Camping Trade World – Issue 09

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

C O N N E C T I N G T H E G L O B A L C A M P I N G I N D U S T R Y<br />



C O N N E C T I N G T H E G L O B A L C A M P I N G I N D U S T R Y<br />

ISSUE <strong>09</strong> | CAMPINGTRADEWORLD.COM<br />



EDITOR<br />

David has worked in B2B publishing since 2006 and has edited<br />

several major titles in that time. He has also worked on the UK’s<br />

biggest consumer camping magazine, <strong>Camping</strong> & Caravanning. A<br />

keen camper and outdoorsman, David will bring you the very latest<br />

international industry news.<br />

david.guest@dhpub.co.uk<br />



Justin is hugely experienced in publishing and oversees the running<br />

of all of David Hall Publishing’s titles, which includes not only B2B<br />

titles, but also some enthusiast consumer brands too. Justin’s<br />

organisational and sales skills are invaluable to the business.<br />

justin@dhpub.co.uk<br />



Fluent in several languages, Willem is hugely experienced in<br />

helping outdoor industry brands realise their global communication<br />

ambitions. He has a broad background in sales, marketing and key<br />

account management.<br />

willem.bonneux@dhpub.co.uk<br />



Guido has a wealth of experience in helping companies grow their<br />

international export businesses. He speaks numerous languages<br />

and is well-known for going that extra mile for all of his international<br />

customers.<br />

guido.knegt@dhpub.co.uk<br />



Mark is the man who takes our essential trade info and turns it into<br />

something beautiful. A freelance designer with more than 20 years of<br />

experience as a magazine and digital designer, we trust him to make<br />

us look good.<br />

housegrafton@gmail.com<br />



Paul is the Art Editor of our publishing house and he runs the rule<br />

over the creative direction of our titles. He has worked in the company<br />

since 2008 and keeps our vision in focus.<br />


T<br />

■here’s no doubt about it:<br />

the caravanning and RV<br />

industry is facing one<br />

of its most difficult challenges<br />

in living memory. Despite the<br />

pastimes being more popular<br />

than ever all around the world,<br />

the disruption to the supply<br />

chain and a shortage of raw<br />

materials is severely hampering<br />

our progress as an industry. At<br />

the moment, we seem to be<br />

able to ride the wave, with the<br />

interest in camping being so<br />

high that consumers seem happy<br />

to consider leisure vehicle types<br />

not necessarily their first choice.<br />

Evidence of that comes from<br />

Germany (read more on pages<br />

22-23) where, despite the drop<br />

in new motorhomes registered<br />

due to the fact that vehicle<br />

chassis are becoming very hard<br />

to get a hold of, the country has<br />

seen an increase in registrations<br />

of caravans and towable<br />

campers. Experts in Germany<br />

reckon that the market would<br />

have achieved unprecedented<br />

record levels in 2022 had it not<br />

been for the supply chain issues.<br />

It might not seem like such<br />

a bad problem, but this high<br />

demand won’t be here forever,<br />

and we simply have to make the<br />

most of it while it is. A host of<br />

leisure vehicle manufacturers<br />

have been chopping and<br />

changing their base vehicle<br />

providers in an attempt to stay<br />

on top of the problem, but with<br />

it being industry wide, these are<br />

surely only temporary fixes. All<br />

we can really do is be modest<br />

with our predictions and try<br />

not to let too many partners<br />

and customers down by being<br />

ignorant to the challenges we<br />

face.<br />

It would be remiss of<br />

me not to mention the<br />

upcoming Caravan Salon<br />

show in Düsseldorf, Germany.<br />

Throughout the pages of<br />

this issue, you’ll find some<br />

interesting companies who will<br />

be there with products and<br />

services that are well worth a<br />

few minutes of your time when<br />

you visit the event. It will be<br />

<strong>Camping</strong> <strong>Trade</strong> <strong>World</strong>’s second<br />

visit to the show, and we can’t<br />

wait to reconnect with the<br />

folks we met last year, and also<br />

make some new connections<br />

too. If you want to arrange an<br />

appointment with us, please<br />

feel free to send me an email at<br />

david.guest@dhpub.co.uk <strong>–</strong> I<br />

look forward to seeing many of<br />

you there.<br />

Enjoy the issue,<br />

David Guest<br />

02 | www.campingtradeworld.com


10<br />

14<br />

18<br />

26<br />

58<br />


06-13 Our usual round-up of the latest happenings in the<br />

industry <strong>–</strong> what will you learn from the latest news?<br />


14-16 We visited the UK’s Outdoor <strong>Trade</strong> Show in Liverpool to<br />

see the latest camping and outdoor products.<br />

18-19 New data from the European Outdoor Group shows that<br />

the outdoor industry bounced back from COVID very well<br />

indeed, with camping at the forefront.<br />

20-21 When one of Germany’s biggest leisure vehicle<br />

manufacturers says it has revolutionised the way it makes<br />

chassis, you sit up and listen. Here’s the scoop.<br />

22-23 The supply chain disruption is wreaking chaos across the<br />

industry, but despite that, Germany continues to be strong.<br />

24-25 Should the UK develop European-style motorhome aire<br />

stopovers? Boss of Pitchup.com, Dan Yates, believes it should.<br />


26-31 The RV market in the USA is simply huge. We give you<br />

an overview in our Doing Business With feature, complete<br />

with insight from industry insiders.<br />

32-35 It’s that time of year again: Caravan Salon Düsseldorf.<br />

Read our show preview for everything you need to know.<br />

36-37 We find out why RV fan and heating provider Caframo<br />

has its sights set on global growth.<br />

38-39 Our interview with Samantha Reinhold and Gerard<br />

Vredenburg from German firm Peggy Peg.<br />

40-41 SuperSprings reveals how one of its lesser-known products<br />

is causing a stir in the leisure vehicle market.<br />

42-43 Fresh from winning two major awards, German battery<br />

brand LIONTRON has some big plans for the remainder<br />

of 2022 and beyond.<br />

44-45 A new series of portable power solutions from German<br />

brand Bosswerk looks set to change the way campers go<br />

off-grid around Europe.<br />

46-47 Missed an issue of <strong>Camping</strong> <strong>Trade</strong> <strong>World</strong>? Access all of our<br />

back issues from these pages.<br />

48-53 We take a closer look at the glamping market in our latest<br />

Sector Spotlight feature and find it contains a whole world<br />

of opportunity.<br />

54-57 Are you doing customer service right? Our marketing<br />

guru has some top tips to help you improve your overall<br />

customer experience from top to bottom.<br />


58-63 See some of the latest and greatest products that have hit<br />

the market in the last two months in our regular product<br />

highlight section.<br />

04 | www.campingtradeworld.com


Photos: NCC Events<br />


■fter the sell-out success of its sister<br />

event in February, tickets are now<br />

J<br />

available for the UK’s Motorhome<br />

and Caravan Show event at the National<br />

Exhibition Centre (NEC) in Birmingham.<br />

The show, which is billed as the country’s<br />

largest showcase of leisure vehicles, takes<br />

place from 18 to 23 October and will host<br />

brands from around Europe showcasing<br />

models across its 11 halls. Visitors can<br />

expect to see new-for-2023 campervans,<br />

caravans, motorhomes, trailer tents and<br />

more - with over 1,000 models on display.<br />

Guests will be invited to step inside and<br />

physically compare the different layouts,<br />

fixtures and finishes of all that’s on offer<br />

in their search for the perfect Leisure<br />

Vehicle - as well as getting their questions<br />

answered by the leading manufacturers and<br />

top dealers, including Adria, Auto-Trail,<br />

Bailey of Bristol, Brownhills, Carthago,<br />

Coachman, Compass, Elddis, Erwin Hymer<br />

Group, Groupe Pilote, Lowdhams, Marquis,<br />

Rapido, Swift Group and many more.<br />

The Motorhome and Caravan Show is<br />

run by NCC Events, which also hosts the<br />

<strong>Camping</strong>, Caravan and Motorhome show<br />

at the same venue in February each year.<br />

NCC’s marketing director, Karen Dodd,<br />

said: “After the successful return of the<br />

February Show following the pandemic, we<br />

couldn’t be more over the moon to announce<br />

the Motorhome and Caravan Show will be<br />

back at the NEC this coming October, and<br />

it will be bigger and better than ever! The<br />

interest in staycations, campervan, caravan<br />

and motorhome holidays is huge and we’re<br />

thrilled to be able to showcase all that’s new<br />

for 2023 to visitors. As well as over 1,000<br />

vehicles to explore and accessories to buy,<br />

there will be plenty of advice and guidance<br />

for first-time buyers and experienced<br />

enthusiasts from leading industry experts.<br />

Plus, inspiration about places to travel to<br />

and enjoy across the UK and Europe.”<br />

Tickets for the UK’s biggest Leisure<br />

Vehicle Show are limited and available<br />

now and priced at just £12. Children aged<br />

15 and under go free but still require a<br />

ticket which must be purchased prior to<br />

the Show. Parking is included in the ticket<br />

price. Tickets can be purchased online and<br />

there will be no tickets available at the door.<br />

Learn more online at www.mcshow.co.uk<br />

06 | www.campingtradeworld.com




One of Australia’s most<br />

successful RV hot water system<br />

manufacturers, Aus J Hot Water<br />

Solutions, is launching a new<br />

shower system designed to cater<br />

to the growing and changing<br />

demands of the camping<br />

market. The Sydney-based<br />

company has revealed the EZY<br />

RV external shower point outlet<br />

<strong>–</strong> a robust and versatile new<br />

product that fits many major<br />

global brands of RV water<br />

systems as well as Aus J’s own<br />

international ranges.<br />

“That way users can choose<br />

to cost-efficiently build an<br />

outlet system tailored to their<br />

individual needs or chose the<br />

complete boxed EZY RV set<br />

in which we have included<br />

top-of the-market materials,<br />

ergonomics and usability features<br />

throughout. It represents the<br />

cream of our experience working<br />

with RV OEM producers<br />

globally,” said Aus J Hot<br />

Water Solutions’ designer and<br />

managing director, Jay King.<br />

“We find many RV DIY<br />

people like to customerbuild<br />

their own system from<br />

individual components, while<br />

others (particularly newer RV<br />

adventurers, including younger<br />

▲ A shower that opens doors<br />

to new markets from Aus J.<br />

couples, travellers with pets, and<br />

independent women RV users)<br />

prefer to be supplied with all<br />

components in one EZY RV set.<br />

the set can provide top choices<br />

from the one boxed set.”<br />

The boxed EZY RV external<br />

shower point outlet set features<br />

a large shower head for better<br />

feel and water coverage, push<br />

and turn activation, a lockoff<br />

trigger, simple and secure<br />

clamps to attach to the outside<br />

of an RV, a two-metre shower<br />

hose, adjustable handle to<br />

control temperature, and a<br />

durable netted bag for storage<br />

when not in use. Jay and the<br />

Aus J team are hoping to<br />

expand the company’s network<br />

of global distributors with this<br />

product, which they see as<br />

having great scope in Australia,<br />

the Americas, Europe and Asia.<br />

To find out more, visit:<br />

www.ausj.com.au<br />



A motorhome or a caravan is an<br />

expensive purchase. More often<br />

than not, people need to rely<br />

on financing or loans to be able<br />

to complete their purchase of<br />

such a vehicle. That fact has not<br />

escaped the attention of growing<br />

financial service provider FCA<br />

Bank, which has been making<br />

a concerted effort to target<br />

the fast-growing caravan and<br />

motorhome market in Europe.<br />

The company has signed several<br />

significant partnerships with<br />

motorhome manufacturers this<br />

year so far, including German<br />

brand Carthago and also<br />

French company the Rapido<br />

Group, which actually involved<br />

the creation a company called<br />

Rapido Groupe Finance in<br />

collaboration with Credit<br />

Agricole Consumer Finance.<br />

FCA has also made similar<br />

agreements with Knaus Tabbert<br />

and Concorde, meaning that it<br />

now covers almost half of the<br />

overall motorhome market. We<br />

daresay this won’t be the last<br />

of this kind of news you read<br />

this year.<br />



Why the UK should be<br />

considering installing<br />

European-style aires for<br />

motorhomes according to<br />

Dan Yates, boss of one of<br />

the world’s largest online<br />

camping booking platforms<br />

Pitchup.com P24<br />

Jarod Lippert, VP of<br />

marketing and PR at one<br />

of the world’s biggest RV<br />

product suppliers Lippert,<br />

gives us his view on the<br />

current state of the market<br />

in the United States. P31<br />

▲ FCA’s deal with Rapido is the latest of several it has made in the leisure vehicle market this year.<br />

