NH_Emag_May-Jun2022

BRAND Story
to his obligations at work, he could not
further his studies and thus, chose to
leave college,” representatives from
ZINNIA shared. “As a result of the early
hardships he faced, Lee had developed
a strong, positive outlook on life as well
as diligence and an eagerness to learn.”
Pursuit of Passion
At the age of 20, Mr. Lee began his first
business. Due to a lack of experience and
funds, the venture failed within half a
year. Undaunted, Lee sought to improve
his business skills, and three years later,
he started his second business. That startup
also failed and incurred a large debt,
but Mr. Lee was undeterred. Instead, he
pivoted his direction and moved into the
health and beauty industry.
His new career in health and beauty took
off, and he was able to pay off his debts
within three years. He was also promoted
to business development director and was
instrumental in helping his company get
listed in the stock market. While his career
was thriving, he still dreamed of having
his own business. After his resignation,
Lee attempted his third business start-up
– ZINNIA GLOBAL Sdn. Bhd.
Tough Beginnings
Starting a business is just the first step.
When it comes to taking it all the way
to the top, it is no easy feat. For Mr. Lee,
he carried on with tenacity, leveraging
the experience and insight he had
gained from his past business failures
to guide him.
The biggest obstacle for ZINNIA was
during the early stages of the business
when the company encountered
problems with suppliers, resulting in
continuous loss for 30 consecutive
months. At this time, many senior
executives willingly reduced their salaries
or worked without pay because of their
strong belief in the company. One staff,
in particular, played a pivotal role in these
difficult times.
When Lee wanted to give up, she
reminded him: “If you haven’t reached
the “Mother River”, don’t give up!” This
sentence had a profound effect on him,
to which he firmly replied, “Even if I reach
the “Mother River”, I will also not give
up!” Inspired by Mr. Lee’s fierce
determination, his team followed suit
and worked hard to achieve success.
All the sweat and tears paid off
handsomely. Today, ZINNIA is a wellknown
brand and has more than 1,000
distributors in Malaysia, including
reputable partners such as HealthLane
Family Pharmacy, Big Pharmacy,
Multicare Pharmacy, etc. The company
has also established successful
subsidiary companies in Xiamen, China,
and Hong Kong.
A Trusted Brand
Right from the start, ZINNIA champions
the vision of striving towards the
ultimate aim of safety and effectiveness.
Based on this philosophy, ZINNIA has a
portfolio of products that suit the needs
of today’s fast-paced society. One of
them, ZINNIA INNER CLEANSE, is a
bestseller – thanks to its safe, simple
and effective formulation.
The company also prides itself on
continuous investment in research and
development, integrating the
production process with innovative
Nanotechnology, with each product
made of natural ingredients.
“The idea of ZINNIA was to always help
others with dedication and sincerity. This
concept has been ingrained in the
company’s mindset and our products as
we continuously strive for everyone to
enjoy a healthy life,” the brand says. “In
summary, with ZINNIA’s concept of
‘safety, convenience, and effectiveness’,
everyone can achieve a healthy physique
with peace of mind.”
ZINNIA’s products are available at all major pharmacies. Visit www.zinnia2u.com for more
information on their products, or follow their Facebook page (www.facebook.com/VTOX2U)
for their latest updates.
QR Code for Website
QR Code for FB Page
Natural Health * May 2022 VOL 127
13