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Slow Marketing<br />

Principles:<br />

1. Put the consumer first<br />

2. Back to the listening backyard<br />

3. Conversational sustainability<br />

4. Build brand credibility<br />

5. Create the hub first<br />

6. Pick your battles<br />

Pete Blackshaw, executive VP of Nielsen Online Digital Strategic Services<br />

June 2009<br />

www.adage.com/article/digital-columns/digital-time-a-movement-slow-marketing/137644/<br />

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