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C O N N E C T I N G T H E G L O B A L C A M P I N G I N D U S T R Y<br />
ISSUE <strong>09</strong> | CAMPINGTRADEWORLD.COM
WELCOME<br />
C O N N E C T I N G T H E G L O B A L C A M P I N G I N D U S T R Y<br />
ISSUE <strong>09</strong> | CAMPINGTRADEWORLD.COM<br />
MEET THE TEAM<br />
DAVID GUEST<br />
EDITOR<br />
David has worked in B2B publishing since 2006 and has edited<br />
several major titles in that time. He has also worked on the UK’s<br />
biggest consumer camping magazine, <strong>Camping</strong> & Caravanning. A<br />
keen camper and outdoorsman, David will bring you the very latest<br />
international industry news.<br />
david.guest@dhpub.co.uk<br />
JUSTIN FOX<br />
PUBLISHER<br />
Justin is hugely experienced in publishing and oversees the running<br />
of all of David Hall Publishing’s titles, which includes not only B2B<br />
titles, but also some enthusiast consumer brands too. Justin’s<br />
organisational and sales skills are invaluable to the business.<br />
justin@dhpub.co.uk<br />
WILLEM BONNEUX<br />
BUSINESS DEVELOPMENT<br />
Fluent in several languages, Willem is hugely experienced in<br />
helping outdoor industry brands realise their global communication<br />
ambitions. He has a broad background in sales, marketing and key<br />
account management.<br />
willem.bonneux@dhpub.co.uk<br />
GUIDO KNEGT<br />
BUSINESS DEVELOPMENT<br />
Guido has a wealth of experience in helping companies grow their<br />
international export businesses. He speaks numerous languages<br />
and is well-known for going that extra mile for all of his international<br />
customers.<br />
guido.knegt@dhpub.co.uk<br />
MARK GRAFTON<br />
DESIGNER<br />
Mark is the man who takes our essential trade info and turns it into<br />
something beautiful. A freelance designer with more than 20 years of<br />
experience as a magazine and digital designer, we trust him to make<br />
us look good.<br />
housegrafton@gmail.com<br />
PAUL EVANS<br />
ART EDITOR<br />
Paul is the Art Editor of our publishing house and he runs the rule<br />
over the creative direction of our titles. He has worked in the company<br />
since 2008 and keeps our vision in focus.<br />
RECONNECTING THE CHAIN<br />
T<br />
■here’s no doubt about it:<br />
the caravanning and RV<br />
industry is facing one<br />
of its most difficult challenges<br />
in living memory. Despite the<br />
pastimes being more popular<br />
than ever all around the world,<br />
the disruption to the supply<br />
chain and a shortage of raw<br />
materials is severely hampering<br />
our progress as an industry. At<br />
the moment, we seem to be<br />
able to ride the wave, with the<br />
interest in camping being so<br />
high that consumers seem happy<br />
to consider leisure vehicle types<br />
not necessarily their first choice.<br />
Evidence of that comes from<br />
Germany (read more on pages<br />
22-23) where, despite the drop<br />
in new motorhomes registered<br />
due to the fact that vehicle<br />
chassis are becoming very hard<br />
to get a hold of, the country has<br />
seen an increase in registrations<br />
of caravans and towable<br />
campers. Experts in Germany<br />
reckon that the market would<br />
have achieved unprecedented<br />
record levels in 2022 had it not<br />
been for the supply chain issues.<br />
It might not seem like such<br />
a bad problem, but this high<br />
demand won’t be here forever,<br />
and we simply have to make the<br />
most of it while it is. A host of<br />
leisure vehicle manufacturers<br />
have been chopping and<br />
changing their base vehicle<br />
providers in an attempt to stay<br />
on top of the problem, but with<br />
it being industry wide, these are<br />
surely only temporary fixes. All<br />
we can really do is be modest<br />
with our predictions and try<br />
not to let too many partners<br />
and customers down by being<br />
ignorant to the challenges we<br />
face.<br />
It would be remiss of<br />
me not to mention the<br />
upcoming Caravan Salon<br />
show in Düsseldorf, Germany.<br />
Throughout the pages of<br />
this issue, you’ll find some<br />
interesting companies who will<br />
be there with products and<br />
services that are well worth a<br />
few minutes of your time when<br />
you visit the event. It will be<br />
<strong>Camping</strong> <strong>Trade</strong> <strong>World</strong>’s second<br />
visit to the show, and we can’t<br />
wait to reconnect with the<br />
folks we met last year, and also<br />
make some new connections<br />
too. If you want to arrange an<br />
appointment with us, please<br />
feel free to send me an email at<br />
david.guest@dhpub.co.uk <strong>–</strong> I<br />
look forward to seeing many of<br />
you there.<br />
Enjoy the issue,<br />
David Guest<br />
02 | www.campingtradeworld.com
CONTENTS<br />
10<br />
14<br />
18<br />
26<br />
58<br />
BASECAMP<br />
06-13 Our usual round-up of the latest happenings in the<br />
industry <strong>–</strong> what will you learn from the latest news?<br />
THE DETAIL<br />
14-16 We visited the UK’s Outdoor <strong>Trade</strong> Show in Liverpool to<br />
see the latest camping and outdoor products.<br />
18-19 New data from the European Outdoor Group shows that<br />
the outdoor industry bounced back from COVID very well<br />
indeed, with camping at the forefront.<br />
20-21 When one of Germany’s biggest leisure vehicle<br />
manufacturers says it has revolutionised the way it makes<br />
chassis, you sit up and listen. Here’s the scoop.<br />
22-23 The supply chain disruption is wreaking chaos across the<br />
industry, but despite that, Germany continues to be strong.<br />
24-25 Should the UK develop European-style motorhome aire<br />
stopovers? Boss of Pitchup.com, Dan Yates, believes it should.<br />
FEATURES<br />
26-31 The RV market in the USA is simply huge. We give you<br />
an overview in our Doing Business With feature, complete<br />
with insight from industry insiders.<br />
32-35 It’s that time of year again: Caravan Salon Düsseldorf.<br />
Read our show preview for everything you need to know.<br />
36-37 We find out why RV fan and heating provider Caframo<br />
has its sights set on global growth.<br />
38-39 Our interview with Samantha Reinhold and Gerard<br />
Vredenburg from German firm Peggy Peg.<br />
40-41 SuperSprings reveals how one of its lesser-known products<br />
is causing a stir in the leisure vehicle market.<br />
42-43 Fresh from winning two major awards, German battery<br />
brand LIONTRON has some big plans for the remainder<br />
of 2022 and beyond.<br />
44-45 A new series of portable power solutions from German<br />
brand Bosswerk looks set to change the way campers go<br />
off-grid around Europe.<br />
46-47 Missed an issue of <strong>Camping</strong> <strong>Trade</strong> <strong>World</strong>? Access all of our<br />
back issues from these pages.<br />
48-53 We take a closer look at the glamping market in our latest<br />
Sector Spotlight feature and find it contains a whole world<br />
of opportunity.<br />
54-57 Are you doing customer service right? Our marketing<br />
guru has some top tips to help you improve your overall<br />
customer experience from top to bottom.<br />
MAKING CONTACT<br />
58-63 See some of the latest and greatest products that have hit<br />
the market in the last two months in our regular product<br />
highlight section.<br />
04 | www.campingtradeworld.com
BASE CAMP<br />
Photos: NCC Events<br />
UK READY FOR ROUND TWO<br />
■fter the sell-out success of its sister<br />
event in February, tickets are now<br />
J<br />
available for the UK’s Motorhome<br />
and Caravan Show event at the National<br />
Exhibition Centre (NEC) in Birmingham.<br />
The show, which is billed as the country’s<br />
largest showcase of leisure vehicles, takes<br />
place from 18 to 23 October and will host<br />
brands from around Europe showcasing<br />
models across its 11 halls. Visitors can<br />
expect to see new-for-2023 campervans,<br />
caravans, motorhomes, trailer tents and<br />
more - with over 1,000 models on display.<br />
Guests will be invited to step inside and<br />
physically compare the different layouts,<br />
fixtures and finishes of all that’s on offer<br />
in their search for the perfect Leisure<br />
Vehicle - as well as getting their questions<br />
answered by the leading manufacturers and<br />
top dealers, including Adria, Auto-Trail,<br />
Bailey of Bristol, Brownhills, Carthago,<br />
Coachman, Compass, Elddis, Erwin Hymer<br />
Group, Groupe Pilote, Lowdhams, Marquis,<br />
Rapido, Swift Group and many more.<br />
The Motorhome and Caravan Show is<br />
run by NCC Events, which also hosts the<br />
<strong>Camping</strong>, Caravan and Motorhome show<br />
at the same venue in February each year.<br />
NCC’s marketing director, Karen Dodd,<br />
said: “After the successful return of the<br />
February Show following the pandemic, we<br />
couldn’t be more over the moon to announce<br />
the Motorhome and Caravan Show will be<br />
back at the NEC this coming October, and<br />
it will be bigger and better than ever! The<br />
interest in staycations, campervan, caravan<br />
and motorhome holidays is huge and we’re<br />
thrilled to be able to showcase all that’s new<br />
for 2023 to visitors. As well as over 1,000<br />
vehicles to explore and accessories to buy,<br />
there will be plenty of advice and guidance<br />
for first-time buyers and experienced<br />
enthusiasts from leading industry experts.<br />
Plus, inspiration about places to travel to<br />
and enjoy across the UK and Europe.”<br />
Tickets for the UK’s biggest Leisure<br />
Vehicle Show are limited and available<br />
now and priced at just £12. Children aged<br />
15 and under go free but still require a<br />
ticket which must be purchased prior to<br />
the Show. Parking is included in the ticket<br />
price. Tickets can be purchased online and<br />
there will be no tickets available at the door.<br />
Learn more online at www.mcshow.co.uk<br />
06 | www.campingtradeworld.com
BASE CAMP<br />
SPRINKLING INTO NEW<br />
MARKETS<br />
One of Australia’s most<br />
successful RV hot water system<br />
manufacturers, Aus J Hot Water<br />
Solutions, is launching a new<br />
shower system designed to cater<br />
to the growing and changing<br />
demands of the camping<br />
market. The Sydney-based<br />
company has revealed the EZY<br />
RV external shower point outlet<br />
<strong>–</strong> a robust and versatile new<br />
product that fits many major<br />
global brands of RV water<br />
systems as well as Aus J’s own<br />
international ranges.<br />
“That way users can choose<br />
to cost-efficiently build an<br />
outlet system tailored to their<br />
individual needs or chose the<br />
complete boxed EZY RV set<br />
in which we have included<br />
top-of the-market materials,<br />
ergonomics and usability features<br />
throughout. It represents the<br />
cream of our experience working<br />
with RV OEM producers<br />
globally,” said Aus J Hot<br />
Water Solutions’ designer and<br />
managing director, Jay King.<br />
“We find many RV DIY<br />
people like to customerbuild<br />
their own system from<br />
individual components, while<br />
others (particularly newer RV<br />
adventurers, including younger<br />
▲ A shower that opens doors<br />
to new markets from Aus J.<br />
couples, travellers with pets, and<br />
independent women RV users)<br />
prefer to be supplied with all<br />
components in one EZY RV set.<br />
the set can provide top choices<br />
from the one boxed set.”<br />
The boxed EZY RV external<br />
shower point outlet set features<br />
a large shower head for better<br />
feel and water coverage, push<br />
and turn activation, a lockoff<br />
trigger, simple and secure<br />
clamps to attach to the outside<br />
of an RV, a two-metre shower<br />
hose, adjustable handle to<br />
control temperature, and a<br />
durable netted bag for storage<br />
when not in use. Jay and the<br />
Aus J team are hoping to<br />
expand the company’s network<br />
of global distributors with this<br />
product, which they see as<br />
having great scope in Australia,<br />
the Americas, Europe and Asia.<br />
To find out more, visit:<br />
www.ausj.com.au<br />
BANKING ON THE LEISURE<br />
VEHICLE MARKET<br />
A motorhome or a caravan is an<br />
expensive purchase. More often<br />
than not, people need to rely<br />
on financing or loans to be able<br />
to complete their purchase of<br />
such a vehicle. That fact has not<br />
escaped the attention of growing<br />
financial service provider FCA<br />
Bank, which has been making<br />
a concerted effort to target<br />
the fast-growing caravan and<br />
motorhome market in Europe.<br />
The company has signed several<br />
significant partnerships with<br />
motorhome manufacturers this<br />
year so far, including German<br />
brand Carthago and also<br />
French company the Rapido<br />
Group, which actually involved<br />
the creation a company called<br />
Rapido Groupe Finance in<br />
collaboration with Credit<br />
Agricole Consumer Finance.<br />
FCA has also made similar<br />
agreements with Knaus Tabbert<br />
and Concorde, meaning that it<br />
now covers almost half of the<br />
overall motorhome market. We<br />
daresay this won’t be the last<br />
of this kind of news you read<br />
this year.<br />
INDUSTRY INSIDERS<br />
IN THIS ISSUE<br />
Why the UK should be<br />
considering installing<br />
European-style aires for<br />
motorhomes according to<br />
Dan Yates, boss of one of<br />
the world’s largest online<br />
camping booking platforms<br />
Pitchup.com P24<br />
Jarod Lippert, VP of<br />
marketing and PR at one<br />
of the world’s biggest RV<br />
product suppliers Lippert,<br />
gives us his view on the<br />
current state of the market<br />
in the United States. P31<br />
▲ FCA’s deal with Rapido is the latest of several it has made in the leisure vehicle market this year.<br />
Why you can’t afford to<br />
miss visiting Peggy Peg at<br />
this year’s Caravan Salon,<br />
according to the company’s<br />
export and marketing<br />
manager Samantha<br />
Reinhold. P38<br />
www.campingtradeworld.com | 07
BASE CAMP<br />
‘APPY’ CAMPERS<br />
■his is connected<br />
world. Like it or<br />
T<br />
not, consumers<br />
have become used to and<br />
often expect some kind of<br />
connectivity with products<br />
that just 10 years ago would<br />
never have had any. Creating<br />
an app has therefore become<br />
an important part of being a<br />
modern business. The latest<br />
player in the RV industry<br />
to pick up on this trend is<br />
leading American manufacturer<br />
Winnebago Industries <strong>–</strong> the<br />
company has just launched<br />
a new mobile app on iOS<br />
and Android for owners of<br />
its products. Winnebago says<br />
the app will give consumers<br />
a secure platform to learn<br />
more about their vehicle’s<br />
key features and to find<br />
service providers <strong>–</strong> it has<br />
been designed to give greater<br />
piece of mind to RV users.<br />
Winnebago’s director of digital<br />
customer engagement, Kim<br />
Weckert, said: “This app gives<br />
customers the information they<br />
need right at their fingertips<br />
to own and operate their RVs.<br />
With a greater understanding<br />
of their vehicle systems and<br />
service needs, owners can travel<br />
with ease and more fully enjoy<br />
the benefits of RV ownership.”<br />
Among other things, the app<br />
contains how-to videos, owner<br />
manuals, service locators and<br />
even maintenance checklists <strong>–</strong><br />
essentially everything an RV<br />
user needs in one convenient<br />
spot. While Winnebago is<br />
not the first RV brand to<br />
release such an app, creating<br />
digital extensions of your<br />
products is becoming so<br />
commonplace that consumers<br />
may now even feel a little<br />
short-changed if there isn’t one<br />
available, especially on high<br />
price products. It may not be<br />
something you’ve ever thought<br />
of before, but perhaps your<br />
business could really benefit<br />
from having a digital arm?<br />
SECOND HAND SERVICE<br />
With the hardships being faced<br />
by manufacturers in terms of<br />
the supply chain, the time has<br />
never been better for many<br />
consumers to consider buying<br />
a used leisure vehicle instead of<br />
a brand new one. Second-hand<br />
caravans and motorhomes have<br />
been doing a good trade in these<br />
last few years, but there is still<br />
some scepticism from consumers<br />
about buying used. So, how do<br />
we confront that and keep the<br />
wheels of the industry turning?<br />
One idea has come from British<br />
motorhome dealer Erwin Hymer<br />
Centre Travelworld, which has<br />
just launched an approved used<br />
programme it calls Elevation X.<br />
The idea behind is to offer used<br />
motorhome buyers the same<br />
reassurances and confidence<br />
that they can expect when<br />
buying new buy offering a<br />
10-point promise that covers<br />
preparation, presentation and<br />
aftersales support. Nick Barker,<br />
sales manager at Travelworld,<br />
explained: “We’re delighted to be<br />
able to announce our Elevation<br />
X programme. We have given a<br />
lot of thought to the used vehicle<br />
market and the advantages of<br />
buying from Travelworld, a<br />
multi award winning family<br />
business with almost 50 years of<br />
excellence. We are committed<br />
to raising industry standards by<br />
providing a first-class service to<br />
ensure vehicles are completely<br />
safe and looking as new as they<br />
leave our showroom and begin<br />
their new lives.”<br />
As well as the 10-point<br />
promise, which covers chassis,<br />
habitation, detailing and<br />
assurance, Elevation X will<br />
also offer extended warranties,<br />
tailorable finance and even a<br />
courtesy car. Again, none of this<br />
is revolutionary, but anything<br />
we can do to help consumers<br />
buy with confidence can only<br />
be a good thing we can all take<br />
something from.<br />
▲ Travelworld’s Elevation X programme delivers peace of mind.<br />
08 | www.campingtradeworld.com
BASE CAMP<br />
MOVERS AND SHAKERS<br />
The who’s who of hires and promotions<br />
Leading British caravan and motorhome<br />
manufacturer Bailey of Bristol has<br />
appointed Nicky Kirkwood to its board<br />
as a non-executive director. Nicky brings<br />
a wealth of leadership and advisory<br />
experience to Bailey having worked<br />
extensively on large scale business<br />
transformations and changes throughout<br />
her career. Leading American RV<br />
manufacturer Winnebago Industries<br />
has announced several senior leadership<br />
team changes. Amber Holm is joining<br />
the company as senior vice president,<br />
chief marketing officer, Sri Koneru has<br />
been promoted to senior vice president,<br />
chief information officer, and Chad<br />
Reece has been promoted to vice<br />
president, government and industry<br />
relations. Thomas Schäfer, CEO of the<br />
Volkswagen brand and member of the<br />
board of management for the volume<br />
brand group has been named as the<br />
new chairman of the advisory board<br />
at Volkswagen Commercial Vehicles<br />
(VWCV). Innovative RV and vehicle<br />
suspension provider SuperSprings<br />
International (SSI) has announced that<br />
former chief commercial officer, Adam<br />
Weisner, has been promoted to the<br />
position of president of the company.<br />
Adam has been with SSI since August<br />
2018, and in that time has been an<br />
instrumental driver in the company’s<br />
rapid growth curve, growing revenue<br />
by almost three times and net profit<br />
by almost four times. One of Europe’s<br />
biggest producers of motorhomes<br />
and caravans, Erwin Hymer Group<br />
(EHG), has announced changes to its<br />
executive management team that will<br />
see Alexander Leopold replace Martin<br />
Brandt as the company’s CEO. Martin,<br />
who will continue to support EHG in a<br />
non-executive role, has decided to step<br />
down as CEO to devote more time to his<br />
family and private life. Alexander Leopold<br />
is currently chairman of the management<br />
board at EHG brand Dethleffs and<br />
will take over as CEO from 1 July 2022.<br />
Alexander’s position at Dethleffs will be<br />
assumed by Bernhard Kibler, head of<br />
sales operations international at EHG.<br />
Tell us about your hires and promotions via:<br />
david.guest@dhpub.co.uk
