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Food & Beverage Asia October/November 2022

Food & Beverage Asia (FBA) is the leading source of food and beverage news in Asia since 2002. FBA delivers a comprehensive view of the food and beverage landscape, spanning across the latest health and nutrition trends and industry innovations in ingredients, recipe formulations, food science, sustainability, packaging, and automation, as well as advancements in agri and food-tech.

Food & Beverage Asia (FBA) is the leading source of food and beverage news in Asia since 2002. FBA delivers a comprehensive view of the food and beverage landscape, spanning across the latest health and nutrition trends and industry innovations in ingredients, recipe formulations, food science, sustainability, packaging, and automation, as well as advancements in agri and food-tech.

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ON THE TABLE<br />

37<br />

Not a small fry: Belgian<br />

potatoes take centre stage<br />

Despite fuelling challenges from climate change and the global<br />

supply chain, Belgium has emerged as a significant player in the<br />

potato production sector, bringing its cultivation and culinary<br />

expertise to the rest of the word<br />

By Agatha Wong<br />

Beloved around the world, the humble fry<br />

can be found across various dishes, be<br />

it a side to the main course or a mid-day<br />

snack. And while some may refer to it as the<br />

French fry, the term is in fact a misnomer. It<br />

was said that American soldiers christened<br />

the slices of fried potatoes as such after<br />

discovering it in Belgium, which considers<br />

French one of its three official languages.<br />

Since then, Belgium has gone on to become<br />

a significant player in potato exports, being<br />

the top global exporter of potatoes in 2021<br />

at 53.7% of its total shares. While the<br />

pandemic has made an understandable<br />

dent in its performance, demand for<br />

the root vegetable remains strong. This<br />

is in lieu of competition from countries<br />

such as Canada and the US, whose<br />

potato production is centred slightly<br />

more on meeting domestic demand.<br />

“Belgian potatoes have a natural and wellmonitored<br />

cultivation process, with highquality,<br />

certified seeds which make their flesh<br />

tasty and give it a natural yellowish colour,<br />

removing the need to add dyes for the goldenyellow<br />

colour,” shared Hartwig Moyaert,<br />

project coordinator at Flanders’ Agricultural<br />

Marketing Board (VLAM). “From raw product<br />

to processing, packaging and transport, the<br />

Belgian potato chain takes optimal care of<br />

its potatoes and fries, backed by the most<br />

exacting procedures and quality standards.”<br />

The origin of these potatoes can be traced<br />

quite literally to its roots: Belgium is situated<br />

in the heart of Europe’s potato cultivation,

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