SLOW TOURISM SEMINAR

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Staged experiences � An increasing number of attractions use Experience Design (both HW/SW): - Theme parks - Design hotels - Restaurants (spaces and dishes) - Entertaiments � New competences are required: - psicology, cognitive sciences, theatre, environment, information science, etnography, land architecture, storytelling, service design, etc., etc.
Fattori che influiscono sull’esperienza Ricordi Orari di apertura Servizi ristorativi Prezzi Shopping Esposizione Personale di servizio Toilette Illuminazione Code Igiene Rumori Parcheggi Guide Location Storytelling Affollamento Informazione Temperatura Sicurezza Comfort Accessibilità Atmosfera
Page 1 and 2: SLOW TOURISM SEMINAR Stefano Dall'A
Page 3 and 4: 1. WHAT IS SLOW? Slow compared to w
Page 5 and 6: Time: a scarce resource � It is a
Page 7 and 8: Which is the mainstream? Encourage
Page 9 and 10: The sweet traveller ... We must lea
Page 11 and 12: The Society for Deceleration of Tim
Page 13 and 14: More satisfaction from few choices
Page 15 and 16: A "new" Way of Life � Living Slow
Page 17 and 18: Slow Planet Carl Honore: In Praise
Page 19 and 20: By exploring the "margins" of slown
Page 21 and 22: Slow Cities � Born in 1999 in Ita
Page 23 and 24: Slow Medicine �Traditional medici
Page 25 and 26: Slow Sex The San Francisco Weekly W
Page 27 and 28: Slow Hotel: A pavillion at the Fair
Page 29 and 30: Slow Movement www.slowmovement.com
Page 31 and 32: 2. THE CONCEPT OF EXPERIENCE More i
Page 33 and 34: The Experience Economy � In this
Page 35: Managing the Customer Experience Sa
Page 39 and 40: A brand of the Experience Economy O
Page 41 and 42: New skills are required � Work on
Page 43 and 44: B. The Amish Experience �Destinat
Page 45 and 46: Guests want to feel like locals (at
Page 47 and 48: Concierge Approach � Engaging and
Page 49 and 50: Marketing questions What does it me
Page 51 and 52: 3. SLOW IN TOURISM
Page 53 and 54: � In a first phase "Slow" refers
Page 55 and 56: IT IS A NEW PRODUCT?
Page 57 and 58: Definitions in Environmental Touris
Page 59 and 60: "Relearning the art of traveling"
Page 61 and 62: CASTLE: The dimensions of Slow Tour
Page 63 and 64: The dimensions of Slow Tourism �
Page 65 and 66: Tempo Dimensions of the experience
Page 67 and 68: Whic are the slow product? Passive
Page 69 and 70: Project goals 1. Developing slow to
Page 71 and 72: … for a different supply � The
Page 73 and 74: A good product for mountain regions
Page 75 and 76: Profile of the interviewee Gender A
Page 77 and 78: Main reason for the stay Reason Emi
Page 79 and 80: Favourite activities ACTIVITIES Gen
Page 81 and 82: Profilo A1: Praticare attività spo
Page 83 and 84: Profilo A3: Vivere la natura Immers
Page 85 and 86: Profilo A5: Riappropriarsi del temp
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13% 10% Segments of Slow Tourists 9
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Perceived quality in the project ar
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5. GUIDELINES FOR SLOW TOURISM IN A
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Non-specific guidelines (for all th
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Non-specific guidelines (for all th
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1. Accommodation DIMENSIONS GUIDELI
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2. Catering DIMENSIONS GUIDELINES T
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3. Mobility and accessibility DIMEN
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4. Guide, incoming, activities DIME
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5. Promo-communication and informat
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6. Destination Management DIMENSION
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Good Practices ACCOMODATION
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GEM Hotels Keywords/payoffs: − CO
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Some Examples in Italy www.bolognar
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New Projects: Hotel Energy Solution
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� Go Slow Travel - Nasce a Stocco
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www.france-ecotours.com 119
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Café Slow (Japan) 121 www.cafeslow
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Good Practices Activities 123
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Good Practices Associations/Online
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Ermes � Best practice: - Characte
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� Car Free Walks (UK) www.carfree
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www.compagniadeicammini.it 131
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Primavera Slow (Italy) A wide progr
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Good Practices Destinations
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137 � Inter-modes approach: - Con
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Thank you for your attention Stefan
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SLOW TOURISM SEMINAR

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