Why you can’t afford to<br />

miss visiting Peggy Peg at<br />

this year’s Caravan Salon,<br />

according to the company’s<br />

export and marketing<br />

manager Samantha<br />

Reinhold. P38<br />

www.campingtradeworld.com | 07



■his is connected<br />

world. Like it or<br />

T<br />

not, consumers<br />

have become used to and<br />

often expect some kind of<br />

connectivity with products<br />

that just 10 years ago would<br />

never have had any. Creating<br />

an app has therefore become<br />

an important part of being a<br />

modern business. The latest<br />

player in the RV industry<br />

to pick up on this trend is<br />

leading American manufacturer<br />

Winnebago Industries <strong>–</strong> the<br />

company has just launched<br />

a new mobile app on iOS<br />

and Android for owners of<br />

its products. Winnebago says<br />

the app will give consumers<br />

a secure platform to learn<br />

more about their vehicle’s<br />

key features and to find<br />

service providers <strong>–</strong> it has<br />

been designed to give greater<br />

piece of mind to RV users.<br />

Winnebago’s director of digital<br />

customer engagement, Kim<br />

Weckert, said: “This app gives<br />

customers the information they<br />

need right at their fingertips<br />

to own and operate their RVs.<br />

With a greater understanding<br />

of their vehicle systems and<br />

service needs, owners can travel<br />

with ease and more fully enjoy<br />

the benefits of RV ownership.”<br />

Among other things, the app<br />

contains how-to videos, owner<br />

manuals, service locators and<br />

even maintenance checklists <strong>–</strong><br />

essentially everything an RV<br />

user needs in one convenient<br />

spot. While Winnebago is<br />

not the first RV brand to<br />

release such an app, creating<br />

digital extensions of your<br />

products is becoming so<br />

commonplace that consumers<br />

may now even feel a little<br />

short-changed if there isn’t one<br />

available, especially on high<br />

price products. It may not be<br />

something you’ve ever thought<br />

of before, but perhaps your<br />

business could really benefit<br />

from having a digital arm?<br />


With the hardships being faced<br />

by manufacturers in terms of<br />

the supply chain, the time has<br />

never been better for many<br />

consumers to consider buying<br />

a used leisure vehicle instead of<br />

a brand new one. Second-hand<br />

caravans and motorhomes have<br />

been doing a good trade in these<br />

last few years, but there is still<br />

some scepticism from consumers<br />

about buying used. So, how do<br />

we confront that and keep the<br />

wheels of the industry turning?<br />

One idea has come from British<br />

motorhome dealer Erwin Hymer<br />

Centre Travelworld, which has<br />

just launched an approved used<br />

programme it calls Elevation X.<br />

The idea behind is to offer used<br />

motorhome buyers the same<br />

reassurances and confidence<br />

that they can expect when<br />

buying new buy offering a<br />

10-point promise that covers<br />

preparation, presentation and<br />

aftersales support. Nick Barker,<br />

sales manager at Travelworld,<br />

explained: “We’re delighted to be<br />

able to announce our Elevation<br />

X programme. We have given a<br />

lot of thought to the used vehicle<br />

market and the advantages of<br />

buying from Travelworld, a<br />

multi award winning family<br />

business with almost 50 years of<br />

excellence. We are committed<br />

to raising industry standards by<br />

providing a first-class service to<br />

ensure vehicles are completely<br />

safe and looking as new as they<br />

leave our showroom and begin<br />

their new lives.”<br />

As well as the 10-point<br />

promise, which covers chassis,<br />

habitation, detailing and<br />

assurance, Elevation X will<br />

also offer extended warranties,<br />

tailorable finance and even a<br />

courtesy car. Again, none of this<br />

is revolutionary, but anything<br />

we can do to help consumers<br />

buy with confidence can only<br />

be a good thing we can all take<br />

something from.<br />

▲ Travelworld’s Elevation X programme delivers peace of mind.<br />

08 | www.campingtradeworld.com



The who’s who of hires and promotions<br />

Leading British caravan and motorhome<br />

manufacturer Bailey of Bristol has<br />

appointed Nicky Kirkwood to its board<br />

as a non-executive director. Nicky brings<br />

a wealth of leadership and advisory<br />

experience to Bailey having worked<br />

extensively on large scale business<br />

transformations and changes throughout<br />

her career. Leading American RV<br />

manufacturer Winnebago Industries<br />

has announced several senior leadership<br />

team changes. Amber Holm is joining<br />

the company as senior vice president,<br />

chief marketing officer, Sri Koneru has<br />

been promoted to senior vice president,<br />

chief information officer, and Chad<br />

Reece has been promoted to vice<br />

president, government and industry<br />

relations. Thomas Schäfer, CEO of the<br />

Volkswagen brand and member of the<br />

board of management for the volume<br />

brand group has been named as the<br />

new chairman of the advisory board<br />

at Volkswagen Commercial Vehicles<br />

(VWCV). Innovative RV and vehicle<br />

suspension provider SuperSprings<br />

International (SSI) has announced that<br />

former chief commercial officer, Adam<br />

Weisner, has been promoted to the<br />

position of president of the company.<br />

Adam has been with SSI since August<br />

2018, and in that time has been an<br />

instrumental driver in the company’s<br />

rapid growth curve, growing revenue<br />

by almost three times and net profit<br />

by almost four times. One of Europe’s<br />

biggest producers of motorhomes<br />

and caravans, Erwin Hymer Group<br />

(EHG), has announced changes to its<br />

executive management team that will<br />

see Alexander Leopold replace Martin<br />

Brandt as the company’s CEO. Martin,<br />

who will continue to support EHG in a<br />

non-executive role, has decided to step<br />

down as CEO to devote more time to his<br />

family and private life. Alexander Leopold<br />

is currently chairman of the management<br />

board at EHG brand Dethleffs and<br />

will take over as CEO from 1 July 2022.<br />

Alexander’s position at Dethleffs will be<br />

assumed by Bernhard Kibler, head of<br />

sales operations international at EHG.<br />

Tell us about your hires and promotions via:<br />


Photo: Bailey of Bristol<br />



Y<br />

■ou might get tired of it, but<br />

we believe that it’s really<br />

important to give column<br />

inches to anything any company is<br />

doing to try and reduce its impact<br />

on the environment. The more this<br />

becomes the norm, the better it will<br />

be for all of us, so when one of the<br />

UK’s leading caravan and motorhome<br />

producers Bailey of Bristol announced<br />

it was switching to a 100 per cent fully<br />

renewable energy supply, we simply<br />

had to cover it. From October 2022,<br />

Bailey will specify a wind, hydro and<br />

solar power mix for all three of its sites,<br />

which despite being more expensive,<br />

will help drastically reduce its carbon<br />

emissions as a company.<br />

The company’s managing director,<br />

Nick Howard, said: “Switching to the<br />

exclusive use of renewable energy<br />

supplies is the next important step in<br />

helping us achieve our sustainability<br />

▲ Bailey is doing its best to ensure it becomes a carbon neutral company.<br />

and social responsibility goals.<br />

“Powering all three of our three<br />

sites with electricity generated by<br />

either wind, hydro or solar power in<br />

future is part of the positive action we<br />

want to take to help safeguard the<br />

environment for the future.”<br />

Bailey has also signed up to the<br />

Woodland Trust Woodland Carbon<br />

scheme (WCS) which enables<br />

companies to capture greenhouse<br />

gas (GHG) emissions by planting new<br />

native woodland in the UK, that in time<br />

will absorb carbon dioxide from the<br />

atmosphere. Its ultimate aim is to be<br />

a carbon neutral business, and while<br />

the road to that achievement may be<br />

long, you have to start somewhere. Any<br />

steps we can take as businesses are<br />

better than no steps.<br />


With the boom in interest in<br />

caravanning and motorhoming,<br />

it is vital that we make sure<br />

there are enough pitches<br />

and campgrounds to meet<br />

the demand. That concern is<br />

high on the mind of German<br />

brand Fendt-Caravan, which<br />

recently partnered with online<br />

camping booking platform<br />

Alpaca<strong>Camping</strong> to try and<br />

help with the problem.<br />

Founded just over a year ago<br />

by Steffen Drews, Simon<br />

Illner, Christopher Feuerlein<br />

and Dominik Quambusch,<br />

Alpaca<strong>Camping</strong> aims to offer<br />

a new kind of camping and<br />

promote sustaibable regional<br />

tourism with their booking<br />

platform where farms, wine<br />

growers, private individuals,<br />

associations, and municipalities<br />

can offer unused land areas for<br />

camping. Furthermore, new<br />

pitch capacities are created so<br />

that overcrowded campsites<br />

Photo: Fendt-Caravan<br />

▲ Fendt-Caravan will be working in cooperation with Alpaca.<br />

can be relieved. Anyone can<br />

create a free user account at<br />

Alpaca<strong>Camping</strong> and become a<br />

guest or host. Fendt-Caravan<br />

marketing manager, Thomas<br />

Kamm, said: “As a manufacturer<br />

of leisure vehicles, we naturally<br />

always have the issue of pitch<br />

capacity in mind. For this<br />

reason, Fendt-Caravan is now<br />

supporting Alpaca<strong>Camping</strong> in<br />

their vision to provide every<br />

caravaner with as pleasant a<br />

camping experience as possible.”<br />


One of the world’s leading RV<br />

manufacturers Thor Industries<br />

has announced a strategic<br />

investment in deep cycle<br />

lithium-ion battery producer<br />

Dragonfly Energy. Leading<br />

outdoor camping, clothing and<br />

gear brand Jack Wolfskin has<br />

announced the acquisition of its<br />

long-time distributor in Poland,<br />

FAM Sp. K. The newly formed<br />

entity will be known as Jack<br />

Wolfskin Poland Sp. z.o.o. and<br />

is based in Gynia near Gdansk.<br />

RV components expert Lippert<br />

has expanded its repertoire into<br />

RV tents with the acquisition<br />

of fellow American company,<br />

TJ Snuggles Inc <strong>–</strong> an expert in<br />

custom tents for expandable RV<br />

trailers. German caravan and<br />

motorhome specialist Hobby has<br />

agreed a long-term cooperation<br />

with Volkswagen Commercial<br />

Vehicles (VWCV), with new<br />

vehicles expected to be displayed<br />

at Caravan Salon 2022.<br />

10 | www.campingtradeworld.com



Two of the United States’ most iconic RV<br />

names Thor Industries and Winnebago<br />

Industries have both reported record Q3<br />

results in their latest financial figures. Thor<br />

Industries reported net sales of $4.66 billion<br />

(up 34.6 per cent on 2021) for the third<br />

quarter of its fiscal year, while also noting<br />

a consolidated gross profit margin of 17.3<br />

per cent. Meanwhile Winnebago Industries<br />

reported a record $1.5 billion (an increase of<br />

51.8 per cent compared to 2021) for its fiscal<br />

year Q3 and also noted a RV retail market<br />

share gain of 13.2 per cent. The figures<br />

correlate well with RV Industry Association’s<br />

latest figures regarding wholesale shipments<br />

for 2022. To keep up to date with the latest<br />

figures, visit: www.rvia.org<br />

01<br />

Around the world<br />

<strong>Camping</strong> and leisure vehicles are a global business, but<br />

each corner of the world faces its own unique challenges<br />

and enjoys its own successes. Here’s a snapshot of what’s<br />

been happening on planet camping the last few months.<br />

02<br />

What’s happening<br />

in your part of the world?<br />

Contact us today and<br />

tell us your story:<br />

david.guest@dhpub.co.uk<br />

ITALY<br />

Italy could well be the go-to destination for campers in the summer of 2022,<br />

according to a survey conducted by the Salone del Camper show in the<br />

country. Just over 70 per cent of those asked said that they would choose<br />

Italy as the destination for their summer holidays with more than 43 per<br />

cent saying that a campsite will be where they stay. The length of time for<br />

said holidays is likely to be from two weeks (33.65 per cent) or longer (33.72<br />

per cent) and the most favoured destination being at a coastal campsite<br />

(56.53 per cent). Traveling tourists in Europe are estimated to be around 20<br />

million and the circulating fleet of campers and caravans is about 6 million.<br />

To learn more, check out www.associazioneproduttoricamper.it<br />

12 | www.campingtradeworld.com


03<br />


The motorhome market in Finland looks set to continue its record-breaking form<br />

in 2022 <strong>–</strong> in the period from January to May, the country reported than 900 new<br />

motorhomes had been registered. The level of sales is about level with the figures<br />

from 2018, which was a particularly good year in the Finnish market, and while the<br />

sales of new caravans were recorded as being down about 10 per cent, 2022 is still<br />

expected to be knocking on the door of some records. The only real hurdles that<br />

traditional motorhomes face in Finland at the moment are the supply issues affecting<br />

much of Europe and also the increase in urban camper-style touring cars. To learn<br />

more about the market in Finland, head over to www.liikkuvakoti.fi<br />

04<br />

JAPAN<br />

The RV and camper industry in<br />

Japan is continuing to search<br />

for ways in which it can help<br />

contribute to social issues in<br />

the country, with the latest<br />

example being that of Japan<br />

RV Association member Direct<br />

Cars Co Ltd. This company has<br />

just signed an agreement with<br />

local governments in Tsu City to<br />

provide campers in the event of a<br />

disaster to help house people and<br />

supply aid. The idea is not a new<br />

one, with several other camper<br />

manufacturers already striking up<br />

similar agreements with their local<br />

city governments, but it makes<br />

perfect sense as campervans<br />

can provide excellent, moveable<br />

shelter and privacy for those that<br />

may have lost their homes in a<br />

wide range of natural disasters<br />

such as earthquakes or tsunamis.<br />

To find out more, go online to<br />

www.jrva.com<br />

05<br />


The focus of the caravanning and motorhoming world will be on Germany this summer,<br />

specifically the city of Dusseldorf. The annual Caravan Salon show will take place in the<br />

city and will be the first one (we hope) with no restrictions of any kind since the start of<br />

the pandemic. The show, which will take place from 26 August to 4 September, will enjoy<br />

one of its biggest ever events in 2022 with more than 600 exhibitors expected to cover<br />

an area of 250,000sqm in six different halls. Stefan Koschke, project director caravanning<br />

and outdoor for the show organisers, said: “We are very satisfied that we succeeded in<br />

convincing many new companies and numerous repeaters of our concept. The exhibition<br />

area will grow by three halls. We look to this year’s event full of optimism and anticipation.”<br />

Learn more about the show at: www.caravan-salon.com<br />

06<br />


Industry-first campaign ‘Road<br />

to a Million’ will unite over 1,420<br />

participating caravan holiday<br />

parks and the industry’s largest<br />

rental fleets in partnership with<br />

each of the 7-caravan holiday park<br />

state associations whose support<br />

made this possible. The ‘Road<br />

to a Million’ campaign will keep<br />

camping ‘front of mind’ this winter<br />

and aims to inspire and motivate<br />

Australians including the 840,000<br />

registered RVs to take one more<br />

or multiple ‘<strong>Camping</strong> Road Trips’<br />

this winter. The campaign will tap<br />

into the pent-up demand that<br />

Australians have to holiday in 2022<br />

and will focus on themes that<br />

include wellness, reconnection to<br />

people and nature, experiences<br />

and adventure, events plus more.<br />

To find out more about the<br />

campaign, see<br />

www.caravanindustry.com.au<br />

www.campingtradeworld.com | 13


Photos: David Guest<br />

Exhibitors and visitors<br />

rejoice in Outdoor<br />

<strong>Trade</strong> Show success<br />

Continuing on the success of last year, the UK’s Outdoor <strong>Trade</strong> Show once again<br />

impressed both visitors and exhibitors when it took place in Liverpool this summer.<br />

<strong>Camping</strong> <strong>Trade</strong> <strong>World</strong> was on hand to get the vibe from the show floor.<br />

14 | www.campingtradeworld.com



125<br />

Exhibitors took part<br />

2,000sqm<br />

Additional floorspace<br />

compared to last year<br />

A<br />

■fter a disruptive period<br />

of venue changes and<br />

then the challenges of<br />

the COVID-19 pandemic, the<br />

UK’s Outdoor <strong>Trade</strong> Show now<br />

seems settled on the historic<br />

city of Liverpool as its home<br />

and dates in June as its best<br />

position in the calendar. The<br />

modern and well-equipped<br />

Exhibition Centre Liverpool<br />

once again played host to<br />

this important trade event,<br />

which attracted more than 120<br />

exhibitors to its floor from<br />

the sports, outdoor goods and<br />

camping industries. The show<br />

actually increased its floorspace<br />

by around 2,000sqm this year,<br />

and of particular interest to<br />

<strong>Camping</strong> <strong>Trade</strong> <strong>World</strong> was the<br />

new outdoor tent display area,<br />

which was taken advantage of<br />

by brands such as Snow Peak,<br />

Vango and Dometic. Inside the<br />

halls and the camping-specific<br />

brands were probably fewer<br />

than in 2021, but tents and<br />

camping related equipment was<br />

still heavily represented, with<br />

the likes of Terra Nova, Black<br />

Diamond, Salewa, and Sierra<br />

Designs all keen to show off the<br />

latest products and connect with<br />

existing and new customers<br />

alike.<br />

The show also looked to<br />

incorporate more social events<br />

this year, thanks to the lifting<br />

of all COVID-19 restrictions<br />

in the UK. There was an official<br />

OTS social on the Wednesday<br />

evening during which the<br />

finalists in nine categories of<br />

the 2022 UK Outdoor Industry<br />

Awards were announced and<br />

the Awards Display area at<br />

the show attracted a great deal<br />

of interest from visitors and<br />

provided a popular feature of<br />

the show with over 90 products<br />

on display. The show also<br />

hosted its usual sustainability<br />

breakfast, which was well<br />

attended and supported by<br />

brands, retailers and the media,<br />

all keen to hear and learn<br />

more about sustainability<br />

initiatives and brand journeys<br />

towards becoming more carbon<br />

829<br />

Individual visitors attended<br />

17%<br />

Increase in attendance<br />

compared to 2021<br />

24%<br />

Increase in repeat visitors<br />

for multiple days<br />

90<br />

Products shown in the New<br />

Product Award area<br />

24<br />

Hours of show time<br />

delivered over three days<br />

www.campingtradeworld.com | 15


neutral. Andy Schimeck,<br />

Global Sales Manager for<br />

Equip Outdoor Technologies<br />

led the introduction before<br />

handing over to Outdoor &<br />

Cycle Concepts, Managing<br />

Director, Jose Finch and Head<br />

of Sustainability Melanie<br />

Gruenwald together with<br />

Paramo’s Commercial Director,<br />

Richard Pyne to hear about<br />

respective CSR initiatives from<br />

the two organisations.<br />

Exhibitors and visitors were<br />

impressed and pleased with the<br />

way the show was organised and<br />

the quality of companies and<br />

individuals there. Sales agent<br />

for Vasque footwear in the UK,<br />

Steve Walton from Northcol,<br />

said: “OTS provided yet again a<br />

great opportunity to reach our<br />

current customer base and speak<br />

to new customers alike. The<br />

show felt busier than normal<br />

and was a fantastic meeting<br />

place to discuss the current state<br />

of the trade. Liverpool is a<br />

great location. We will be back<br />

next year for sure.”<br />

Meanwhile European general<br />

manager for Exxel Outdoors,<br />

Damon Street, was equally<br />

upbeat about the show: “OTS<br />

was a fantastic show. We had<br />

back to back appointments and<br />

the quality of buyers attending<br />

was spot on. Aside from it being<br />

a great opportunity to get in<br />

front of people, it was great to<br />

see the trade working together<br />

and Kelty and Sierra Designs<br />

will definitely be back in 2023.”<br />

Chris King, head of sales<br />

at Ardblair Sports Importers<br />

Ltd (ASI), said: “For AKU<br />

and LEKI, ASI had the ideal<br />

balance of number and quality<br />

of meetings with retailers and<br />

media. After many years, it<br />

feels like the outdoor industry<br />

has found the right balance of<br />

limiting the choice of market<br />

format <strong>–</strong> shows, showrooms and<br />

shop visits <strong>–</strong> in order to make<br />

OTS the success it is.”<br />

While Richard Pyne,<br />

commercial director of Páramo,<br />

commented: “Many thanks<br />

to all those involved in the<br />

organisation of this year’s event.<br />

It was fantastic to welcome<br />

everyone to our stand, great<br />

to meet new faces and reconnect<br />

with others. Thank you<br />

to all those who joined us in<br />

celebrating 30 years of Páramo<br />

by welcoming Craeciones<br />

Miquelina into our newly<br />

formed employee-owned group.<br />

Here is to the next 30 years!”<br />

Outdoor <strong>Trade</strong> Show<br />

organiser Marta Williams said:<br />

“We are now firmly established<br />

at the Liverpool venue and<br />

securing the venue until 2024<br />

sends a positive message to the<br />

whole trade.” The 2023 event<br />

dates have already been named<br />

as 13 to 15 June.<br />

16 | www.campingtradeworld.com


Outdoor sector<br />

bounces back in style<br />

New figures from the European Outdoor Group’s (EOG) State of <strong>Trade</strong> market<br />

research shows that the sector bounced back very strongly from the COVID-19<br />

pandemic in 2021, with the best yet to come for companies around the continent.<br />

N<br />

■ew data revealed by<br />

the European Outdoor<br />

Group’s (EOG) State<br />

of <strong>Trade</strong> market research has<br />

shown what we all pretty much<br />

knew: the outdoor industry has<br />

bounced back from the initial<br />

economic downturn caused<br />

by COVID-19 in style. Even<br />

though 2021 still had many<br />

COVID-related problems, the<br />

figures for the outdoor industry<br />

<strong>–</strong> and specifically camping<br />

<strong>–</strong> were very encouraging indeed.<br />

The study, created with the<br />

help of the EOG’s market data<br />

partners, estimated that the<br />

overall wholesale value of trade<br />

in the outdoor industry in 2021<br />

surpassed €6 billion <strong>–</strong> with<br />

the tent market accounting<br />

for about €177 million of that.<br />

Sleeping bags were responsible<br />

for €118 million while camping<br />

and outdoor accessories totted<br />

up €481 million. The tent<br />

category’s figures showed a 16<br />

per cent increase in value and a<br />

7.6 per cent increase in volume<br />

when compared to 2020’s<br />

figures. Sleeping bags and mats<br />

went up 11 per cent in value and<br />

9.4 per cent in volume, while<br />

outdoor accessories jumped 16<br />

per cent in value and a whopping<br />

25 per cent in volume.<br />

18 | www.campingtradeworld.com


▲ The outdoor sector, specifically camping, has shown great resilience to global challenges at a retail level and continues to grow.<br />

Pauline Shepherd, EOG<br />

head of market insights, said:<br />

“It is clear that the outdoor<br />

sector has excellent underlying<br />

resilience. In 2021, this allowed<br />

brands to benefit from the<br />

public’s increased appetite for<br />

getting out into nature, which<br />

was prompted by lockdowns<br />

around Europe. Our industry<br />

adapted very well to rapidly<br />

changing circumstances and<br />

overall, reaped the rewards as<br />

restrictions eased. Sustaining<br />

that boom in participation<br />

will be tough and along with<br />

ongoing supply chain issues and<br />

the increasing cost of living,<br />

we know that businesses face<br />

some significant challenges this<br />

year and beyond. However, the<br />

outdoor sector is fundamentally<br />

in robust shape, and can meet<br />

those challenges from a position<br />

of relative strength.<br />

“Along with colleagues at the<br />

European Outdoor Group, I<br />

enjoyed talking to the trade in<br />

person again during the first<br />

OutDoor by ISPO since 2019.<br />

It was an excellent opportunity<br />

to gain a deeper understanding<br />

of the market development<br />

from the companies that have<br />

helped deliver the growth and<br />

hear different perspectives<br />

from around Europe about<br />

the current state of play and<br />

expectations for the future.”<br />

The data from this study<br />

also gave some regional and<br />

country-by-country breakdowns<br />

that showed that Germany,<br />

Austria and the Czech Republic<br />

(DACH) hold about 35 per<br />

cent of the market value, with<br />

Southern Europe (Spain and<br />

Italy) in second place with 23<br />

per cent, the UK and Benelux<br />

in third with 17.7 per cent,<br />

Scandinavia fourth with 14<br />

per cent and Eastern Europe<br />

in fifth with 5.8 per cent.<br />

The Czech Republic was the<br />

individual country that showed<br />

the highest outdoor market<br />

value change in terms of<br />

percentage with a 27 per cent<br />

increase. Hungary was second,<br />

Italy third, Poland fourth<br />

and France fifth. The average<br />

outdoor market value change<br />

across all countries studied was<br />

an increase of 19 per cent. This<br />

means that double digit growth<br />

was a common theme across<br />

national markets in Europe in<br />

the outdoor sector.<br />

In addition to its annual<br />

State of <strong>Trade</strong> European sell-in<br />

report, the EOG can also draw<br />

on retail development data<br />

trends from the Outdoor Retail<br />

Benchmark Report. The report<br />

is a like-for-like analysis of the<br />

aggregated sales development<br />

of the EOG retail members,<br />

and as such currently reflects<br />

the German market. The<br />

performance of retail sell-out<br />

was up 17.4 per cent year to<br />

date to April 2022, compared to<br />

the same period last year for the<br />

outdoor segment.<br />

You can find more on this<br />

study and the other good work<br />

that the EOG does at www.<br />

europeanoutdoorgroup.com<br />

www.campingtradeworld.com | 19


Photos: Knaus Tabbert AG<br />

Knaus Tabbert<br />

reveals ‘next generation’<br />

of caravan frame<br />

technology<br />

German leisure vehicle expert Knaus Tabbert has revealed an industry-first new<br />

caravan frame production technology that sees fibre frame parts automatically<br />

bonded together eliminating the need for screw connections.<br />

20 | www.campingtradeworld.com


▲ The Knaus Tabbert headquarters continues to be known for its innovation and technological advancements in caravans.<br />

