Retailers Forum Magazine August 2022 EMAG

FORUM WORKSHOP
forumworkshop
2. Let someone convince you to join the group.
Use him or her as an ally to become a leader of
the group, but avoid assignments that require
maximum work with minimum reward.
3. It is more important to attend the social hour
than the meeting itself.
4. Do your homework before joining a group.
Begin by forming a linkage with the key staff
person.
5. Joining the membership committee is a smart
way to gain the favorable attention of the
group’s power structure.
6. Seek out high-visibility assignments, such as
ad-hoc committees that report to the board of
directors.
7. When you discover that an organization
doesn’t exist in an area where you want to form
alliances, take advantage of a golden opportunity
and form such a group.
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continued...
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Page 38
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AUGUST 2022 | RETAILERS FORUM MAGAZINE
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27