OOZE MAGAZINE - issue 01 03:22

Trending • Gaming — Gran Turismo 7
The building takeover, done in partnership with
creative agency Axis Group Asia, consists 15
floors of the supercars from Gran Turismo 7,
such as Bentley, Lamborghinis, Ferrari, Porsche
and more sports car! Once selected, the car can
be sent down via a lift system to test drive, which
fulfils the Gran Turismo 7 dream come true!
“This is part of its OOH marketing stunt for the
global release of its racing game franchise Gran
Turismo 7 for PS4 and PS5,” according to the
Sony Interactive Entertainment, aiming to
rocket the number of game purchases as well as
its interaction with the PlayStation community.
Sony's spokesperson revealed to MARKETING-
INTERACTIVE that the value of the campaign
is about $200,000USD,” The unique building
takeover is part of our global marketing effort
where the game’s core themes and global
direction are adapted to local activation
featuring unique landmarks in Singapore, as well
as local motorsport personalities”.
In celebration of the game’s release in Southeast
Asia, this campaign will run until the end of the
month, bringing joy and thrill of the game from
virtual to the real world.
(Photos by: Campaign Brief Asia)