G<br />

■erman leisure vehicle<br />

expert Knaus Tabbert<br />

has revealed a<br />

pioneering new technology<br />

for building caravan frames<br />

that it claims proves its status<br />

as a leader of innovation in<br />

the industry. The pioneering<br />

frame technology is based on<br />

Fibre Frame parts that are<br />

automatically bonded together<br />

to form a stable frame, thus<br />

eliminating the need for screw<br />

connections. The frame, which<br />

is self-supporting and highstrength,<br />

ensures the best<br />

stability and durability as well<br />

as significantly greater flexibility<br />

in floor plan and room design<br />

compared to the conventional<br />

method of building caravans. It<br />

was presented by the company<br />

in the form of a full-scale<br />

caravan model at its recent 2022<br />

dealer convention.<br />

Werner Vaterl, COO of<br />

Knaus Tabbert, explained: “The<br />

use of frame construction opens<br />

up numerous possibilities for us<br />

in the future. The technology<br />

contributes to greater stability<br />

and durability and thus also<br />

to greater value stability and<br />

sustainability of the vehicles.<br />

At the same time, the demands<br />

on precision are extremely<br />

high. Following our claim<br />

as innovation leader in the<br />

industry, we have mastered this<br />

challenge and can now transfer<br />

it to series production.”<br />

At the end of a long vehicle<br />

life, the frame design offers<br />

advantages as the materials can<br />

be separated more easily and<br />

thus recycled. Knaus Tabbert<br />

is now bringing it into series<br />

production of caravans for the<br />

first time, with the first model<br />

to feature this technology to be<br />

known as the Knaus Azur. The<br />

Azur is a model that has been<br />

in the range since the 1980s and<br />

has always stood for quality and<br />

the most modern technology.<br />

Its frame consists of 22 fibre<br />

frame parts bonded together<br />

by a robot. In addition to the<br />

manufacturing technology, it is<br />

characterised by a UV-resistant<br />

and ‘self-healing’ surface.<br />

Pressure marks and dents can<br />

disappear all by themselves<br />

through the effect of heat alone.<br />

The frame construction allows<br />

a very flexible interior concept<br />

and the integration of new,<br />

innovative equipment. The new<br />

Azur combines functionality,<br />

▲ The new technology was revealed at a live dealer convention.<br />

cosiness and innovative<br />

technologies. In addition to<br />

a circumferential awning rail<br />

integrated into the surface,<br />

contour lighting in the sidewall,<br />

the caravan also has its own<br />

lighting concept for the interior,<br />

among other things. Similar<br />

to the KNAUS motorhomes,<br />

the furniture is set at an angle,<br />

resulting in a greater sense of<br />

space, optimised visual axes and<br />

a larger lying area.<br />

Head of plastics and<br />

composites at Knaus Tabbert,<br />

Christian Kornexl, said: “Since<br />

2012, we at Knaus Tabbert have<br />

been working intensively on<br />

alternative production methods.<br />

The Knaus Azur is already the<br />

third model, which we have<br />

brought to market readiness in<br />

frame construction. Compared<br />

to the predecessor models Knaus<br />

Travelino (2017) and Knaus<br />

Deseo (2019), the Knaus Azur<br />

is particularly impressive due to<br />

the further development of the<br />

manufacturing process, which<br />

is completely implemented inhouse<br />

and does not require any<br />

solvents or screw connections on<br />

the outside.”<br />

www.campingtradeworld.com | 21


High demand and faltering supply chains:<br />

The caravan<br />

industry’s 2022 so far<br />

The latest figures from the German Caravanning Industry Association<br />

show that while demand for caravans and motorhomes remains high,<br />

the industry is being hamstrung by supply chain issues.<br />

55,202<br />

(-12.2%)<br />




40,985<br />

(-15.9%)<br />

NEW<br />


14,217<br />

(+0.8%)<br />

NEW<br />


22 | www.campingtradeworld.com


▲ Vehilce chassis are one major stumbling block in the motorhome supply chain at present <strong>–</strong> a problem that needs a solution.<br />

S<br />

■upply chain <strong>–</strong> these<br />

are two words that<br />

strike fear into the<br />

heart of anyone in the caravan<br />

and motorhome industry<br />

right now. A global pandemic<br />

that still isn’t over, a war in<br />

Europe, the climate crisis, cost<br />

of living <strong>–</strong> all of these things<br />

are contributing to disruption<br />

in the supply chain for almost<br />

all industries, but particularly<br />

for the manufacture of leisure<br />

vehicles. It’s a strange situation<br />

for this industry, as despite<br />

these challenges, a level of<br />

demand that is higher than ever<br />

is softening the blow.<br />

The perfect example of this<br />

can be seen in Europe’s most<br />

important market Germany,<br />

where its Caravanning Industry<br />

Association (CIVD) recently<br />

reported that despite a drop<br />

of 12.2 per cent in new leisure<br />

vehicles registered in 2022 at<br />

the halfway point in the year,<br />

the figure of 55,202 is still way<br />

ahead of figures from 2020<br />

and is the second best result in<br />

the history of the industry. It’s<br />

reason enough to celebrate, but<br />

many including CIVD can’t<br />

help but wonder what those<br />

figures might have reached<br />

without the strains on the<br />

supply chain.<br />

The main problem for<br />

leisure vehicles is a lack of<br />

vehicle chassis, this has led<br />

to the motorhome sector of<br />

the market reporting a 15.9<br />

per cent decrease on new<br />

vehicles registered to 40,985<br />

vehicles, compared to 2021’s<br />

figure. It is however up on<br />

2020’s figure of 39,627. While<br />

traditional motorhomes have<br />

been hampered by chassis<br />

issues, the supply situation for<br />

ultra-compact campervans looks<br />

better, which has led to this<br />

market segment increasing.<br />

CIVD’s managing director,<br />

Daniel Onggowinarso, said:<br />

“The shift towards more<br />

individualized, nature-oriented<br />

vacations began long before the<br />

pandemic and will continue to<br />

influence the travel patterns<br />

of many people in the future.<br />

Registration figures for motor<br />

caravans have risen steadily in<br />

recent years and would probably<br />

have reached record levels yet<br />

again this year had it not been<br />

for supply chain problems.”<br />

For towable caravans, the<br />

figures for the first quarter<br />

of 2022 showed a significant<br />

increase of 7.9 per cent for<br />

new vehicles registers <strong>–</strong> in part<br />

because caravans do not rely<br />

on vehicle chassis to be built.<br />

However, this vehicle segment<br />

also experienced an increasing<br />

number of supply chain-related<br />

shortfalls toward the summer,<br />

which is why the 14,217 new<br />

registrations represent only a<br />

slight increase of 0.8 per cent.<br />

Daniel added: “Manufacturers<br />

producing motor caravans<br />

and caravans have recently<br />

increasingly switched to caravan<br />

production in order to keep<br />

production busy and meet the<br />

high demand. However, a lack<br />

of materials and components<br />

is also causing increasing<br />

supply shortages in caravan<br />

production.”<br />

So, while there is cause for<br />

optimism in general with the<br />

latest figures from Germany, the<br />

future still looks uncertain with<br />

some major obstacles still to be<br />

overcome. Daniel concluded:<br />

“Reliable predictions are<br />

currently impossible. The general<br />

conditions in our industry, like<br />

in many other sectors of the<br />

economy, are very volatile due<br />

to supply chains and global<br />

crises. We hope that the supply<br />

situation will improve by the<br />

summer of next year and, despite<br />

all the problems, we are looking<br />

to the future with confidence,<br />

because the enthusiasm of<br />

Germans for motor caravans and<br />

caravans is as strong as ever.”<br />

www.campingtradeworld.com | 23


Calls for European-style<br />

aires in UK to meet growing<br />

motorhome demand<br />

Owner and founder of leading outdoor accommodation specialist Pitchup.com,<br />

Dan Yates, believes the UK could benefit from increasing the number of places for<br />

motorhomes and campervans to enjoy one-night stopovers.<br />

24 | www.campingtradeworld.com


▲ Dan Yates of Pitchup.com believes the UK camping industry would benefit from having some European-style ‘aires’.<br />

T<br />

■he United Kingdom<br />

should be seeking to<br />

implement a network<br />

of European-style aires to<br />

provide one night stopovers<br />

for its increasing number of<br />

motorhome and campervan<br />

users, according to the owner<br />

of one of the country’s leading<br />

outdoor accommodation<br />

specialists. Dan Yates, owner<br />

and founder of Pitchup.com<br />

believes there is a gap in the<br />

market for a network of aires<br />

in the UK, which could help to<br />

reduce pressures on overnight<br />

parking and support local<br />

economies.<br />

“Meeting the growing<br />

demand could bring substantial<br />

benefits to communities too,”<br />

said Dan.<br />

“Aires can provide muchneeded<br />

income for farmers in<br />

rural areas, bring cash into the<br />

local economy in towns, and<br />

also ensure that owners of these<br />

vehicles have somewhere safe<br />

and responsible to park.”<br />

The Campaign for Real Aires<br />

(CAMpRA) was established<br />

to lobby for more aires in the<br />

UK, and provides a central<br />

source of information on how<br />

towns and small businesses can<br />

benefit from the year-round<br />

revenue stream by providing<br />

simple overnight parking and<br />

waste points. A spokesman<br />

for CAMpRA said: “British<br />

motorhome owners returning<br />

from Europe ask one question -<br />

‘why does the UK not have the<br />

same aires (motorhome parking)<br />

system as Europe?’<br />

“We are decades behind<br />

Europe and we have a huge<br />

gap in the UK market for<br />

the provision of motorhome<br />

tourism facilities, aires, that will<br />

help keep British motorhomes<br />

and their spending power here,<br />

and attract more European<br />

motorhome owners to this<br />

country.”<br />

The Highland Council<br />

in Scotland pioneered the<br />

use of aires last summer,<br />

when it was believed to be<br />

the first local authority in<br />

the UK to temporarily relax<br />

planning regulations to enable<br />

landowners with suitable sites<br />

to provide continental-style<br />

motorhome stopovers. The<br />

council said it was adapting<br />

to the significant increase of<br />

motorhome ownership in the<br />

UK and the demand for selfcontained<br />

holidays which had<br />

intensified during the Covid<br />

pandemic and which was<br />

creating significant pressures for<br />

safe overnight parking in rural<br />

communities.<br />

And Gwynedd Council<br />

in Wales recently received<br />

funding from the Welsh<br />

Government for its “Arosfan”<br />

project. This will see it<br />

upgrade assets such as public<br />

car parks in six destinations<br />

across Gwynedd to develop a<br />

network of locations that will<br />

create legitimate provision for<br />

‘overnight’ parking and sleeping<br />

throughout the year for the<br />

purpose of motor homes in<br />

the county. In order to support<br />

the local economy, all six sites<br />

will be located within walking<br />

distance to key towns and<br />

destinations, will have basic<br />

services and will operate a<br />

strict 48-hour maximum stay.<br />

It is hoped the sites will be<br />

operational by spring 2023, and<br />

if successful they could pave the<br />

way for more in the future.<br />



The UK’s National Caravan<br />

Council (NCC) said that<br />

16,608 new motorhomes<br />

were registered with<br />

the Driver and Vehicle<br />

Licensing Agency (DVLA)<br />

in the 12 months from 1<br />

July 2020 to the end of<br />

June 2021. This represented<br />

an 8.25 per cent increase<br />

on the previous record,<br />

which was achieved in<br />

the 2018/19 period. The<br />

boom has been attributed<br />

to Covid restrictions on<br />

travel, the ability to carry<br />

out other outdoor pursuits<br />

while on a campervan<br />

holiday, and the<br />

prevalence of WiFi internet<br />

connectivity on sites that<br />

allows people who have<br />

been working from home<br />

to work from anywhere.<br />

www.campingtradeworld.com | 25


DOING<br />


WITH...<br />

The USA<br />

The United States of America is one of the world’s biggest producers and consumer<br />

markets for RVs and camping equipment. A simply huge range of manufacturers,<br />

wholesalers, retailers and more call this enormous and vibrant market home.<br />

26 | www.campingtradeworld.com


F<br />

■or a number of years, the<br />

RV and camping market<br />

in the United States has<br />

been a great barometer for the<br />

overall state of play on a global<br />

level. The market is one of the<br />

world’s largest, most significant,<br />

and most influential. So, if things<br />

are going well in the USA, then<br />

generally speaking, the pattern<br />

will follow on around the world.<br />

It is home to some of the biggest<br />

names in the industry (THOR,<br />

Winnebago and Lippert), and<br />

also some of the largest umbrella<br />

companies, which in turn own<br />

brands and other manufacturers<br />

around the world. It is also a<br />

market with an extremely strong<br />

and well developed retail sector <strong>–</strong><br />

both in the RV world with dealers<br />

and dealer chains, and also in<br />

camping with independent and<br />

huge chain outdoor groups like<br />

REI. Because of this, companies<br />

from countries outside the USA<br />

can sometimes look towards<br />

the country as a golden bullet<br />

that will transform their export<br />

tremendously. Of course, the<br />

potential for that is there, but<br />

as with any highly developed<br />

market, it is highly competitive,<br />

possibly even a little overcrowded,<br />

so getting the attention of new<br />

partners there can be a challenge.<br />



The relatively small and humble<br />

city of Elkhart in Indiana may<br />

not look much at first glance,<br />

but this unsuspecting settlement<br />

is pretty much the heartbeat of<br />

the American RV industry. It<br />

is estimated that about 75 per<br />

cent of global RV production<br />

takes place in Elkhart, and at<br />

one time it was home to more<br />

than 100 different RV brands. It<br />

is estimated that today there are<br />

almost 40 manufacturers here<br />

including names such as Keystone,<br />

Grand Design RV, Newmar RV,<br />

Winnebago Towables, Thor Motor<br />

Coach, Jayco, and Renegade RV<br />

▲ Airstream could be one of America’s most iconic RVs.<br />

to name just a few. The town is<br />

also home to the RV Hall of Fame<br />

Museum and Library and hosts<br />

two largescale events each year:<br />

the Midwest RV Super Show and<br />

the Indy RV Expo. If you are to<br />

go to one place on a recconasaince<br />

mission to understand more about<br />

the RV market in the USA, then<br />

Elkhart simply has to be on your<br />

list.<br />


While RVs clearly take the<br />

mainstay of the market in<br />

the USA, tent camping and<br />

other kinds of campers are still<br />

incredibly popular. America’s huge<br />

national parks and swathes of<br />

public land in beautiful scenery<br />

make it the ideal place for people<br />

to take up camping freely and<br />

easily. This is backed up by the<br />

simply staggering number of<br />

campsites and campgrounds<br />

around the nation <strong>–</strong> one of<br />

the biggest chains of which is<br />

Kampgrounds of America (KOA).<br />

This organisation consists of<br />

more than 525 franchised and<br />

owned campgrounds, making<br />

it the largest organisation of its<br />

kind in the world. KOA conducts<br />

annual research on the camping<br />

market and it has learned that<br />

active camper households in<br />

North America have grown from<br />

71,472,820 in the year 2014 to<br />

93,819,400 in the year 2021.<br />

Clearly there are many people new<br />

to camping in the United States<br />

in the last few years, KOA also did<br />

some research to understand who<br />

this new camper is and revealed<br />

data from 2021 that showed 57<br />

per cent of new campers want<br />

to try RVing, 56 per cent prefer<br />

tent camping, 54 per cent are<br />

millennials, 54 per cent are nonwhite<br />

campers and 51 per cent<br />

want to try glamping. Clearly,<br />

understanding this new camper<br />

and catering to their needs and<br />

wants will be key for the future<br />

of both the camping and RV<br />

industry <strong>–</strong> it is a challenge that the<br />

industry as a whole is very aware<br />

of and very focused on making<br />

sure it gets right. Despite the size<br />

and continued success of this<br />

industry in the USA, there is no<br />

room for complacency.<br />


Capital: Washington D.C.<br />

Population: 331,800,000<br />

Dialling code: +1<br />

President: Joe Biden<br />

Official languages:<br />

English<br />

Time zones:<br />

UTC-4 to UTC-10<br />

Currency: U.S. dollar<br />

Internet domain: .com<br />


$25.3 trillion<br />

GDP (USD)<br />

$76,000<br />

GPD per capita (USD)<br />

2.5%<br />

GDP growth<br />

3.6%<br />

unemployment<br />


China<br />

European Union<br />

Mexico<br />

Canada<br />

Japan<br />


European Union<br />

Canada<br />

Mexico<br />

China<br />

Japan<br />

www.campingtradeworld.com | 27



You don’t need to be a<br />

financial expert to know<br />

that the United States is<br />

one of the world’s most<br />

powerful and influential<br />

economies. Despite only<br />

ranking eighth in global<br />

GDP per capita tables,<br />

the USA is known for<br />

being at the forefront of<br />

technological advances<br />

and business. Just look<br />

around you and you will<br />

likely see products and<br />

services that are made by<br />

American companies. The<br />

country has a wealth of<br />

natural resources, a strong<br />

and productive workforce,<br />

an impressive domestic<br />

market in most industries<br />

and also great strength<br />

when it comes to import<br />

and export. In the camping<br />

and RV industry, the United<br />

States remains a significant<br />

manufactuer with a huge<br />

number of these vehicles<br />

still produced in the<br />

country, as well as a huge<br />

swathe of components<br />

and accessories. Some<br />

of the biggest names<br />

in the business hail<br />

from the USA, including<br />

Lippert, Winnebago and<br />

Thor Industries <strong>–</strong> the<br />

last of which claims to<br />

be the world’s biggest<br />

RV producer, as it owns<br />

European giant the<br />

Erwin Hymer Group. The<br />

USA looks set to keep<br />

its position as one of the<br />

world’s most significant<br />

global economies.<br />

WHO’S WHO<br />

We’d probably have to add a substantial number of pages to the magazine to name every significant player in<br />

the camping and RV industry in the United States. Instead, we’ve just highlighted a handful of companies<br />

you probably already know about, but if you don’t, then you should. The United States is home to some of the<br />

biggest brands on the planet that have global reach <strong>–</strong> and the ones that don’t have the potential to achieve that<br />

global reach in the coming years.<br />


The world’s largest manufacturer of RVs and leisure vehicles, THOR is a company that almost<br />

everyone in this industry will be familiar with. The company owns a wide range of brands in<br />

the United States and also now Europe after its acquisition of the Erwin Hymer Group. What<br />

is perhaps most amazing is that THOR as we know it was only founded in 1980, but its steady<br />

brand acquisition strategy has seen it grow into the biggest player in the game.<br />

www.thorindustries.com<br />


Winnebago RVs have become so synonymous with the market that some people use<br />

