SLOW TOURISM SEMINAR

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An Overnight Premium Price Market Customer Needs Basic Evoluted In the different situations, Value-for-money is unchanged for the client Pension/ Formule 1 commodity Standard room in a family-run hotel product Room in a branded hotel service Theme room in a design hotel experience Undifferentiated Competitive Position Differentiated
A brand of the Experience Economy Our Mission WE FULFILL DREAMS THROUGH THE EXPERIENCES OF MOTORCYCLING It takes more than just building and selling motorcycles to fulfill the dreams of our customers. It takes unforgettable experiences. The secret to our enduring brand and the passion it ignites in our riders, it’s that we deliver experiences, rather than merely a collection of products and services. And we’re dedicated to creating experiences and developing relationships with all of our stakeholders – customers, employees, investors, suppliers, governments and society. That’s what sets Harley-Davidson apart from the crowd and why our brand strength is legendary. 39 Our Values TELL THE TRUTH. BE FAIR. KEEP YOUR PROMISES. RESPECT THE INDIVIDUAL. ENCOURAGE INTELLECTUAL CURIOSITY. These are our values. They are the heart of how we run our business. They guide our actions and serve as the framework for the decisions. The company fosters these values by actively communicating their importance and encouraging employee involvement and development. We believe that our business will be most successful if we tap the contributions of each of our people. Employees are the engine of our performance and the foundation of the Company’s success.
Page 1 and 2: SLOW TOURISM SEMINAR Stefano Dall'A
Page 3 and 4: 1. WHAT IS SLOW? Slow compared to w
Page 5 and 6: Time: a scarce resource � It is a
Page 7 and 8: Which is the mainstream? Encourage
Page 9 and 10: The sweet traveller ... We must lea
Page 11 and 12: The Society for Deceleration of Tim
Page 13 and 14: More satisfaction from few choices
Page 15 and 16: A "new" Way of Life � Living Slow
Page 17 and 18: Slow Planet Carl Honore: In Praise
Page 19 and 20: By exploring the "margins" of slown
Page 21 and 22: Slow Cities � Born in 1999 in Ita
Page 23 and 24: Slow Medicine �Traditional medici
Page 25 and 26: Slow Sex The San Francisco Weekly W
Page 27 and 28: Slow Hotel: A pavillion at the Fair
Page 29 and 30: Slow Movement www.slowmovement.com
Page 31 and 32: 2. THE CONCEPT OF EXPERIENCE More i
Page 33 and 34: The Experience Economy � In this
Page 35 and 36: Managing the Customer Experience Sa
Page 37: Fattori che influiscono sull’espe
Page 41 and 42: New skills are required � Work on
Page 43 and 44: B. The Amish Experience �Destinat
Page 45 and 46: Guests want to feel like locals (at
Page 47 and 48: Concierge Approach � Engaging and
Page 49 and 50: Marketing questions What does it me
Page 51 and 52: 3. SLOW IN TOURISM
Page 53 and 54: � In a first phase "Slow" refers
Page 55 and 56: IT IS A NEW PRODUCT?
Page 57 and 58: Definitions in Environmental Touris
Page 59 and 60: "Relearning the art of traveling"
Page 61 and 62: CASTLE: The dimensions of Slow Tour
Page 63 and 64: The dimensions of Slow Tourism �
Page 65 and 66: Tempo Dimensions of the experience
Page 67 and 68: Whic are the slow product? Passive
Page 69 and 70: Project goals 1. Developing slow to
Page 71 and 72: … for a different supply � The
Page 73 and 74: A good product for mountain regions
Page 75 and 76: Profile of the interviewee Gender A
Page 77 and 78: Main reason for the stay Reason Emi
Page 79 and 80: Favourite activities ACTIVITIES Gen
Page 81 and 82: Profilo A1: Praticare attività spo
Page 83 and 84: Profilo A3: Vivere la natura Immers
Page 85 and 86: Profilo A5: Riappropriarsi del temp
Page 87 and 88: 13% 10% Segments of Slow Tourists 9
Page 89 and 90:
Perceived quality in the project ar
Page 91 and 92:
5. GUIDELINES FOR SLOW TOURISM IN A
Page 93 and 94:
Non-specific guidelines (for all th
Page 95 and 96:
Non-specific guidelines (for all th
Page 97 and 98:
1. Accommodation DIMENSIONS GUIDELI
Page 99 and 100:
2. Catering DIMENSIONS GUIDELINES T
Page 101 and 102:
3. Mobility and accessibility DIMEN
Page 103 and 104:
4. Guide, incoming, activities DIME
Page 105 and 106:
5. Promo-communication and informat
Page 107 and 108:
6. Destination Management DIMENSION
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Good Practices ACCOMODATION
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GEM Hotels Keywords/payoffs: − CO
Page 113 and 114:
Some Examples in Italy www.bolognar
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New Projects: Hotel Energy Solution
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� Go Slow Travel - Nasce a Stocco
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www.france-ecotours.com 119
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Café Slow (Japan) 121 www.cafeslow
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Good Practices Activities 123
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Good Practices Associations/Online
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Ermes � Best practice: - Characte
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� Car Free Walks (UK) www.carfree
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www.compagniadeicammini.it 131
Page 133 and 134:
Primavera Slow (Italy) A wide progr
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Good Practices Destinations
Page 137 and 138:
137 � Inter-modes approach: - Con
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Thank you for your attention Stefan
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