InnFocus Fall 2022
InnFocus magazine for hoteliers in British Columbia
InnFocus magazine for hoteliers in British Columbia
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GO<br />
Green<br />
People, Planet,<br />
Prosperity<br />
The Role of Hotels in Regenerative Tourism<br />
by Elizabeth Smith<br />
The climate, the way people travel,<br />
and what people expect from hotels is<br />
changing. Travellers and prospective<br />
employees are increasingly looking for<br />
hotels that align with their values and are<br />
contributing to a brighter future. A 2021<br />
study of global travellers by Booking.<br />
com found that 76% of respondents<br />
pledged to seek out accommodation<br />
with reputable third-party sustainability<br />
accreditation.<br />
For some, a brighter future means<br />
focusing on people and community.<br />
For others, this means addressing<br />
environmental impacts such as<br />
greenhouse gas emission reduction<br />
and water conservation. For everyone,<br />
it is about ensuring that we have a future<br />
in which we can all thrive. Ensuring all<br />
three areas (people, planet, prosperity)<br />
are covered is called the triple bottom line<br />
approach.<br />
Later this year, Green Key Global will<br />
be launching updated and improved<br />
eco-rating criteria for its hotel certification<br />
program. The new triple bottom line<br />
approach will help hotels on their journey<br />
from sustainable to regenerative by<br />
focusing on People, Planet, and Prosperity<br />
in alignment with the UN Sustainable<br />
Development Goals (SDGs). The updated<br />
Green Key Global Eco-Rating program will<br />
continue to be recognized by the Global<br />
Sustainable Tourism Council (GSTC)<br />
and will feature virtual audits to help<br />
hoteliers stand behind their certification<br />
and enhance hotel relationships with<br />
responsible suppliers.<br />
From Sustainable to Regenerative<br />
A regenerative approach means working<br />
to repair and restore systems (ecological<br />
and social) that have been damaged<br />
and ensuring those systems are set up<br />
to thrive in the long term. Economist<br />
John Fullerton describes regenerative<br />
capitalism as “applying the lessons of<br />
living systems to economic systems.”<br />
Living systems are inherently restorative<br />
and almost always in balance.<br />
An Economy<br />
Place – Culture – Enterprise – Government – Commons<br />
LESS<br />
Energy/Materials<br />
Required<br />
Holistic Thinking<br />
Patterns<br />
Natural System Design<br />
REGENERATING<br />
Conventional Green Sustainable Restorative Regnerative<br />
DEGENERATING<br />
Mechanistic Design<br />
Reductionist<br />
Thinking Parts<br />
MORE<br />
Energy/Materials<br />
Required<br />
10 <strong>InnFocus</strong>
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