Winnebago as a general term for any RV. The company owns brands including Grand<br />

Design, Chris-Craft, Newmar and Barletta <strong>–</strong> as well as its own Winnebago brand. The<br />

company dates back to the 1950s and prides itself on being an innovator and as being a<br />

company with a social conscious, donating to and participating in many good causes.<br />

www.winnebagoind.com<br />

Photo: Winnebago Ind<br />

28 | www.campingtradeworld.com



In 1996, Forest River founder Peter Liegl had a vision. He foresaw an RV company dedicated<br />

to helping people experience the joy of the outdoors by building better recreational vehicles.<br />

Today, the company has to become one of the largest RV manufacturers in North America,<br />

producing class A and C motorhomes, travel trailers, fifth wheels, toy haulers, camping<br />

trailers and destination trailers.<br />

www.forestriverinc.com<br />


Lippert is a leading, global manufacturer and supplier of highly engineered products<br />

and customised solutions, dedicated to shaping, growing and bettering the RV, marine,<br />

automotive, commercial vehicle and building products industries. It has been on a steady<br />

growth curve in recent years and made a number of high-profile acquisitions that have<br />

helped it increase its influence on the global RV stage.<br />

www.lci1.com<br />

MSR<br />

In 1969, Seattle engineer and lifelong mountaineer Larry Penberthy formed Mountain Safety<br />

Research as a one-man crusade dedicated to improving the safety of climbing equipment.<br />

Since then, the company has gone on to become one of the most iconic names in<br />

lightweight backpacking tents and general outdoors equipment. MSR is an innovator, which<br />

often has its smart tent designs imitated, but never bettered.<br />

www.msrgear.com<br />


Started more than 20 years ago, Big Agnes is a camping brand about building better to gear<br />

to get more people out to enjoy the hobby. It is an extremely well-known brand in the United<br />

States and has been spending time over the last few years to expand not only its product<br />

range with packs and bags, but also its export by launching a new European subsidiary<br />

company to help better serve the continent.<br />

www.bigagnes.com<br />


NEMO is a New Hampshire-based outdoor gear company known for creating awardwinning<br />

products that are built to last, comfortable and fun to use. Named the fastest<br />

growing camping brand in 2021 by NPD Group, NEMO has also been recognized by<br />

New Hampshire Businesses for Social Responsibility as a small business leader for the<br />

environment, and recently won the 2021 Sustainability Slam.<br />

www.nemoequipment.com<br />


An innovator in suspension solutions, SuperSprings International has carved out a very good<br />

reputation in the RV industry with its high-performance, easy-maintenance, and madein-America<br />

suspension products for motorhomes and trailer RVs. The company has many<br />

significant partners in the industry including United RV, Coachman and Winnebago.<br />

www.superspringsinternational.com<br />


Due to the sheer size of<br />

the United States, there<br />

are a host of regional and<br />

state-level shows that<br />

take place all over the<br />

country throughout the<br />

year. Some of the most<br />

prominent include the<br />

Florida RV Super Show<br />

(www.frvta.org) and the<br />

Quartzsite Sports, Vacation<br />

and RV Show (www.<br />

quartzsitervshow.com)<br />

in Arizona. Another big<br />

event in the RV industry<br />

calendar in the USA is the<br />

RV Industry Association’s<br />

(RVIA) RVs Move America<br />

Week, the next of which<br />

is scheduled to take place<br />

from 4 to 8 June, 2023.<br />

The RVIA also runs the RV<br />

Aftermarket Conference,<br />

which is scheduled to take<br />

place in August in San<br />

Antonio, Texas.<br />

Away from motorised<br />

camping, and the USA’s<br />

biggest shows for tent<br />

camping and general<br />

outdoors are the Outdoor<br />

Retailer shows. The<br />

summer event takes place<br />

from 19 to 21 June, 2023,<br />

while the winter event<br />

takes place from 10 to 12<br />

January, 2023 <strong>–</strong> both at Salt<br />

Lake City, Utah.<br />


With offices in Reston, VA and Elkhart, IN, the RV Industry Association is the leading trade<br />

voice of the $114 billion dollar RV industry, representing approximately 450 manufacturers<br />

and component and aftermarket suppliers.The association works with federal and state<br />

lawmakers and regulators to pursue a favourable business environment for its members, is<br />

the leading source of research, data, and analysis about the RV industry.<br />

www.rvia.org<br />

www.campingtradeworld.com | 29



$140 billion<br />

Value of RV industry to US<br />

economy<br />

680,000<br />

Jobs supported by US RV<br />

industry<br />

600,240<br />

New RV wholesale<br />

shipments completed in<br />

2021<br />

1 billion<br />

Media impressions created<br />

by GO RVing’s latest<br />

campaign<br />

9.6 million<br />

Americans planning an RV<br />

purchase<br />

96%<br />

Of American campers say<br />

the hobby improves their<br />

mental health<br />

10.1 million<br />

First time campers in the<br />

USA in 2020<br />

86 million<br />

US households call<br />

themselves campers<br />

Photo: Blake Wisz, Unsplash<br />

“The RV is coming off of<br />

our best year ever with over<br />

600,000 RV produced in 2021.<br />

We have continued to see<br />

record production through the<br />

beginning of 2022, but we do<br />

expect that to level off as we<br />

normalize in the second half of<br />

the year. Our current forecast<br />

projects that RV shipments will<br />

reach just under 550,000 RVs<br />

in 2022. While this is down<br />

from the record setting 2021,<br />

that would still be our second<br />

best year ever and well above<br />

the 40-year average for the<br />

industry.<br />

“The biggest opportunity<br />

in the American RV market<br />

right now is to create amazing<br />

experiences for the millions<br />

of people who bought RVs<br />

in recent years and the many<br />

millions of people who have<br />

heard about RVing <strong>–</strong> maybe<br />

for the first time <strong>–</strong> in the<br />

last couple of years. The<br />

demographics and expectations<br />




of the new RV owners are<br />

changing, and the RV industry<br />

is evolving to meet these new<br />

demands through things like<br />

increased technology, floorplans<br />

that allow for working from the<br />

road, and the new electric RV<br />

concept vehicles. Campgrounds<br />

are also evolving to meet<br />

these needs by providing more<br />

amenities, including treating<br />

Wi-Fi as a utility instead of as<br />

an amenity.<br />

“Building off of our biggest<br />

opportunity, our biggest<br />

challenge to retaining RV<br />

owners is to ensure the<br />

millions of people who have<br />

bought RVs in recent years<br />

have places to go to use the<br />

RVs and trained technicians<br />

to service the RVs. The RV<br />

industry has been working very<br />

closely with our federal and<br />

state governments to secure<br />

funding for campground<br />

modernization and expansion<br />

on state and federal lands.<br />

The industry also founded<br />

and funded the RV Technical<br />

Institute, the only training<br />

and certification program<br />

created by the industry for RV<br />

technicians. The RV Technical<br />

Institute is focused not only<br />

on training techs but also<br />

recruiting new RV techs into<br />

the industry.<br />

“There is still a perception<br />

that RVing is just for retired<br />

folks. And while the median<br />

age of RV owners is 53, when<br />

we surveyed buyers who bought<br />

RVs for the first time in 2020,<br />

the median age dropped to<br />

41. If you look at the median<br />

age of a first-time buyer in<br />

2021, that number drops to 33.<br />

RVing has gained a tremendous<br />

amount of popularity among<br />

younger Americans as this<br />

data shows. Additionally, the<br />

demographic makeup of RV<br />

owners is growing more diverse<br />

and more reflective of the<br />

wider population.”<br />

30 | www.campingtradeworld.com



“At Lippert we believe that<br />

the interest in RVing and<br />

<strong>Camping</strong> is still at an alltime<br />

high. The pandemic<br />

certainly drove more and<br />

more Americans to the great<br />

outdoors and RVing was a<br />

safe and easy way to get out of<br />

the house with their families<br />

and enjoy an affordable<br />

vacation. We believe that some<br />

Americans are still a little bit<br />

weary of traveling overseas<br />

which also helps our industry.<br />

Airline tickets are getting<br />

more expensive as well. While<br />

rising fuel prices make it tough<br />

for RVers, we believe they still<br />

take the same number of trips,<br />

however they may just travel<br />

shorter distances. Overall,<br />

we believe the industry is as<br />

healthy as it has ever been<br />

regardless of the economical<br />

situation we find ourselves in<br />

today.<br />

“Regarding our own<br />

business, we are taking the<br />

responsibility to make the<br />

RVing experience easier and<br />

safer for the end user. Towing<br />

an RV for the first time can<br />

be a bit of a daunting task.<br />

With the industry largely<br />

unregulated compared to the<br />

Automotive Industry, Lippert<br />

has taken the opportunity<br />

to innovate several products<br />

in the safety and security<br />

categories. We have recently<br />

developed the first ever<br />

Anti-Lock Braking System<br />

(ABS) for towable RVs. This<br />

system works just like the ABS<br />

systems in the automotive<br />

market, pulsing the brakes<br />

electronically in an emergency<br />

situation so they don’t lock<br />

up and cause the trailer to<br />

skid. We have an Electronic<br />

Sway Control module that<br />

works with our ABS system to<br />

make towing even safer. We’ve<br />

developed a tire pressure<br />

management system (TPMS)<br />

that will alert the driver<br />

before there is a potential tire<br />

blow out. With the influx of<br />

new RVers, and new towers,<br />

that are in the market now<br />

because of the pandemic,<br />

we feel that it’s necessary to<br />

innovate products that will<br />

make these customers feel safe<br />

and therefore stay in the RV<br />

lifestyle for as long as we can.<br />

“Fuel prices are obviously<br />

something that is weighing<br />

on a lot of Americans’ minds<br />

right now. Rising inflation is<br />

certainly not helping either.<br />

The biggest challenges we<br />

see that date back to prepandemic<br />

times are 1) the lack<br />

of RV-ready campgrounds<br />

and camping spots. There is<br />

simply more demand than<br />

there are places to go camping.<br />

2) there is a need for more<br />

RV service technicians. We<br />

need to keep our customers<br />

on the road. Currently service<br />

times can be several weeks to<br />

several months and this isn’t a<br />

good customer experience for<br />

anyone. The industry needs to<br />

hire, train and retain more RV<br />

technicians in order to keep<br />

RVers in the mobile lifestyle.<br />

“I think there is a huge<br />

opportunity to better educate<br />

and market to would-be<br />

RVers. We have our Go<br />

RVing campaigns that do a<br />

nice job of advertising the<br />

mobile lifestyle to the general<br />

public, but I think there is an<br />

opportunity to cast the net a<br />

little wider through advertising<br />

and public awareness.”<br />

www.campingtradeworld.com | 31


Connecting people<br />

through passion<br />

All photos © Messe Düsseldorf/C.Tillmann<br />

A<br />

Once again, the world of leisure vehicles will be headquartered out of Düsseldorf,<br />

Germany for the best part of 10 days and there are more reasons that you might<br />

imagine why you shouldn’t miss it if you work in this industry.<br />

■fter so long where<br />

uncertainty was the<br />

only certain thing<br />

in the world of exhibitions<br />

and events, it feels good to<br />

have a big show set in stone<br />

and have some real positivity<br />

surrounding it. Perhaps the<br />

only thing you can say with<br />

certainty about the 2022<br />

edition of one of the leisure<br />

vehicle industry’s biggest<br />

events, Caravan Salon, is that<br />

it will be big. Bigger than<br />

ever, in fact, with a threehall<br />

expansion taking the<br />

total number of halls up to<br />

16 and the floorspace and<br />

exhibitor numbers set to<br />

increase to 250,000sqm and<br />

650 respectively. Make sure you<br />

bring comfortable shoes.<br />

That’s not the only change<br />

being implemented by the<br />

organisers, Messe Düsseldorf,<br />

for the 2022 edition <strong>–</strong> for<br />

the first time now, the first<br />

Friday will serve as the<br />

Preview Day. Alongside media<br />

representatives and trade<br />

visitors, exhibitors will also<br />

be able to invite end-users<br />

permitting them to explore the<br />

fairgrounds on that first day<br />

in a quiet atmosphere. Stefan<br />

Koschke, project director<br />

185,000<br />

People attended<br />

the show<br />

653<br />

Exhibitors on<br />

the show floor<br />

31<br />

Countries represented<br />

by exhibitors<br />

41%<br />

Increase in<br />

first-time visitors<br />

13<br />

Exhibition halls<br />

STATS FROM 2021<br />

32 | www.campingtradeworld.com


caravanning and outdoor of<br />

Messe Düsseldorf, explained:<br />

“With this option we want to<br />

further develop the first Friday<br />

of the fair while allowing<br />

our exhibitors to invite their<br />

buyers selectively. This creates<br />

a professional setting for<br />

discussing orders, business<br />

exchange and networking.<br />

“We are very satisfied that<br />

we succeeded in convincing<br />

many new companies and<br />

numerous repeaters of our<br />

concept. The exhibition area<br />

will grow by three halls. This<br />

means we will be presenting<br />

the ranges of 650 exhibitors<br />

on 250,000 square metres in<br />

16 halls in total. CARAVAN<br />

SALON is the only place to<br />

see the full line-up of brands<br />

thereby offering the kind of<br />

direct product comparison that<br />

is also only possible with us<br />

in Düsseldorf. We look to this<br />

year’s event full of optimism<br />

and anticipation.”<br />


It says a lot about this industry<br />

that Caravan Salon never<br />

actually missed an event at<br />

any point during the worst of<br />

the COVID-19 pandemic. In<br />

2020, a subdued but successful<br />

event managed to take place<br />

with limited numbers and strict<br />

health precautions. In 2021,<br />

that was hugely expanded to<br />

an almost normal event, still<br />

with some precautions and<br />

▲ Düsseldorf is a great city and the Messe is a terrific venue.<br />

restrictions regarding masks<br />

and vaccination status. Now,<br />

in 2022, where large parts of<br />

the world seem to have gotten<br />

past the worst of the pandemic,<br />

or are at least learning to live<br />

with it, we can expect a bumper<br />

show that takes us back to<br />

pre-pandemic event levels of<br />

attendance, excitement and<br />

hopefully success for businesses<br />

too. Caravanning and its<br />

associated hobbies are still<br />

flying high, despite challenges<br />

still faced by many when it<br />

comes to raw material supply<br />

and shopping. The iron is still<br />

hot, and Caravan Salon is in<br />

the perfect position to strike<br />

with some force.<br />

Daniel Onggowinarso,<br />

managing director of the<br />

German caravan industry<br />

association (CIVD), said:<br />

“Vacationing with motorhomes<br />

and caravans has seen<br />

enormous and constantly<br />

growing uptake for more than<br />

ten years. The pandemic then<br />

reinforced the trend towards<br />

individual and near-nature<br />

travelling yet again.<br />

“Since travelling has<br />

become possible again with<br />

almost no restrictions people<br />

are planning their holidays<br />

at full speed. This means a<br />

visit to CARAVAN SALON<br />

pays off all the more for both<br />

caravanning lovers and newbies<br />

because there is no other<br />

place where the bandwidth<br />

of vehicles and accessories is<br />

so broad, and products can be<br />

experienced in such a handson<br />

way.”<br />


Away from its traditional<br />

homeland of leisure vehicles,<br />

Caravan Salon is looking to<br />

expand more into the arenas of<br />

tent camping and more general<br />

outdoor leisure activities. In<br />

hall three this year, expect to<br />

find the ‘travel and nature’<br />

section of the show, which will<br />

be bigger and better than ever<br />

before. Stefan Koschke said:<br />

“People have a renewed desire<br />

to discover new destinations<br />

and the combination of mobile<br />

travel and regions offering<br />

outdoor activities is very<br />

popular. Whether it’s hiking,<br />

cycling or boat tours with<br />

canoes and kayaks, the great<br />

outdoors beckon and more<br />

and more people are heeding<br />

the call. This form of holiday<br />

is particularly in demand, as<br />

it can be planned individually,<br />

but can also be undertaken<br />

quite spontaneously. And I am<br />


Dusseldorf is Germany’s seventh largest city and lies<br />

on the confluence of two of the nation’s most famous<br />

rivers: the Rhune and the Düssel. The city is known<br />

for its cultural richness with many museums and an<br />

opera house. One of its most iconic buildings is the<br />

Rheinturm <strong>–</strong> a 168m tower on the banks of the Rhine<br />

that gives amazing views of the city and surrounding<br />

area from its observation deck, restaurants and bars.<br />

The city is also known for being a very green urban<br />

environment with major parks such as the 28-hectare<br />

Hofgarten, Nordpark and Südpark offering beautiful<br />

places to explore for tourists and locals alike.<br />

Düsseldorf has a thriving carnival scene with a million<br />

visitors a year who normally arrive for the Shrove<br />

Monday procession and is also said to be the place<br />

where the tradition of cartwheeling was originated.<br />

Country: Germany<br />

Capital of: North Rhine-Westphalia<br />

Population: 620,000<br />

Area: 217,000sqkm<br />

Timezone: CET<br />

Lord Mayor: Stephan Keller<br />

www.campingtradeworld.com | 33 35



Messe Düsseldorf has more than 70 years of<br />

experience in hosting exhibitions and trade fairs.<br />

The company hosts many different events at its<br />

305,727sqm exhibition area each year and also<br />

runs many exhibitions overseas too, including<br />

the All In Caravaning show in Beijing, China. The<br />

exhibition centre lies about 3km north of the city<br />

centre and is a similar distance from the airport<br />

too <strong>–</strong> about 15 minutes in a taxi or bus. Getting<br />

to the Messe is easy enough via these methods,<br />

there is also ample parking with several major<br />

highways leading to the city. Another great way<br />

to get around Düsseldorf is by bicycle or scooter<br />

<strong>–</strong> there is an excellent footpath and cycleway along<br />

the river Rhine that convienently leads right to the<br />

exhibition centre.<br />

Address:<br />

Messe Düsseldorf<br />

Am Staad<br />

40474 Düsseldorf<br />

Germany<br />

34 | www.campingtradeworld.com


▲ Expect to see all of the big names in caravanning, and also some of the lesser names too. Caravan Salon is the place to be.<br />