Photo: Bailey of Bristol<br />
BASE CAMP<br />
GREEN MACHINES<br />
Y<br />
■ou might get tired of it, but<br />
we believe that it’s really<br />
important to give column<br />
inches to anything any company is<br />
doing to try and reduce its impact<br />
on the environment. The more this<br />
becomes the norm, the better it will<br />
be for all of us, so when one of the<br />
UK’s leading caravan and motorhome<br />
producers Bailey of Bristol announced<br />
it was switching to a 100 per cent fully<br />
renewable energy supply, we simply<br />
had to cover it. From October 2022,<br />
Bailey will specify a wind, hydro and<br />
solar power mix for all three of its sites,<br />
which despite being more expensive,<br />
will help drastically reduce its carbon<br />
emissions as a company.<br />
The company’s managing director,<br />
Nick Howard, said: “Switching to the<br />
exclusive use of renewable energy<br />
supplies is the next important step in<br />
helping us achieve our sustainability<br />
▲ Bailey is doing its best to ensure it becomes a carbon neutral company.<br />
and social responsibility goals.<br />
“Powering all three of our three<br />
sites with electricity generated by<br />
either wind, hydro or solar power in<br />
future is part of the positive action we<br />
want to take to help safeguard the<br />
environment for the future.”<br />
Bailey has also signed up to the<br />
Woodland Trust Woodland Carbon<br />
scheme (WCS) which enables<br />
companies to capture greenhouse<br />
gas (GHG) emissions by planting new<br />
native woodland in the UK, that in time<br />
will absorb carbon dioxide from the<br />
atmosphere. Its ultimate aim is to be<br />
a carbon neutral business, and while<br />
the road to that achievement may be<br />
long, you have to start somewhere. Any<br />
steps we can take as businesses are<br />
better than no steps.<br />
PITCH PROGRESS<br />
With the boom in interest in<br />
caravanning and motorhoming,<br />
it is vital that we make sure<br />
there are enough pitches<br />
and campgrounds to meet<br />
the demand. That concern is<br />
high on the mind of German<br />
brand Fendt-Caravan, which<br />
recently partnered with online<br />
camping booking platform<br />
Alpaca<strong>Camping</strong> to try and<br />
help with the problem.<br />
Founded just over a year ago<br />
by Steffen Drews, Simon<br />
Illner, Christopher Feuerlein<br />
and Dominik Quambusch,<br />
Alpaca<strong>Camping</strong> aims to offer<br />
a new kind of camping and<br />
promote sustaibable regional<br />
tourism with their booking<br />
platform where farms, wine<br />
growers, private individuals,<br />
associations, and municipalities<br />
can offer unused land areas for<br />
camping. Furthermore, new<br />
pitch capacities are created so<br />
that overcrowded campsites<br />
Photo: Fendt-Caravan<br />
▲ Fendt-Caravan will be working in cooperation with Alpaca.<br />
can be relieved. Anyone can<br />
create a free user account at<br />
Alpaca<strong>Camping</strong> and become a<br />
guest or host. Fendt-Caravan<br />
marketing manager, Thomas<br />
Kamm, said: “As a manufacturer<br />
of leisure vehicles, we naturally<br />
always have the issue of pitch<br />
capacity in mind. For this<br />
reason, Fendt-Caravan is now<br />
supporting Alpaca<strong>Camping</strong> in<br />
their vision to provide every<br />
caravaner with as pleasant a<br />
camping experience as possible.”<br />
DEALS ON WHEELS<br />
One of the world’s leading RV<br />
manufacturers Thor Industries<br />
has announced a strategic<br />
investment in deep cycle<br />
lithium-ion battery producer<br />
Dragonfly Energy. Leading<br />
outdoor camping, clothing and<br />
gear brand Jack Wolfskin has<br />
announced the acquisition of its<br />
long-time distributor in Poland,<br />
FAM Sp. K. The newly formed<br />
entity will be known as Jack<br />
Wolfskin Poland Sp. z.o.o. and<br />
is based in Gynia near Gdansk.<br />
RV components expert Lippert<br />
has expanded its repertoire into<br />
RV tents with the acquisition<br />
of fellow American company,<br />
TJ Snuggles Inc <strong>–</strong> an expert in<br />
custom tents for expandable RV<br />
trailers. German caravan and<br />
motorhome specialist Hobby has<br />
agreed a long-term cooperation<br />
with Volkswagen Commercial<br />
Vehicles (VWCV), with new<br />
vehicles expected to be displayed<br />
at Caravan Salon 2022.<br />
10 | www.campingtradeworld.com
AROUND THE WORLD<br />
UNITED STATES<br />
Two of the United States’ most iconic RV<br />
names Thor Industries and Winnebago<br />
Industries have both reported record Q3<br />
results in their latest financial figures. Thor<br />
Industries reported net sales of $4.66 billion<br />
(up 34.6 per cent on 2021) for the third<br />
quarter of its fiscal year, while also noting<br />
a consolidated gross profit margin of 17.3<br />
per cent. Meanwhile Winnebago Industries<br />
reported a record $1.5 billion (an increase of<br />
51.8 per cent compared to 2021) for its fiscal<br />
year Q3 and also noted a RV retail market<br />
share gain of 13.2 per cent. The figures<br />
correlate well with RV Industry Association’s<br />
latest figures regarding wholesale shipments<br />
for 2022. To keep up to date with the latest<br />
figures, visit: www.rvia.org<br />
01<br />
Around the world<br />
<strong>Camping</strong> and leisure vehicles are a global business, but<br />
each corner of the world faces its own unique challenges<br />
and enjoys its own successes. Here’s a snapshot of what’s<br />
been happening on planet camping the last few months.<br />
02<br />
What’s happening<br />
in your part of the world?<br />
Contact us today and<br />
tell us your story:<br />
david.guest@dhpub.co.uk<br />
ITALY<br />
Italy could well be the go-to destination for campers in the summer of 2022,<br />
according to a survey conducted by the Salone del Camper show in the<br />
country. Just over 70 per cent of those asked said that they would choose<br />
Italy as the destination for their summer holidays with more than 43 per<br />
cent saying that a campsite will be where they stay. The length of time for<br />
said holidays is likely to be from two weeks (33.65 per cent) or longer (33.72<br />
per cent) and the most favoured destination being at a coastal campsite<br />
(56.53 per cent). Traveling tourists in Europe are estimated to be around 20<br />
million and the circulating fleet of campers and caravans is about 6 million.<br />
To learn more, check out www.associazioneproduttoricamper.it<br />
12 | www.campingtradeworld.com
AROUND THE WORLD<br />
03<br />
FINLAND<br />
The motorhome market in Finland looks set to continue its record-breaking form<br />
in 2022 <strong>–</strong> in the period from January to May, the country reported than 900 new<br />
motorhomes had been registered. The level of sales is about level with the figures<br />
from 2018, which was a particularly good year in the Finnish market, and while the<br />
sales of new caravans were recorded as being down about 10 per cent, 2022 is still<br />
expected to be knocking on the door of some records. The only real hurdles that<br />
traditional motorhomes face in Finland at the moment are the supply issues affecting<br />
much of Europe and also the increase in urban camper-style touring cars. To learn<br />
more about the market in Finland, head over to www.liikkuvakoti.fi<br />
04<br />
JAPAN<br />
The RV and camper industry in<br />
Japan is continuing to search<br />
for ways in which it can help<br />
contribute to social issues in<br />
the country, with the latest<br />
example being that of Japan<br />
RV Association member Direct<br />
Cars Co Ltd. This company has<br />
just signed an agreement with<br />
local governments in Tsu City to<br />
provide campers in the event of a<br />
disaster to help house people and<br />
supply aid. The idea is not a new<br />
one, with several other camper<br />
manufacturers already striking up<br />
similar agreements with their local<br />
city governments, but it makes<br />
perfect sense as campervans<br />
can provide excellent, moveable<br />
shelter and privacy for those that<br />
may have lost their homes in a<br />
wide range of natural disasters<br />
such as earthquakes or tsunamis.<br />
To find out more, go online to<br />
www.jrva.com<br />
05<br />
GERMANY<br />
The focus of the caravanning and motorhoming world will be on Germany this summer,<br />
specifically the city of Dusseldorf. The annual Caravan Salon show will take place in the<br />
city and will be the first one (we hope) with no restrictions of any kind since the start of<br />
the pandemic. The show, which will take place from 26 August to 4 September, will enjoy<br />
one of its biggest ever events in 2022 with more than 600 exhibitors expected to cover<br />
an area of 250,000sqm in six different halls. Stefan Koschke, project director caravanning<br />
and outdoor for the show organisers, said: “We are very satisfied that we succeeded in<br />
convincing many new companies and numerous repeaters of our concept. The exhibition<br />
area will grow by three halls. We look to this year’s event full of optimism and anticipation.”<br />
Learn more about the show at: www.caravan-salon.com<br />
06<br />
AUSTRALIA<br />
Industry-first campaign ‘Road<br />
to a Million’ will unite over 1,420<br />
participating caravan holiday<br />
parks and the industry’s largest<br />
rental fleets in partnership with<br />
each of the 7-caravan holiday park<br />
state associations whose support<br />
made this possible. The ‘Road<br />
to a Million’ campaign will keep<br />
camping ‘front of mind’ this winter<br />
and aims to inspire and motivate<br />
Australians including the 840,000<br />
registered RVs to take one more<br />
or multiple ‘<strong>Camping</strong> Road Trips’<br />
this winter. The campaign will tap<br />
into the pent-up demand that<br />
Australians have to holiday in 2022<br />
and will focus on themes that<br />
include wellness, reconnection to<br />
people and nature, experiences<br />
and adventure, events plus more.<br />
To find out more about the<br />
campaign, see<br />
www.caravanindustry.com.au<br />
www.campingtradeworld.com | 13
OUTDOOR TRADE SHOW THE DETAIL<br />
Photos: David Guest<br />
Exhibitors and visitors<br />
rejoice in Outdoor<br />
<strong>Trade</strong> Show success<br />
Continuing on the success of last year, the UK’s Outdoor <strong>Trade</strong> Show once again<br />
impressed both visitors and exhibitors when it took place in Liverpool this summer.<br />
<strong>Camping</strong> <strong>Trade</strong> <strong>World</strong> was on hand to get the vibe from the show floor.<br />
14 | www.campingtradeworld.com
THE DETAIL OUTDOOR TRADE SHOW<br />
FACTS & FIGURES<br />
125<br />
Exhibitors took part<br />
2,000sqm<br />
Additional floorspace<br />
compared to last year<br />
A<br />
■fter a disruptive period<br />
of venue changes and<br />
then the challenges of<br />
the COVID-19 pandemic, the<br />
UK’s Outdoor <strong>Trade</strong> Show now<br />
seems settled on the historic<br />
city of Liverpool as its home<br />
and dates in June as its best<br />
position in the calendar. The<br />
modern and well-equipped<br />
Exhibition Centre Liverpool<br />
once again played host to<br />
this important trade event,<br />
which attracted more than 120<br />
exhibitors to its floor from<br />
the sports, outdoor goods and<br />
camping industries. The show<br />
actually increased its floorspace<br />
by around 2,000sqm this year,<br />
and of particular interest to<br />
<strong>Camping</strong> <strong>Trade</strong> <strong>World</strong> was the<br />
new outdoor tent display area,<br />
which was taken advantage of<br />
by brands such as Snow Peak,<br />
Vango and Dometic. Inside the<br />
halls and the camping-specific<br />
brands were probably fewer<br />
than in 2021, but tents and<br />
camping related equipment was<br />
still heavily represented, with<br />
the likes of Terra Nova, Black<br />
Diamond, Salewa, and Sierra<br />
Designs all keen to show off the<br />
latest products and connect with<br />
existing and new customers<br />
alike.<br />
The show also looked to<br />
incorporate more social events<br />
this year, thanks to the lifting<br />
of all COVID-19 restrictions<br />
in the UK. There was an official<br />
OTS social on the Wednesday<br />
evening during which the<br />
finalists in nine categories of<br />
the 2022 UK Outdoor Industry<br />
Awards were announced and<br />
the Awards Display area at<br />
the show attracted a great deal<br />
of interest from visitors and<br />
provided a popular feature of<br />
the show with over 90 products<br />
on display. The show also<br />
hosted its usual sustainability<br />
breakfast, which was well<br />
attended and supported by<br />
brands, retailers and the media,<br />
all keen to hear and learn<br />
more about sustainability<br />
initiatives and brand journeys<br />
towards becoming more carbon<br />
829<br />
Individual visitors attended<br />
17%<br />
Increase in attendance<br />
compared to 2021<br />
24%<br />
Increase in repeat visitors<br />
for multiple days<br />
90<br />
Products shown in the New<br />
Product Award area<br />
24<br />
Hours of show time<br />
delivered over three days<br />
www.campingtradeworld.com | 15
OUTDOOR TRADE SHOW THE DETAIL<br />
neutral. Andy Schimeck,<br />
Global Sales Manager for<br />
Equip Outdoor Technologies<br />
led the introduction before<br />
handing over to Outdoor &<br />
Cycle Concepts, Managing<br />
Director, Jose Finch and Head<br />
of Sustainability Melanie<br />
Gruenwald together with<br />
Paramo’s Commercial Director,<br />
Richard Pyne to hear about<br />
respective CSR initiatives from<br />
the two organisations.<br />
Exhibitors and visitors were<br />
impressed and pleased with the<br />
way the show was organised and<br />
the quality of companies and<br />
individuals there. Sales agent<br />
for Vasque footwear in the UK,<br />
Steve Walton from Northcol,<br />
said: “OTS provided yet again a<br />
great opportunity to reach our<br />
current customer base and speak<br />
to new customers alike. The<br />
show felt busier than normal<br />
and was a fantastic meeting<br />
place to discuss the current state<br />
of the trade. Liverpool is a<br />
great location. We will be back<br />
next year for sure.”<br />
Meanwhile European general<br />
manager for Exxel Outdoors,<br />
Damon Street, was equally<br />
upbeat about the show: “OTS<br />
was a fantastic show. We had<br />
back to back appointments and<br />
the quality of buyers attending<br />
was spot on. Aside from it being<br />
a great opportunity to get in<br />
front of people, it was great to<br />
see the trade working together<br />
and Kelty and Sierra Designs<br />
will definitely be back in 2023.”<br />
Chris King, head of sales<br />
at Ardblair Sports Importers<br />
Ltd (ASI), said: “For AKU<br />
and LEKI, ASI had the ideal<br />
balance of number and quality<br />
of meetings with retailers and<br />
media. After many years, it<br />
feels like the outdoor industry<br />
has found the right balance of<br />
limiting the choice of market<br />
format <strong>–</strong> shows, showrooms and<br />
shop visits <strong>–</strong> in order to make<br />
OTS the success it is.”<br />
While Richard Pyne,<br />
commercial director of Páramo,<br />
commented: “Many thanks<br />
to all those involved in the<br />
organisation of this year’s event.<br />
It was fantastic to welcome<br />
everyone to our stand, great<br />
to meet new faces and reconnect<br />
with others. Thank you<br />
to all those who joined us in<br />
celebrating 30 years of Páramo<br />
by welcoming Craeciones<br />
Miquelina into our newly<br />
formed employee-owned group.<br />
Here is to the next 30 years!”<br />
Outdoor <strong>Trade</strong> Show<br />
organiser Marta Williams said:<br />
“We are now firmly established<br />
at the Liverpool venue and<br />
securing the venue until 2024<br />
sends a positive message to the<br />
whole trade.” The 2023 event<br />
dates have already been named<br />
as 13 to 15 June.<br />
16 | www.campingtradeworld.com
EOG STATE OF TRADE THE DETAIL<br />
Outdoor sector<br />
bounces back in style<br />
New figures from the European Outdoor Group’s (EOG) State of <strong>Trade</strong> market<br />
research shows that the sector bounced back very strongly from the COVID-19<br />
pandemic in 2021, with the best yet to come for companies around the continent.<br />
N<br />
■ew data revealed by<br />
the European Outdoor<br />
Group’s (EOG) State<br />
of <strong>Trade</strong> market research has<br />
shown what we all pretty much<br />
knew: the outdoor industry has<br />
bounced back from the initial<br />
economic downturn caused<br />
by COVID-19 in style. Even<br />
though 2021 still had many<br />
COVID-related problems, the<br />
figures for the outdoor industry<br />
<strong>–</strong> and specifically camping<br />
<strong>–</strong> were very encouraging indeed.<br />
The study, created with the<br />
help of the EOG’s market data<br />
partners, estimated that the<br />
overall wholesale value of trade<br />
in the outdoor industry in 2021<br />
surpassed €6 billion <strong>–</strong> with<br />
the tent market accounting<br />
for about €177 million of that.<br />
Sleeping bags were responsible<br />
for €118 million while camping<br />
and outdoor accessories totted<br />
up €481 million. The tent<br />
category’s figures showed a 16<br />
per cent increase in value and a<br />
7.6 per cent increase in volume<br />
when compared to 2020’s<br />
figures. Sleeping bags and mats<br />
went up 11 per cent in value and<br />
9.4 per cent in volume, while<br />
outdoor accessories jumped 16<br />
per cent in value and a whopping<br />
25 per cent in volume.<br />
18 | www.campingtradeworld.com
THE DETAIL EOG STATE OF TRADE<br />
▲ The outdoor sector, specifically camping, has shown great resilience to global challenges at a retail level and continues to grow.<br />
Pauline Shepherd, EOG<br />
head of market insights, said:<br />
“It is clear that the outdoor<br />
sector has excellent underlying<br />
resilience. In 2021, this allowed<br />
brands to benefit from the<br />
public’s increased appetite for<br />
getting out into nature, which<br />
was prompted by lockdowns<br />
around Europe. Our industry<br />
adapted very well to rapidly<br />
changing circumstances and<br />
overall, reaped the rewards as<br />
restrictions eased. Sustaining<br />
that boom in participation<br />
will be tough and along with<br />
ongoing supply chain issues and<br />
the increasing cost of living,<br />
we know that businesses face<br />
some significant challenges this<br />
year and beyond. However, the<br />
outdoor sector is fundamentally<br />
in robust shape, and can meet<br />
those challenges from a position<br />
of relative strength.<br />
“Along with colleagues at the<br />
European Outdoor Group, I<br />
enjoyed talking to the trade in<br />
person again during the first<br />
OutDoor by ISPO since 2019.<br />
It was an excellent opportunity<br />
to gain a deeper understanding<br />
of the market development<br />
from the companies that have<br />
helped deliver the growth and<br />
hear different perspectives<br />
from around Europe about<br />
the current state of play and<br />
expectations for the future.”<br />
The data from this study<br />
also gave some regional and<br />
country-by-country breakdowns<br />
that showed that Germany,<br />
Austria and the Czech Republic<br />
(DACH) hold about 35 per<br />
cent of the market value, with<br />
Southern Europe (Spain and<br />
Italy) in second place with 23<br />
per cent, the UK and Benelux<br />
in third with 17.7 per cent,<br />
Scandinavia fourth with 14<br />
per cent and Eastern Europe<br />
in fifth with 5.8 per cent.<br />
The Czech Republic was the<br />
individual country that showed<br />
the highest outdoor market<br />
value change in terms of<br />
percentage with a 27 per cent<br />
increase. Hungary was second,<br />
Italy third, Poland fourth<br />
and France fifth. The average<br />
outdoor market value change<br />
across all countries studied was<br />
an increase of 19 per cent. This<br />
means that double digit growth<br />
was a common theme across<br />
national markets in Europe in<br />
the outdoor sector.<br />
In addition to its annual<br />
State of <strong>Trade</strong> European sell-in<br />
report, the EOG can also draw<br />
on retail development data<br />
trends from the Outdoor Retail<br />
Benchmark Report. The report<br />
