Food & Beverage Asia June/July 2022

BITING ISSUES 17
DSM and the World Food Programme
partner to improve global nutrition
Royal DSM and the World Food Programme
(WFP) have agreed to extend their
partnership and scale up rice fortification
worldwide for a further three years. The
partnership will seek to improve the
availability and accessibility of nutritious
foods in order to reach vulnerable people
where key dietary decisions are made.
DSM and the WFP began working together
in 2007 with the mission of "Improving
nutrition, improving lives" currently reaching
35 million people annually with nutritious
products improved through the partnership.
During 15 years of collaboration, the two
organisations have helped fight nutritional
deficiencies affecting two billion people
around the world. DSM offers the WFP
its technical and scientific assistance in
nutrition, quality assurance and marketing,
as well as its financial assistance, to improve
the availability and affordability of fortified,
nutritious foods for people in need.
In Bangladesh, for example, the partnership
has supported more than 70 SMEs in building
their capacity to produce fortified rice, which
includes vitamins and minerals that curb
micronutrient deficiencies. This initiative
has benefitted local food producers and
processors and allowed more than seven
million people in the country access to
fortified rice through social safety nets.
In addition, DSM and the WFP are
working together to drive food systems’
transformation, supporting local
food companies and value chains in
developing countries to deliver more
affordable fortified nutritious food options
to people in their communities.
In 2021, DSM launched food systems
commitments, which include a target to help
close the micronutrient gap of 800 million
people by 2030. The DSM-WFP partnership
will play a vital role in contributing to
this aim by strengthening sustainable
food systems and improving resilience
by increasing access to, demand for, and
consumption of more nutritious foods,
particularly among the most vulnerable. ■
Jebsen & Jessen
Ingredients and
Nactarome bringing
natural colour
for a variety of applications in the food
and beverage industry. Due to the
continued success of our European
operation, Nactarome has decided
to work exclusively with Jebsen &
Jessen to expand our reach in selected
geographies in the Asia-Pacific.”
Jebsen & Jessen Ingredients (JJING)
and Nactarome have announced a
new partnership agreement that will
see JJING become the distributor for
Nactarome’s food and beverage colouring
solutions in South East Asia and China.
JJING promotes and distributes
chemical and life sciences ingredients for
multiple industries and manufacturing
applications, including food ingredients,
with a presence in eight ASEAN countries
and China. The Nactarome group
focuses on providing a portfolio of allin-one
natural flavourings, extracts,
colourings and functional ingredients for
the global food and beverage industry.
The new partnership will see JJING leverage
its network in South East Asia and China to
distribute Nactarome’s range of colouring
solutions, under the brand FiorioColori. These
clean label colouring products will now be
available in the Philippines, Vietnam, Thailand,
Myanmar, Malaysia, Indonesia and China.
Geoff Allen, managing director, Asia-Pacific,
Nactarome, commented: “The FioriColori
brand has a successful history of providing
cost-effective and stable colouring solutions
“With our strong track record and
extensive network in South East Asia
and China, we look forward to bringing
Nactarome’s high-quality solutions to the
industry.” said Ratana Vongmukdaporn,
regional business line head for food
and pharmaceutical and personal care
at Jebsen & Jessen Ingredients.
The range of natural colours from
FioriColori’s natural and clean label ranges
will allow JJING to provide customers
with a wide range of ingredient choices
for their product developments, and
meet the growing consumer demand for
clean label and authentic ingredients. ■
FOOD & BEVERAGE ASIA JUNE / JULY 2022