OOZE MAGAZINE - issue 01 03:22

Luxury • Lisa x Chivas
LISA from Blackpink celebrates as
Chivas’ First Asian Female Ambassador
Lisa, an influential K-pop musician from
Blackpink has recently joins Chivas’ new campaign
in becoming the first Asian female Ambassador.
With years and years of training and persistence
leading to her success today in the K-pop industry,
Lisa is the symbol of hard work, determination,
confidence and empowerment that many fans or
females look up to.
“There were no shortcuts to get where I am,”
LISA says in the campaign film. “After being on
such a huge personal journey and hustling over the
past few years, I want to inspire people to elevate
themselves”. Lisa inspires, always pushes her
boundaries to perfect herself in life, which is the
finest icon to represent the finest malt and grain
whiskies.
In Chivas’ new “‘I Rise, We Rise” campaign, Lisa
also shares how her life journey blends seamlessly
with the manufacturer’s ethos of “success and
elevating those around you”. Chivas is all set in
appealing this new campaign to a new generation
of Scotch drinkers, especially in Asia as Lisa
continues to inspire others on a greater, global
levels.
(Photos by: Chivas)