is a like-for-like analysis of the<br />
aggregated sales development<br />
of the EOG retail members,<br />
and as such currently reflects<br />
the German market. The<br />
performance of retail sell-out<br />
was up 17.4 per cent year to<br />
date to April 2022, compared to<br />
the same period last year for the<br />
outdoor segment.<br />
You can find more on this<br />
study and the other good work<br />
that the EOG does at www.<br />
europeanoutdoorgroup.com<br />
www.campingtradeworld.com | 19
FRAME TECHNOLOGY THE DETAIL<br />
Photos: Knaus Tabbert AG<br />
Knaus Tabbert<br />
reveals ‘next generation’<br />
of caravan frame<br />
technology<br />
German leisure vehicle expert Knaus Tabbert has revealed an industry-first new<br />
caravan frame production technology that sees fibre frame parts automatically<br />
bonded together eliminating the need for screw connections.<br />
20 | www.campingtradeworld.com
THE DETAIL FRAME TECHNOLOGY<br />
▲ The Knaus Tabbert headquarters continues to be known for its innovation and technological advancements in caravans.<br />
G<br />
■erman leisure vehicle<br />
expert Knaus Tabbert<br />
has revealed a<br />
pioneering new technology<br />
for building caravan frames<br />
that it claims proves its status<br />
as a leader of innovation in<br />
the industry. The pioneering<br />
frame technology is based on<br />
Fibre Frame parts that are<br />
automatically bonded together<br />
to form a stable frame, thus<br />
eliminating the need for screw<br />
connections. The frame, which<br />
is self-supporting and highstrength,<br />
ensures the best<br />
stability and durability as well<br />
as significantly greater flexibility<br />
in floor plan and room design<br />
compared to the conventional<br />
method of building caravans. It<br />
was presented by the company<br />
in the form of a full-scale<br />
caravan model at its recent 2022<br />
dealer convention.<br />
Werner Vaterl, COO of<br />
Knaus Tabbert, explained: “The<br />
use of frame construction opens<br />
up numerous possibilities for us<br />
in the future. The technology<br />
contributes to greater stability<br />
and durability and thus also<br />
to greater value stability and<br />
sustainability of the vehicles.<br />
At the same time, the demands<br />
on precision are extremely<br />
high. Following our claim<br />
as innovation leader in the<br />
industry, we have mastered this<br />
challenge and can now transfer<br />
it to series production.”<br />
At the end of a long vehicle<br />
life, the frame design offers<br />
advantages as the materials can<br />
be separated more easily and<br />
thus recycled. Knaus Tabbert<br />
is now bringing it into series<br />
production of caravans for the<br />
first time, with the first model<br />
to feature this technology to be<br />
known as the Knaus Azur. The<br />
Azur is a model that has been<br />
in the range since the 1980s and<br />
has always stood for quality and<br />
the most modern technology.<br />
Its frame consists of 22 fibre<br />
frame parts bonded together<br />
by a robot. In addition to the<br />
manufacturing technology, it is<br />
characterised by a UV-resistant<br />
and ‘self-healing’ surface.<br />
Pressure marks and dents can<br />
disappear all by themselves<br />
through the effect of heat alone.<br />
The frame construction allows<br />
a very flexible interior concept<br />
and the integration of new,<br />
innovative equipment. The new<br />
Azur combines functionality,<br />
▲ The new technology was revealed at a live dealer convention.<br />
cosiness and innovative<br />
technologies. In addition to<br />
a circumferential awning rail<br />
integrated into the surface,<br />
contour lighting in the sidewall,<br />
the caravan also has its own<br />
lighting concept for the interior,<br />
among other things. Similar<br />
to the KNAUS motorhomes,<br />
the furniture is set at an angle,<br />
resulting in a greater sense of<br />
space, optimised visual axes and<br />
a larger lying area.<br />
Head of plastics and<br />
composites at Knaus Tabbert,<br />
Christian Kornexl, said: “Since<br />
2012, we at Knaus Tabbert have<br />
been working intensively on<br />
alternative production methods.<br />
The Knaus Azur is already the<br />
third model, which we have<br />
brought to market readiness in<br />
frame construction. Compared<br />
to the predecessor models Knaus<br />
Travelino (2017) and Knaus<br />
Deseo (2019), the Knaus Azur<br />
is particularly impressive due to<br />
the further development of the<br />
manufacturing process, which<br />
is completely implemented inhouse<br />
and does not require any<br />
solvents or screw connections on<br />
the outside.”<br />
www.campingtradeworld.com | 21
SUPPLY CHAIN CRISIS THE DETAIL<br />
High demand and faltering supply chains:<br />
The caravan<br />
industry’s 2022 so far<br />
The latest figures from the German Caravanning Industry Association<br />
show that while demand for caravans and motorhomes remains high,<br />
the industry is being hamstrung by supply chain issues.<br />
55,202<br />
(-12.2%)<br />
NEW LEISURE VEHICLES<br />
REGISTERED IN<br />
GERMANY<br />
40,985<br />
(-15.9%)<br />
NEW<br />
MOTORHOMES<br />
14,217<br />
(+0.8%)<br />
NEW<br />
CARAVANS<br />
22 | www.campingtradeworld.com
THE DETAIL SUPPLY CHAIN CRISIS<br />
▲ Vehilce chassis are one major stumbling block in the motorhome supply chain at present <strong>–</strong> a problem that needs a solution.<br />
S<br />
■upply chain <strong>–</strong> these<br />
are two words that<br />
strike fear into the<br />
heart of anyone in the caravan<br />
and motorhome industry<br />
right now. A global pandemic<br />
that still isn’t over, a war in<br />
Europe, the climate crisis, cost<br />
of living <strong>–</strong> all of these things<br />
are contributing to disruption<br />
in the supply chain for almost<br />
all industries, but particularly<br />
for the manufacture of leisure<br />
vehicles. It’s a strange situation<br />
for this industry, as despite<br />
these challenges, a level of<br />
demand that is higher than ever<br />
is softening the blow.<br />
The perfect example of this<br />
can be seen in Europe’s most<br />
important market Germany,<br />
where its Caravanning Industry<br />
Association (CIVD) recently<br />
reported that despite a drop<br />
of 12.2 per cent in new leisure<br />
vehicles registered in 2022 at<br />
the halfway point in the year,<br />
the figure of 55,202 is still way<br />
ahead of figures from 2020<br />
and is the second best result in<br />
the history of the industry. It’s<br />
reason enough to celebrate, but<br />
many including CIVD can’t<br />
help but wonder what those<br />
figures might have reached<br />
without the strains on the<br />
supply chain.<br />
The main problem for<br />
leisure vehicles is a lack of<br />
vehicle chassis, this has led<br />
to the motorhome sector of<br />
the market reporting a 15.9<br />
per cent decrease on new<br />
vehicles registered to 40,985<br />
vehicles, compared to 2021’s<br />
figure. It is however up on<br />
2020’s figure of 39,627. While<br />
traditional motorhomes have<br />
been hampered by chassis<br />
issues, the supply situation for<br />
ultra-compact campervans looks<br />
better, which has led to this<br />
market segment increasing.<br />
CIVD’s managing director,<br />
Daniel Onggowinarso, said:<br />
“The shift towards more<br />
individualized, nature-oriented<br />
vacations began long before the<br />
pandemic and will continue to<br />
influence the travel patterns<br />
of many people in the future.<br />
Registration figures for motor<br />
caravans have risen steadily in<br />
recent years and would probably<br />
have reached record levels yet<br />
again this year had it not been<br />
for supply chain problems.”<br />
For towable caravans, the<br />
figures for the first quarter<br />
of 2022 showed a significant<br />
increase of 7.9 per cent for<br />
new vehicles registers <strong>–</strong> in part<br />
because caravans do not rely<br />
on vehicle chassis to be built.<br />
However, this vehicle segment<br />
also experienced an increasing<br />
number of supply chain-related<br />
shortfalls toward the summer,<br />
which is why the 14,217 new<br />
registrations represent only a<br />
slight increase of 0.8 per cent.<br />
Daniel added: “Manufacturers<br />
producing motor caravans<br />
and caravans have recently<br />
increasingly switched to caravan<br />
production in order to keep<br />
production busy and meet the<br />
high demand. However, a lack<br />
of materials and components<br />
is also causing increasing<br />
supply shortages in caravan<br />
production.”<br />
So, while there is cause for<br />
optimism in general with the<br />
latest figures from Germany, the<br />
future still looks uncertain with<br />
some major obstacles still to be<br />
overcome. Daniel concluded:<br />
“Reliable predictions are<br />
currently impossible. The general<br />
conditions in our industry, like<br />
in many other sectors of the<br />
economy, are very volatile due<br />
to supply chains and global<br />
crises. We hope that the supply<br />
situation will improve by the<br />
summer of next year and, despite<br />
all the problems, we are looking<br />
to the future with confidence,<br />
because the enthusiasm of<br />
Germans for motor caravans and<br />
caravans is as strong as ever.”<br />
www.campingtradeworld.com | 23
UK MOTORHOME AIRES THE DETAIL<br />
Calls for European-style<br />
aires in UK to meet growing<br />
motorhome demand<br />
Owner and founder of leading outdoor accommodation specialist Pitchup.com,<br />
Dan Yates, believes the UK could benefit from increasing the number of places for<br />
motorhomes and campervans to enjoy one-night stopovers.<br />
24 | www.campingtradeworld.com
THE DETAIL UK MOTORHOME AIRES<br />
▲ Dan Yates of Pitchup.com believes the UK camping industry would benefit from having some European-style ‘aires’.<br />
T<br />
■he United Kingdom<br />
should be seeking to<br />
implement a network<br />
of European-style aires to<br />
provide one night stopovers<br />
for its increasing number of<br />
motorhome and campervan<br />
users, according to the owner<br />
of one of the country’s leading<br />
outdoor accommodation<br />
specialists. Dan Yates, owner<br />
and founder of Pitchup.com<br />
believes there is a gap in the<br />
market for a network of aires<br />
in the UK, which could help to<br />
reduce pressures on overnight<br />
parking and support local<br />
economies.<br />
“Meeting the growing<br />
demand could bring substantial<br />
benefits to communities too,”<br />
said Dan.<br />
“Aires can provide muchneeded<br />
income for farmers in<br />
rural areas, bring cash into the<br />
local economy in towns, and<br />
also ensure that owners of these<br />
vehicles have somewhere safe<br />
and responsible to park.”<br />
The Campaign for Real Aires<br />
(CAMpRA) was established<br />
to lobby for more aires in the<br />
UK, and provides a central<br />
source of information on how<br />
towns and small businesses can<br />
benefit from the year-round<br />
revenue stream by providing<br />
simple overnight parking and<br />
waste points. A spokesman<br />
for CAMpRA said: “British<br />
motorhome owners returning<br />
from Europe ask one question -<br />
‘why does the UK not have the<br />
same aires (motorhome parking)<br />
system as Europe?’<br />
“We are decades behind<br />
Europe and we have a huge<br />
gap in the UK market for<br />
the provision of motorhome<br />
tourism facilities, aires, that will<br />
help keep British motorhomes<br />
and their spending power here,<br />
and attract more European<br />
motorhome owners to this<br />
country.”<br />
The Highland Council<br />
in Scotland pioneered the<br />
use of aires last summer,<br />
when it was believed to be<br />
the first local authority in<br />
the UK to temporarily relax<br />
planning regulations to enable<br />
landowners with suitable sites<br />
to provide continental-style<br />
motorhome stopovers. The<br />
council said it was adapting<br />
to the significant increase of<br />
motorhome ownership in the<br />
UK and the demand for selfcontained<br />
holidays which had<br />
intensified during the Covid<br />
pandemic and which was<br />
creating significant pressures for<br />
safe overnight parking in rural<br />
communities.<br />
And Gwynedd Council<br />
in Wales recently received<br />
funding from the Welsh<br />
Government for its “Arosfan”<br />
project. This will see it<br />
upgrade assets such as public<br />
car parks in six destinations<br />
across Gwynedd to develop a<br />
network of locations that will<br />
create legitimate provision for<br />
‘overnight’ parking and sleeping<br />
throughout the year for the<br />
purpose of motor homes in<br />
the county. In order to support<br />
the local economy, all six sites<br />
will be located within walking<br />
distance to key towns and<br />
destinations, will have basic<br />
services and will operate a<br />
strict 48-hour maximum stay.<br />
It is hoped the sites will be<br />
operational by spring 2023, and<br />
if successful they could pave the<br />
way for more in the future.<br />
A GROWING MOTOR-<br />
HOME POPULATION<br />
The UK’s National Caravan<br />
Council (NCC) said that<br />
16,608 new motorhomes<br />
were registered with<br />
the Driver and Vehicle<br />
Licensing Agency (DVLA)<br />
in the 12 months from 1<br />
July 2020 to the end of<br />
June 2021. This represented<br />
an 8.25 per cent increase<br />
on the previous record,<br />
which was achieved in<br />
the 2018/19 period. The<br />
boom has been attributed<br />
to Covid restrictions on<br />
travel, the ability to carry<br />
out other outdoor pursuits<br />
while on a campervan<br />
holiday, and the<br />
prevalence of WiFi internet<br />
connectivity on sites that<br />
allows people who have<br />
been working from home<br />
to work from anywhere.<br />
www.campingtradeworld.com | 25
USA DOING BUSINESS WITH...<br />
DOING<br />
BUSINESS<br />
WITH...<br />
The USA<br />
The United States of America is one of the world’s biggest producers and consumer<br />
markets for RVs and camping equipment. A simply huge range of manufacturers,<br />
wholesalers, retailers and more call this enormous and vibrant market home.<br />
26 | www.campingtradeworld.com
DOING BUSINESS WITH... USA<br />
F<br />
■or a number of years, the<br />
RV and camping market<br />
in the United States has<br />
been a great barometer for the<br />
overall state of play on a global<br />
level. The market is one of the<br />
world’s largest, most significant,<br />
and most influential. So, if things<br />
are going well in the USA, then<br />
generally speaking, the pattern<br />
will follow on around the world.<br />
It is home to some of the biggest<br />
names in the industry (THOR,<br />
Winnebago and Lippert), and<br />
also some of the largest umbrella<br />
companies, which in turn own<br />
brands and other manufacturers<br />
around the world. It is also a<br />
market with an extremely strong<br />
and well developed retail sector <strong>–</strong><br />
both in the RV world with dealers<br />
and dealer chains, and also in<br />
camping with independent and<br />
huge chain outdoor groups like<br />
REI. Because of this, companies<br />
from countries outside the USA<br />
can sometimes look towards<br />
the country as a golden bullet<br />
that will transform their export<br />
tremendously. Of course, the<br />
potential for that is there, but<br />
as with any highly developed<br />
market, it is highly competitive,<br />
possibly even a little overcrowded,<br />
so getting the attention of new<br />
partners there can be a challenge.<br />
ALL ROADS LEAD TO<br />
ELKHART<br />
The relatively small and humble<br />
city of Elkhart in Indiana may<br />
not look much at first glance,<br />
but this unsuspecting settlement<br />
is pretty much the heartbeat of<br />
the American RV industry. It<br />
is estimated that about 75 per<br />
cent of global RV production<br />
takes place in Elkhart, and at<br />
one time it was home to more<br />
than 100 different RV brands. It<br />
is estimated that today there are<br />
almost 40 manufacturers here<br />
including names such as Keystone,<br />
Grand Design RV, Newmar RV,<br />
Winnebago Towables, Thor Motor<br />
Coach, Jayco, and Renegade RV<br />
▲ Airstream could be one of America’s most iconic RVs.<br />
to name just a few. The town is<br />
also home to the RV Hall of Fame<br />
Museum and Library and hosts<br />
two largescale events each year:<br />
the Midwest RV Super Show and<br />
the Indy RV Expo. If you are to<br />
go to one place on a recconasaince<br />
mission to understand more about<br />
the RV market in the USA, then<br />
Elkhart simply has to be on your<br />
list.<br />
CAMPING PARADISE<br />
While RVs clearly take the<br />
mainstay of the market in<br />
the USA, tent camping and<br />
other kinds of campers are still<br />
incredibly popular. America’s huge<br />
national parks and swathes of<br />
public land in beautiful scenery<br />
make it the ideal place for people<br />
to take up camping freely and<br />
easily. This is backed up by the<br />
simply staggering number of<br />
campsites and campgrounds<br />
around the nation <strong>–</strong> one of<br />
the biggest chains of which is<br />
Kampgrounds of America (KOA).<br />
This organisation consists of<br />
more than 525 franchised and<br />
owned campgrounds, making<br />
it the largest organisation of its<br />
kind in the world. KOA conducts<br />
annual research on the camping<br />
market and it has learned that<br />
active camper households in<br />
North America have grown from<br />
71,472,820 in the year 2014 to<br />
93,819,400 in the year 2021.<br />
Clearly there are many people new<br />
to camping in the United States<br />
in the last few years, KOA also did<br />
some research to understand who<br />
this new camper is and revealed<br />
data from 2021 that showed 57<br />
per cent of new campers want<br />
to try RVing, 56 per cent prefer<br />
tent camping, 54 per cent are<br />
millennials, 54 per cent are nonwhite<br />
campers and 51 per cent<br />
want to try glamping. Clearly,<br />
understanding this new camper<br />
and catering to their needs and<br />
wants will be key for the future<br />
of both the camping and RV<br />
industry <strong>–</strong> it is a challenge that the<br />
industry as a whole is very aware<br />
of and very focused on making<br />
sure it gets right. Despite the size<br />
and continued success of this<br />
industry in the USA, there is no<br />
room for complacency.<br />
FACT FILE<br />
Capital: Washington D.C.<br />
Population: 331,800,000<br />
Dialling code: +1<br />
President: Joe Biden<br />
Official languages:<br />
English<br />
Time zones:<br />
UTC-4 to UTC-10<br />
Currency: U.S. dollar<br />
Internet domain: .com<br />
ECONOMY IN FOCUS<br />
$25.3 trillion<br />
GDP (USD)<br />
$76,000<br />
GPD per capita (USD)<br />
2.5%<br />
GDP growth<br />
3.6%<br />
unemployment<br />
TOP IMPORT PARTNERS:<br />
China<br />
European Union<br />
Mexico<br />
Canada<br />
Japan<br />
TOP EXPORT PARTNERS:<br />
European Union<br />
Canada<br />
Mexico<br />
China<br />
Japan<br />
www.campingtradeworld.com | 27
USA DOING BUSINESS WITH...<br />
ECONOMY IN FOCUS<br />
You don’t need to be a<br />
financial expert to know<br />
that the United States is<br />
one of the world’s most<br />
powerful and influential<br />
economies. Despite only<br />
ranking eighth in global<br />
GDP per capita tables,<br />
the USA is known for<br />
being at the forefront of<br />
technological advances<br />
and business. Just look<br />
around you and you will<br />
likely see products and<br />
services that are made by<br />
American companies. The<br />
country has a wealth of<br />
natural resources, a strong<br />
and productive workforce,<br />
an impressive domestic<br />
market in most industries<br />
and also great strength<br />
when it comes to import<br />
and export. In the camping<br />
and RV industry, the United<br />
States remains a significant<br />
manufactuer with a huge<br />
number of these vehicles<br />
still produced in the<br />
country, as well as a huge<br />
swathe of components<br />
and accessories. Some<br />
of the biggest names<br />
in the business hail<br />
from the USA, including<br />
Lippert, Winnebago and<br />
Thor Industries <strong>–</strong> the<br />
last of which claims to<br />
be the world’s biggest<br />
RV producer, as it owns<br />
