SLOW TOURISM SEMINAR

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Criticisms start � the Green Way � Early '70s: first "strong" signals against speed culture and its consequences: - Consumism - Growing anxiety - Social differentials - Denied rights - Enviromental deterioration ”lentius, profundius, suavius” (slower, deeper, sweeter) instead of "citius, altius, fortius” (faster, higher, stronger) Alexander Langer, 1994 co-founder of Italian Green Party first President the Green Group in the European Parliament. There is more to life than increasing its speed. Gandhi Stop the world!! I want to get off!! Mafalda, Quino, 70's When I'm ridin' round the world and I'm doin' this and I'm signing that and I'm tryin' to make some girl I can't get NO SATISFACTION The Rolling Stones, 1965
The sweet traveller ... We must learn to cross: � from many to few kilowatt-hours � from a super-power artificial nutrition to one more equitable and more compatible with ecological and social balance � from supersonic speed to more human and less energy consuming timing and rhythms � from too much heat and polluting waste to a cycle more harmoniously with nature � from the search of exceeding limits to a new respect for them � from a civilization of artificial things to a rediscovery of simplicity and frugality. Il viaggiatore leggero, Scritti 1961-1995, Alexander Langer, Sellerio editore, 2011
Page 1 and 2: SLOW TOURISM SEMINAR Stefano Dall'A
Page 3 and 4: 1. WHAT IS SLOW? Slow compared to w
Page 5 and 6: Time: a scarce resource � It is a
Page 7: Which is the mainstream? Encourage
Page 11 and 12: The Society for Deceleration of Tim
Page 13 and 14: More satisfaction from few choices
Page 15 and 16: A "new" Way of Life � Living Slow
Page 17 and 18: Slow Planet Carl Honore: In Praise
Page 19 and 20: By exploring the "margins" of slown
Page 21 and 22: Slow Cities � Born in 1999 in Ita
Page 23 and 24: Slow Medicine �Traditional medici
Page 25 and 26: Slow Sex The San Francisco Weekly W
Page 27 and 28: Slow Hotel: A pavillion at the Fair
Page 29 and 30: Slow Movement www.slowmovement.com
Page 31 and 32: 2. THE CONCEPT OF EXPERIENCE More i
Page 33 and 34: The Experience Economy � In this
Page 35 and 36: Managing the Customer Experience Sa
Page 37 and 38: Fattori che influiscono sull’espe
Page 39 and 40: A brand of the Experience Economy O
Page 41 and 42: New skills are required � Work on
Page 43 and 44: B. The Amish Experience �Destinat
Page 45 and 46: Guests want to feel like locals (at
Page 47 and 48: Concierge Approach � Engaging and
Page 49 and 50: Marketing questions What does it me
Page 51 and 52: 3. SLOW IN TOURISM
Page 53 and 54: � In a first phase "Slow" refers
Page 55 and 56: IT IS A NEW PRODUCT?
Page 57 and 58: Definitions in Environmental Touris
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"Relearning the art of traveling"
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CASTLE: The dimensions of Slow Tour
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The dimensions of Slow Tourism �
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Tempo Dimensions of the experience
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Whic are the slow product? Passive
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Project goals 1. Developing slow to
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… for a different supply � The
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A good product for mountain regions
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Profile of the interviewee Gender A
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Main reason for the stay Reason Emi
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Favourite activities ACTIVITIES Gen
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Profilo A1: Praticare attività spo
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Profilo A3: Vivere la natura Immers
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Profilo A5: Riappropriarsi del temp
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13% 10% Segments of Slow Tourists 9
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Perceived quality in the project ar
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5. GUIDELINES FOR SLOW TOURISM IN A
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Non-specific guidelines (for all th
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Non-specific guidelines (for all th
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1. Accommodation DIMENSIONS GUIDELI
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2. Catering DIMENSIONS GUIDELINES T
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3. Mobility and accessibility DIMEN
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4. Guide, incoming, activities DIME
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5. Promo-communication and informat
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6. Destination Management DIMENSION
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Good Practices ACCOMODATION
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GEM Hotels Keywords/payoffs: − CO
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Some Examples in Italy www.bolognar
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New Projects: Hotel Energy Solution
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� Go Slow Travel - Nasce a Stocco
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www.france-ecotours.com 119
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Café Slow (Japan) 121 www.cafeslow
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Good Practices Activities 123
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Good Practices Associations/Online
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Ermes � Best practice: - Characte
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� Car Free Walks (UK) www.carfree
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www.compagniadeicammini.it 131
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Primavera Slow (Italy) A wide progr
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Good Practices Destinations
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137 � Inter-modes approach: - Con
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Thank you for your attention Stefan
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SLOW TOURISM SEMINAR

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