid Insights, a boutique marketing & pr agency to share us her entrepreneurial journey..

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COVER STORY

with Sarah Keates

If an animal can talk and

as smart as a human,

which would you pick to

work in your company

and why?

“Excellent and interesting question.

Cockroaches and elephants have

excellent memories so they would

be useful team members. At WOI,

we need to remember a lot of

names, facts, industry specific data,

acronyms, and so memory and the

ability to retain data is highly

valued. I would also employ

honeybees for their efficiency and

teamwork, spotted hyenas for

problem solving skills; and perhaps

a few wolves for when we need to

work as a pack.

I would avoid peacocks at all costs.

Whilst I respect and admire the

beauty and the usefulness of the

ego (to some extent), I’d prefer

creatures that can cooperate,

collaborate, and communicate in

real, healthy ways.

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