European giant the<br />
Erwin Hymer Group. The<br />
USA looks set to keep<br />
its position as one of the<br />
world’s most significant<br />
global economies.<br />
WHO’S WHO<br />
We’d probably have to add a substantial number of pages to the magazine to name every significant player in<br />
the camping and RV industry in the United States. Instead, we’ve just highlighted a handful of companies<br />
you probably already know about, but if you don’t, then you should. The United States is home to some of the<br />
biggest brands on the planet that have global reach <strong>–</strong> and the ones that don’t have the potential to achieve that<br />
global reach in the coming years.<br />
THOR INDUSTRIES<br />
The world’s largest manufacturer of RVs and leisure vehicles, THOR is a company that almost<br />
everyone in this industry will be familiar with. The company owns a wide range of brands in<br />
the United States and also now Europe after its acquisition of the Erwin Hymer Group. What<br />
is perhaps most amazing is that THOR as we know it was only founded in 1980, but its steady<br />
brand acquisition strategy has seen it grow into the biggest player in the game.<br />
www.thorindustries.com<br />
WINNEBAGO INDUSTRIES<br />
Winnebago RVs have become so synonymous with the market that some people use<br />
Winnebago as a general term for any RV. The company owns brands including Grand<br />
Design, Chris-Craft, Newmar and Barletta <strong>–</strong> as well as its own Winnebago brand. The<br />
company dates back to the 1950s and prides itself on being an innovator and as being a<br />
company with a social conscious, donating to and participating in many good causes.<br />
www.winnebagoind.com<br />
Photo: Winnebago Ind<br />
28 | www.campingtradeworld.com
DOING BUSINESS WITH... USA<br />
FOREST RIVER<br />
In 1996, Forest River founder Peter Liegl had a vision. He foresaw an RV company dedicated<br />
to helping people experience the joy of the outdoors by building better recreational vehicles.<br />
Today, the company has to become one of the largest RV manufacturers in North America,<br />
producing class A and C motorhomes, travel trailers, fifth wheels, toy haulers, camping<br />
trailers and destination trailers.<br />
www.forestriverinc.com<br />
LIPPERT<br />
Lippert is a leading, global manufacturer and supplier of highly engineered products<br />
and customised solutions, dedicated to shaping, growing and bettering the RV, marine,<br />
automotive, commercial vehicle and building products industries. It has been on a steady<br />
growth curve in recent years and made a number of high-profile acquisitions that have<br />
helped it increase its influence on the global RV stage.<br />
www.lci1.com<br />
MSR<br />
In 1969, Seattle engineer and lifelong mountaineer Larry Penberthy formed Mountain Safety<br />
Research as a one-man crusade dedicated to improving the safety of climbing equipment.<br />
Since then, the company has gone on to become one of the most iconic names in<br />
lightweight backpacking tents and general outdoors equipment. MSR is an innovator, which<br />
often has its smart tent designs imitated, but never bettered.<br />
www.msrgear.com<br />
BIG AGNES<br />
Started more than 20 years ago, Big Agnes is a camping brand about building better to gear<br />
to get more people out to enjoy the hobby. It is an extremely well-known brand in the United<br />
States and has been spending time over the last few years to expand not only its product<br />
range with packs and bags, but also its export by launching a new European subsidiary<br />
company to help better serve the continent.<br />
www.bigagnes.com<br />
NEMO EQUIPMENT<br />
NEMO is a New Hampshire-based outdoor gear company known for creating awardwinning<br />
products that are built to last, comfortable and fun to use. Named the fastest<br />
growing camping brand in 2021 by NPD Group, NEMO has also been recognized by<br />
New Hampshire Businesses for Social Responsibility as a small business leader for the<br />
environment, and recently won the 2021 Sustainability Slam.<br />
www.nemoequipment.com<br />
SUPERSPRINGS INTERNATIONAL<br />
An innovator in suspension solutions, SuperSprings International has carved out a very good<br />
reputation in the RV industry with its high-performance, easy-maintenance, and madein-America<br />
suspension products for motorhomes and trailer RVs. The company has many<br />
significant partners in the industry including United RV, Coachman and Winnebago.<br />
www.superspringsinternational.com<br />
SHOW BUSINESS<br />
Due to the sheer size of<br />
the United States, there<br />
are a host of regional and<br />
state-level shows that<br />
take place all over the<br />
country throughout the<br />
year. Some of the most<br />
prominent include the<br />
Florida RV Super Show<br />
(www.frvta.org) and the<br />
Quartzsite Sports, Vacation<br />
and RV Show (www.<br />
quartzsitervshow.com)<br />
in Arizona. Another big<br />
event in the RV industry<br />
calendar in the USA is the<br />
RV Industry Association’s<br />
(RVIA) RVs Move America<br />
Week, the next of which<br />
is scheduled to take place<br />
from 4 to 8 June, 2023.<br />
The RVIA also runs the RV<br />
Aftermarket Conference,<br />
which is scheduled to take<br />
place in August in San<br />
Antonio, Texas.<br />
Away from motorised<br />
camping, and the USA’s<br />
biggest shows for tent<br />
camping and general<br />
outdoors are the Outdoor<br />
Retailer shows. The<br />
summer event takes place<br />
from 19 to 21 June, 2023,<br />
while the winter event<br />
takes place from 10 to 12<br />
January, 2023 <strong>–</strong> both at Salt<br />
Lake City, Utah.<br />
RV INDUSTRY ASSOCIATION<br />
With offices in Reston, VA and Elkhart, IN, the RV Industry Association is the leading trade<br />
voice of the $114 billion dollar RV industry, representing approximately 450 manufacturers<br />
and component and aftermarket suppliers.The association works with federal and state<br />
lawmakers and regulators to pursue a favourable business environment for its members, is<br />
the leading source of research, data, and analysis about the RV industry.<br />
www.rvia.org<br />
www.campingtradeworld.com | 29
USA DOING BUSINESS WITH...<br />
US MARKET STATS<br />
$140 billion<br />
Value of RV industry to US<br />
economy<br />
680,000<br />
Jobs supported by US RV<br />
industry<br />
600,240<br />
New RV wholesale<br />
shipments completed in<br />
2021<br />
1 billion<br />
Media impressions created<br />
by GO RVing’s latest<br />
campaign<br />
9.6 million<br />
Americans planning an RV<br />
purchase<br />
96%<br />
Of American campers say<br />
the hobby improves their<br />
mental health<br />
10.1 million<br />
First time campers in the<br />
USA in 2020<br />
86 million<br />
US households call<br />
themselves campers<br />
Photo: Blake Wisz, Unsplash<br />
“The RV is coming off of<br />
our best year ever with over<br />
600,000 RV produced in 2021.<br />
We have continued to see<br />
record production through the<br />
beginning of 2022, but we do<br />
expect that to level off as we<br />
normalize in the second half of<br />
the year. Our current forecast<br />
projects that RV shipments will<br />
reach just under 550,000 RVs<br />
in 2022. While this is down<br />
from the record setting 2021,<br />
that would still be our second<br />
best year ever and well above<br />
the 40-year average for the<br />
industry.<br />
“The biggest opportunity<br />
in the American RV market<br />
right now is to create amazing<br />
experiences for the millions<br />
of people who bought RVs<br />
in recent years and the many<br />
millions of people who have<br />
heard about RVing <strong>–</strong> maybe<br />
for the first time <strong>–</strong> in the<br />
last couple of years. The<br />
demographics and expectations<br />
INSIDER<br />
INSIGHT<br />
MONIKA GERACI, SPOKESPERSON FOR RV INDUSTRY ASSOCIATION.<br />
of the new RV owners are<br />
changing, and the RV industry<br />
is evolving to meet these new<br />
demands through things like<br />
increased technology, floorplans<br />
that allow for working from the<br />
road, and the new electric RV<br />
concept vehicles. Campgrounds<br />
are also evolving to meet<br />
these needs by providing more<br />
amenities, including treating<br />
Wi-Fi as a utility instead of as<br />
an amenity.<br />
“Building off of our biggest<br />
opportunity, our biggest<br />
challenge to retaining RV<br />
owners is to ensure the<br />
millions of people who have<br />
bought RVs in recent years<br />
have places to go to use the<br />
RVs and trained technicians<br />
to service the RVs. The RV<br />
industry has been working very<br />
closely with our federal and<br />
state governments to secure<br />
funding for campground<br />
modernization and expansion<br />
on state and federal lands.<br />
The industry also founded<br />
and funded the RV Technical<br />
Institute, the only training<br />
and certification program<br />
created by the industry for RV<br />
technicians. The RV Technical<br />
Institute is focused not only<br />
on training techs but also<br />
recruiting new RV techs into<br />
the industry.<br />
“There is still a perception<br />
that RVing is just for retired<br />
folks. And while the median<br />
age of RV owners is 53, when<br />
we surveyed buyers who bought<br />
RVs for the first time in 2020,<br />
the median age dropped to<br />
41. If you look at the median<br />
age of a first-time buyer in<br />
2021, that number drops to 33.<br />
RVing has gained a tremendous<br />
amount of popularity among<br />
younger Americans as this<br />
data shows. Additionally, the<br />
demographic makeup of RV<br />
owners is growing more diverse<br />
and more reflective of the<br />
wider population.”<br />
30 | www.campingtradeworld.com
DOING BUSINESS WITH... USA<br />
JAROD LIPPERT, VP OF MARKETING AND PR AT LIPPERT.<br />
“At Lippert we believe that<br />
the interest in RVing and<br />
<strong>Camping</strong> is still at an alltime<br />
high. The pandemic<br />
certainly drove more and<br />
more Americans to the great<br />
outdoors and RVing was a<br />
safe and easy way to get out of<br />
the house with their families<br />
and enjoy an affordable<br />
vacation. We believe that some<br />
Americans are still a little bit<br />
weary of traveling overseas<br />
which also helps our industry.<br />
Airline tickets are getting<br />
more expensive as well. While<br />
rising fuel prices make it tough<br />
for RVers, we believe they still<br />
take the same number of trips,<br />
however they may just travel<br />
shorter distances. Overall,<br />
we believe the industry is as<br />
healthy as it has ever been<br />
regardless of the economical<br />
situation we find ourselves in<br />
today.<br />
“Regarding our own<br />
business, we are taking the<br />
responsibility to make the<br />
RVing experience easier and<br />
safer for the end user. Towing<br />
an RV for the first time can<br />
be a bit of a daunting task.<br />
With the industry largely<br />
unregulated compared to the<br />
Automotive Industry, Lippert<br />
has taken the opportunity<br />
to innovate several products<br />
in the safety and security<br />
categories. We have recently<br />
developed the first ever<br />
Anti-Lock Braking System<br />
(ABS) for towable RVs. This<br />
system works just like the ABS<br />
systems in the automotive<br />
market, pulsing the brakes<br />
electronically in an emergency<br />
situation so they don’t lock<br />
up and cause the trailer to<br />
skid. We have an Electronic<br />
Sway Control module that<br />
works with our ABS system to<br />
make towing even safer. We’ve<br />
developed a tire pressure<br />
management system (TPMS)<br />
that will alert the driver<br />
before there is a potential tire<br />
blow out. With the influx of<br />
new RVers, and new towers,<br />
that are in the market now<br />
because of the pandemic,<br />
we feel that it’s necessary to<br />
innovate products that will<br />
make these customers feel safe<br />
and therefore stay in the RV<br />
lifestyle for as long as we can.<br />
“Fuel prices are obviously<br />
something that is weighing<br />
on a lot of Americans’ minds<br />
right now. Rising inflation is<br />
certainly not helping either.<br />
The biggest challenges we<br />
see that date back to prepandemic<br />
times are 1) the lack<br />
of RV-ready campgrounds<br />
and camping spots. There is<br />
simply more demand than<br />
there are places to go camping.<br />
2) there is a need for more<br />
RV service technicians. We<br />
need to keep our customers<br />
on the road. Currently service<br />
times can be several weeks to<br />
several months and this isn’t a<br />
good customer experience for<br />
anyone. The industry needs to<br />
hire, train and retain more RV<br />
technicians in order to keep<br />
RVers in the mobile lifestyle.<br />
“I think there is a huge<br />
opportunity to better educate<br />
and market to would-be<br />
RVers. We have our Go<br />
RVing campaigns that do a<br />
nice job of advertising the<br />
mobile lifestyle to the general<br />
public, but I think there is an<br />
opportunity to cast the net a<br />
little wider through advertising<br />
and public awareness.”<br />
www.campingtradeworld.com | 31
PREVIEW CARAVAN SALON 2022<br />
Connecting people<br />
through passion<br />
All photos © Messe Düsseldorf/C.Tillmann<br />
A<br />
Once again, the world of leisure vehicles will be headquartered out of Düsseldorf,<br />
Germany for the best part of 10 days and there are more reasons that you might<br />
imagine why you shouldn’t miss it if you work in this industry.<br />
■fter so long where<br />
uncertainty was the<br />
only certain thing<br />
in the world of exhibitions<br />
and events, it feels good to<br />
have a big show set in stone<br />
and have some real positivity<br />
surrounding it. Perhaps the<br />
only thing you can say with<br />
certainty about the 2022<br />
edition of one of the leisure<br />
vehicle industry’s biggest<br />
events, Caravan Salon, is that<br />
it will be big. Bigger than<br />
ever, in fact, with a threehall<br />
expansion taking the<br />
total number of halls up to<br />
16 and the floorspace and<br />
exhibitor numbers set to<br />
increase to 250,000sqm and<br />
650 respectively. Make sure you<br />
bring comfortable shoes.<br />
That’s not the only change<br />
being implemented by the<br />
organisers, Messe Düsseldorf,<br />
for the 2022 edition <strong>–</strong> for<br />
the first time now, the first<br />
Friday will serve as the<br />
Preview Day. Alongside media<br />
representatives and trade<br />
visitors, exhibitors will also<br />
be able to invite end-users<br />
permitting them to explore the<br />
fairgrounds on that first day<br />
in a quiet atmosphere. Stefan<br />
Koschke, project director<br />
185,000<br />
People attended<br />
the show<br />
653<br />
Exhibitors on<br />
the show floor<br />
31<br />
Countries represented<br />
by exhibitors<br />
41%<br />
Increase in<br />
first-time visitors<br />
13<br />
Exhibition halls<br />
STATS FROM 2021<br />
32 | www.campingtradeworld.com
CARAVAN SALON 2022 PREVIEW<br />
caravanning and outdoor of<br />
Messe Düsseldorf, explained:<br />
“With this option we want to<br />
further develop the first Friday<br />
of the fair while allowing<br />
our exhibitors to invite their<br />
buyers selectively. This creates<br />
a professional setting for<br />
discussing orders, business<br />
exchange and networking.<br />
“We are very satisfied that<br />
we succeeded in convincing<br />
many new companies and<br />
numerous repeaters of our<br />
concept. The exhibition area<br />
will grow by three halls. This<br />
means we will be presenting<br />
the ranges of 650 exhibitors<br />
on 250,000 square metres in<br />
16 halls in total. CARAVAN<br />
SALON is the only place to<br />
see the full line-up of brands<br />
thereby offering the kind of<br />
direct product comparison that<br />
is also only possible with us<br />
in Düsseldorf. We look to this<br />
year’s event full of optimism<br />
and anticipation.”<br />
BUILDING ON SUCCESS<br />
It says a lot about this industry<br />
that Caravan Salon never<br />
actually missed an event at<br />
any point during the worst of<br />
the COVID-19 pandemic. In<br />
2020, a subdued but successful<br />
event managed to take place<br />
with limited numbers and strict<br />
health precautions. In 2021,<br />
that was hugely expanded to<br />
an almost normal event, still<br />
with some precautions and<br />
▲ Düsseldorf is a great city and the Messe is a terrific venue.<br />
restrictions regarding masks<br />
and vaccination status. Now,<br />
in 2022, where large parts of<br />
the world seem to have gotten<br />
past the worst of the pandemic,<br />
or are at least learning to live<br />
with it, we can expect a bumper<br />
show that takes us back to<br />
pre-pandemic event levels of<br />
attendance, excitement and<br />
hopefully success for businesses<br />
too. Caravanning and its<br />
associated hobbies are still<br />
flying high, despite challenges<br />
still faced by many when it<br />
comes to raw material supply<br />
and shopping. The iron is still<br />
hot, and Caravan Salon is in<br />
the perfect position to strike<br />
with some force.<br />
Daniel Onggowinarso,<br />
managing director of the<br />
German caravan industry<br />
association (CIVD), said:<br />
“Vacationing with motorhomes<br />
and caravans has seen<br />
enormous and constantly<br />
growing uptake for more than<br />
ten years. The pandemic then<br />
reinforced the trend towards<br />
individual and near-nature<br />
travelling yet again.<br />
“Since travelling has<br />
become possible again with<br />
almost no restrictions people<br />
are planning their holidays<br />
at full speed. This means a<br />
visit to CARAVAN SALON<br />
pays off all the more for both<br />
caravanning lovers and newbies<br />
because there is no other<br />
place where the bandwidth<br />
of vehicles and accessories is<br />
so broad, and products can be<br />
experienced in such a handson<br />
way.”<br />
EXPLORING NEW PATHS<br />
Away from its traditional<br />
homeland of leisure vehicles,<br />
Caravan Salon is looking to<br />
expand more into the arenas of<br />
tent camping and more general<br />
outdoor leisure activities. In<br />
hall three this year, expect to<br />
find the ‘travel and nature’<br />
section of the show, which will<br />
be bigger and better than ever<br />
before. Stefan Koschke said:<br />
“People have a renewed desire<br />
to discover new destinations<br />
and the combination of mobile<br />
travel and regions offering<br />
outdoor activities is very<br />
popular. Whether it’s hiking,<br />
cycling or boat tours with<br />
canoes and kayaks, the great<br />
outdoors beckon and more<br />
and more people are heeding<br />
the call. This form of holiday<br />
is particularly in demand, as<br />
it can be planned individually,<br />
but can also be undertaken<br />
quite spontaneously. And I am<br />
DUSSELDORF CALLING<br />
Dusseldorf is Germany’s seventh largest city and lies<br />
on the confluence of two of the nation’s most famous<br />
rivers: the Rhune and the Düssel. The city is known<br />
for its cultural richness with many museums and an<br />
opera house. One of its most iconic buildings is the<br />
Rheinturm <strong>–</strong> a 168m tower on the banks of the Rhine<br />
that gives amazing views of the city and surrounding<br />
area from its observation deck, restaurants and bars.<br />
The city is also known for being a very green urban<br />
environment with major parks such as the 28-hectare<br />
Hofgarten, Nordpark and Südpark offering beautiful<br />
places to explore for tourists and locals alike.<br />
Düsseldorf has a thriving carnival scene with a million<br />
visitors a year who normally arrive for the Shrove<br />
Monday procession and is also said to be the place<br />
where the tradition of cartwheeling was originated.<br />
Country: Germany<br />
Capital of: North Rhine-Westphalia<br />
Population: 620,000<br />
Area: 217,000sqkm<br />
Timezone: CET<br />
Lord Mayor: Stephan Keller<br />
www.campingtradeworld.com | 33 35
PREVIEW CARAVAN SALON 2022<br />
THE SCENE IS SET<br />
Messe Düsseldorf has more than 70 years of<br />
experience in hosting exhibitions and trade fairs.<br />
The company hosts many different events at its<br />
305,727sqm exhibition area each year and also<br />
runs many exhibitions overseas too, including<br />
