NH July2022

BRAND Story
Ruijia:
Boost Your
Collagen
The Easy
Way
Collagen is one of the building blocks that hold our bodies together. An abundant fibre-like protein
found in our bones, muscles, skin, and tendons, collagen provides structural support to the extracellular
space of connective tissues. In other words, collagen ensures healthy joints as well as skin elasticity. When
we have high levels of collagen, our skin will feel soft, smooth, and firm.
Unfortunately, when we age, collagen
breaks down, and the body may not be
able to produce as much collagen as it
used to. Apart from ageing, other factors
can also reduce collagen production.
These include smoking, sun exposure,
high alcohol intake, lack of sleep,
and even physical overexertion – for
instance, excessive exercise or labourintensive
work.
When there is a lack of collagen,
common signs of ageing begin to appear.
For example, wrinkles, sagging skin due
to loss of elasticity, and stiff joints point
to the effects of diminishing collagen in
our bodies.
The good news is, we can restore our
skin to its healthy and firm state by
consuming collagen-rich food and
collagen supplements. Created with this
in mind, Ruijia Collagen Powder provides
a convenient and easy solution to
optimise collagen in our bodies. When
taken daily, it will help give our skin
a youthful appearance and firmness
along with an instant boost in hydration
as well.
Made from fish collagen, Ruijia contains
the amino acids lysine and proline, which
perform essential functions in our body.
They help our cells renew and rejuvenate,
and in doing so, restore the health of
our skin, bones, hair, nails and also our
joints! The formula also incorporates soy
protein, which is cholesterol-free and
low in saturated fat, to improve the
40 Natural Health * July 2022 VOL 128