The Standard Issue 3 2022
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RCP LAUNCHES NEW<br />
SUSTAINABILITY VISION<br />
AND ROADMAP, THE LOVE<br />
SUSTAINABILITY JOURNEY<br />
Rubbermaid Commercial<br />
Products LLC (RCP), part of the<br />
Newell Brands global portfolio<br />
of brands, has launched its brand<br />
sustainability vision with a roadmap<br />
outlining global, tangible pledges<br />
the organisation is making as<br />
it continues its journey toward<br />
operating as sustainably as possible.<br />
As of 2019, 59% of businesses<br />
claimed to have internal<br />
sustainability initiatives in place.<br />
Pressured by their customers and<br />
staff into being demonstrably<br />
‘green’, without transparency<br />
and clear definitions of ‘green’,<br />
confusion about which practices are<br />
actually sustainable can frustrate<br />
businesses and consumers alike.<br />
Scientists are increasingly focusing<br />
on what effect humans are having<br />
on extinction rates, the legacy<br />
of acid rain is manifest in acidic<br />
oceans and particles of plastic can<br />
now be found in human blood.<br />
People see these news stories<br />
every day and are pressuring<br />
businesses to do more.<br />
Through its Love Sustainability<br />
Journey, RCP is creating<br />
transparent conversation around<br />
sustainable practices and goals.<br />
<strong>The</strong> Love Sustainability Journey<br />
charts a plan for progress.<br />
“Our Love Sustainability<br />
Journey is the first step to<br />
engaging our customers,<br />
regarding everything that<br />
Rubbermaid Commercial<br />
Products is doing globally<br />
to ensure we operate<br />
as sustainably as we<br />
can,’’ explained Mike<br />
McDermott, CEO of the<br />
Commercial Group at<br />
Newell Brands.<br />
RCP is dedicated to being part<br />
of a concerted sustainability<br />
effort across the business world<br />
not just through its products,<br />
but through vital education<br />
and sustainability tools.<br />
As a global leader in the design,<br />
manufacturing and delivery of<br />
cleaning, hygiene and waste<br />
management products, RCP has<br />
a significant sustainability role to<br />
play at both ends of the process:<br />
protecting resources and<br />
reducing waste.<br />
Mapping a path<br />
across five key areas<br />
– Products, Certification<br />
and Innovation,<br />
Packaging, Operations,<br />
Culture and Education<br />
– the Sustainability<br />
Journey begins the<br />
important process of<br />
outlining how RCP and<br />
other businesses can<br />
make incremental gains.<br />
FURTHER READING...<br />
DELOITTE<br />
ARTICLE<br />
RESEARCHGATE<br />
ARTICLE<br />
CLIMATE KIDS<br />
ARTICLE<br />
SCIENCE DIRECT<br />
ARTICLE<br />
REED MORE<br />
REED MORE<br />
REED MORE<br />
REED MORE<br />
THE STANDARD
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