very pleased that the tourism<br />

sector will again be represented<br />

at Caravan Salon with such a<br />

large range of products.”<br />

This part of the show<br />

will demonstrate different<br />

destinations to visitors including<br />

Australia, Croatia, Cyprus, the<br />

Mediterranean, the Baltic Sea,<br />

Greece, Slovenia, Denmark<br />

and the local North Rhine-<br />

Westphalia region of Germany.<br />

It’s clear that the destination and<br />

inspiration is just as important to<br />

campers as the vehicles they use<br />

to stay in these places. Equally<br />

the other outdoor activities that<br />

people accompany with their<br />

caravanning holidays will get<br />

a front-row seat in this hall.<br />

Stefan Koschke summarised:<br />

“The interest of manufacturers,<br />

retailers, and destinations in<br />

presenting in Hall 3 is very<br />

high. This clearly shows that it<br />

is important for the exhibitors<br />

to present themselves personally<br />

to their audience again.<br />

Accordingly, fans can also expect<br />

a varied program on stage. I<br />

cordially invite all friends of<br />

outdoor activities to visit us,<br />

as they can get comprehensive<br />

information and also shop here.”<br />



Many of the favourite elements<br />

of Caravan Salon that have<br />

not been able to take place in<br />

recent years will be returning<br />

for 2022. One example is the<br />

caravan centre, a huge caravan<br />

parking lot that offers some<br />

3,500 serviced and nonserviced<br />

pitches for people<br />

to attend the show in their<br />

own caravan or motorhome.<br />

These pitches sold out very<br />

quickly when they went on<br />

sale, proving just how popular<br />

this element of the show is. As<br />

well as this, expect to find an<br />

adventure DIY section where<br />

several self-converted camping<br />

vehicles can be inspected<br />

and put through their paces<br />

<strong>–</strong> the idea is to help people<br />

learn more about the skills<br />

needed to create their own<br />

conversions and how to do this<br />

safely. There will also be a<br />

focus on the environment and<br />

sustainability as the industry<br />

faces up to the challenges of<br />

climate change. One final<br />

feature of note is that CVID<br />

will have a separate section<br />

within the show to promote its<br />

caravan and mobile technology<br />

qualification that it has created<br />

in collaboration with the<br />

German central association car<br />

body and vehicle technology<br />

(ZKF). The idea behind this is<br />

to encourage more people to<br />

consider making a career in the<br />

caravan industry building these<br />

wonderful machines that bring<br />

us so much joy as end users.<br />


Caframo<br />

Hall 13, Booth D89<br />

contactus@caframo.com<br />


Hall 13, Booth E11<br />

info@liontron.de<br />

PeggyPeg Innovative Systems<br />

Hall 3, Booth A36<br />

info@peggypeg.de<br />

www.campingtradeworld.com | 35



HALL 13, BOOTH D89<br />

Comfort doesn’t have<br />

to be complicated<br />

T<br />

After achieving record growth in 2021, Canadian premium fan and heater<br />

manufacturer Caframo has its sights set on further international expansion.<br />

<strong>Camping</strong> <strong>Trade</strong> <strong>World</strong> discovers why the company’s SEEKR brand is<br />

tailor-made for the RV and leisure vehicle industry.<br />

■he tranquil and idyllic<br />

region of the Great<br />

Lakes in Ontario,<br />

Canada is perhaps not the first<br />

place you’d associate with the<br />

RV industry. However, hidden<br />

among the tree-lined shores<br />

of this beautiful wonder of<br />

nature lies the headquarters<br />

of an innovative company<br />

that has been at the forefront<br />

of premium fans and heaters<br />

perfect for any leisure vehicle<br />

for a good number of years.<br />

36 | www.campingtradeworld.com<br />

Caframo was founded in<br />

1955 and has established<br />

itself as the go-to name for<br />

products that offer enhanced<br />

comfort and protection against<br />

extreme weather conditions<br />

for recreational boat users, and<br />

more recently RV users too.<br />

“We’re driven by discovery,”<br />

explains the company’s COO,<br />

David Sherman. “We prefer<br />

not to produce high-volume,<br />

low-cost products <strong>–</strong> we’d rather<br />

focus on providing customers<br />

with premium-quality products<br />

that solve problems and increase<br />

their comfort and enjoyment<br />

while on boats or in their RVs.”<br />

It’s a strategy that appears to be<br />

paying off: driven by the success<br />

of its SEEKR brand, Caframo<br />

reported sales growth of more<br />

than 50 per cent in 2021.<br />

Alongside this, the company<br />

doubled its production space<br />

and workforce in the same year,<br />

ready to serve its increasing<br />

global customer base.<br />

“Caframo continues to design,<br />

engineer and build reliable<br />

products in Canada.” explains<br />

Deanna Burke-Courage,<br />

director of marketing consumer<br />

products for the company. “Our<br />

motto is insight plus innovation<br />

equals products for passionate<br />

people.”<br />



As well as record-breaking sales<br />

figures in 2021, Caframo also


began to take aim at expanding<br />

its international presence. The<br />

company has established a<br />

European division <strong>–</strong> Caframo<br />

Europe BV <strong>–</strong>and reshaped its<br />

global sales team after seeing<br />

SEEKR products begin to<br />

attract attention in overseas<br />

market. A debut showing at<br />

the Caravan Salon exhibition<br />

in Düsseldorf, Germany this<br />

year seemed the best next<br />

logical step. Deanna explains:<br />

“This will be our first time<br />

exhibiting at Caravan Salon.<br />

Our goal for the show is<br />

introduce our product line to<br />

reputable RV manufacturers<br />

around the world. We want to<br />

share our success that we’ve had<br />

in Australia with our Sirocco<br />

II RV fan with other caravan<br />

▲ The Caframo HQ in the<br />

Great Lakes region in Ontario.<br />

manufacturers. We also want<br />

to introduce our Stor-Dry<br />

product to caravan owners that<br />

are looking to combat mould<br />

and musty odours when storing<br />

their caravan, campervan, or<br />

motorhome.<br />

“We are looking forward<br />

to networking with industry<br />

leaders to gain insight and<br />

research for new product<br />

development.”<br />

Named as a Certified Great<br />

Place to Work in both 2021<br />

and 2022, Caframo wants<br />

to continue its expansion in<br />

the right way. It encourages<br />

its team to build their own<br />

sense of credibility, pride,<br />

fairness, respect, and trust as<br />

it seeks to make the most of<br />

the opportunities it currently<br />

sees in the market. Since first<br />

breaking into Australia, the<br />

Sirocco II fan by SEEKR is<br />

installed in over 50 per cent<br />

of market there thanks to a<br />

partnership with Jayco.<br />

The company is now looking<br />

for similar OEM and retail<br />

partnerships in the UK and<br />

Europe, while at the same<br />

time focussing on new product<br />

development, and never losing<br />

sight of its long history and its<br />

proud traditions. If you didn’t<br />

know Caframo or SEEKR<br />

before, you will soon be pretty<br />

familiar.<br />


Company: Caframo<br />

Founded: 1955<br />

Location: Georgian Bluffs,<br />

Ontario, Canada<br />

Products: Quiet, powerful,<br />

low power draw fans and<br />

heating solutions for RVs<br />

seekr.caframobrands.com<br />

What are SEEKR’S key products?<br />

Sirocco II <strong>–</strong> Featuring a<br />

unique gimbal design and<br />

360-degree directional<br />

airflow, the Sirocco II fan is<br />

built to last and can provide<br />

thousands of hours of<br />

powerful yet quiet airflow<br />

in any leisure vehicle. The<br />

12V/24V fan draws just 0.35A<br />

on 12V on its highest setting,<br />

meaning its highly suitable<br />

for off-grid use.<br />

Bora <strong>–</strong> SEEKR doesn’t just<br />

make fans for the living<br />

space in RVs, but also for the<br />

cabin too <strong>–</strong> the prime example<br />

being the Bora, which<br />

offers quiet operation and<br />

impressive airflow. Featuring<br />

the trademark low power<br />

draw, a compact design,<br />

three-speed touch control<br />

and adjustable angle, this<br />

fan is built to perform.<br />

Ultimate <strong>–</strong> The Ultimate<br />

features low power draw,<br />

two-speed settings and<br />

shock-absorbing, Finger-<br />

SafeTM blades <strong>–</strong> a key safety<br />

feature when camping with<br />

young family members.<br />

Made in Canada, the fan<br />

is available in 12V or 24V<br />

and can be direct wired or<br />

used in a cigarette lighter<br />

adapter.<br />

Stor-Dry <strong>–</strong> Designed to<br />

combat musty odours and<br />

the effects of moisture in an<br />

RV, the Stor-Dry low wattage<br />

warm air circulator uses a<br />

heating element and internal<br />

fan to circulate the warm<br />

air in your RV to prevent<br />

stale air pockets in spaces<br />

up to 28.3 m3.<br />

www.campingtradeworld.com | 37



HALL 03, STAND A36<br />

Global influence<br />

pushes R&D forward<br />

for Peggy Peg<br />

We catch up with Peggy Peg’s Samantha Reinhold and Gerard Vredenburg to find<br />

out how global input is helping drive its product development and why the future of<br />

the company will always be tied to exhibitions and getting hands-on with customers.<br />

T<br />

■ent pegs <strong>–</strong> it’s probably<br />

fair to say they are<br />

not the most exciting<br />

thing in camping. However, it is<br />

probably equally fair to say they<br />

are one of the most important.<br />

With that ethos firmly at<br />

its forefront, German brand<br />

Peggy Peg Innovative Systems<br />

38 | www.campingtradeworld.com<br />

has been slowly attempting<br />

to revolutionise this vital part<br />

of the camping space with its<br />

screw-in range of pegs for tents,<br />

awnings and shelters.<br />

“We’ve already seen a really<br />

big spike in all things camping<br />

related over the last few years,<br />

and we are really happy to be<br />

part of it,” explains Gerard<br />

Vredenburg. “Our product gets a<br />

lot of attention, and we are also<br />

getting a lot of good feedback<br />

about it. In the beginning we<br />

had to do a lot of explanation<br />

and education about our<br />

product but now more and more<br />

people know what it is and<br />

bring ideas to us about how they<br />

use it or what extra they want.”<br />

Family business Peggy Peg<br />

is on a growth curve, with new<br />

members joining its ranks all<br />

the time. The company has<br />

a strong market in mainland<br />

Europe, but it is slowly and<br />

carefully expanding its reach to


▲ Peggy Peg’s products have benefitted via input from its global distributors and partners.<br />

new markets and also markets<br />

where it was once present but<br />

slipped away. “We have returned<br />

to the UK market after a little<br />

time away,” explains Samantha<br />

Reinhold, daughter of Peggy<br />

Peg’s founders Brigitte and<br />

Achim. “A lot of people are<br />

happy that we have returned to<br />

that market and even though<br />

we wanted to start with only<br />

small shipments, the demand<br />

has meant we have been selling<br />

out fast.” The Peggy Peg product<br />

range is already well-equipped<br />

to do a great trade in countries<br />

like the UK, but that doesn’t<br />

mean that this is a company<br />

that is standing still, far from<br />

it. PeggyPeg is promising big<br />

things for its annual pilgrimage<br />

to Düsseldorf for Caravan Salon<br />

this August and September.<br />

“We are very, very excited to<br />

be attending the Caravan Salon<br />

show in Düsseldorf once again<br />

this year,” explains Samantha.<br />

“For the first time ever, we<br />

have had five people working<br />

on research and development,<br />

instead of just two (my parents).<br />

Essentially a new, younger<br />

team has come into the family<br />

business and has taken the whole<br />

process onto a new level, so we<br />

will have some very interesting<br />

new products to show.<br />

“We have been attending<br />

the show for a very long time,<br />

for me since I was a little kid<br />

with my parents, but this year<br />

we will have a completely new<br />

set-up for our stand. We have<br />

never been there like we will<br />

be this year before. It will have<br />

a much fresher look, and put<br />

a bit of my own creative twist<br />

on it. While Samantha was<br />

unable to reveal much more<br />

detail than that about the new<br />

product launch (you’ll need to<br />

visit them on stand A36 in Hall<br />

3 to get the full story), she did<br />

explain how as well as young<br />

blood being a catalyst for the<br />

company’s latest developments,<br />

its global footprint has been<br />

too <strong>–</strong> especially the data it has<br />

collected from Australia. Peggy<br />

Peg set-up its own division in<br />

Australia after a company it was<br />

working with there as a partner<br />

wanted to become its official<br />

distributor there. Of course, the<br />

soil types and camping styles<br />

in Australia and New Zealand<br />

mean that the company had<br />

to adapt some of its products<br />

and come up with new ideas.<br />

One simple example of this<br />

global influence now pouring<br />

into the R&D team at Peggy<br />

Peg is its 270 kit <strong>–</strong> a full kit<br />

that allows the user to set up<br />

a versatile awning shelter that<br />

goes around 270 degrees of a<br />

vehicle <strong>–</strong> perfect for not only<br />

campers, but also those who like<br />

to go on adventures in their cars<br />

or off-road 4x4s <strong>–</strong> a market that<br />

is very big in Australia and New<br />

Zealand, and also gradually<br />

growing in Europe too. Another<br />

interesting product picking up<br />

traction for Peggy Peg around<br />

the globe is its Crocodile Peggy<br />

<strong>–</strong> a multifunctional, powerful<br />

quick-release clamp offers<br />

almost unlimited options. In<br />

fact, Samantha and Gerard have<br />

been challenging customers<br />

to come up with the most<br />

innovative uses for them.<br />

“With the feedback we get<br />

from customers all over the<br />

world, we can do a lot more<br />

research than before,” says<br />

Samantha.<br />

With that said, it would<br />

have been remiss of us not<br />

to ask what the future target<br />

markets would be for Peggy<br />

Peg, Samantha said: “We have<br />

always said we would like to go<br />

to the US market. Perhaps we<br />

would like to get the UK up and<br />

running properly first. There are<br />

a lot of things that need to be<br />

paid attention to going into a<br />

big market in the United States<br />

<strong>–</strong> its connected to a lot more<br />

steps, but it is definitely on the<br />

future roadmap for us.”<br />

You can stay up to date with<br />

the Peggy Peg story by visiting<br />

www.uk.peggypeg.shop<br />

www.campingtradeworld.com | 39



A coiled spring<br />

for your profits<br />

More and more RV users and campers are becoming aware of the importance<br />

of good suspension, and that’s in no small part down to the growth of<br />

SuperSprings International in the market. The company’s Tom Bateman explains<br />

why a complete suspension upgrade could benefit your customers.<br />

R<br />

■egular readers of<br />

<strong>Camping</strong> <strong>Trade</strong><br />

<strong>World</strong> will probably<br />

be familiar with the iconic<br />

yellow, blue or black microcellular<br />

polyurethane made<br />

SumoSprings, made by<br />

innovative suspension solutions<br />

provider SuperSprings<br />

International (SSI). The<br />

company’s namesake product<br />

too <strong>–</strong> the SuperSprings, a<br />

simple bolt-on steel helper<br />

spring <strong>–</strong> may also be familiar<br />

to you. But the improvements<br />

that SSI can offer to an RV,<br />

or a car or truck used to tow<br />

an RV don’t end there. SSI<br />

also manufactures heavy duty<br />

replacement coil springs can<br />

help your heavy towing machine<br />

live a longer, happier and more<br />

sag-free life.<br />

“In simple terms, coil springs<br />

will sag over time with heavy<br />

and repeated use,” explains<br />

SSI’s director of marketing,<br />

Tom Bateman. “Pretty much<br />

40 | www.campingtradeworld.com


all coil springs will eventually<br />

lose their load carrying capacity<br />

and will need to be replaced <strong>–</strong><br />

enter the SuperCoils. They are<br />

designed to remedy sagging and<br />

overworked original equipment<br />

front and rear suspension<br />

coil springs. SuperCoils have<br />

a linear/constant spring rate<br />

consistent with other coil<br />

springs.”<br />

Unlike SSI’s other<br />

aforementioned products that<br />

are an addition to a vehicle to<br />

improve its suspension and ride<br />

smoothness and efficiency, the<br />

SuperCoils replace original<br />

equipment on your vehicle,<br />

making them an even more<br />

serious upgrade.<br />

“A common question we<br />

get asked when people first<br />

learn about SuperCoils is<br />

whether they should use them<br />

or SumoSprings,” says Tom.<br />

“The answer is that you can<br />

use both <strong>–</strong> and we’d actually<br />

recommend that. SuperCoils<br />

are a replacement to factory<br />

coil springs. SumoSprings<br />

are an enhancement to your<br />

suspension. Sagging or over<br />

worked coil springs should<br />

be replaced with SuperCoils.<br />

Vehicles needing additional load<br />

support and/or increased ride<br />

comfort should consider using<br />

SumoSprings in conjunction<br />

with coil springs or<br />

SuperCoils. Most popularly,<br />

SuperCoils complimented<br />

with SumoSprings Solo (in<br />

▲ SuperCoils can work alongside SumoSprings products.<br />

place of factory bump stops) are<br />

a great suspension solution.”<br />



With all the hype around the<br />

growth of the campervan, RV<br />

and motorhome market that is<br />

sweeping the global industry,<br />

it could be easy to forget or<br />

overlook the importance of<br />

the towing vehicle. Whether<br />

you use a truck, a 4x4, or just a<br />

heavy-duty car, ensuring that it<br />

is up to the task of towing your<br />

caravan or RV, or even just up<br />

to the task of driving a car full<br />

of heavy camping kit or a roof<br />

tent out into the wilderness, is<br />

super important. A lot of that is<br />

where the idea for SuperCoils<br />

came from <strong>–</strong> it was a natural<br />

progression for SuperSprings<br />

International.<br />

“We have definitely noticed a<br />

lot of interest from the camping<br />

and towable RV market in<br />

SuperCoils over the last year,”<br />

explains Tom. “People are<br />

more focused on maintaining<br />

their vehicles and making sure<br />

they continue to perform with<br />

longevity” Perhaps, this could<br />

be put down to the recent<br />

▲ SuperCoils have been gaining<br />

traction in the camping market.<br />

increase in cost of living, partly<br />

caused by global uncertainty<br />

relating to international conflict,<br />

and also supply chain problems<br />

in the vehicle industry. Instead<br />

of going out and buying a new<br />

truck or 4x4, it appears more<br />

people than ever are keen to<br />

do some DIY upgrades and<br />

maintenance on the vehicles<br />

they already have to keep them<br />

in tip-top shape. This is where<br />

the SSI advantage of being a<br />

made in America brand comes<br />

in <strong>–</strong> its products are always<br />

available and the proof of that<br />

is in the fact that the company<br />

is growing exponentially despite<br />

all the turmoil going on the<br />

in the world. The company<br />

reported record-breaking growth<br />

of 42 per cent in 2021 and has<br />

a staggeringly huge following<br />

on social media thanks to its<br />

innovative marketing methods<br />

and focus on engaging video and<br />

other content.<br />


A large part of why SSI<br />

products have really gained<br />

traction is the education<br />

surrounding them. Tom and the<br />

team have seen first-hand that<br />

when a partner or a customer<br />

fully understands the benefits of<br />

a product like SuperCoils then<br />

they are well and truly sold. This<br />

education is something that<br />

can be easily passed on through<br />

the sales chain. Whether its<br />

informative YouTube videos,<br />

training your staff to be able<br />

to explain benefits well, or<br />

having demonstration facilities<br />

available to showcase the<br />

difference between having an<br />

SSI product on a vehicle or not,<br />

there are plenty of ways you<br />

could utilise education to help<br />

your business jump on the SSI<br />

bandwagon and start selling<br />

products that could make you<br />

more profit.<br />

To learn more visit:<br />

superspringsinternational.com<br />

www.campingtradeworld.com | 41



HALL 13, STAND E11<br />

Awards prove a point<br />

for LIONTRON<br />

How do you tell if you are serving up something the industry needs? Two<br />

major awards in one year is pretty good evidence, which is exactly what has<br />

