Retailers Forum Magazine August 2022 EMAG
Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com
Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com
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FORUM WORKSHOP<br />
forumworkshop<br />
Send each journalist on your list one card<br />
per subject along with a short note.<br />
Here is an example from I. M. Fitt,<br />
our local exercise gym owner:<br />
Date<br />
Fitt Family Health Center<br />
1234 Main Street<br />
Anytown 98765<br />
Mr. Perry Black<br />
News Editor<br />
Daily World<br />
PO Box 111<br />
Anytown 98765<br />
Dear Mr. Black:<br />
If you need a source on bodybuilding,<br />
weightlifting, fitness training, or steroids,<br />
please feel free to call me.<br />
As a former state weightlifting champion and<br />
the owner of a local fitness gym, these are areas<br />
where my expertise may be of value to you.<br />
It would be a pleasure to provide you with information<br />
or to suggest others who could help.<br />
Enclosed are a telephone index card and a business<br />
card for your use.<br />
Yours cordially,<br />
I. M. Fitt<br />
Owner<br />
Enclosure<br />
The key is to be short and to the point. Stress<br />
what is in it for them. Promise not only to provide<br />
information but also assistance in finding<br />
others who can help. This demonstrates that<br />
your interests are not totally self-serving.<br />
continued...<br />
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Page 66 AUGUST <strong>2022</strong> | RETAILERS FORUM MAGAZINE<br />
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