the All In Caravaning show in Beijing, China. The<br />
exhibition centre lies about 3km north of the city<br />
centre and is a similar distance from the airport<br />
too <strong>–</strong> about 15 minutes in a taxi or bus. Getting<br />
to the Messe is easy enough via these methods,<br />
there is also ample parking with several major<br />
highways leading to the city. Another great way<br />
to get around Düsseldorf is by bicycle or scooter<br />
<strong>–</strong> there is an excellent footpath and cycleway along<br />
the river Rhine that convienently leads right to the<br />
exhibition centre.<br />
Address:<br />
Messe Düsseldorf<br />
Am Staad<br />
40474 Düsseldorf<br />
Germany<br />
34 | www.campingtradeworld.com
CARAVAN SALON 2022 PREVIEW<br />
▲ Expect to see all of the big names in caravanning, and also some of the lesser names too. Caravan Salon is the place to be.<br />
very pleased that the tourism<br />
sector will again be represented<br />
at Caravan Salon with such a<br />
large range of products.”<br />
This part of the show<br />
will demonstrate different<br />
destinations to visitors including<br />
Australia, Croatia, Cyprus, the<br />
Mediterranean, the Baltic Sea,<br />
Greece, Slovenia, Denmark<br />
and the local North Rhine-<br />
Westphalia region of Germany.<br />
It’s clear that the destination and<br />
inspiration is just as important to<br />
campers as the vehicles they use<br />
to stay in these places. Equally<br />
the other outdoor activities that<br />
people accompany with their<br />
caravanning holidays will get<br />
a front-row seat in this hall.<br />
Stefan Koschke summarised:<br />
“The interest of manufacturers,<br />
retailers, and destinations in<br />
presenting in Hall 3 is very<br />
high. This clearly shows that it<br />
is important for the exhibitors<br />
to present themselves personally<br />
to their audience again.<br />
Accordingly, fans can also expect<br />
a varied program on stage. I<br />
cordially invite all friends of<br />
outdoor activities to visit us,<br />
as they can get comprehensive<br />
information and also shop here.”<br />
NORMALITY IS<br />
RESTORED<br />
Many of the favourite elements<br />
of Caravan Salon that have<br />
not been able to take place in<br />
recent years will be returning<br />
for 2022. One example is the<br />
caravan centre, a huge caravan<br />
parking lot that offers some<br />
3,500 serviced and nonserviced<br />
pitches for people<br />
to attend the show in their<br />
own caravan or motorhome.<br />
These pitches sold out very<br />
quickly when they went on<br />
sale, proving just how popular<br />
this element of the show is. As<br />
well as this, expect to find an<br />
adventure DIY section where<br />
several self-converted camping<br />
vehicles can be inspected<br />
and put through their paces<br />
<strong>–</strong> the idea is to help people<br />
learn more about the skills<br />
needed to create their own<br />
conversions and how to do this<br />
safely. There will also be a<br />
focus on the environment and<br />
sustainability as the industry<br />
faces up to the challenges of<br />
climate change. One final<br />
feature of note is that CVID<br />
will have a separate section<br />
within the show to promote its<br />
caravan and mobile technology<br />
qualification that it has created<br />
in collaboration with the<br />
German central association car<br />
body and vehicle technology<br />
(ZKF). The idea behind this is<br />
to encourage more people to<br />
consider making a career in the<br />
caravan industry building these<br />
wonderful machines that bring<br />
us so much joy as end users.<br />
DON’T MISS THESE EXHIBITORS<br />
Caframo<br />
Hall 13, Booth D89<br />
contactus@caframo.com<br />
LIONTRON GmbH<br />
Hall 13, Booth E11<br />
info@liontron.de<br />
PeggyPeg Innovative Systems<br />
Hall 3, Booth A36<br />
info@peggypeg.de<br />
www.campingtradeworld.com | 35
CAFRAMO AD FEATURE<br />
VISIT US AT<br />
HALL 13, BOOTH D89<br />
Comfort doesn’t have<br />
to be complicated<br />
T<br />
After achieving record growth in 2021, Canadian premium fan and heater<br />
manufacturer Caframo has its sights set on further international expansion.<br />
<strong>Camping</strong> <strong>Trade</strong> <strong>World</strong> discovers why the company’s SEEKR brand is<br />
tailor-made for the RV and leisure vehicle industry.<br />
■he tranquil and idyllic<br />
region of the Great<br />
Lakes in Ontario,<br />
Canada is perhaps not the first<br />
place you’d associate with the<br />
RV industry. However, hidden<br />
among the tree-lined shores<br />
of this beautiful wonder of<br />
nature lies the headquarters<br />
of an innovative company<br />
that has been at the forefront<br />
of premium fans and heaters<br />
perfect for any leisure vehicle<br />
for a good number of years.<br />
36 | www.campingtradeworld.com<br />
Caframo was founded in<br />
1955 and has established<br />
itself as the go-to name for<br />
products that offer enhanced<br />
comfort and protection against<br />
extreme weather conditions<br />
for recreational boat users, and<br />
more recently RV users too.<br />
“We’re driven by discovery,”<br />
explains the company’s COO,<br />
David Sherman. “We prefer<br />
not to produce high-volume,<br />
low-cost products <strong>–</strong> we’d rather<br />
focus on providing customers<br />
with premium-quality products<br />
that solve problems and increase<br />
their comfort and enjoyment<br />
while on boats or in their RVs.”<br />
It’s a strategy that appears to be<br />
paying off: driven by the success<br />
of its SEEKR brand, Caframo<br />
reported sales growth of more<br />
than 50 per cent in 2021.<br />
Alongside this, the company<br />
doubled its production space<br />
and workforce in the same year,<br />
ready to serve its increasing<br />
global customer base.<br />
“Caframo continues to design,<br />
engineer and build reliable<br />
products in Canada.” explains<br />
Deanna Burke-Courage,<br />
director of marketing consumer<br />
products for the company. “Our<br />
motto is insight plus innovation<br />
equals products for passionate<br />
people.”<br />
INTERNATIONAL<br />
INTENTIONS<br />
As well as record-breaking sales<br />
figures in 2021, Caframo also
AD FEATURE CAFRAMO<br />
began to take aim at expanding<br />
its international presence. The<br />
company has established a<br />
European division <strong>–</strong> Caframo<br />
Europe BV <strong>–</strong>and reshaped its<br />
global sales team after seeing<br />
SEEKR products begin to<br />
attract attention in overseas<br />
market. A debut showing at<br />
the Caravan Salon exhibition<br />
in Düsseldorf, Germany this<br />
year seemed the best next<br />
logical step. Deanna explains:<br />
“This will be our first time<br />
exhibiting at Caravan Salon.<br />
Our goal for the show is<br />
introduce our product line to<br />
reputable RV manufacturers<br />
around the world. We want to<br />
share our success that we’ve had<br />
in Australia with our Sirocco<br />
II RV fan with other caravan<br />
▲ The Caframo HQ in the<br />
Great Lakes region in Ontario.<br />
manufacturers. We also want<br />
to introduce our Stor-Dry<br />
product to caravan owners that<br />
are looking to combat mould<br />
and musty odours when storing<br />
their caravan, campervan, or<br />
motorhome.<br />
“We are looking forward<br />
to networking with industry<br />
leaders to gain insight and<br />
research for new product<br />
development.”<br />
Named as a Certified Great<br />
Place to Work in both 2021<br />
and 2022, Caframo wants<br />
to continue its expansion in<br />
the right way. It encourages<br />
its team to build their own<br />
sense of credibility, pride,<br />
fairness, respect, and trust as<br />
it seeks to make the most of<br />
the opportunities it currently<br />
sees in the market. Since first<br />
breaking into Australia, the<br />
Sirocco II fan by SEEKR is<br />
installed in over 50 per cent<br />
of market there thanks to a<br />
partnership with Jayco.<br />
The company is now looking<br />
for similar OEM and retail<br />
partnerships in the UK and<br />
Europe, while at the same<br />
time focussing on new product<br />
development, and never losing<br />
sight of its long history and its<br />
proud traditions. If you didn’t<br />
know Caframo or SEEKR<br />
before, you will soon be pretty<br />
familiar.<br />
WHO ARE YOU<br />
Company: Caframo<br />
Founded: 1955<br />
Location: Georgian Bluffs,<br />
Ontario, Canada<br />
Products: Quiet, powerful,<br />
low power draw fans and<br />
heating solutions for RVs<br />
seekr.caframobrands.com<br />
What are SEEKR’S key products?<br />
Sirocco II <strong>–</strong> Featuring a<br />
unique gimbal design and<br />
360-degree directional<br />
airflow, the Sirocco II fan is<br />
built to last and can provide<br />
thousands of hours of<br />
powerful yet quiet airflow<br />
in any leisure vehicle. The<br />
12V/24V fan draws just 0.35A<br />
on 12V on its highest setting,<br />
meaning its highly suitable<br />
for off-grid use.<br />
Bora <strong>–</strong> SEEKR doesn’t just<br />
make fans for the living<br />
space in RVs, but also for the<br />
cabin too <strong>–</strong> the prime example<br />
being the Bora, which<br />
offers quiet operation and<br />
impressive airflow. Featuring<br />
the trademark low power<br />
draw, a compact design,<br />
three-speed touch control<br />
and adjustable angle, this<br />
fan is built to perform.<br />
Ultimate <strong>–</strong> The Ultimate<br />
features low power draw,<br />
two-speed settings and<br />
shock-absorbing, Finger-<br />
SafeTM blades <strong>–</strong> a key safety<br />
feature when camping with<br />
young family members.<br />
Made in Canada, the fan<br />
is available in 12V or 24V<br />
and can be direct wired or<br />
used in a cigarette lighter<br />
adapter.<br />
Stor-Dry <strong>–</strong> Designed to<br />
combat musty odours and<br />
the effects of moisture in an<br />
RV, the Stor-Dry low wattage<br />
warm air circulator uses a<br />
heating element and internal<br />
fan to circulate the warm<br />
air in your RV to prevent<br />
stale air pockets in spaces<br />
up to 28.3 m3.<br />
www.campingtradeworld.com | 37
PEGGYPEG AD FEATURE<br />
VISIT US AT<br />
HALL 03, STAND A36<br />
Global influence<br />
pushes R&D forward<br />
for Peggy Peg<br />
We catch up with Peggy Peg’s Samantha Reinhold and Gerard Vredenburg to find<br />
out how global input is helping drive its product development and why the future of<br />
the company will always be tied to exhibitions and getting hands-on with customers.<br />
T<br />
■ent pegs <strong>–</strong> it’s probably<br />
fair to say they are<br />
not the most exciting<br />
thing in camping. However, it is<br />
probably equally fair to say they<br />
are one of the most important.<br />
With that ethos firmly at<br />
its forefront, German brand<br />
Peggy Peg Innovative Systems<br />
38 | www.campingtradeworld.com<br />
has been slowly attempting<br />
to revolutionise this vital part<br />
of the camping space with its<br />
screw-in range of pegs for tents,<br />
awnings and shelters.<br />
“We’ve already seen a really<br />
big spike in all things camping<br />
related over the last few years,<br />
and we are really happy to be<br />
part of it,” explains Gerard<br />
Vredenburg. “Our product gets a<br />
lot of attention, and we are also<br />
getting a lot of good feedback<br />
about it. In the beginning we<br />
had to do a lot of explanation<br />
and education about our<br />
product but now more and more<br />
people know what it is and<br />
bring ideas to us about how they<br />
use it or what extra they want.”<br />
Family business Peggy Peg<br />
is on a growth curve, with new<br />
members joining its ranks all<br />
the time. The company has<br />
a strong market in mainland<br />
Europe, but it is slowly and<br />
carefully expanding its reach to
AD FEATURE PEGGYPEG<br />
▲ Peggy Peg’s products have benefitted via input from its global distributors and partners.<br />
new markets and also markets<br />
where it was once present but<br />
slipped away. “We have returned<br />
to the UK market after a little<br />
time away,” explains Samantha<br />
Reinhold, daughter of Peggy<br />
Peg’s founders Brigitte and<br />
Achim. “A lot of people are<br />
happy that we have returned to<br />
that market and even though<br />
we wanted to start with only<br />
small shipments, the demand<br />
has meant we have been selling<br />
out fast.” The Peggy Peg product<br />
range is already well-equipped<br />
to do a great trade in countries<br />
like the UK, but that doesn’t<br />
mean that this is a company<br />
that is standing still, far from<br />
it. PeggyPeg is promising big<br />
things for its annual pilgrimage<br />
to Düsseldorf for Caravan Salon<br />
this August and September.<br />
“We are very, very excited to<br />
be attending the Caravan Salon<br />
show in Düsseldorf once again<br />
this year,” explains Samantha.<br />
“For the first time ever, we<br />
have had five people working<br />
on research and development,<br />
instead of just two (my parents).<br />
Essentially a new, younger<br />
team has come into the family<br />
business and has taken the whole<br />
process onto a new level, so we<br />
will have some very interesting<br />
new products to show.<br />
“We have been attending<br />
the show for a very long time,<br />
for me since I was a little kid<br />
with my parents, but this year<br />
we will have a completely new<br />
set-up for our stand. We have<br />
never been there like we will<br />
be this year before. It will have<br />
a much fresher look, and put<br />
a bit of my own creative twist<br />
on it. While Samantha was<br />
unable to reveal much more<br />
detail than that about the new<br />
product launch (you’ll need to<br />
visit them on stand A36 in Hall<br />
3 to get the full story), she did<br />
explain how as well as young<br />
blood being a catalyst for the<br />
company’s latest developments,<br />
its global footprint has been<br />
too <strong>–</strong> especially the data it has<br />
collected from Australia. Peggy<br />
Peg set-up its own division in<br />
Australia after a company it was<br />
working with there as a partner<br />
wanted to become its official<br />
distributor there. Of course, the<br />
soil types and camping styles<br />
in Australia and New Zealand<br />
mean that the company had<br />
to adapt some of its products<br />
and come up with new ideas.<br />
One simple example of this<br />
global influence now pouring<br />
into the R&D team at Peggy<br />
Peg is its 270 kit <strong>–</strong> a full kit<br />
that allows the user to set up<br />
a versatile awning shelter that<br />
goes around 270 degrees of a<br />
vehicle <strong>–</strong> perfect for not only<br />
campers, but also those who like<br />
to go on adventures in their cars<br />
or off-road 4x4s <strong>–</strong> a market that<br />
is very big in Australia and New<br />
Zealand, and also gradually<br />
growing in Europe too. Another<br />
interesting product picking up<br />
traction for Peggy Peg around<br />
the globe is its Crocodile Peggy<br />
<strong>–</strong> a multifunctional, powerful<br />
quick-release clamp offers<br />
almost unlimited options. In<br />
fact, Samantha and Gerard have<br />
been challenging customers<br />
to come up with the most<br />
innovative uses for them.<br />
“With the feedback we get<br />
from customers all over the<br />
world, we can do a lot more<br />
research than before,” says<br />
Samantha.<br />
With that said, it would<br />
have been remiss of us not<br />
to ask what the future target<br />
markets would be for Peggy<br />
Peg, Samantha said: “We have<br />
always said we would like to go<br />
to the US market. Perhaps we<br />
would like to get the UK up and<br />
running properly first. There are<br />
a lot of things that need to be<br />
paid attention to going into a<br />
big market in the United States<br />
<strong>–</strong> its connected to a lot more<br />
steps, but it is definitely on the<br />
future roadmap for us.”<br />
You can stay up to date with<br />
the Peggy Peg story by visiting<br />
www.uk.peggypeg.shop<br />
www.campingtradeworld.com | 39
PLAY VIDEO * PLAY VIDEO *<br />
SUPERSPRINGS INTERNATIONAL AD FEATURE<br />
A coiled spring<br />
for your profits<br />
More and more RV users and campers are becoming aware of the importance<br />
of good suspension, and that’s in no small part down to the growth of<br />
SuperSprings International in the market. The company’s Tom Bateman explains<br />
why a complete suspension upgrade could benefit your customers.<br />
R<br />
■egular readers of<br />
<strong>Camping</strong> <strong>Trade</strong><br />
<strong>World</strong> will probably<br />
be familiar with the iconic<br />
yellow, blue or black microcellular<br />
polyurethane made<br />
SumoSprings, made by<br />
innovative suspension solutions<br />
provider SuperSprings<br />
International (SSI). The<br />
company’s namesake product<br />
too <strong>–</strong> the SuperSprings, a<br />
simple bolt-on steel helper<br />
spring <strong>–</strong> may also be familiar<br />
to you. But the improvements<br />
that SSI can offer to an RV,<br />
or a car or truck used to tow<br />
an RV don’t end there. SSI<br />
also manufactures heavy duty<br />
replacement coil springs can<br />
help your heavy towing machine<br />
live a longer, happier and more<br />
sag-free life.<br />
“In simple terms, coil springs<br />
will sag over time with heavy<br />
and repeated use,” explains<br />
SSI’s director of marketing,<br />
Tom Bateman. “Pretty much<br />
40 | www.campingtradeworld.com
AD FEATURE SUPERSPRINGS INTERNATIONAL<br />
all coil springs will eventually<br />
lose their load carrying capacity<br />
and will need to be replaced <strong>–</strong><br />
enter the SuperCoils. They are<br />
designed to remedy sagging and<br />
overworked original equipment<br />
front and rear suspension<br />
coil springs. SuperCoils have<br />
a linear/constant spring rate<br />
consistent with other coil<br />
springs.”<br />
Unlike SSI’s other<br />
aforementioned products that<br />
are an addition to a vehicle to<br />
improve its suspension and ride<br />
smoothness and efficiency, the<br />
SuperCoils replace original<br />
equipment on your vehicle,<br />
making them an even more<br />
serious upgrade.<br />
“A common question we<br />
get asked when people first<br />
learn about SuperCoils is<br />
whether they should use them<br />
or SumoSprings,” says Tom.<br />
“The answer is that you can<br />
use both <strong>–</strong> and we’d actually<br />
recommend that. SuperCoils<br />
are a replacement to factory<br />
coil springs. SumoSprings<br />
are an enhancement to your<br />
suspension. Sagging or over<br />
worked coil springs should<br />
be replaced with SuperCoils.<br />
Vehicles needing additional load<br />
support and/or increased ride<br />
comfort should consider using<br />
SumoSprings in conjunction<br />
with coil springs or<br />
SuperCoils. Most popularly,<br />
SuperCoils complimented<br />
with SumoSprings Solo (in<br />
▲ SuperCoils can work alongside SumoSprings products.<br />
place of factory bump stops) are<br />
a great suspension solution.”<br />
TOW VEHICLES SHOULDN’T<br />
BE OVERLOOKED<br />
With all the hype around the<br />
growth of the campervan, RV<br />
and motorhome market that is<br />
sweeping the global industry,<br />
it could be easy to forget or<br />
overlook the importance of<br />
the towing vehicle. Whether<br />
you use a truck, a 4x4, or just a<br />
heavy-duty car, ensuring that it<br />
is up to the task of towing your<br />
caravan or RV, or even just up<br />
to the task of driving a car full<br />
of heavy camping kit or a roof<br />
tent out into the wilderness, is<br />
super important. A lot of that is<br />
where the idea for SuperCoils<br />
came from <strong>–</strong> it was a natural<br />
progression for SuperSprings<br />
International.<br />
“We have definitely noticed a<br />
lot of interest from the camping<br />
and towable RV market in<br />
SuperCoils over the last year,”<br />
explains Tom. “People are<br />
more focused on maintaining<br />
their vehicles and making sure<br />
they continue to perform with<br />
longevity” Perhaps, this could<br />
be put down to the recent<br />
▲ SuperCoils have been gaining<br />
traction in the camping market.<br />
increase in cost of living, partly<br />
caused by global uncertainty<br />