happened to German lithium battery expert LIONTRON. Just how has the<br />

company achieved it and what are its future plans?<br />

W<br />

■inning an award for<br />

the hard efforts of your<br />

company is always<br />

rewarding. Not only does it<br />

prove the convictions you have<br />

as a design team, but it also<br />

helps you know that you are<br />

delivering a product that solves<br />

problems that users in your<br />

market are experiencing. You<br />

could argue that some awards<br />

are worth more than others, but<br />

the European Innovation Award<br />

and th German Innovation<br />

Award are two that carry great<br />

kudos. So, imagine the delight<br />

of German lithium battery<br />

brand LIONTRON when<br />

it managed to attain both in<br />

the same year for its range<br />

of LiFePo4 batteries. A clear<br />

vindication that it is on the<br />

right track with its product<br />

development.<br />



The first award arrived when a<br />

consortium of 17 independent<br />

trade editors in the caravan and<br />

motorhome industry decided<br />

to bestow the Sustainability<br />

and Environment Innovation<br />

Award on LIONTRON earlier<br />

this year. But hold on, a battery<br />

winning a sustainability award?<br />

The main reason for this is the<br />

fact that the batteries are easily<br />

reparable, with removable covers<br />

and changeable parts. For the<br />

first five years, these repairs can<br />

be done under the LIONTRON<br />

warranty, but afterwards it is<br />

very simple for any garage or<br />

42 | www.campingtradeworld.com


even the end user to extend<br />

the life of their LIONTRON<br />

LiFePo4 battery. The design<br />

basis of all LIONTRON<br />

batteries is what the company<br />

calls its ‘3 x 5 minutes’ concept.<br />

Firstly, this makes it possible to<br />

open each battery within five<br />

minutes and test it for faults.<br />

Secondly, every component<br />

can be replaced in another five<br />

minutes. Thirdly, after another<br />

five minutes the battery is<br />

assembled and ready for use<br />

again. Users are also able to<br />

purchase an additional 10-year<br />

warranty from LIONTRON<br />

after the original 5-year one<br />

has expired, meaning this<br />

battery could last a user for 15<br />

years or more.<br />

Another eco-credential of<br />

this battery is that the 300Ah<br />

version can deliver the same<br />

charging capacity as a leadacid<br />

batter with 600Ah. This is<br />

because LIONTRON batteries<br />

can be deeply discharged,<br />

whereas lead-acid batteries<br />

should only really be discharged<br />

to 50 per cent to preserve their<br />

life. The battery can provide<br />

more than 3,000 charging<br />

cycles, which also outperforms<br />

its rivals.<br />

Another aspect of the<br />

LIONTRON 300Ah battery<br />

that impressed the good folk<br />

of the caravan and motorhome<br />

industry is the fact that it is<br />

much smaller and lighter than<br />

its competitors. Its dimensions<br />

of 349 x 349 x 190mm mean<br />

that it can easily be installed<br />

under one of the seats in the<br />

cabin of a motorhome or<br />

campervan <strong>–</strong> it also weights only<br />

34.7kg, which is considerably<br />

less than a lead-acid battery of<br />

the same output.<br />


As if this recognition wasn’t<br />

enough for LIONTRON,<br />

it also collected a German<br />

▲ See LIONTRON’s products for yourself at Caravan Salon.<br />

Innovation Award for 2022<br />

in the Excellence in Business<br />

to Consumer, Travel, Sports<br />

and Outdoor Good sector <strong>–</strong> a<br />

prize designed to recognise<br />

products and solutions across<br />

all industries that distinguish<br />

themselves primarily through<br />

user-centricity and added value<br />

compared to what already<br />

exists on the market. While<br />

we can’t profess to be inside<br />

the minds of the judges for<br />

this award, it probably helped<br />

LIONTRON’s case significantly<br />

to know that its batteries come<br />

with integrated Bluetooth<br />

monitoring that works in<br />

tandem with the LIONTRON<br />

Multi App (available on iOS<br />

and Android). Via this app,<br />

users can see the status of<br />

up to four different LiFePo4<br />

batteries including their state<br />

of charge, current capacity, as<br />

well as current and voltage. The<br />

batteries also feature a battery<br />

management system (BMS),<br />

which utilises adaptive cell<br />

balancing that automatically<br />

regulates the charging and<br />

discharging currents and<br />

protects against short circuits,<br />

overcharging, too deep<br />

discharging and too high/low<br />

temperatures.<br />

On the subject of low<br />

temperatures, LIONTRON<br />

also makes a version of its<br />

300Ah battery that can be<br />

used in temperatures of down<br />

to -30C with no effect on its<br />

performance. This so-called LX<br />

Artic version of the battery has<br />

internal heating elements inside,<br />

which activate in temperatures<br />

below -1C provided it is<br />

connected to some kind of<br />

power source (such as a solar<br />

controller). This ensures that<br />

the battery is only warmed up<br />

when it is in use and does not<br />

discharge itself during long<br />

immobilization periods due to<br />

its own heating elements. By<br />

warming the battery slightly,<br />

full absorption of the charging<br />

power is ensured even in subzero<br />

temperatures. Normal<br />

lithium iron phosphate batteries<br />

switch off the absorption of<br />

charging current at 0°C.<br />


LIONTRON will be<br />

showcasing its award-winning<br />

LiFePo4 batteries at the<br />

upcoming Caravan Salon show<br />

in Düsseldorf this August and<br />

September, giving folk from<br />

the industry and end-users the<br />

chance to take a closer look<br />

at them for themselves. You’ll<br />

be able to find LIONTRON<br />

on stand E11 in Hall 13 <strong>–</strong> the<br />

iconic orange branding of the<br />

company has become a regular<br />

sight on the show floor for<br />

many years now.<br />

Head to www.liontron.com<br />

for more.<br />

www.campingtradeworld.com | 43



HALL 13, STAND C93<br />

Portable power<br />

just got an upgrade<br />

P<br />

Although camping is about getting away from it all and escaping into<br />

nature, one thing modern consumers cannot escape is their need for<br />

power on the go. It’s a trend that German brand Bosswerk has clearly<br />

identified and come up with some very smart solutions to.<br />

■ortable power is one<br />

of those things that<br />

when you have it in a<br />

reliable form, you don’t think<br />

twice about it. It’s like good<br />

Wi-Fi or oxygen <strong>–</strong> essential<br />

for most camping and outdoor<br />

adventures, but when it’s gone<br />

or in short supply, then panic<br />

sets in. The market has been<br />

developing new ways to help<br />

deliver easy and reliable power<br />

to campers for some time now,<br />

and German brand Bosswerk<br />

believes it may have cracked<br />

the code with the launch of<br />

its first three power stations.<br />

Utilising innovative lithium<br />

iron phosphate (LiFePo4)<br />

technology, the Bosswerk Power<br />

Stations are available in 500,<br />

44 | www.campingtradeworld.com<br />

1,000 or 2,000 watts versions<br />

and offer self-sufficient power<br />

that’s perfect for off-grid<br />

camping or just camping where<br />

power isn’t easy to get a hold of.<br />

The LiFePo4 technology used<br />

in these Power Stations is much<br />

safer, longer lasting and more<br />

sustainable than Li-LNC and<br />

Li-NCA batteries, which are<br />

used in most power stations and<br />

also in smartphones or power<br />

banks. This is just one way in<br />

which these power stations are<br />

a more sustainable option for<br />

campers who rely on them when<br />

out in the wilderness <strong>–</strong> they do<br />

not contain any heavy metals<br />

that pollute the environment.<br />

The LiFePO4 batteries also<br />

offer more charging cycles <strong>–</strong><br />

even if the batteries are always<br />

charged to 100 per cent, where<br />

other battery technologies lose<br />

performance. Because all the<br />

electronic components can be<br />

replaced quickly and easily if<br />

necessary, Bosswerk offers a fiveyear<br />

manufacturer’s warranty.<br />

When that expires customers<br />

can purchase an addition 10-<br />

year warranty <strong>–</strong> meaning these<br />

batteries will last for at least 15<br />

years, decreasing waste.<br />

This new generation of<br />

Power Stations can not only be<br />

recharged via 230-volt mains<br />

sockets at home, but also via<br />

12-volt cigarette lighter sockets.<br />

Better yet, they feature builtin<br />

MPPT solar regulator and<br />

corresponding plug connections,<br />

so they can also be charged via a<br />

solar bag or solar modules. The<br />

integrated MPPT technology<br />

generates up to 30 per cent more<br />

solar yield than the standard<br />

solar regulators often installed.<br />

The Power Stations are also<br />

extremely versatile thanks to the<br />

wide range of charging ports<br />

and sockets they provide. The<br />

new solar generators provide<br />

various plugs for Schuko, USB,<br />

USB-C, Anderson or 12-volt<br />

cables, depending on the power<br />

class. For example, users can<br />

charge up to four USB mobile<br />

devices simultaneously. With<br />

power delivery with up to 60<br />

watts and Quick Charge 3.0<br />

even up to 4 times faster than<br />

with a conventional charger.



The flagship, the BW-<br />

generator is supplied with<br />

PS2000LFP, has a continuous solar power via the Anderson<br />

output of 2,000 watts, peaking plug or DC-in. The energy<br />

at 4,000 watts at 230 volts, of the power station reaches<br />

with a battery capacity of the corresponding end device<br />

114 ampere-hours at 12.8 via two Schuko plugs, USB,<br />

volts battery voltage. This USB 3.0, USB C, two 12-volt<br />

corresponds to about 1.46 DC outputs or the 12-volt<br />

kilowatt hours of usable storage cigarette lighter. A large<br />

capacity. It weighs around display informs about the<br />

20 kilograms and comes in a charging status of the Power<br />

high-quality 320 x 230 x 330 Station, the current charging<br />

millimetre aluminium housing. or discharging, the connections<br />

A 230-volt mains adapter and and temperatures that are too<br />

a 12-volt car cable are included high or too low.<br />

as accessories for charging With an output of 1,000<br />

the lithium-iron phosphate watts (2,000 watts peak), the<br />

battery. Alternatively, the power BW-PS1000LFP represents<br />

the perfect balance of power<br />

and form factor. The builtin<br />

LiFePO4 battery in the<br />

1000 version offers a capacity<br />

of 90 ampere hours at 12.8<br />

volts battery voltage or<br />

1.15 kilowatt hours storage<br />

capacity. Like its big brother,<br />

it is charged via the mains,<br />

the car or a solar module. The<br />

connections and the display<br />

are also the same for the<br />

1000-watt version. However,<br />

it is smaller (320 x 230 x 280<br />

millimetres) and lighter (16.5<br />

kilograms). The housing is also<br />

made of robust aluminium.<br />

The compact class of the<br />

new Bosswerk Power Stations<br />

is the model BW-PS500LFP<br />

with 36 ampere hours at 12.8<br />

volts battery voltage and<br />

0.46 kilowatt hours storage<br />

capacity. Measuring 330 x<br />

159 x 158 millimetres, it fits<br />

into any car, boat, or camping<br />

vehicle. At the same time, the<br />

Power Station weighs only<br />

6.5 kilogrammes. With two<br />

230-volt sockets, USB, USB<br />

C and three 12-volt outputs,<br />

even the smallest model in the<br />

range is easy to connect. The<br />

energy storage unit is charged<br />

via a solar module or 230-volt<br />

mains adapter.<br />

▼ Bosswerk’s new Power Stations have been built with campers in mind.<br />

Learn more about Bosswerk Power Stations and portable power at www.bosswerk.de or www.greenakku.de<br />

www.campingtradeworld.com | 45



Click the cover to read any of our back issues...<br />

C O N N E C T I N G T H E G L O B A L C A M P I N G I N D U S T R Y<br />

C O N N E C T I N G T H E G L O B A L C A M P I N G I N D U S T R Y<br />

C O N N E C T I N G T H E G L O B A L C A M P I N G I N D U S T R Y<br />

C O N N E C T I N G T H E G L O B A L C A M P I N G I N D U S T R Y<br />





SumoSprings: The new<br />

RV suspension standard<br />

Clean and green<br />

Natural toilet fluid for your camper<br />

Read more on page 38<br />

» Learn more on page 24<br />

»<br />

ISSUE 01<br />

ISSUE 02<br />

ISSUE 03<br />

ISSUE 04<br />

• What can we learn from<br />

the German leisure vehicle<br />

industry?<br />

• New camper retention: are<br />

we doing enough as an<br />

industry ?<br />

• A full profile on the<br />

camping market in New<br />

Zealand<br />

• A round-up of what was<br />

hot at the CMT Digital show<br />

• Exclusive interviews with<br />

SuperSprings International<br />

and OLPRO<br />

• Korean and Chinese shows<br />

lead the way in booming<br />

Asian market<br />

• Doing Business With<br />

Germany <strong>–</strong> expert insight<br />

from industry insiders<br />

• Spotlight on the global<br />

tent market to help your<br />

business grow<br />

• Are we doing enough to<br />

be green? One Belgian<br />

company believes we can<br />

do more<br />

• Why a partnership<br />

between SuperSprings<br />

International and United<br />

RV is huge for the industry<br />

• Full reports from two<br />

UK shows <strong>–</strong> the National<br />

<strong>Camping</strong> Show and<br />

Outdoor <strong>Trade</strong> Show<br />

• Heading to Caravan Salon?<br />

Read our show preview<br />

before you make the trip<br />

• Doing Business with the<br />

UK <strong>–</strong> expert insight into<br />

one of Europe’s major<br />

markets<br />

• Get the lowdown on the<br />

global motorhome market<br />

and the latest trends<br />

within it<br />

• Exclusive interviews with<br />

industry leaders from<br />

camping, caravanning and<br />

RVs<br />

• A huge 12-page wrap-up<br />

of Caravan Salon 2021<br />

• How to make new<br />

connections in France<br />

• A close-up examination of<br />

the global caravan market<br />

• Why your company’s<br />

culture is key and how to<br />

improve it<br />

• <strong>Camping</strong> industry buying<br />

trends revealed in UK<br />

• ​How a change in the law<br />

could affect European<br />

campsites<br />

www.campingtradeworld.com/magazine<br />

46 | www.campingtradeworld.com



Y<br />

C O N N E C T I N G T H E G L O B A L C A M P I N G I N D U S T R Y<br />


Y<br />

C O N N E C T I N G T H E G L O B A L C A M P I N G I N D U S T R Y<br />






Rolling awnings<br />

crafted in Italy<br />



Find out more on page 32<br />

SuperSprings<br />


See more on page 34<br />

M: info@scalabros.it<br />

D: www.scalabros.it<br />

ISSUE 05<br />

ISSUE 06<br />

ISSUE 07<br />

ISSUE 08<br />

• A 2021 health check on the<br />

industry<br />

• ​A preview of the CMT<br />

Show in Stuttgart<br />

• How to make new<br />

connections in the<br />

Swedish market<br />

• How and why you should<br />

be making better videos<br />

• Reports from leading<br />

exhibitions in Utrecht and<br />

Barcelona<br />

• Industry views with<br />

Benjamin Baur<br />

• Spotlight on the camping<br />

accessories market<br />

• ​How you can boost your<br />

diversity and why you<br />

should<br />

• Scandinavian companies<br />

show power of teamwork<br />

• Inside the tent fabric tech<br />

arms race<br />

• A success in Leipzig:<br />

Touristik & Caravaning<br />

report<br />

• How to do business with<br />

the Australian market<br />

• Celebrating AL-KO’s 90th<br />

anniversary<br />

• How LIONTRON could<br />

help boost your sales<br />

• Exclusive interview<br />

with Caravan Industry<br />

Association of Australia’s<br />

Stuart Lamont<br />

• We demystify SEO and<br />

teach you how to use it<br />

• Learn more about the<br />

camping and RV market<br />

in Italy<br />

• Sleeping mat expert<br />

Therm-A-Rest celebrates a<br />

big anniversary<br />

• SuperSprings International<br />

shows how to do product<br />

testing<br />

• Exclusive interview with<br />

Thetford marketing<br />

manager Norbert van<br />

Noesel<br />

• A closer look at the RV and<br />

leisure vehicle components<br />

market<br />

• How German brand<br />

PeggyPeg is bringing<br />

simple innovation to the<br />

global camping market<br />

• Do branding better, with<br />

our latest Become a Better<br />

Business feature<br />

• Is electric the only answer<br />

for the future of leisure<br />

vehicles?<br />

• A report from South Korea’s<br />

<strong>Camping</strong> & Picnic Fair 2022<br />

• Our Doing Business With<br />

series takes a look at the<br />

market in Japan<br />

• Why Italian roller awning<br />

expert Scalabros should be<br />

your next partner<br />

• Celebrating 60 years of<br />

Kampgrounds of America<br />

and 65 years of Isabella<br />

• Our top tips to help<br />

you make the most of<br />

exhibitions and shows<br />

• Figures from Q1 and Q2<br />

show that the RV industry<br />

is still booming<br />

Don’t miss a future issue of <strong>Camping</strong> <strong>Trade</strong> <strong>World</strong>, by subscribing today to have it delivered straight to your inbox six<br />

