Blinds & Shutters - Issue 2/2022

MARKETING
Streamlining the brand
Legrand has
introduced a new
name for its
shading system
Legrand's Building Control Systems (BCS)
division today unveiled a new name for its
QMotion brand of shading solutions:
Legrand Shading Systems. The new brand will
streamline Legrand's product offering by bringing
the company's commercial and residential shading
solutions together under one roof, providing
dealers with a one-stop shop and greater access
to new products. The first of these is the Legrand
Shading Systems Designer Series of decorative
brackets and hembar endcaps, available in a wide
range of finishes to match any space's unique style.
"QMotion has a rich history in the residential
shading industry. Over the years, we've taken great
pride in our commitment to product innovation
and superior service — and that's not changing
with our new name," said Amy Hahne, Vice
President & General Manager, Shading &
Residential Controls at Legrand, North America.
"Everything our dealers love about QMotion will
remain under the Legrand Shading Systems brand,
but now we have the full strength of Legrand's
resources behind us. For our dealers, the result is
convenient access to exciting new products across
our organization."
The first new products to be released under
the Legrand Shading Systems brand are Designer
Series decorative brackets and hembar endcaps.
Designed to fit 2.6-inch and 3.3-inch universal and
open-roll adjustable brackets, the decorative
brackets slide on easily to completely conceal
mounting brackets from the outside without
interfering with the mounting surface. Designer
Series hembar endcaps offer a redesigned,
modern shape to complete the look, and provide
a consistent finish.
To perfectly match the aesthetics of any space
down to the last detail, Designer Series decorative
brackets and hembar endcaps are available in 15
new finish styles across three collections: Premium,
Glass, and adorne. Premium finishes offer clean lines
and are color-matched to Legrand's wiring devices,
while adorne finishes perfectly complement
switches and outlets from Legrand's adorne
Collection. Glass finishes are inspired by the Vantage
EasyTouch Glass keypad and offer a reflective,
mirror-like surface. Dealers can easily showcase all
15 finishes to their customers with the convenient
new Decorative Endcap Demo case.
"When it comes to shading, details make all the
difference," said Charlie Derk, Director of Product
Marketing, Shading and Residential Controls,
Legrand North America. "With decorative
brackets and hembars in a variety of finishes, our
new Designer Series will elevate the style of any
window brilliantly. To provide a truly cohesive look,
the finishes match Legrand's full range of switches,
outlets, and wiring devices for a consistent
aesthetic throughout any residential or
commercial space."
44 Blinds & Shutters • ISSUE TWO 2022