Jeweller - July 2022

Red Carpet
Collection
course, Meghan Markle, the Duchess of Sussex. Markle wears Taurus and
Virgo zodiac pendants, the star signs of her son Archie and husband Prince
Harry, sourced from Canadian jewellery brand Suetables.
Markle is also enthusiastic about birthstones too. Her custom-made
Lorraine Schwartz eternity ring features peridot, sapphire, and emerald,
the birthstones of herself, her husband, and her son.
Sensory heaven
Jewellery appeals to a person's sense of sight. It also appeals to a person’s
sense of touch. Why not the sense of smell, too?
Fragranced jewellery, or scented jewellery, is a niche product which has
lurked in the shadows of mainstream appeal but has always failed to
break through.
The key thing holding back the concept appears to be design. How a
manufacturer can produce a piece which continues to emit a fragrance
over time, without it being overwhelming or overpowering, is a
complicated equation.
Red Carpet Collection Launches this July
The practice is actually centuries old. Jewellers have been creating
scent-themed pieces since the Victorian period, but the concept has
swung in and out of vogue.
Based in Los Angeles, Lisa Hoffman is one of the industry’s leaders in
fragrance-enriched jewellery design.
Hoffman is the wife of actor Dustin Hoffman – the star of films such as
Rain Man and The Graduate – says that a fusion of jewellery and fragrances
provokes strong memory recall.
“The sense of smell, more than any other sense, has the power to recall
memories,” Hoffman says.
“Memories, imagination, old sentiments, and associations are more readily
reached through our sense of smell more than any other of our senses.”
Locally, designer Sheree, owner of Shaille Chainmaille, is one of many
Australian jewellery designers combining fragrance with jewellery.
Among the items featured in Shaile Chainmaille’s catalogue is a stainless
steel whirly bird necklace which presents the customer with the chance to
add a scent of their choosing.
While scented jewellery will continue to jump in and out of fashion, one
thing is for sure – major retailers will continue to search for that magical
combination, as fragrances and perfumes and fine jewellery are both
intimately connected under the ‘luxury’ umbrella.
Just this month, Chanel opened a new flagship store in Perth (Western
Australia) and the Raine Square location is being marketed as a
combination of “fashion, beauty and fragrance.”
Oh, and how’s this for personalisation? In an Australian first, the change
rooms at Chanel’s Perth store can be personalised to customers’ preferred
airflow, music and lighting.
Phone: +613 9553 3777
E: info@westendcollection.com.au