times a year. If you want to be featured in an upcoming issue, contact us at campingtradeworld.com/contact-us<br />

www.campingtradeworld.com | 47


SECTOR<br />


Photo: Jeremy Bishop (Unsplash)<br />

Glamping<br />

Glamping is much more than just camping in luxury, it’s its own<br />

individual and unique market that is growing and developing at a rapid<br />

rate. We run the rule over the market to help you better understand<br />

how it works and who the major players are.<br />

C<br />

■amping in a slightly<br />

fancy tent used to be<br />

considered glamping.<br />

Since the word was officially<br />

recognised and added to the<br />

Oxford Dictionary in 2016<br />

however, the market has<br />

undergone quite a transformation.<br />

Mirroring the thirst from<br />

consumers to have home luxuries<br />

in leisure vehicles, the tent world<br />

grew a new limb in the shape<br />

of the glamping industry. That<br />

limb has since broken free from<br />

traditional tent camping and run<br />

off into the woods to set-up its<br />

own, very defined place in the<br />

market. Today, glamping means<br />

camping in luxury in a very<br />

wide range of units including<br />

canvas tents, tipis, domes, safari<br />

tents, huts, cabins, and yurts,<br />

to name just a few examples.<br />

Many campsites began to see the<br />

demand for this kind of unique<br />

stay and started adding glamping<br />

options to their locations <strong>–</strong> some<br />

even decided to start up glamping<br />

specific sites of their own. This<br />

trend has been seen from the<br />

smallest independent campsite<br />

operator through to large national<br />

chains such as Kampgrounds of<br />

America and the <strong>Camping</strong> and<br />

Caravanning Club in the United<br />

Kingdom. It seems that wherever<br />

you are on the planet, glamping is<br />

a hot ticket right now.<br />

The global worth of the<br />

glamping industry is said to be<br />

48 | www.campingtradeworld.com


more than US$2 billion, with<br />

many forecasts and predictions<br />

claiming that that figure will<br />

more than double by the time we<br />

get to 2030. That is a big number,<br />

and there are subsequently many<br />

opportunities to get involved in<br />

the industry. Glamping units<br />

are much more complex than<br />

traditional tents with many<br />

having similar levels of home<br />

comfort you would find in a<br />

hotel. For that reason, suppliers<br />

of products like hottubs, firepits,<br />

cooking and kitchen equipment,<br />

beds, furniture, lighting, decking<br />

and much more can find some<br />

business in the trade.<br />

Europe is one of the hotbeds of<br />

the glamping industry, with the<br />

UK market in particular one that<br />

has achieved impressive growth.<br />

It has enjoyed around 10 per cent<br />

growth in the last few years, with<br />

that figure expected to remain<br />

at that level or even increase.<br />

Pitchup.com is one of the premier<br />

providers of online campsite<br />

and glamping site booking in<br />

the UK and it has seen a surge<br />

in camping and glamping sites<br />

joining the platform, with<br />

360 additional locations listed<br />

since the beginning of the year.<br />

Almost 2,000 sites in England<br />

alone are now fully searchable<br />

and bookable, with a further<br />

600 across Wales, Scotland and<br />

Northern Ireland plus thousands<br />

more worldwide. Its founder, Dan<br />

Yates, said: “Over the last two<br />

years our campsite owners have<br />

told us about many customers<br />

that have swapped holidays<br />

abroad for stays closer to home<br />

and have enjoyed it so much that<br />

they plan to continue, and the<br />

figures would certainly seem to<br />

bear that out. We offer camping<br />

pitches from just £8 per night<br />

and glamping stays in readymade<br />

accommodation from as<br />

little as £25 a night. Add to that<br />

the lower cost of self-catering,<br />

plenty of free activities and the<br />

ability to take a holiday within a<br />

few miles of home to keep fuel<br />

costs to a minimum, it’s easy to<br />

see how outdoor holidays are<br />

more achievable for those whose<br />

budgets are being squeezed.”<br />

Another huge provider of<br />

glamping stays is Campspot.<br />

Since the start of 2021, Campspot<br />

has added more than 700 new<br />

campgrounds to its network,<br />

with those campgrounds using<br />

Campspot software reporting an<br />

average of 75 per cent year-overyear<br />

revenue increase. To further<br />

boost the industry, Campspot<br />

launched a public online<br />

marketplace in spring 2020 that<br />

allows campers to search and<br />

book more than 130,000 different<br />

campsites. It also has an app that<br />

has more than 75,000 downloads.<br />

“This has been a dynamic,<br />

fast-paced and exciting year<br />

at Campspot,” said Michael<br />

Scheinman, CEO of the company<br />

“I couldn’t be more proud<br />

of the Campspot team for<br />

delivering on our mission to<br />

improve the camping experience<br />

for travellers and operators alike.<br />

We are grateful to be a partner<br />

to thousands of campgrounds,<br />

who impress us every day with<br />

their commitment to serving<br />

our mutual guests. The 2022<br />

outlook is one of optimism <strong>–</strong> for<br />

the outdoor industry, for our<br />

partners, and for Campspot <strong>–</strong><br />

and we look forward to another<br />

banner year ahead.”<br />


US$<br />

2.35bn<br />

Estimated value of global<br />

glamping market<br />

US$ 5.94<br />

Predicted value of<br />

industry by 2030<br />

18-35<br />

Most common age<br />

category who glamp<br />

35%<br />

Of the global glamping<br />

market is in Europe<br />

10%<br />

Average annual growth<br />

rate of glamping industry<br />

36%<br />

Of campers tried glamping<br />

for the first time in 2021<br />

Global interest in Google search term ‘glamping’ in the last year<br />

100<br />

75<br />

50<br />

25<br />

11 JUL<br />

2021<br />

31 OCT<br />

2021<br />

20 FEB<br />

2022<br />

12 JUN<br />

2022<br />

Top five countries with highest<br />

Google search interest for the<br />

term ‘glamping’ in the last year<br />

Slovenia<br />

Ireland<br />

Colombia<br />

United Kingdom<br />

New Zealand<br />

www.campingtradeworld.com | 49


Photo: Jonas Ducker (Unsplash)<br />

▲ The scope of what constitutes glamping is pretty wide <strong>–</strong> units can be anything from fancy tents to full-on pods.<br />

The tent-style glamping unit tends to attract those people who want to<br />

camp but are a little worried about the practicalities of it, or simply cannot<br />

go without some home comforts such as a proper bed.<br />


By its very nature, glamping<br />

can cover a wide range of<br />

habitations. From simple<br />

safari tents and tipis through<br />

to more complex and more<br />

permanent structures, there is<br />

a level of glamping for most<br />

tastes. The tent-style glamping<br />

unit tends to attract those<br />

people who want to camp but<br />

are a little worried about the<br />

practicalities of it, or simply<br />

cannot go without some home<br />

comforts such as a proper bed.<br />

They also prove popular with<br />

families with young children<br />

who want to camp but are<br />

concerned about disrupting the<br />

young ones’ routines too much.<br />

Stepping up a level from these<br />

tent-style locales and you will<br />

get to yurts, which are slightly<br />

more permanent structures and<br />

often feature vastly increased<br />

living spaces and other internal<br />

features. Up another level and<br />

you will find huts and cabins,<br />

which some would argue are not<br />

camping of any kind. However,<br />

the remote locations and lack<br />

of certain amenities mean<br />

that they are still very much<br />

a part of the glamping world.<br />

Glamping also affords a certain<br />

unique taste with some of the<br />

units it offers for people to stay<br />

in. Think of domes or pods in<br />

unique locations, or perhaps<br />

even treehouses or other<br />

unusual places to sleep. There<br />

is a lot of space for creativity<br />

when it comes to glamping and<br />

the types of experiences it can<br />

create for campers. Because<br />

of this, more and more people<br />

are getting involved in the<br />

industry, not just from a product<br />

manufacture and supply point<br />

of view, but also from the<br />

point of view of creating their<br />

own campsites. Glamping has<br />

opened up the world of being<br />

an accommodation provider to a<br />

much wider range of landowners<br />

than ever before, and because<br />

of that, there are several places<br />

that people can go to in order<br />

to get advice about how to<br />

do it properly. International<br />

Glamping Business is one such<br />

place, an online and print trade<br />

magazine specifically dedicated<br />

to the industry.<br />

One trend that the entire<br />

glamping industry shares is<br />

growth <strong>–</strong> and that shows no<br />

signs of slowing down in the<br />

years to come. An industry<br />

that was already enjoying<br />

a significant boom is now<br />

being further boosted by<br />

people searching for new and<br />

interesting ways to holiday that<br />

don’t necessarily involve getting<br />

on a plane.<br />

50 | www.campingtradeworld.com


Photo: The Glamping Show<br />

▲ The Gklamping Show and The Glamping Show US would be two very useful places to visit if you’re considering this market.<br />


The Glamping industry is lucky<br />

enough to have a few good industry<br />

shows and exhibitions to help the<br />

companies within it to grow. In<br />

the UK, you have The Glamping<br />

Show, which this year takes place<br />

at Stoneleight Park in the centre of<br />

the country from 15 to 17 September.<br />

More than 80 different exhibitors are<br />

expected to be at the 2022 edition<br />

of the show, with ticket registration<br />

still live at the time of writing. It will<br />

be the first time the show has taken<br />

place in real life again since the start<br />

of the pandemic. The show has a<br />

sister event in the United States,<br />

called The Glamping Show USA. This<br />

takes place from 4 to 5 October at<br />

the Arapahoe County Fairgrounds in<br />

Aurora, Colorado. This show normally<br />

attracts more than 100 exhibitors<br />

and has both indoor and outdoor<br />

exhibition space to fully showcase<br />

everything glamping exhibitors have<br />

to offer. Learn more about these shows<br />

at www.theglampingshow.com and<br />

www.glampingshow.us respectively.<br />

www.campingtradeworld.com | 51


Photo: Garrick Sangil (Unsplash)<br />

52 | www.campingtradeworld.com



The glamping market is a fast-growing animal and encompasses<br />

everything from luxury safari tents, through to pods and huts. There<br />

are also a host of companies out there who provide components and<br />

parts for glamping units, as well as helping people set-up their own<br />

glamping sites. Because of that, we have tried to simplify things and<br />

supply you with a snapshot curation of glamping related businesses<br />

that can hopefully help you make a meaningful connection. There will<br />

likely be plenty of brands you have already heard of, but hopefully<br />

one or two that you haven’t. Either way, your next big partners could<br />

be lurking somewhere on these pages.<br />

Autentic<br />

www.autentic.world<br />

Davis Tent<br />

www.davistent.com<br />

Hunter Outdoors<br />

www.hunteroutdoors.co.uk<br />

Rainier Outdoor<br />

www.rainieroutdoor.com<br />

BCT Outdoors Ltd<br />

www.bctoutdoors.com<br />

De Waard<br />

www.dewaardbusiness.com<br />

Into The Wild<br />

www.intothewilduk.com<br />

TruDomes<br />

www.trudomes.com<br />

Bell Tent<br />

www.belltent.co.uk<br />

Ecostructures<br />

www.ecostructures.com.au<br />

Logspan<br />

www.logspan.com<br />

White Duck Outdoors<br />

www.whiteduckoutdoors.com<br />

Boutique <strong>Camping</strong><br />

www.boutiquecamping.com<br />

Escape Pods<br />

escapeglampingpods.co.uk<br />

Lotus Belle<br />

www.lotusbelle.co.uk<br />

Yurts for Life<br />

www.yurtsforlife.com<br />

Bushtec Safari<br />

www.bushtecsafari.com<br />

Clear Sky Safari<br />

www.safaritents.net<br />

Colorado Yurt Company<br />

www.coloradoyurt.com<br />

Crown and Canopy<br />

www.crownandcanopy.co.uk<br />

Glamping Innovations<br />

glampinginnovations.co.uk<br />

Glamping Tubs<br />

www.glamptubs.com<br />

Glampitect<br />

www.glampitect.co.uk<br />

Hully<br />

www.hullypods.com<br />

MiPod<br />

www.mipod.solutions<br />

Nomadics Tipi Makers<br />

www.tipi.com<br />

Nomadik<br />

www.nomadiktents.co.za<br />

Outstanding<br />

www.outstandingtent.com<br />

*Note: We know this isn’t every<br />

company that deals in glamping<br />

on the planet, but we hope<br />

you can make a meaningful<br />

business connection through it.<br />

If you feel we’ve missed you out,<br />

contact us today to talk about<br />

editorial opportunities.<br />

▲ Glamping opens up the market to a wider audience who might not be as comfortable with traditional camping methods.<br />

www.campingtradeworld.com | 53


© Dometic<br />

BECOME<br />

A BETTER<br />


Creating killer<br />

customer service<br />

Customer service is a category of business management as old as time, but the field<br />

has become more and more complex as the way we sell products and offer services has<br />

evolved. Our marketing guru takes a look at how you can continue to offer service with a<br />