relating to international conflict,<br />
and also supply chain problems<br />
in the vehicle industry. Instead<br />
of going out and buying a new<br />
truck or 4x4, it appears more<br />
people than ever are keen to<br />
do some DIY upgrades and<br />
maintenance on the vehicles<br />
they already have to keep them<br />
in tip-top shape. This is where<br />
the SSI advantage of being a<br />
made in America brand comes<br />
in <strong>–</strong> its products are always<br />
available and the proof of that<br />
is in the fact that the company<br />
is growing exponentially despite<br />
all the turmoil going on the<br />
in the world. The company<br />
reported record-breaking growth<br />
of 42 per cent in 2021 and has<br />
a staggeringly huge following<br />
on social media thanks to its<br />
innovative marketing methods<br />
and focus on engaging video and<br />
other content.<br />
EDUCATION IS KEY<br />
A large part of why SSI<br />
products have really gained<br />
traction is the education<br />
surrounding them. Tom and the<br />
team have seen first-hand that<br />
when a partner or a customer<br />
fully understands the benefits of<br />
a product like SuperCoils then<br />
they are well and truly sold. This<br />
education is something that<br />
can be easily passed on through<br />
the sales chain. Whether its<br />
informative YouTube videos,<br />
training your staff to be able<br />
to explain benefits well, or<br />
having demonstration facilities<br />
available to showcase the<br />
difference between having an<br />
SSI product on a vehicle or not,<br />
there are plenty of ways you<br />
could utilise education to help<br />
your business jump on the SSI<br />
bandwagon and start selling<br />
products that could make you<br />
more profit.<br />
To learn more visit:<br />
superspringsinternational.com<br />
www.campingtradeworld.com | 41
LIONTRON AD FEATURE<br />
VISIT US AT<br />
HALL 13, STAND E11<br />
Awards prove a point<br />
for LIONTRON<br />
How do you tell if you are serving up something the industry needs? Two<br />
major awards in one year is pretty good evidence, which is exactly what has<br />
happened to German lithium battery expert LIONTRON. Just how has the<br />
company achieved it and what are its future plans?<br />
W<br />
■inning an award for<br />
the hard efforts of your<br />
company is always<br />
rewarding. Not only does it<br />
prove the convictions you have<br />
as a design team, but it also<br />
helps you know that you are<br />
delivering a product that solves<br />
problems that users in your<br />
market are experiencing. You<br />
could argue that some awards<br />
are worth more than others, but<br />
the European Innovation Award<br />
and th German Innovation<br />
Award are two that carry great<br />
kudos. So, imagine the delight<br />
of German lithium battery<br />
brand LIONTRON when<br />
it managed to attain both in<br />
the same year for its range<br />
of LiFePo4 batteries. A clear<br />
vindication that it is on the<br />
right track with its product<br />
development.<br />
PLEASING THE<br />
CARAVAN CROWD<br />
The first award arrived when a<br />
consortium of 17 independent<br />
trade editors in the caravan and<br />
motorhome industry decided<br />
to bestow the Sustainability<br />
and Environment Innovation<br />
Award on LIONTRON earlier<br />
this year. But hold on, a battery<br />
winning a sustainability award?<br />
The main reason for this is the<br />
fact that the batteries are easily<br />
reparable, with removable covers<br />
and changeable parts. For the<br />
first five years, these repairs can<br />
be done under the LIONTRON<br />
warranty, but afterwards it is<br />
very simple for any garage or<br />
42 | www.campingtradeworld.com
AD FEATURE LIONTRON<br />
even the end user to extend<br />
the life of their LIONTRON<br />
LiFePo4 battery. The design<br />
basis of all LIONTRON<br />
batteries is what the company<br />
calls its ‘3 x 5 minutes’ concept.<br />
Firstly, this makes it possible to<br />
open each battery within five<br />
minutes and test it for faults.<br />
Secondly, every component<br />
can be replaced in another five<br />
minutes. Thirdly, after another<br />
five minutes the battery is<br />
assembled and ready for use<br />
again. Users are also able to<br />
purchase an additional 10-year<br />
warranty from LIONTRON<br />
after the original 5-year one<br />
has expired, meaning this<br />
battery could last a user for 15<br />
years or more.<br />
Another eco-credential of<br />
this battery is that the 300Ah<br />
version can deliver the same<br />
charging capacity as a leadacid<br />
batter with 600Ah. This is<br />
because LIONTRON batteries<br />
can be deeply discharged,<br />
whereas lead-acid batteries<br />
should only really be discharged<br />
to 50 per cent to preserve their<br />
life. The battery can provide<br />
more than 3,000 charging<br />
cycles, which also outperforms<br />
its rivals.<br />
Another aspect of the<br />
LIONTRON 300Ah battery<br />
that impressed the good folk<br />
of the caravan and motorhome<br />
industry is the fact that it is<br />
much smaller and lighter than<br />
its competitors. Its dimensions<br />
of 349 x 349 x 190mm mean<br />
that it can easily be installed<br />
under one of the seats in the<br />
cabin of a motorhome or<br />
campervan <strong>–</strong> it also weights only<br />
34.7kg, which is considerably<br />
less than a lead-acid battery of<br />
the same output.<br />
HOME ADVANTAGE<br />
As if this recognition wasn’t<br />
enough for LIONTRON,<br />
it also collected a German<br />
▲ See LIONTRON’s products for yourself at Caravan Salon.<br />
Innovation Award for 2022<br />
in the Excellence in Business<br />
to Consumer, Travel, Sports<br />
and Outdoor Good sector <strong>–</strong> a<br />
prize designed to recognise<br />
products and solutions across<br />
all industries that distinguish<br />
themselves primarily through<br />
user-centricity and added value<br />
compared to what already<br />
exists on the market. While<br />
we can’t profess to be inside<br />
the minds of the judges for<br />
this award, it probably helped<br />
LIONTRON’s case significantly<br />
to know that its batteries come<br />
with integrated Bluetooth<br />
monitoring that works in<br />
tandem with the LIONTRON<br />
Multi App (available on iOS<br />
and Android). Via this app,<br />
users can see the status of<br />
up to four different LiFePo4<br />
batteries including their state<br />
of charge, current capacity, as<br />
well as current and voltage. The<br />
batteries also feature a battery<br />
management system (BMS),<br />
which utilises adaptive cell<br />
balancing that automatically<br />
regulates the charging and<br />
discharging currents and<br />
protects against short circuits,<br />
overcharging, too deep<br />
discharging and too high/low<br />
temperatures.<br />
On the subject of low<br />
temperatures, LIONTRON<br />
also makes a version of its<br />
300Ah battery that can be<br />
used in temperatures of down<br />
to -30C with no effect on its<br />
performance. This so-called LX<br />
Artic version of the battery has<br />
internal heating elements inside,<br />
which activate in temperatures<br />
below -1C provided it is<br />
connected to some kind of<br />
power source (such as a solar<br />
controller). This ensures that<br />
the battery is only warmed up<br />
when it is in use and does not<br />
discharge itself during long<br />
immobilization periods due to<br />
its own heating elements. By<br />
warming the battery slightly,<br />
full absorption of the charging<br />
power is ensured even in subzero<br />
temperatures. Normal<br />
lithium iron phosphate batteries<br />
switch off the absorption of<br />
charging current at 0°C.<br />
SHOW TIME<br />
LIONTRON will be<br />
showcasing its award-winning<br />
LiFePo4 batteries at the<br />
upcoming Caravan Salon show<br />
in Düsseldorf this August and<br />
September, giving folk from<br />
the industry and end-users the<br />
chance to take a closer look<br />
at them for themselves. You’ll<br />
be able to find LIONTRON<br />
on stand E11 in Hall 13 <strong>–</strong> the<br />
iconic orange branding of the<br />
company has become a regular<br />
sight on the show floor for<br />
many years now.<br />
Head to www.liontron.com<br />
for more.<br />
www.campingtradeworld.com | 43
BOSSWERK AD FEATURE<br />
VISIT US AT<br />
HALL 13, STAND C93<br />
Portable power<br />
just got an upgrade<br />
P<br />
Although camping is about getting away from it all and escaping into<br />
nature, one thing modern consumers cannot escape is their need for<br />
power on the go. It’s a trend that German brand Bosswerk has clearly<br />
identified and come up with some very smart solutions to.<br />
■ortable power is one<br />
of those things that<br />
when you have it in a<br />
reliable form, you don’t think<br />
twice about it. It’s like good<br />
Wi-Fi or oxygen <strong>–</strong> essential<br />
for most camping and outdoor<br />
adventures, but when it’s gone<br />
or in short supply, then panic<br />
sets in. The market has been<br />
developing new ways to help<br />
deliver easy and reliable power<br />
to campers for some time now,<br />
and German brand Bosswerk<br />
believes it may have cracked<br />
the code with the launch of<br />
its first three power stations.<br />
Utilising innovative lithium<br />
iron phosphate (LiFePo4)<br />
technology, the Bosswerk Power<br />
Stations are available in 500,<br />
44 | www.campingtradeworld.com<br />
1,000 or 2,000 watts versions<br />
and offer self-sufficient power<br />
that’s perfect for off-grid<br />
camping or just camping where<br />
power isn’t easy to get a hold of.<br />
The LiFePo4 technology used<br />
in these Power Stations is much<br />
safer, longer lasting and more<br />
sustainable than Li-LNC and<br />
Li-NCA batteries, which are<br />
used in most power stations and<br />
also in smartphones or power<br />
banks. This is just one way in<br />
which these power stations are<br />
a more sustainable option for<br />
campers who rely on them when<br />
out in the wilderness <strong>–</strong> they do<br />
not contain any heavy metals<br />
that pollute the environment.<br />
The LiFePO4 batteries also<br />
offer more charging cycles <strong>–</strong><br />
even if the batteries are always<br />
charged to 100 per cent, where<br />
other battery technologies lose<br />
performance. Because all the<br />
electronic components can be<br />
replaced quickly and easily if<br />
necessary, Bosswerk offers a fiveyear<br />
manufacturer’s warranty.<br />
When that expires customers<br />
can purchase an addition 10-<br />
year warranty <strong>–</strong> meaning these<br />
batteries will last for at least 15<br />
years, decreasing waste.<br />
This new generation of<br />
Power Stations can not only be<br />
recharged via 230-volt mains<br />
sockets at home, but also via<br />
12-volt cigarette lighter sockets.<br />
Better yet, they feature builtin<br />
MPPT solar regulator and<br />
corresponding plug connections,<br />
so they can also be charged via a<br />
solar bag or solar modules. The<br />
integrated MPPT technology<br />
generates up to 30 per cent more<br />
solar yield than the standard<br />
solar regulators often installed.<br />
The Power Stations are also<br />
extremely versatile thanks to the<br />
wide range of charging ports<br />
and sockets they provide. The<br />
new solar generators provide<br />
various plugs for Schuko, USB,<br />
USB-C, Anderson or 12-volt<br />
cables, depending on the power<br />
class. For example, users can<br />
charge up to four USB mobile<br />
devices simultaneously. With<br />
power delivery with up to 60<br />
watts and Quick Charge 3.0<br />
even up to 4 times faster than<br />
with a conventional charger.
AD FEATURE BOSSWERK<br />
VARIETY IS THE KEY TO PORTABLE POWER MARKET<br />
The flagship, the BW-<br />
generator is supplied with<br />
PS2000LFP, has a continuous solar power via the Anderson<br />
output of 2,000 watts, peaking plug or DC-in. The energy<br />
at 4,000 watts at 230 volts, of the power station reaches<br />
with a battery capacity of the corresponding end device<br />
114 ampere-hours at 12.8 via two Schuko plugs, USB,<br />
volts battery voltage. This USB 3.0, USB C, two 12-volt<br />
corresponds to about 1.46 DC outputs or the 12-volt<br />
kilowatt hours of usable storage cigarette lighter. A large<br />
capacity. It weighs around display informs about the<br />
20 kilograms and comes in a charging status of the Power<br />
high-quality 320 x 230 x 330 Station, the current charging<br />
millimetre aluminium housing. or discharging, the connections<br />
A 230-volt mains adapter and and temperatures that are too<br />
a 12-volt car cable are included high or too low.<br />
as accessories for charging With an output of 1,000<br />
the lithium-iron phosphate watts (2,000 watts peak), the<br />
battery. Alternatively, the power BW-PS1000LFP represents<br />
the perfect balance of power<br />
and form factor. The builtin<br />
LiFePO4 battery in the<br />
1000 version offers a capacity<br />
of 90 ampere hours at 12.8<br />
volts battery voltage or<br />
1.15 kilowatt hours storage<br />
capacity. Like its big brother,<br />
it is charged via the mains,<br />
the car or a solar module. The<br />
connections and the display<br />
are also the same for the<br />
1000-watt version. However,<br />
it is smaller (320 x 230 x 280<br />
millimetres) and lighter (16.5<br />
kilograms). The housing is also<br />
made of robust aluminium.<br />
The compact class of the<br />
new Bosswerk Power Stations<br />
is the model BW-PS500LFP<br />
with 36 ampere hours at 12.8<br />
volts battery voltage and<br />
0.46 kilowatt hours storage<br />
capacity. Measuring 330 x<br />
159 x 158 millimetres, it fits<br />
into any car, boat, or camping<br />
vehicle. At the same time, the<br />
Power Station weighs only<br />
6.5 kilogrammes. With two<br />
230-volt sockets, USB, USB<br />
C and three 12-volt outputs,<br />
even the smallest model in the<br />
range is easy to connect. The<br />
energy storage unit is charged<br />
via a solar module or 230-volt<br />
mains adapter.<br />
▼ Bosswerk’s new Power Stations have been built with campers in mind.<br />
Learn more about Bosswerk Power Stations and portable power at www.bosswerk.de or www.greenakku.de<br />
www.campingtradeworld.com | 45
BACK ISSUES<br />
MISSED AN ISSUE?<br />
Click the cover to read any of our back issues...<br />
C O N N E C T I N G T H E G L O B A L C A M P I N G I N D U S T R Y<br />
C O N N E C T I N G T H E G L O B A L C A M P I N G I N D U S T R Y<br />
C O N N E C T I N G T H E G L O B A L C A M P I N G I N D U S T R Y<br />
C O N N E C T I N G T H E G L O B A L C A M P I N G I N D U S T R Y<br />
ISSUE 01 | CAMPINGTRADEWORLD.COM<br />
ISSUE 02 | CAMPINGTRADEWORLD.COM<br />
ISSUE 03 | CAMPINGTRADEWORLD.COM<br />
ISSUE 04 | CAMPINGTRADEWORLD.COM<br />
SumoSprings: The new<br />
RV suspension standard<br />
Clean and green<br />
Natural toilet fluid for your camper<br />
Read more on page 38<br />
» Learn more on page 24<br />
»<br />
ISSUE 01<br />
ISSUE 02<br />
ISSUE 03<br />
ISSUE 04<br />
• What can we learn from<br />
the German leisure vehicle<br />
industry?<br />
• New camper retention: are<br />
we doing enough as an<br />
industry ?<br />
• A full profile on the<br />
camping market in New<br />
Zealand<br />
• A round-up of what was<br />
hot at the CMT Digital show<br />
• Exclusive interviews with<br />
SuperSprings International<br />
and OLPRO<br />
• Korean and Chinese shows<br />
lead the way in booming<br />
Asian market<br />
• Doing Business With<br />
Germany <strong>–</strong> expert insight<br />
from industry insiders<br />
• Spotlight on the global<br />
tent market to help your<br />
business grow<br />
• Are we doing enough to<br />
be green? One Belgian<br />
company believes we can<br />
do more<br />
• Why a partnership<br />
between SuperSprings<br />
International and United<br />
RV is huge for the industry<br />
• Full reports from two<br />
UK shows <strong>–</strong> the National<br />
<strong>Camping</strong> Show and<br />
Outdoor <strong>Trade</strong> Show<br />
• Heading to Caravan Salon?<br />
Read our show preview<br />
before you make the trip<br />
• Doing Business with the<br />
UK <strong>–</strong> expert insight into<br />
one of Europe’s major<br />
markets<br />
• Get the lowdown on the<br />
global motorhome market<br />
and the latest trends<br />
within it<br />
• Exclusive interviews with<br />
industry leaders from<br />
camping, caravanning and<br />
RVs<br />
• A huge 12-page wrap-up<br />
of Caravan Salon 2021<br />
• How to make new<br />
connections in France<br />
• A close-up examination of<br />
the global caravan market<br />
• Why your company’s<br />
culture is key and how to<br />
improve it<br />
• <strong>Camping</strong> industry buying<br />
trends revealed in UK<br />
• How a change in the law<br />
could affect European<br />
campsites<br />
www.campingtradeworld.com/magazine<br />
46 | www.campingtradeworld.com
BACK ISSUES<br />
C OC NO N EN CE TC IT NI NG G T THHE E G LLO B A L C A M P II N G I INNDDU US ST TR RY<br />
Y<br />
C O N N E C T I N G T H E G L O B A L C A M P I N G I N D U S T R Y<br />
C OC NO N EN CE TC IT NI NG G T THHE E G LLO B A L C A M P II N G I INNDDU US ST TR RY<br />
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C O N N E C T I N G T H E G L O B A L C A M P I N G I N D U S T R Y<br />
ISSUE ISSUE 05 05 | CAMPINGTRADEWORLD.COM<br />
| ISSUE 06 | CAMPINGTRADEWORLD.COM<br />
ISSUE ISSUE 07 07 | CAMPINGTRADEWORLD.COM<br />
| ISSUE 08 | CAMPINGTRADEWORLD.COM<br />
JUST HOW TOUGH ARE<br />
Rolling awnings<br />
crafted in Italy<br />
SUPERSPRINGS INTERNATIONAL PUT<br />
THEIR SUSPENSION TO THE ULTIMATE TEST.<br />
Find out more on page 32<br />
SuperSprings<br />
I NTE RNATIONAL<br />
See more on page 34<br />
M: info@scalabros.it<br />
D: www.scalabros.it<br />
ISSUE 05<br />
ISSUE 06<br />
ISSUE 07<br />
ISSUE 08<br />
• A 2021 health check on the<br />
industry<br />
• A preview of the CMT<br />
Show in Stuttgart<br />
• How to make new<br />
connections in the<br />
Swedish market<br />
• How and why you should<br />
be making better videos<br />
• Reports from leading<br />
exhibitions in Utrecht and<br />
Barcelona<br />
• Industry views with<br />
Benjamin Baur<br />
• Spotlight on the camping<br />
accessories market<br />
• How you can boost your<br />
diversity and why you<br />
should<br />
• Scandinavian companies<br />
show power of teamwork<br />
• Inside the tent fabric tech<br />
arms race<br />
• A success in Leipzig:<br />
Touristik & Caravaning<br />
report<br />
• How to do business with<br />
the Australian market<br />
• Celebrating AL-KO’s 90th<br />
anniversary<br />
• How LIONTRON could<br />
help boost your sales<br />
• Exclusive interview<br />
with Caravan Industry<br />
Association of Australia’s<br />
Stuart Lamont<br />
• We demystify SEO and<br />
teach you how to use it<br />
• Learn more about the<br />
camping and RV market<br />
in Italy<br />
• Sleeping mat expert<br />
Therm-A-Rest celebrates a<br />
big anniversary<br />
• SuperSprings International<br />
shows how to do product<br />
testing<br />
• Exclusive interview with<br />
Thetford marketing<br />
manager Norbert van<br />
Noesel<br />
• A closer look at the RV and<br />
leisure vehicle components<br />
market<br />
• How German brand<br />
PeggyPeg is bringing<br />
simple innovation to the<br />
global camping market<br />
• Do branding better, with<br />
our latest Become a Better<br />
Business feature<br />
• Is electric the only answer<br />
for the future of leisure<br />
vehicles?<br />
• A report from South Korea’s<br />
<strong>Camping</strong> & Picnic Fair 2022<br />
• Our Doing Business With<br />
series takes a look at the<br />
market in Japan<br />
• Why Italian roller awning<br />
expert Scalabros should be<br />
your next partner<br />
• Celebrating 60 years of<br />
Kampgrounds of America<br />
and 65 years of Isabella<br />
• Our top tips to help<br />
you make the most of<br />
exhibitions and shows<br />
• Figures from Q1 and Q2<br />
show that the RV industry<br />
is still booming<br />
Don’t miss a future issue of <strong>Camping</strong> <strong>Trade</strong> <strong>World</strong>, by subscribing today to have it delivered straight to your inbox six<br />
times a year. If you want to be featured in an upcoming issue, contact us at campingtradeworld.com/contact-us<br />
www.campingtradeworld.com | 47
GLAMPING SECTOR SPOTLIGHT<br />
