Credit Management May 2022
THE CICM MAGAZINE FOR CONSUMER AND COMMERCIAL CREDIT PROFESSIONALS
THE CICM MAGAZINE FOR CONSUMER AND COMMERCIAL CREDIT PROFESSIONALS
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COUNTRY FOCUS<br />
Iceland may be<br />
small, but it has<br />
much to offer.<br />
Going with the flow<br />
AUTHOR – Adam Bernstein<br />
IT can’t be easy for a country to be<br />
synonymous with a UK food retailer,<br />
especially when that company attempts<br />
to trademark the name of that state.<br />
However, in 2019, Iceland – the country<br />
– won. Its objection was upheld by the<br />
European Union Intellectual Property Office. It<br />
said that that Iceland Food Ltd could not register<br />
a trademark for the sole use of the word ‘Iceland’<br />
within the European Union.<br />
Of course, there’s more to the island nation of<br />
Iceland than a court case.<br />
Located in the North Atlantic, on the mid-<br />
Atlantic ridge, between the UK, Greenland<br />
Denmark and Norway, its placed 106th in the world<br />
in terms of landmass with an area of 100,000 km2.<br />
By way of comparison, Iceland occupies land that<br />
is around 41 percent that of the UK’s 242,495 km2<br />
which itself is ranked 78th.<br />
Iceland, as anyone affected by the 2010 eruption<br />
of Eyjafjallajökull and the subsequent disruption<br />
to Atlantic air travel will remember, is set on a<br />
volcanic plateau that is highly active. Just outside<br />
of the Arctic Circle it nevertheless has a temperate<br />
climate since it’s warmed by the Gulf Stream.<br />
Iceland is a relatively young nation having<br />
been first settled in 874 by Viking explorers.<br />
Independent until the 13th century, it became<br />
part of the Kalmar Union in 1397 and subject to<br />
Norwegian rule. Post 1523, when Sweden left the<br />
union, Iceland moved to Danish rule. Fast forward<br />
to 1918 and Iceland regained independence and<br />
became a republic in 1944.<br />
Present day Iceland is a member of NATO<br />
the European Economic Area, European Free<br />
Trade Association United Nations, International<br />
Monetary Fund, World Bank, World Trade<br />
Organization, Organization for Economic<br />
Cooperation and Development and Organization<br />
for Security and Cooperation in Europe.<br />
THE PEOPLE<br />
In terms of population, Iceland has just 376,000<br />
inhabitants which puts it in 172nd position<br />
globally. The UK, in contrast, is in 21st place<br />
globally with a population of 67m. Doing the<br />
maths, Iceland’s population density couldn’t<br />
be more different with an average of just three<br />
people per km2; the UK can count 277 people per<br />
km2. Only Western Sahara (two people per km2),<br />
Mongolia (2), the Falkland Islands (0.3), Svalbard<br />
and Jan <strong>May</strong>en (0.04) and Greenland (0.03) have<br />
lower population densities. Of course, statistics<br />
don’t tell the full story as populations aren’t evenly<br />
Iceland may be<br />
small, but it has much<br />
to offer, not least of<br />
which is an almost<br />
limitless supply of<br />
very inexpensive<br />
energy which does<br />
not rely on fossil<br />
fuels.<br />
spread about a country’s surface. In terms of<br />
Iceland, the population is almost entirely urban<br />
with most located in and around the capital of<br />
Reykjavik. There are smaller clusters along the<br />
coast in the north and west.<br />
In more detail, there are some 107 settlements<br />
of which the capital, Reykjavik, is the largest with<br />
124,847 (2018 data), followed by Kópavogur with<br />
35,966, and Hafnarfjöròur and its 29,409 souls.<br />
There are four more towns with between 10,225<br />
and 18,542 residents each. And beyond that, 23<br />
towns count between 1006 and 7564 people. That<br />
leaves that smallest 76 settlements with anywhere<br />
from 43 up to 970 inhabitants.<br />
The mother tongue is Icelandic, and stems from<br />
Old Norse; it has changed remarkably little since<br />
the country was first settled by the Vikings. That<br />
said, English is widely spoken, and most Icelanders<br />
speak at least one Scandinavian language. Further,<br />
most students, past compulsory schooling age,<br />
will have learnt German, Spanish or French.<br />
As to ethnicity, the CIA World Factbook<br />
estimates – using 2021 data – that Icelandic is<br />
spoken by 81.3 percent of the population, Polish<br />
by 5.6 percent, Danish by one percent, and 12.1<br />
percent comes from elsewhere.<br />
By looking at data from Statistics Iceland from<br />
2008, it’s possible to see how the population has<br />
changed. Back then, Icelandic was spoken by 93.2<br />
percent of the population, Polish by 2.74 percent,<br />
Lithuanian by 0.43 percent, English by 0.32<br />
percent, and German and Danish by 0.31 percent<br />
each. Just 2.72 percent spoke by ‘others’.<br />
In terms of age, the CIA estimates (2020 data)<br />
that the demographic is relatively evenly spread<br />
out with 20.31 percent aged 14 or under (male<br />
36,394/female 34,837); 12.85 percent aged 15-24<br />
years (male 22,748/female 22,317); 39.44 percent<br />
aged 25-54 years (male 70,227/female 68,095);<br />
11.94 percent aged 55-64 years (male 20,762/<br />
female 21,111); and 15.47 percent aged 65 and<br />
over (male 25,546/female 28,697). The median age<br />
is 37.1 years.<br />
According to the World Economic Forum’s<br />
Global Gender Gap Report, Iceland is the most<br />
gender-equal country – a position it has held for<br />
the past 12 years.<br />
INDUSTRY AND BUSINESS SECTORS<br />
As for the economy, the OECD, citing 2021 data,<br />
puts the Icelandic economy at ISK 2844.bn or<br />
some $22bn. The OECD also thinks that the<br />
economy will grow by 5.2 percent in <strong>2022</strong> and<br />
four percent in 2023, largely driven by foreign<br />
Brave | Curious | Resilient / www.cicm.com / <strong>May</strong> <strong>2022</strong> / PAGE 26