smile in the 21st century.<br />

T<br />

■here was a time when<br />

customer service simply<br />

meant serving your<br />

in-store buyers with politeness,<br />

kindness and courtesy. A simple<br />

smile and friendly demeanour<br />

while a transaction was taking<br />

place was considered great<br />

customer service and everyone<br />

was happy… or were they? In the<br />

modern world, the way in which<br />

54 | www.campingtradeworld.com<br />

we interact with our customers<br />

and the way in which they buy<br />

goods and services from us<br />

have changed massively and are<br />

under constant evolution. Just<br />

ten years ago, who could have<br />

predicted that a key element of<br />

customer service in 2022 would<br />

be having someone who solely<br />

handles enquiries and messages<br />

on social media? Most businesses<br />

have one of those now, well, they<br />

do if they take this aspect of<br />

business seriously. The truth is<br />

the internet has changed many<br />

things about our business and it<br />

has emphasised the importance<br />

of good customer service. Not<br />

only do our customers have more<br />

ways than ever to contact us, but<br />

they also expect speedy replies<br />

and quick, painless resolutions.<br />

We can deliver those with proper<br />

customer service strategies, but<br />

a real downside of the online<br />

communication space is that any<br />

poor customer service we deliver<br />

will be publicised and promoted<br />

by disgruntled customers. Spend<br />

ten minutes on Twitter today<br />

and I guarantee someone you<br />

follow will be mentioning a<br />

company complaining about


something they’ve done that<br />

they don’t consider to be good<br />

customer service. So, this world<br />

of constant contact is really a<br />

double-edged sword for us as<br />

brands <strong>–</strong> we can deliver speedy<br />

and resourceful customer<br />

service, we can also damage our<br />

reputation by doing something<br />

not deemed to be good in the<br />

eyes of the consumer. So, where<br />

do you start with a customer<br />

service strategy in this crazy<br />

modern world?<br />


It might sound incredibly<br />

obvious, but one of the key<br />

attributes to any successful<br />

customer service strategy is<br />

consistency. You need everyone<br />

within your business to<br />

understand the objectives and<br />

really buy-in to what you what<br />

to deliver as a company. This<br />

goes for every single person: the<br />

CEO, the salesman on the road,<br />

the person on the phones, the<br />

marketing manager, the cleaner,<br />

the people in the factory. To<br />

deliver a consistent and effective<br />

style of customer service, you<br />

must explain and train your staff<br />

in how you want things to work.<br />

One of the best ways to do this<br />

is to put them in the shoes of<br />

the customers <strong>–</strong> how would you<br />

want to be dealt with by your<br />

company? This doesn’t just apply<br />

to instances when there is a<br />

problem, but also when things<br />

are running smoothly. Having<br />

a great customer experience<br />

during a smooth transaction will<br />

build loyalty with your brand.<br />

Think about someone buying<br />

a motorhome or caravan from<br />

you. If you can build excitement<br />

during the waiting period for<br />

it to be ready and then make<br />

the collection date a special<br />

event, then that customer will<br />

be even more thrilled with their<br />

purchase. Make the sale an<br />

event, have coffee, have flowers,<br />

have a proper hand-over where<br />

an enthusiastic member of<br />

staff shows them around the<br />

vehicle <strong>–</strong> small touches like this<br />

are the lighter side of customer<br />

service. Most people thing that<br />

this aspect of business only<br />

comes into play when there is a<br />

problem, the truth is that almost<br />

every interaction you have with<br />

end users shapes your customer<br />

experience strategy.<br />

© Annie Spratt Unsplash<br />


Another good thing to consider<br />

when creating a customer<br />

service strategy is thinking<br />

about what are realistic<br />

expectations for your company?<br />

There can be a temptation to<br />

want to offer a level of 24/7<br />

support that are simply unable<br />

to do. There’s no problem with<br />

this <strong>–</strong> just because Apple or<br />

▲ Clear and open comminication is key to customer service.<br />

Google offer round-the-clock<br />

help, doesn’t mean you have to.<br />

What’s important is that you<br />

are clear about what you CAN<br />

deliver. Something as simple<br />

as giving a time frame on<br />

how long you take to respond<br />

to requests can make all the<br />

difference and can help manage<br />

the expectations of emotional<br />

customers. Clarity will help<br />

you to offer a level of customer<br />

service that you can actually<br />

deliver. It also goes without<br />

saying that if you do this, you<br />

simple have to deliver what<br />

you say you will <strong>–</strong> nothing can<br />

damage the customer experience<br />

more irreversibly than a broken<br />

promise. Almost every customer<br />

you sell to has a job, they<br />

understand how companies<br />

work, and they are likely to be<br />

much more reasonable if you are<br />

open and honest about how you<br />

deal with them.<br />



Customer service really is one<br />

of those categories where the<br />

small things add up. Little<br />

details can help to make<br />

your customers feel special <strong>–</strong><br />

something as simple as a quick<br />

courtesy call to check they are<br />

enjoying their purchase, even<br />

if you do it with every single<br />

customer, will make most feel<br />

like you have gone the extra<br />

mile for them. Anything you do<br />

that shows you care about more<br />

than just the customer’s money<br />

is a win that can be priceless<br />

to your business and its<br />

reputation. Spend some serious<br />

time thinking about achievable<br />

wins that can be added to your<br />

experience <strong>–</strong> and make sure you<br />

ask everyone in the business<br />

for their own views. They are<br />

all consumers, and they all buy<br />

things from various companies,<br />

they may well have some great<br />

examples you can adapt to your<br />

own model.<br />

www.campingtradeworld.com | 55


TOP TIPS<br />

FOR<br />


YOUR<br />



01 02 03<br />



You absolutely need every single<br />

member of your team to understand<br />

what you are trying to deliver in<br />

terms of customer experience. Be<br />

clear on the overall mission, and also<br />

on the specific ways that individuals<br />

can help to achieve that. Whether<br />

it’s the salesperson in the showroom,<br />

staff representing you at a show<br />

or exhibition, or the people on the<br />

phones <strong>–</strong> if everyone knows the<br />

standards expected and your specific<br />

plans for how to help achieve these,<br />

then you are halfway there.<br />



One really good way to fully<br />

understand your customers’<br />

experiences is to map out their<br />

journey with you. Examine each<br />

aspect, from first considering that<br />

they might be interested in the<br />

product category you operate in, to<br />

researching your brand online or instore,<br />

to dealing with the company<br />

and making a transaction <strong>–</strong> and then<br />

also what happens if something<br />

goes wrong. Seeing things through<br />

the customer’s eyes is one very direct<br />

way to work out what you need to<br />

improve or change in the customer<br />

experience you offer.<br />



A customer’s experience of dealing<br />

with you should be memorable, this<br />

is something that can really work<br />

in your favour when something<br />

does go wrong. If a customer’s<br />

usual dealings with you leave them<br />

thinking “that was a nice touch”,<br />

then they are likely to be more<br />

understanding and reasonable in<br />

the case of a problem. How can you<br />

make your customer feel special?<br />

What extra value can you add?<br />

Something as simple as a small<br />

free gift with an order or showing<br />

genuine interest and authentic,<br />

unbiased advice on their purchase<br />

can make all the difference.<br />

56 | www.campingtradeworld.com


04<br />


BE<br />

At every opportunity you can, it is<br />

invaluable to get feedback from<br />

customers about their experience.<br />

This can help you measure how it is<br />

performing in a very real way. You<br />

could also analyse other data to help<br />

you ascertain whether you are doing<br />

a good job <strong>–</strong> look at repeat buyers,<br />

look at people who had an issue (was<br />

it solved, and did they buy again?),<br />

try to figure out why one-time<br />

purchasers never came back. The<br />

parameters you set will be specific<br />

to your own company, but there are<br />

always ways to measure if you are<br />

doing a good job or not.<br />

05<br />


BE<br />

How you communicate with your<br />

customers can have a big impact on<br />

their overall experience. You need<br />

to clearly explain how things work<br />

so that they’re expectations are in<br />

line with what you can deliver. This<br />

can include everything from clearly<br />

detailing how long orders take to<br />

fulfil, through to what your plan<br />

of action is to help them solve a<br />

problem. By not being vague, you<br />

will stop unrealistic expectations<br />

building, which means you are less<br />

likely to cause disappointment.<br />

06<br />


No matter what company you are,<br />

no matter who you are selling to,<br />

one thing remains the same: we<br />

are all human beings. We are also<br />

all consumers; we all buy things.<br />

By being empathetic, genuine and<br />

human in your interactions, you<br />

will help to build a sense that your<br />

customers are dealing with real<br />

people and not a faceless brand.<br />

Be personable, be emotionally<br />

empathetic, be a nice person,<br />

apply logic and reasoning, and your<br />

customer service interactions are<br />

likely to be a whole lot happier than<br />

if you just have people reading stock<br />

answers out over the phone from a<br />

crib sheet.<br />

www.campingtradeworld.com | 57



3D AERORISE 40<br />

Introducing a backpack that features<br />

brand-new 3D-printed technology that Jack<br />

Wolfskin believes will change the game.<br />

The backpack features four independent<br />

3D-printed panels on the shoulders and<br />

lumbar areas to provide a lightweight,<br />

multi-zone body fit. The panels’ open cell<br />

structures with thousands of individual<br />

struts enhance ventilation, maintain<br />

comfort, and improve load control even with<br />

heavier loads. The technology, already in<br />

use by the sporting goods industry for high<br />

performance running shoes, is provided<br />

by polymer solutions provider Oechsler, an<br />

additive manufacturer in Germany, and<br />

Carbon, a pioneer in 3D printing.<br />

www.jack-wolfskin.com<br />


660 LOWPROFILE<br />

The unique 660 motorhome layout from<br />

Chausson includes two access doors,<br />

a modular U-shaped lounge that can<br />

comfortably host up to eight people,<br />

and a glass interior wall to separate. The<br />

motorhome also benefits from sixspeed<br />

automatic gearbox, atmosphere<br />

LED lighting on the floor, automatic<br />

headlights and windscreen wipers,<br />

wraparound cab blines, premium<br />

mattresses on the bed, and a very wellequipped<br />

kitchen.<br />

www.chausson-camping-cars.fr<br />



Italian roller blind and awning expert<br />

Scalabros can give campers an easyto-use<br />

protective outdoor space with<br />

its veranda. Offering great protection<br />

from sun, wind, or rain, the veranda is<br />

incredibly quick and easy to erect and<br />

can be adjusted to fit a wide range<br />

of campervans. It is also packed with<br />

features such as sliding inner curtains,<br />

non-woven crystal windows, sewn-in<br />

magnets to ensure a snug fit with the<br />

vehicle, and ant-wind and anti-rain<br />

spoilers.<br />

www.scalabros.it<br />



Every outdoor enthusiast should own<br />

a tarp. And the Cliff Tarp (pictured<br />

below left) fits the bill. It is so versatile<br />

as an extra shelter for a tent, car or<br />

campervan and can be thrown up<br />

quickly to protect from rain and supply<br />

a shady area with a UPF 50+ rating.<br />

The Cliff Tarp measures a handy 3m<br />

x 3m in a light, durable PU-coated<br />

polyester fabric and is supplied with<br />

two 1.5m high steel upright poles.<br />

Eight webbing guyline loops are well<br />

reinforced for strength and durability.<br />

www.easycamp.com<br />

58 | www.campingtradeworld.com




Stingfree protects for up to six hours against irksome insect bites such as from gnats, stinging flies,<br />

gadflies, mosquitoes, sandflies, tropical mopane-flies and tsetse flies.<br />

Just spray it on your skin and forget about gnats and gadflies. Stingfree has been tested for its<br />

toxicological harmlessness and is successfully used on all continents: Be it in the tropical jungles of<br />

Brazil, the gnat-ridden forests of Finland, the subtropical rainwoods of the Himalayas, Africa or the<br />

subtropical zone of Australia, Stingfree convinced its users in any part of our world.<br />

Due to the plant oils that it contains, Stingfree, with its pleasant smell, also cares for your skin and<br />

protects it against dehydration. The UV-B filter that it contains also protects your skin against sunburn.<br />

www.ballistol.eu<br />



The innovative Furrion Vision S range of cameras and wireless<br />

kits not only eliminates blind spots during manoeuvring, but also<br />

offers surveillance of the area around camper vans, trucks, special<br />

vehicles, trailers and others. The systems are highly reliable, thanks<br />

to the use of 2.4 GHz digital wireless communications, which offers<br />

stability and long range up to 150 metres. All cameras in the range<br />

assure clear imaging, wide angles of view and night vision, while<br />

the monitors are available in three sizes <strong>–</strong> 4.3, 5 and 7 inches <strong>–</strong> with<br />

the option to view images from side and rear cameras as well as<br />

those mounted on the vehicle’s doorways. The smallest monitor<br />

displays only a single camera’s feed, while the two larger models<br />

can display up to four, either one at a time or all together.<br />

www.lci1.com<br />

www.lippertcomponents.eu<br />


MISSION 2P<br />

The Mission 2P is a fast pitching double wall tent built<br />

for mountaineering and expedition style pursuits. The<br />

hoop and hub exterior pole architecture of the Mission<br />

combined with the pre-attached fly allows the tent to be<br />

easily pitched in even the worst conditions. This unique<br />

hybrid dome/tunnel design is engineered to withstand<br />

high wind loads from all directions, while the scalloped<br />

perimeter and large vents provide ample airflow. The 30d<br />

high tenacity polyester fabric is seam-sealed, durable and<br />

does not sag in wet environments. Twin doors and double<br />

vestibules allow leeward access in strong weather, making<br />

the Mission a bomber shelter for basecamp layovers or<br />

high-altitude adventures.<br />

www.blackdiamondequipment.com<br />

TELECO<br />

T-NSA10DAB<br />

When touring with a camper, a multimedia system provides valuable driving<br />

assistance and can be an excellent travelling companion for the entire family.<br />

Teleco <strong>–</strong> a specialist in technological solutions for RV communications, energy<br />

management and entertainment - now presents a new Android-based product<br />

featuring a 10.1” touchscreen, one of the largest on the market. Compatible with<br />

all dashboards that can accommodate double-DIN frame systems (e.g. Fiat<br />

Ducato, Citröen Jumper and Peugeot Boxer), the new T-NSA10DAB has a tiltadjustable<br />

screen that ensures optimal viewing at all times.<br />

www.telecogroup.com<br />

www.campingtradeworld.com | 59


ERIBA<br />

TOURING 820<br />

A classic design that embodies both the history and modernity of the<br />

Eriba brand, the Touring 820 is a caravan that showcases the very best<br />

of this German company. With a spacious 8.4m length and 2.3m width,<br />

the van sleeps between two and four people in luxury with plenty of rich<br />

features including panoramic window, smart home app compatibility,<br />

huge amounts of storage, a self-levelling system, a mood lighting concept,<br />

and market-leading heating and hot water system. The caravan recently<br />

celebrated the 100th van rolling off the production line in Germany,<br />

showing the appetite is there for luxury caravans such as this.<br />

www.eriba.com<br />



German innovator Peggy Peg has created a novel way to ensure<br />

that your awning stays firmly connected to the ground, but can<br />

also be quickly and easily moved or taken down. The Fix & Go<br />

Anchor Plate 2.0 is attached to the ground with Peggy Peg’s<br />

innovative screw-in tent pegs, and then an awning foot can easily<br />

be secure inside it. The plate and locks were designed to suit<br />

almost every kind of awning and tent poles. With the two orange<br />

sliders, you can quickly secure or unblock them in just seconds.<br />

The Peg&Stop works on almost every ground in combination<br />

with their locknuts.<br />

www.peggypegs.de<br />


51L WATER HOG<br />

Water carriers like this are essential items to have on the<br />

campsite and this 51-litre model from Streetwize has plenty<br />

of features to make it ideal. It is fitted with two large tyres<br />

to make rolling it over any terrain easy, while the removable<br />

handle further adds to the ease of transport. It is made<br />

from food-grade HDPE so you can be sure water will be safe<br />

inside and the product is also made and manufactured in<br />

the United Kingdom.<br />

www.streetwizeaccessories.com<br />



The Greenakku Solar Bag offers campers and caravanners a<br />

wide range of possibilities for generating and using energy<br />

when on the move. As well as helping you generate energy, it<br />

can also be used a charger, helping you charge devices and<br />

even batteries too. Better yet, the unit is lightweight and can<br />

be folded away when not in use. It utilises highly efficient<br />

solar energy cells that can generate energy even when not in<br />

full sunlight.<br />

www.greenakku.de<br />

62 | www.campingtradeworld.com



PARSEC<br />

Designed to deliver maximum comfort<br />

while meeting high standards for<br />

lightweight packability, the awardwinning<br />

Parsec 20F/-6C sleeping bag is<br />

the go-to choice when you need one bag<br />

to take you from early spring through<br />

late fall. Filled with highly compressible<br />

800-fill Nikwax Hydrophobic Down that<br />

absorbs 90 per cent less water and dries<br />

3 times faster than untreated down, the<br />

Parsec delivers superior performance in<br />

wet weather. The sleeping bag has been<br />

fully updated for 2022.<br />

www.thermarest.com<br />



Billed by Sierra Designs as the versatile<br />

pack that hauls it all, the Flex Capacitor<br />

is a beast of a backpack that is designed<br />

for rough conditions in the backcountry,<br />

yet offers great space and adjustability.<br />

Simply by loosening the horizontal<br />

gusstes you can add an additional 15-20<br />

litres of cargo capacity for longer trips <strong>–</strong><br />

or you can cinch it tight when you don’t<br />

need that extra space. The ample quickstash<br />

solutions on the straps, sides and<br />

bucket lid ensure there are plenty of<br />

places to store your mid-trail essentials.<br />

The Y-Flex suspension adds support so<br />

this lightweight backpack can hit well<br />

above its weight class.<br />

www.sierradesigns.com<br />

EXPED<br />

ULTRA 3R<br />

The Ultra 3R sleeping mat is a super<br />

lightweight sleeping mat that is ideal for<br />

camping and other outdoor activities. It<br />

feature Synmat Technology Texpedloft<br />

insulation welded to the top and<br />

bottom of the air chambers, ensures<br />

maximum warmth over the lifetime of<br />

the mat while a 7 cm thick air cushion<br />

cradles the body. These air chambers<br />

run head to toe, fully supporting the<br />

body for an unrivalled night’s sleep<br />

and giving maximum durability. The<br />

lightweight and compact Ultra sleeping<br />

mat features recycled 20 D ripstop face<br />

fabric; all EXPED mats are certified<br />

carbon neutral by myclimate.<br />

www.exped.com<br />

TRUMA<br />


A novel way to quickly and easily check<br />

the gas level in almost any steel or<br />

aluminium LPG cylinder comes in the<br />

shape of the Truma Level Check. This<br />

lightweight yet sturdy unit is designed<br />

to be easy to use with a bright and clear<br />

LED display that gives an instant result.<br />

It also features an integrated torch<br />

in case the cylinder you’re checking<br />

happens to be in the dark (places<br />

like the garage of the motorhome<br />

for example). It can operate in<br />

temperatures from -15C through to 40C.<br />

www.truma.com<br />

www.campingtradeworld.com | 63




Designed to make creating custom power solutions easier than ever,<br />

EcoFlow’s Power Kits simplify the sometimes demanding process of having<br />

power in your RV or camper. The EcoFlow Power Kits come with two basic<br />

modules <strong>–</strong> the EcoFlow Power Hub, which acts as the central node for all<br />

inputs and outputs, and EcoFlow’s 2K/5KWh LFP Batteries. Based on actual<br />

power needs, the EcoFlow Power Hub can connect to up to three LFP<br />

Batteries, which together offer a base capacity of 2KWh and are expandable<br />

to 15KWh, allowing users to power a motorhome for 18 hours and an off-grid<br />

house for 11 to 14 hours1 without using any source of input.<br />

www.eu.ecoflow.com<br />

ERIBA<br />


The Eriba Feeling and Nova Light models now feature new 515<br />

layouts. The two family-friendly caravans guarantee the level of<br />

comfort you would expect from Eriba and feel like a home from<br />

home. The compact Eriba Feeling 515 is characterised by its low<br />

body height and aerodynamic properties, as well as a pop-top roof.<br />

When opened, a headroom of 198 cm can be created in just a few<br />

simple steps. With its total height coming in at 257 cm, the Eriba<br />

Nova Light 515 also offers a generous headroom of 198 cm.<br />

www.hymer.com<br />

MALIBU<br />

540 BD AND 600 LE VANS<br />

Malibu Van compact is the name of the 540 DB and 600 LE<br />

models with a transverse bed and lengthways single beds.<br />

The two vans are predestined for everyday use on 365 days<br />

per year. If more travelling comfort is required, there are the<br />

600 DB and 640 LE models. These are characterised by the<br />

large comfort kitchen and the unique, extremely spacious<br />

XL Flexi washroom. As an alternative, the 600 DB K and 640<br />

LE K diversity all-rounders impress with their XL comfort<br />

kitchen, a wide aisle and a feeling of spaciousness due to<br />

having a clear line of sight.<br />

www.malibu-carthago.com<br />



The new Landlock from Japanese camping expert Snow<br />

Peak is a combination of tent and shelter and is the brand’s<br />

most popular model. The six- person tent is very sturdy even<br />

in the worst weather conditions thanks to its rigid framework.<br />

It features a spacious living area with two access doors which<br />

offer plenty of light and one bedroom. We first saw this tent<br />

at the Outdoor <strong>Trade</strong> Show 2022 and were very impressed<br />

with the smart design behind it.<br />

www.snowpeak.com<br />

62 | www.campingtradeworld.com


FENDT<br />


Described by German caravan expert<br />

Fendt as one of its modern trendsetters,<br />

the 2023 version of the Tendenza<br />

features a completely new concept<br />

and layout set to thrill users. There are<br />

seven layouts in total and new features<br />

of the range include new décor, LFI<br />

technology, 1.98m of headroom, queensized<br />

beds, Alde hot water and heating,<br />

double USB sockets as standard, sevenzone<br />

comfort mattresses, new modern<br />

kitchen with improved cooker, tap and<br />

sink, and Truma Combi 4 or Combi 6<br />

gas heating.<br />

www.fendt-caravan.com<br />




The Night Owl Sleeping Bag is a stylish<br />

way to sleep whether you’re camping,<br />

caravanning or simply staying at a<br />

friend’s for the night. Combining the<br />

familiar comfort of a duvet with the<br />

convenience and practicality of a<br />

sleeping bag, the 3-in-1 can be used as<br />

a double or two singles with wrapped<br />

round comfort. Alternatively, the newly<br />

launched single sleeping bag can be<br />

used as a solo sleeping bag, or as a<br />

double duvet. The sleeping bag comes<br />

with two-way access and an auto-lock<br />

zip which keeps you secure and snug all<br />

night long.<br />

www.finebedding.co.uk<br />

IGLOO<br />

RECOOL<br />

Introducing the world’s first cooler<br />

made entirely from biodegradable<br />

materials: RECOOL. Created to provide<br />

an alternative to environmentally<br />

harmful foam coolers, RECOOL can<br />

biodegrade and return to the Earth<br />

after use, rather than polluting our<br />

environment or filling a landfill. RECOOL<br />

is durable and won’t chip or scratch<br />

easily or make annoying squeaking<br />

noises like foam coolers.<br />

www.igloocoolers.co.uk<br />

ALPKIT<br />



Vagabond Lightweight Table is the<br />

perfect table for car camping trips<br />

when you need somewhere to prepare<br />

the evening meal or a convenient,<br />

flat surface to work on. Made from<br />

aluminium alloy, it’s lightweight (only<br />

700g), durable and is assembled quickly.<br />

With a 40cm height it stands relatively<br />

low to make close-to-the-ground<br />

campsite tasks easy. It pairs perfectly<br />

with Alpkit’s Vagabond chairs and is<br />

optimised for two people. There’s a<br />

mesh storage pocket for small items<br />

and the top is tough 60D Oxford<br />

polyester.<br />

www.alpkit.com<br />

www.campingtradeworld.com | 63


Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!