Food & Beverage Asia June/July 2022

20
BITING ISSUES
Affron saffron holds
first patent for mood
support in the US
is based solely on water, resulting in an
ingredient clean of any solvents or alcohols.
Affron has also received four international
awards, including the NutraIngredients Europe
Award 2022, where affron was declared the
ingredient of the year for healthy ageing.
Affron, a Pharmactive Biotech Products
saffron ingredient, has held its US granted
patent for low mood support. This patent
serves as official recognition of the
company’s process in the formulation of
affron and its ability to assist individuals
with low mood related issues. The efficacy
and quality standards of affron has been
recognised as a scientifically backed
saffron ingredient with the support of
eight published human clinical studies
including more than 740 participants.
The trials demonstrated affron’s positive
effect on multiple aspects of mental wellbeing
and sleep quality, in different target
populations, including menopausal women,
adults. For a commercial extract of saffron,
it showed its ability to elevate adolescents’
moods.
Affron is also the first in its extraction
process from saffron stigmas called AFF
ON Cool-Tech. This process optimises the
preservation and concentration of the key
active ingredients without chemicals and
with minimal industrial processing and energy
use. Furthermore, this extraction technique
The affron patent protects the composition
and dosages of affron that makes it effective
as a natural mood-support agent. Its
recommended daily dose is the lowest in
the market at 28mg and is standardised to
Lepticrosalides, a proprietary and unique pool
of bioactives responsible for affron’s activity,
crimson colour, and prized organoleptic
qualities. This is verified by means of HPLC
(high-performance liquid chromatography).
“This innovation activity recognition has greatly
supported the sustained growth of our topnotch
saffron ingredient in the US, in mental
wellness category,” said Marguerite Gerritsen,
managing director for Pharmactive. ■
Plantwise launches
formulas to support
human health
Plantwise, a newly-launched company, has
crafted targeted formulas to promote restful
sleep, pain relief support, increased focus,
and more, for human health. Plantwise
products support the endocannabinoid
system. This regulatory system is
supplemented with phytocannabinoids from
plants, along with other botanical nutrients.
exceptional performance, keep consumers
feeling great, and thoughtfully support
different areas of happy human health.
Plantwise Probiotics and Postbiotics provides
gut, brain and immune system support with
acid-resistant capsule that protect good
bacteria, including 12 DNA-verified probiotic
strains that supply good bacteria to support
gut, brain and immune system function. It
also includes two heat-treated postbiotic
strains with components for gut and immune
health activity. And lastly, prebiotic acacia
fibre helps support and feed the probiotic
bacteria, helping them do their job.
asleep quicker and stay asleep longer for
a restorative night's rest.
Plantwise Immune Prime supplements
modulate the immune system, supporting
balance and readiness for when the immune
system is needed, both immediately and over
the long-term.
Plantwise incorporates organic, regeneratively
farmed hemp into its dual-capsule formulas. ■
In order to deliver targeted, effective results,
Plantwise has taken particular care in the
choice and amount of each ingredient
in its formulas. Its formulas label each
standardised ingredient clearly, showing
what is provided inside each serving.
This year, Plantwise will introduce five
initial products designed to promote
Plantwise Mind Spark enhances energy,
increase focus and enhance performance
to support the mind when it needs to
be at its sharpest.
Plantwise Relax and Rest provides support
for those who experience occasional
sleeplessness. It helps to reduce stress, calm
the mind and enable consumers to fall
FOOD & BEVERAGE ASIA JUNE / JULY 2022