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OOZE MAGAZINE - issue 01 03:22

Ooze Magazine first issue 03.22. To celebrate International Women's Month, Ooze has invited entrepreneur Sarah Keates, Founder of White Orchid Insights, a boutique marketing & pr agency to share us her entrepreneurial journey..

Ooze Magazine first issue 03.22. To celebrate International Women's Month, Ooze has invited entrepreneur Sarah Keates, Founder of White Orchid Insights, a boutique marketing & pr agency to share us her entrepreneurial journey..

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COVER STORY

People

with Sarah Keates

6

What does it mean to be a woman in

your culture?

Expats living in Hong Kong are highly

privileged, I recognise this. What does it

mean to be a woman in this position? I

think we have a responsibility to be

honest, culturally sensitive, helpful,

useful, and speak to important topics

that need airtime.

What challenges did you have to

overcome during your journey?

Being taken seriously was hard initially

because I was young when I started

WOI. I have worked in “old boys club”

type environments that were rife with

bad behaviour that was excused as “the

way it is”. That was challenging,

infuriating, and I lost my arguments

99% of the time in these situations.

Then, reverse engineering a business

that had already taken off was

extremely challenging. Separately, I

have spoken candidly about my anxiety

7

in the past and I

am still asked about

it a lot, but I no longer

feel comfortable“leaning”

on this as a challenge. This

is said with the utmost

respect to anyone out there

struggling with mental

health issues.

What advice would you give to

someone who is trying to become an

entrepreneur, especially women?

Ask lots of questions but think about

what you can bring to the table.

Consider how you can become

8someone that should be

invited along to events

where you can learn. That

might. sound a bit

“tough love” but there’s a

lot of take and not a lot of give in the

business world. See where you can be

helpful to anyone, everyone, and refine

your skills, contacts, and experience

through service and community. Read

or listen, as I do on podcasts and

Audible. Don’t be afraid to express

strong opinions, they’re refreshing, and

ask when you don’t know. I spent too

long pretending I knew whereas now I

often say, “could you tell me more

about that please”. Seek to give,

understand, and enjoy the process.

What was your organizational culture

like 10 years ago for women and

working mothers? Do you feel the

company makes annual efforts towards

improving the culture for this cohort?

I was very lucky at both my previous

9

employers, with flexible

working, understanding

leaders, rooms to pump

and feed, and other benefits.

I believe these companies are

committed to making the landscape

better for women and working

mothers. I opted to work at these

organisations due to their values, so I

would be surprised if they lacked

progress. I am certain the same is not

true to other companies who still have

a shocking approach to gender parity,

equality, and fairness. So overall, the

picture is probably still fairly bleak.

10

How did you balance being a

mother and professional? How do

you set an example as a role model

to people at work vs to your

children?

II don’t believe in pretending we’re

doing it all. When I had my first child at

23 I found this pretence to be deeply

unhelpful and a massive shock when

reality hit me. I don’t think it’s possible

to be an amazing mother, sleep 3 hours,

look perfect, be professionally

exceptional, have amazing sex, social

life, and the perfect home. Instead, I

believe in outsourcing what I can,

getting help, and picking my battles.

I am blessed to have a wonderfully

supportive mother. In Hong Kong, we

also have the blessing of live-in foreign

domestic helpers, which, as a single

parent has been the single biggest factor

in enabling me to work and parent. I

don’t, for example, cook, clean, grocery

shop, or do much in the way of

domestic tasks. I am not ashamed of

this. I can run a family home and have

done so before; what I cannot do is spin

400 plates without dropping something.

So, my approach is: wake up early (for

time to yourself), outsource what you

can, and let go of perfection.

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