SECTOR<br />
SPOTLIGHT<br />
Photo: Jeremy Bishop (Unsplash)<br />
Glamping<br />
Glamping is much more than just camping in luxury, it’s its own<br />
individual and unique market that is growing and developing at a rapid<br />
rate. We run the rule over the market to help you better understand<br />
how it works and who the major players are.<br />
C<br />
■amping in a slightly<br />
fancy tent used to be<br />
considered glamping.<br />
Since the word was officially<br />
recognised and added to the<br />
Oxford Dictionary in 2016<br />
however, the market has<br />
undergone quite a transformation.<br />
Mirroring the thirst from<br />
consumers to have home luxuries<br />
in leisure vehicles, the tent world<br />
grew a new limb in the shape<br />
of the glamping industry. That<br />
limb has since broken free from<br />
traditional tent camping and run<br />
off into the woods to set-up its<br />
own, very defined place in the<br />
market. Today, glamping means<br />
camping in luxury in a very<br />
wide range of units including<br />
canvas tents, tipis, domes, safari<br />
tents, huts, cabins, and yurts,<br />
to name just a few examples.<br />
Many campsites began to see the<br />
demand for this kind of unique<br />
stay and started adding glamping<br />
options to their locations <strong>–</strong> some<br />
even decided to start up glamping<br />
specific sites of their own. This<br />
trend has been seen from the<br />
smallest independent campsite<br />
operator through to large national<br />
chains such as Kampgrounds of<br />
America and the <strong>Camping</strong> and<br />
Caravanning Club in the United<br />
Kingdom. It seems that wherever<br />
you are on the planet, glamping is<br />
a hot ticket right now.<br />
The global worth of the<br />
glamping industry is said to be<br />
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SECTOR SPOTLIGHT GLAMPING<br />
more than US$2 billion, with<br />
many forecasts and predictions<br />
claiming that that figure will<br />
more than double by the time we<br />
get to 2030. That is a big number,<br />
and there are subsequently many<br />
opportunities to get involved in<br />
the industry. Glamping units<br />
are much more complex than<br />
traditional tents with many<br />
having similar levels of home<br />
comfort you would find in a<br />
hotel. For that reason, suppliers<br />
of products like hottubs, firepits,<br />
cooking and kitchen equipment,<br />
beds, furniture, lighting, decking<br />
and much more can find some<br />
business in the trade.<br />
Europe is one of the hotbeds of<br />
the glamping industry, with the<br />
UK market in particular one that<br />
has achieved impressive growth.<br />
It has enjoyed around 10 per cent<br />
growth in the last few years, with<br />
that figure expected to remain<br />
at that level or even increase.<br />
Pitchup.com is one of the premier<br />
providers of online campsite<br />
and glamping site booking in<br />
the UK and it has seen a surge<br />
in camping and glamping sites<br />
joining the platform, with<br />
360 additional locations listed<br />
since the beginning of the year.<br />
Almost 2,000 sites in England<br />
alone are now fully searchable<br />
and bookable, with a further<br />
600 across Wales, Scotland and<br />
Northern Ireland plus thousands<br />
more worldwide. Its founder, Dan<br />
Yates, said: “Over the last two<br />
years our campsite owners have<br />
told us about many customers<br />
that have swapped holidays<br />
abroad for stays closer to home<br />
and have enjoyed it so much that<br />
they plan to continue, and the<br />
figures would certainly seem to<br />
bear that out. We offer camping<br />
pitches from just £8 per night<br />
and glamping stays in readymade<br />
accommodation from as<br />
little as £25 a night. Add to that<br />
the lower cost of self-catering,<br />
plenty of free activities and the<br />
ability to take a holiday within a<br />
few miles of home to keep fuel<br />
costs to a minimum, it’s easy to<br />
see how outdoor holidays are<br />
more achievable for those whose<br />
budgets are being squeezed.”<br />
Another huge provider of<br />
glamping stays is Campspot.<br />
Since the start of 2021, Campspot<br />
has added more than 700 new<br />
campgrounds to its network,<br />
with those campgrounds using<br />
Campspot software reporting an<br />
average of 75 per cent year-overyear<br />
revenue increase. To further<br />
boost the industry, Campspot<br />
launched a public online<br />
marketplace in spring 2020 that<br />
allows campers to search and<br />
book more than 130,000 different<br />
campsites. It also has an app that<br />
has more than 75,000 downloads.<br />
“This has been a dynamic,<br />
fast-paced and exciting year<br />
at Campspot,” said Michael<br />
Scheinman, CEO of the company<br />
“I couldn’t be more proud<br />
of the Campspot team for<br />
delivering on our mission to<br />
improve the camping experience<br />
for travellers and operators alike.<br />
We are grateful to be a partner<br />
to thousands of campgrounds,<br />
who impress us every day with<br />
their commitment to serving<br />
our mutual guests. The 2022<br />
outlook is one of optimism <strong>–</strong> for<br />
the outdoor industry, for our<br />
partners, and for Campspot <strong>–</strong><br />
and we look forward to another<br />
banner year ahead.”<br />
THE STATISTICS<br />
US$<br />
2.35bn<br />
Estimated value of global<br />
glamping market<br />
US$ 5.94<br />
Predicted value of<br />
industry by 2030<br />
18-35<br />
Most common age<br />
category who glamp<br />
35%<br />
Of the global glamping<br />
market is in Europe<br />
10%<br />
Average annual growth<br />
rate of glamping industry<br />
36%<br />
Of campers tried glamping<br />
for the first time in 2021<br />
Global interest in Google search term ‘glamping’ in the last year<br />
100<br />
75<br />
50<br />
25<br />
11 JUL<br />
2021<br />
31 OCT<br />
2021<br />
20 FEB<br />
2022<br />
12 JUN<br />
2022<br />
Top five countries with highest<br />
Google search interest for the<br />
term ‘glamping’ in the last year<br />
Slovenia<br />
Ireland<br />
Colombia<br />
United Kingdom<br />
New Zealand<br />
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GLAMPING SECTOR SPOTLIGHT<br />
Photo: Jonas Ducker (Unsplash)<br />
▲ The scope of what constitutes glamping is pretty wide <strong>–</strong> units can be anything from fancy tents to full-on pods.<br />
The tent-style glamping unit tends to attract those people who want to<br />
camp but are a little worried about the practicalities of it, or simply cannot<br />
go without some home comforts such as a proper bed.<br />
TRENDING<br />
By its very nature, glamping<br />
can cover a wide range of<br />
habitations. From simple<br />
safari tents and tipis through<br />
to more complex and more<br />
permanent structures, there is<br />
a level of glamping for most<br />
tastes. The tent-style glamping<br />
unit tends to attract those<br />
people who want to camp but<br />
are a little worried about the<br />
practicalities of it, or simply<br />
cannot go without some home<br />
comforts such as a proper bed.<br />
They also prove popular with<br />
families with young children<br />
who want to camp but are<br />
concerned about disrupting the<br />
young ones’ routines too much.<br />
Stepping up a level from these<br />
tent-style locales and you will<br />
get to yurts, which are slightly<br />
more permanent structures and<br />
often feature vastly increased<br />
living spaces and other internal<br />
features. Up another level and<br />
you will find huts and cabins,<br />
which some would argue are not<br />
camping of any kind. However,<br />
the remote locations and lack<br />
of certain amenities mean<br />
that they are still very much<br />
a part of the glamping world.<br />
Glamping also affords a certain<br />
unique taste with some of the<br />
units it offers for people to stay<br />
in. Think of domes or pods in<br />
unique locations, or perhaps<br />
even treehouses or other<br />
unusual places to sleep. There<br />
is a lot of space for creativity<br />
when it comes to glamping and<br />
the types of experiences it can<br />
create for campers. Because<br />
of this, more and more people<br />
are getting involved in the<br />
industry, not just from a product<br />
manufacture and supply point<br />
of view, but also from the<br />
point of view of creating their<br />
own campsites. Glamping has<br />
opened up the world of being<br />
an accommodation provider to a<br />
much wider range of landowners<br />
than ever before, and because<br />
of that, there are several places<br />
that people can go to in order<br />
to get advice about how to<br />
do it properly. International<br />
Glamping Business is one such<br />
place, an online and print trade<br />
magazine specifically dedicated<br />
to the industry.<br />
One trend that the entire<br />
glamping industry shares is<br />
growth <strong>–</strong> and that shows no<br />
signs of slowing down in the<br />
years to come. An industry<br />
that was already enjoying<br />
a significant boom is now<br />
being further boosted by<br />
people searching for new and<br />
interesting ways to holiday that<br />
don’t necessarily involve getting<br />
on a plane.<br />
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SECTOR SPOTLIGHT GLAMPING<br />
Photo: The Glamping Show<br />
▲ The Gklamping Show and The Glamping Show US would be two very useful places to visit if you’re considering this market.<br />
SHOW BUSINESS<br />
The Glamping industry is lucky<br />
enough to have a few good industry<br />
shows and exhibitions to help the<br />
companies within it to grow. In<br />
the UK, you have The Glamping<br />
Show, which this year takes place<br />
at Stoneleight Park in the centre of<br />
the country from 15 to 17 September.<br />
More than 80 different exhibitors are<br />
expected to be at the 2022 edition<br />
of the show, with ticket registration<br />
still live at the time of writing. It will<br />
be the first time the show has taken<br />
place in real life again since the start<br />
of the pandemic. The show has a<br />
sister event in the United States,<br />
called The Glamping Show USA. This<br />
takes place from 4 to 5 October at<br />
the Arapahoe County Fairgrounds in<br />
Aurora, Colorado. This show normally<br />
attracts more than 100 exhibitors<br />
and has both indoor and outdoor<br />
exhibition space to fully showcase<br />
everything glamping exhibitors have<br />
to offer. Learn more about these shows<br />
at www.theglampingshow.com and<br />
www.glampingshow.us respectively.<br />
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GLAMPING SECTOR SPOTLIGHT<br />
Photo: Garrick Sangil (Unsplash)<br />
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SECTOR SPOTLIGHT GLAMPING<br />
BUSINESS CONNECTIONS<br />
The glamping market is a fast-growing animal and encompasses<br />
everything from luxury safari tents, through to pods and huts. There<br />
are also a host of companies out there who provide components and<br />
parts for glamping units, as well as helping people set-up their own<br />
glamping sites. Because of that, we have tried to simplify things and<br />
supply you with a snapshot curation of glamping related businesses<br />
that can hopefully help you make a meaningful connection. There will<br />
likely be plenty of brands you have already heard of, but hopefully<br />
one or two that you haven’t. Either way, your next big partners could<br />
be lurking somewhere on these pages.<br />
Autentic<br />
www.autentic.world<br />
Davis Tent<br />
www.davistent.com<br />
Hunter Outdoors<br />
www.hunteroutdoors.co.uk<br />
Rainier Outdoor<br />
www.rainieroutdoor.com<br />
BCT Outdoors Ltd<br />
www.bctoutdoors.com<br />
De Waard<br />
www.dewaardbusiness.com<br />
Into The Wild<br />
www.intothewilduk.com<br />
TruDomes<br />
www.trudomes.com<br />
Bell Tent<br />
www.belltent.co.uk<br />
Ecostructures<br />
www.ecostructures.com.au<br />
Logspan<br />
www.logspan.com<br />
White Duck Outdoors<br />
www.whiteduckoutdoors.com<br />
Boutique <strong>Camping</strong><br />
www.boutiquecamping.com<br />
Escape Pods<br />
escapeglampingpods.co.uk<br />
Lotus Belle<br />
www.lotusbelle.co.uk<br />
Yurts for Life<br />
www.yurtsforlife.com<br />
Bushtec Safari<br />
www.bushtecsafari.com<br />
Clear Sky Safari<br />
www.safaritents.net<br />
Colorado Yurt Company<br />
www.coloradoyurt.com<br />
Crown and Canopy<br />
www.crownandcanopy.co.uk<br />
Glamping Innovations<br />
glampinginnovations.co.uk<br />
Glamping Tubs<br />
www.glamptubs.com<br />
Glampitect<br />
www.glampitect.co.uk<br />
Hully<br />
www.hullypods.com<br />
MiPod<br />
www.mipod.solutions<br />
Nomadics Tipi Makers<br />
www.tipi.com<br />
Nomadik<br />
www.nomadiktents.co.za<br />
Outstanding<br />
www.outstandingtent.com<br />
*Note: We know this isn’t every<br />
company that deals in glamping<br />
on the planet, but we hope<br />
you can make a meaningful<br />
business connection through it.<br />
If you feel we’ve missed you out,<br />
contact us today to talk about<br />
editorial opportunities.<br />
▲ Glamping opens up the market to a wider audience who might not be as comfortable with traditional camping methods.<br />
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CUSTOMER SERVICE BECOME A BETTER BUSINESS<br />
© Dometic<br />
BECOME<br />
A BETTER<br />
BUSINESS<br />
Creating killer<br />
customer service<br />
Customer service is a category of business management as old as time, but the field<br />
has become more and more complex as the way we sell products and offer services has<br />
evolved. Our marketing guru takes a look at how you can continue to offer service with a<br />
smile in the 21st century.<br />
T<br />
■here was a time when<br />
customer service simply<br />
meant serving your<br />
in-store buyers with politeness,<br />
kindness and courtesy. A simple<br />
smile and friendly demeanour<br />
while a transaction was taking<br />
place was considered great<br />
customer service and everyone<br />
was happy… or were they? In the<br />
modern world, the way in which<br />
54 | www.campingtradeworld.com<br />
we interact with our customers<br />
and the way in which they buy<br />
goods and services from us<br />
have changed massively and are<br />
under constant evolution. Just<br />
ten years ago, who could have<br />
predicted that a key element of<br />
customer service in 2022 would<br />
be having someone who solely<br />
handles enquiries and messages<br />
on social media? Most businesses<br />
have one of those now, well, they<br />
do if they take this aspect of<br />
business seriously. The truth is<br />
the internet has changed many<br />
things about our business and it<br />
has emphasised the importance<br />
of good customer service. Not<br />
only do our customers have more<br />
ways than ever to contact us, but<br />
they also expect speedy replies<br />
and quick, painless resolutions.<br />
We can deliver those with proper<br />
customer service strategies, but<br />
a real downside of the online<br />
communication space is that any<br />
poor customer service we deliver<br />
will be publicised and promoted<br />
by disgruntled customers. Spend<br />
ten minutes on Twitter today<br />
and I guarantee someone you<br />
follow will be mentioning a<br />
company complaining about
BECOME A BETTER BUSINESS CUSTOMER SERVICE<br />
something they’ve done that<br />
they don’t consider to be good<br />
customer service. So, this world<br />
of constant contact is really a<br />
double-edged sword for us as<br />
brands <strong>–</strong> we can deliver speedy<br />
and resourceful customer<br />
service, we can also damage our<br />
reputation by doing something<br />
not deemed to be good in the<br />
eyes of the consumer. So, where<br />
do you start with a customer<br />
service strategy in this crazy<br />
modern world?<br />
CONSISTENCY IS KEY<br />
It might sound incredibly<br />
obvious, but one of the key<br />
attributes to any successful<br />
customer service strategy is<br />
consistency. You need everyone<br />
within your business to<br />
understand the objectives and<br />
really buy-in to what you what<br />
to deliver as a company. This<br />
goes for every single person: the<br />
CEO, the salesman on the road,<br />
the person on the phones, the<br />
marketing manager, the cleaner,<br />
the people in the factory. To<br />
deliver a consistent and effective<br />
style of customer service, you<br />
must explain and train your staff<br />
in how you want things to work.<br />
One of the best ways to do this<br />
is to put them in the shoes of<br />
the customers <strong>–</strong> how would you<br />
want to be dealt with by your<br />
company? This doesn’t just apply<br />
to instances when there is a<br />
problem, but also when things<br />
are running smoothly. Having<br />
a great customer experience<br />
during a smooth transaction will<br />
build loyalty with your brand.<br />
Think about someone buying<br />
a motorhome or caravan from<br />
you. If you can build excitement<br />
during the waiting period for<br />
it to be ready and then make<br />
the collection date a special<br />
event, then that customer will<br />
be even more thrilled with their<br />
purchase. Make the sale an<br />
event, have coffee, have flowers,<br />
have a proper hand-over where<br />
an enthusiastic member of<br />
staff shows them around the<br />
vehicle <strong>–</strong> small touches like this<br />
are the lighter side of customer<br />
service. Most people thing that<br />
this aspect of business only<br />
comes into play when there is a<br />
problem, the truth is that almost<br />
every interaction you have with<br />
end users shapes your customer<br />
experience strategy.<br />
© Annie Spratt Unsplash<br />
MANAGE EXPECTATIONS<br />
Another good thing to consider<br />
when creating a customer<br />
service strategy is thinking<br />
about what are realistic<br />
expectations for your company?<br />
There can be a temptation to<br />
want to offer a level of 24/7<br />
support that are simply unable<br />
to do. There’s no problem with<br />
this <strong>–</strong> just because Apple or<br />
▲ Clear and open comminication is key to customer service.<br />
Google offer round-the-clock<br />
help, doesn’t mean you have to.<br />
What’s important is that you<br />
are clear about what you CAN<br />
deliver. Something as simple<br />
as giving a time frame on<br />
how long you take to respond<br />
to requests can make all the<br />
difference and can help manage<br />
the expectations of emotional<br />
customers. Clarity will help<br />
you to offer a level of customer<br />
service that you can actually<br />
deliver. It also goes without<br />
saying that if you do this, you<br />
simple have to deliver what<br />
you say you will <strong>–</strong> nothing can<br />
damage the customer experience<br />
more irreversibly than a broken<br />
promise. Almost every customer<br />
you sell to has a job, they<br />
understand how companies<br />
work, and they are likely to be<br />
much more reasonable if you are<br />
open and honest about how you<br />
deal with them.<br />
MAKE THEM FEEL<br />
SPECIAL<br />
Customer service really is one<br />
of those categories where the<br />
small things add up. Little<br />
details can help to make<br />
your customers feel special <strong>–</strong><br />
something as simple as a quick<br />
courtesy call to check they are<br />
enjoying their purchase, even<br />
if you do it with every single<br />
customer, will make most feel<br />
like you have gone the extra<br />
mile for them. Anything you do<br />
that shows you care about more<br />
than just the customer’s money<br />
is a win that can be priceless<br />
to your business and its<br />
reputation. Spend some serious<br />
time thinking about achievable<br />
wins that can be added to your<br />
experience <strong>–</strong> and make sure you<br />
ask everyone in the business<br />
for their own views. They are<br />
all consumers, and they all buy<br />
things from various companies,<br />
they may well have some great<br />
examples you can adapt to your<br />
own model.<br />
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CUSTOMER SERVICE BECOME A BETTER BUSINESS<br />
TOP TIPS<br />
FOR<br />
IMPROVING<br />
YOUR<br />
CUSTOMER<br />
SERVICE<br />
01 02 03<br />
BE CLEAR AND GET BUY-IN FROM<br />
EVERYONE<br />
You absolutely need every single<br />
member of your team to understand<br />
what you are trying to deliver in<br />
terms of customer experience. Be<br />
clear on the overall mission, and also<br />
on the specific ways that individuals<br />
can help to achieve that. Whether<br />
it’s the salesperson in the showroom,<br />
staff representing you at a show<br />
or exhibition, or the people on the<br />
phones <strong>–</strong> if everyone knows the<br />
standards expected and your specific<br />
plans for how to help achieve these,<br />
then you are halfway there.<br />
MAP THE JOURNEY OF YOUR<br />
CUSTOMERS<br />
One really good way to fully<br />
understand your customers’<br />
experiences is to map out their<br />
journey with you. Examine each<br />
aspect, from first considering that<br />
they might be interested in the<br />
product category you operate in, to<br />
researching your brand online or instore,<br />
to dealing with the company<br />
and making a transaction <strong>–</strong> and then<br />
also what happens if something<br />
goes wrong. Seeing things through<br />
the customer’s eyes is one very direct<br />
way to work out what you need to<br />
improve or change in the customer<br />
experience you offer.<br />
MAKE YOUR EXPERIENCE<br />
MEMORABLE<br />
A customer’s experience of dealing<br />
with you should be memorable, this<br />
is something that can really work<br />
in your favour when something<br />
does go wrong. If a customer’s<br />
usual dealings with you leave them<br />
thinking “that was a nice touch”,<br />
then they are likely to be more<br />
understanding and reasonable in<br />
the case of a problem. How can you<br />
make your customer feel special?<br />
What extra value can you add?<br />
Something as simple as a small<br />
free gift with an order or showing<br />
genuine interest and authentic,<br />
unbiased advice on their purchase<br />
can make all the difference.<br />
56 | www.campingtradeworld.com
BECOME A BETTER BUSINESS CUSTOMER SERVICE<br />
04<br />
MAKE IT MEASURABLE<br />
BE<br />
At every opportunity you can, it is<br />
invaluable to get feedback from<br />
customers about their experience.<br />
This can help you measure how it is<br />
performing in a very real way. You<br />
could also analyse other data to help<br />
you ascertain whether you are doing<br />
a good job <strong>–</strong> look at repeat buyers,<br />
look at people who had an issue (was<br />
it solved, and did they buy again?),<br />
try to figure out why one-time<br />
purchasers never came back. The<br />
parameters you set will be specific<br />
to your own company, but there are<br />
always ways to measure if you are<br />
doing a good job or not.<br />
05<br />
CLEAR AND CONCISE<br />
BE<br />
How you communicate with your<br />
customers can have a big impact on<br />
their overall experience. You need<br />
to clearly explain how things work<br />
so that they’re expectations are in<br />
line with what you can deliver. This<br />
can include everything from clearly<br />
detailing how long orders take to<br />
fulfil, through to what your plan<br />
of action is to help them solve a<br />
problem. By not being vague, you<br />
will stop unrealistic expectations<br />
building, which means you are less<br />
likely to cause disappointment.<br />
06<br />
GENUINE<br />
No matter what company you are,<br />
no matter who you are selling to,<br />
one thing remains the same: we<br />
are all human beings. We are also<br />
all consumers; we all buy things.<br />
By being empathetic, genuine and<br />
human in your interactions, you<br />
will help to build a sense that your<br />
customers are dealing with real<br />
people and not a faceless brand.<br />
Be personable, be emotionally<br />
empathetic, be a nice person,<br />
apply logic and reasoning, and your<br />
customer service interactions are<br />
likely to be a whole lot happier than<br />
if you just have people reading stock<br />
answers out over the phone from a<br />
crib sheet.<br />
www.campingtradeworld.com | 57
MAKING CONTACT<br />
JACK WOLFSKIN<br />
3D AERORISE 40<br />
Introducing a backpack that features<br />
brand-new 3D-printed technology that Jack<br />
Wolfskin believes will change the game.<br />
The backpack features four independent<br />
3D-printed panels on the shoulders and<br />
lumbar areas to provide a lightweight,<br />
multi-zone body fit. The panels’ open cell<br />
structures with thousands of individual<br />
struts enhance ventilation, maintain<br />
comfort, and improve load control even with<br />
heavier loads. The technology, already in<br />
use by the sporting goods industry for high<br />
performance running shoes, is provided<br />
by polymer solutions provider Oechsler, an<br />
additive manufacturer in Germany, and<br />
Carbon, a pioneer in 3D printing.<br />
www.jack-wolfskin.com<br />
CHAUSSON<br />
660 LOWPROFILE<br />
The unique 660 motorhome layout from<br />
Chausson includes two access doors,<br />
a modular U-shaped lounge that can<br />
comfortably host up to eight people,<br />
and a glass interior wall to separate. The<br />
motorhome also benefits from sixspeed<br />
automatic gearbox, atmosphere<br />
LED lighting on the floor, automatic<br />
headlights and windscreen wipers,<br />
wraparound cab blines, premium<br />
mattresses on the bed, and a very wellequipped<br />
kitchen.<br />
www.chausson-camping-cars.fr<br />
SCALABROS<br />
VERANDA<br />
Italian roller blind and awning expert<br />
Scalabros can give campers an easyto-use<br />
protective outdoor space with<br />
its veranda. Offering great protection<br />
from sun, wind, or rain, the veranda is<br />
incredibly quick and easy to erect and<br />
can be adjusted to fit a wide range<br />
of campervans. It is also packed with<br />
features such as sliding inner curtains,<br />
non-woven crystal windows, sewn-in<br />
magnets to ensure a snug fit with the<br />
vehicle, and ant-wind and anti-rain<br />
spoilers.<br />
www.scalabros.it<br />
EASY CAMP<br />
CLIFF TARP<br />
Every outdoor enthusiast should own<br />
a tarp. And the Cliff Tarp (pictured<br />
below left) fits the bill. It is so versatile<br />
as an extra shelter for a tent, car or<br />
campervan and can be thrown up<br />
quickly to protect from rain and supply<br />
a shady area with a UPF 50+ rating.<br />
The Cliff Tarp measures a handy 3m<br />
x 3m in a light, durable PU-coated<br />
polyester fabric and is supplied with<br />
two 1.5m high steel upright poles.<br />
Eight webbing guyline loops are well<br />
reinforced for strength and durability.<br />
www.easycamp.com<br />
58 | www.campingtradeworld.com
MAKING CONTACT<br />
BALLISTOL<br />
STINGFREE MOSQUITO SPRAY<br />
Stingfree protects for up to six hours against irksome insect bites such as from gnats, stinging flies,<br />
gadflies, mosquitoes, sandflies, tropical mopane-flies and tsetse flies.<br />
Just spray it on your skin and forget about gnats and gadflies. Stingfree has been tested for its<br />
toxicological harmlessness and is successfully used on all continents: Be it in the tropical jungles of<br />
Brazil, the gnat-ridden forests of Finland, the subtropical rainwoods of the Himalayas, Africa or the<br />
subtropical zone of Australia, Stingfree convinced its users in any part of our world.<br />
Due to the plant oils that it contains, Stingfree, with its pleasant smell, also cares for your skin and<br />
protects it against dehydration. The UV-B filter that it contains also protects your skin against sunburn.<br />
www.ballistol.eu<br />
LIPPERT<br />
FURRION VISION S<br />
The innovative Furrion Vision S range of cameras and wireless<br />
kits not only eliminates blind spots during manoeuvring, but also<br />
offers surveillance of the area around camper vans, trucks, special<br />
vehicles, trailers and others. The systems are highly reliable, thanks<br />
to the use of 2.4 GHz digital wireless communications, which offers<br />
stability and long range up to 150 metres. All cameras in the range<br />
assure clear imaging, wide angles of view and night vision, while<br />
the monitors are available in three sizes <strong>–</strong> 4.3, 5 and 7 inches <strong>–</strong> with<br />
the option to view images from side and rear cameras as well as<br />
those mounted on the vehicle’s doorways. The smallest monitor<br />
displays only a single camera’s feed, while the two larger models<br />
can display up to four, either one at a time or all together.<br />
www.lci1.com<br />
www.lippertcomponents.eu<br />
BLACK DIAMOND<br />
MISSION 2P<br />
The Mission 2P is a fast pitching double wall tent built<br />
for mountaineering and expedition style pursuits. The<br />
hoop and hub exterior pole architecture of the Mission<br />
combined with the pre-attached fly allows the tent to be<br />
easily pitched in even the worst conditions. This unique<br />
hybrid dome/tunnel design is engineered to withstand<br />
high wind loads from all directions, while the scalloped<br />
perimeter and large vents provide ample airflow. The 30d<br />
high tenacity polyester fabric is seam-sealed, durable and<br />
does not sag in wet environments. Twin doors and double<br />
vestibules allow leeward access in strong weather, making<br />
the Mission a bomber shelter for basecamp layovers or<br />
high-altitude adventures.<br />
www.blackdiamondequipment.com<br />
TELECO<br />
T-NSA10DAB<br />
When touring with a camper, a multimedia system provides valuable driving<br />
assistance and can be an excellent travelling companion for the entire family.<br />
Teleco <strong>–</strong> a specialist in technological solutions for RV communications, energy<br />
management and entertainment - now presents a new Android-based product<br />
featuring a 10.1” touchscreen, one of the largest on the market. Compatible with<br />
all dashboards that can accommodate double-DIN frame systems (e.g. Fiat<br />
Ducato, Citröen Jumper and Peugeot Boxer), the new T-NSA10DAB has a tiltadjustable<br />
screen that ensures optimal viewing at all times.<br />
www.telecogroup.com<br />
www.campingtradeworld.com | 59
MAKING CONTACT<br />
ERIBA<br />
TOURING 820<br />
A classic design that embodies both the history and modernity of the<br />
Eriba brand, the Touring 820 is a caravan that showcases the very best<br />
of this German company. With a spacious 8.4m length and 2.3m width,<br />
the van sleeps between two and four people in luxury with plenty of rich<br />
features including panoramic window, smart home app compatibility,<br />
huge amounts of storage, a self-levelling system, a mood lighting concept,<br />
and market-leading heating and hot water system. The caravan recently<br />
celebrated the 100th van rolling off the production line in Germany,<br />
showing the appetite is there for luxury caravans such as this.<br />
www.eriba.com<br />
PEGGYPEG<br />
FIX & GO ANCHOR PLATE 2.0<br />
German innovator Peggy Peg has created a novel way to ensure<br />
that your awning stays firmly connected to the ground, but can<br />
also be quickly and easily moved or taken down. The Fix & Go<br />
Anchor Plate 2.0 is attached to the ground with Peggy Peg’s<br />
innovative screw-in tent pegs, and then an awning foot can easily<br />
be secure inside it. The plate and locks were designed to suit<br />
almost every kind of awning and tent poles. With the two orange<br />
sliders, you can quickly secure or unblock them in just seconds.<br />
The Peg&Stop works on almost every ground in combination<br />
with their locknuts.<br />
www.peggypegs.de<br />
STREETWIZE<br />
51L WATER HOG<br />
Water carriers like this are essential items to have on the<br />
campsite and this 51-litre model from Streetwize has plenty<br />
of features to make it ideal. It is fitted with two large tyres<br />
to make rolling it over any terrain easy, while the removable<br />
handle further adds to the ease of transport. It is made<br />
from food-grade HDPE so you can be sure water will be safe<br />
inside and the product is also made and manufactured in<br />
the United Kingdom.<br />
www.streetwizeaccessories.com<br />
GREENAKKU<br />
SOLAR BAG GOLD<br />
The Greenakku Solar Bag offers campers and caravanners a<br />
wide range of possibilities for generating and using energy<br />
when on the move. As well as helping you generate energy, it<br />
can also be used a charger, helping you charge devices and<br />
even batteries too. Better yet, the unit is lightweight and can<br />
be folded away when not in use. It utilises highly efficient<br />
solar energy cells that can generate energy even when not in<br />
full sunlight.<br />
www.greenakku.de<br />
62 | www.campingtradeworld.com
MAKING CONTACT<br />
THERM-A-REST<br />
PARSEC<br />
Designed to deliver maximum comfort<br />
while meeting high standards for<br />
lightweight packability, the awardwinning<br />
Parsec 20F/-6C sleeping bag is<br />
the go-to choice when you need one bag<br />
to take you from early spring through<br />
late fall. Filled with highly compressible<br />
800-fill Nikwax Hydrophobic Down that<br />
absorbs 90 per cent less water and dries<br />
3 times faster than untreated down, the<br />
Parsec delivers superior performance in<br />
wet weather. The sleeping bag has been<br />
fully updated for 2022.<br />
www.thermarest.com<br />
SIERRA DESIGNS<br />
FLEX CAPACITOR<br />
Billed by Sierra Designs as the versatile<br />
pack that hauls it all, the Flex Capacitor<br />
is a beast of a backpack that is designed<br />
for rough conditions in the backcountry,<br />
yet offers great space and adjustability.<br />
Simply by loosening the horizontal<br />
gusstes you can add an additional 15-20<br />
litres of cargo capacity for longer trips <strong>–</strong><br />
or you can cinch it tight when you don’t<br />
need that extra space. The ample quickstash<br />
solutions on the straps, sides and<br />
bucket lid ensure there are plenty of<br />
places to store your mid-trail essentials.<br />
The Y-Flex suspension adds support so<br />
this lightweight backpack can hit well<br />
above its weight class.<br />
www.sierradesigns.com<br />
EXPED<br />
ULTRA 3R<br />
The Ultra 3R sleeping mat is a super<br />
lightweight sleeping mat that is ideal for<br />
camping and other outdoor activities. It<br />
feature Synmat Technology Texpedloft<br />
insulation welded to the top and<br />
bottom of the air chambers, ensures<br />
maximum warmth over the lifetime of<br />
the mat while a 7 cm thick air cushion<br />
cradles the body. These air chambers<br />
run head to toe, fully supporting the<br />
body for an unrivalled night’s sleep<br />
and giving maximum durability. The<br />
lightweight and compact Ultra sleeping<br />
mat features recycled 20 D ripstop face<br />
fabric; all EXPED mats are certified<br />
carbon neutral by myclimate.<br />
www.exped.com<br />
TRUMA<br />
LEVEL CHECK<br />
A novel way to quickly and easily check<br />
the gas level in almost any steel or<br />
aluminium LPG cylinder comes in the<br />
shape of the Truma Level Check. This<br />
lightweight yet sturdy unit is designed<br />
to be easy to use with a bright and clear<br />
LED display that gives an instant result.<br />
It also features an integrated torch<br />
in case the cylinder you’re checking<br />
happens to be in the dark (places<br />
like the garage of the motorhome<br />
for example). It can operate in<br />
temperatures from -15C through to 40C.<br />
www.truma.com<br />
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MAKING CONTACT<br />
ECOFLOW<br />
POWER KITS<br />
Designed to make creating custom power solutions easier than ever,<br />
EcoFlow’s Power Kits simplify the sometimes demanding process of having<br />
power in your RV or camper. The EcoFlow Power Kits come with two basic<br />
modules <strong>–</strong> the EcoFlow Power Hub, which acts as the central node for all<br />
inputs and outputs, and EcoFlow’s 2K/5KWh LFP Batteries. Based on actual<br />
power needs, the EcoFlow Power Hub can connect to up to three LFP<br />
Batteries, which together offer a base capacity of 2KWh and are expandable<br />
to 15KWh, allowing users to power a motorhome for 18 hours and an off-grid<br />
house for 11 to 14 hours1 without using any source of input.<br />
www.eu.ecoflow.com<br />
ERIBA<br />
FEELING 515 AND NOVA LIGHT 515<br />
The Eriba Feeling and Nova Light models now feature new 515<br />
layouts. The two family-friendly caravans guarantee the level of<br />
comfort you would expect from Eriba and feel like a home from<br />
home. The compact Eriba Feeling 515 is characterised by its low<br />
body height and aerodynamic properties, as well as a pop-top roof.<br />
When opened, a headroom of 198 cm can be created in just a few<br />
simple steps. With its total height coming in at 257 cm, the Eriba<br />
Nova Light 515 also offers a generous headroom of 198 cm.<br />
www.hymer.com<br />
MALIBU<br />
540 BD AND 600 LE VANS<br />
Malibu Van compact is the name of the 540 DB and 600 LE<br />
models with a transverse bed and lengthways single beds.<br />
The two vans are predestined for everyday use on 365 days<br />
per year. If more travelling comfort is required, there are the<br />
600 DB and 640 LE models. These are characterised by the<br />
large comfort kitchen and the unique, extremely spacious<br />
XL Flexi washroom. As an alternative, the 600 DB K and 640<br />
LE K diversity all-rounders impress with their XL comfort<br />
kitchen, a wide aisle and a feeling of spaciousness due to<br />
having a clear line of sight.<br />
www.malibu-carthago.com<br />
SNOW PEAK<br />
LANDLOCK<br />
The new Landlock from Japanese camping expert Snow<br />
Peak is a combination of tent and shelter and is the brand’s<br />
most popular model. The six- person tent is very sturdy even<br />
in the worst weather conditions thanks to its rigid framework.<br />
It features a spacious living area with two access doors which<br />
offer plenty of light and one bedroom. We first saw this tent<br />
at the Outdoor <strong>Trade</strong> Show 2022 and were very impressed<br />
with the smart design behind it.<br />
www.snowpeak.com<br />
62 | www.campingtradeworld.com
MAKING CONTACT<br />
FENDT<br />
TENDENZA<br />
Described by German caravan expert<br />
Fendt as one of its modern trendsetters,<br />
the 2023 version of the Tendenza<br />
features a completely new concept<br />
and layout set to thrill users. There are<br />
seven layouts in total and new features<br />
of the range include new décor, LFI<br />
technology, 1.98m of headroom, queensized<br />
beds, Alde hot water and heating,<br />
double USB sockets as standard, sevenzone<br />
comfort mattresses, new modern<br />
kitchen with improved cooker, tap and<br />
sink, and Truma Combi 4 or Combi 6<br />
gas heating.<br />
www.fendt-caravan.com<br />
FINE BEDDING CO<br />
NIGHT OWL<br />
SLEEPING BAG<br />
The Night Owl Sleeping Bag is a stylish<br />
way to sleep whether you’re camping,<br />
caravanning or simply staying at a<br />
friend’s for the night. Combining the<br />
familiar comfort of a duvet with the<br />
convenience and practicality of a<br />
sleeping bag, the 3-in-1 can be used as<br />
a double or two singles with wrapped<br />
round comfort. Alternatively, the newly<br />
launched single sleeping bag can be<br />
used as a solo sleeping bag, or as a<br />
double duvet. The sleeping bag comes<br />
with two-way access and an auto-lock<br />
zip which keeps you secure and snug all<br />
night long.<br />
www.finebedding.co.uk<br />
IGLOO<br />
RECOOL<br />
Introducing the world’s first cooler<br />
made entirely from biodegradable<br />
materials: RECOOL. Created to provide<br />
an alternative to environmentally<br />
harmful foam coolers, RECOOL can<br />
biodegrade and return to the Earth<br />
after use, rather than polluting our<br />
environment or filling a landfill. RECOOL<br />
is durable and won’t chip or scratch<br />
easily or make annoying squeaking<br />
noises like foam coolers.<br />
www.igloocoolers.co.uk<br />
ALPKIT<br />
VAGABOND LIGHT-<br />
WEIGHT TABLE<br />
Vagabond Lightweight Table is the<br />
perfect table for car camping trips<br />
when you need somewhere to prepare<br />
the evening meal or a convenient,<br />
flat surface to work on. Made from<br />
aluminium alloy, it’s lightweight (only<br />
700g), durable and is assembled quickly.<br />
With a 40cm height it stands relatively<br />
low to make close-to-the-ground<br />
campsite tasks easy. It pairs perfectly<br />
with Alpkit’s Vagabond chairs and is<br />
optimised for two people. There’s a<br />
mesh storage pocket for small items<br />
and the top is tough 60D Oxford<br />
polyester.<br />
www.alpkit.com<br />
www.campingtradeworld.com | 63
www.campingtradeworld.com