Food & Beverage Asia October/November 2022

INGREDIENTS 25
SHAPING THE FUTURE OF NUTRITION
The pandemic has elevated awareness of
the importance of gut health as related
to immune function, providing fertile
ground for innovation within the food,
beverage and dietary supplement industry.
Today and in the future, consumers will
continue to take measures to support
their health and wellbeing, especially
through increased purchasing of products
targeting support for immune function.
shakes***. This presents a customised
solution to support consumer wellness, as
this probiotic ingredient has been shown
to support aspects of athletic performance
and recovery while also supporting
gastrointestinal health and immune function.
ADM has developed formulations to
help support skin health, and a growing
number of clinical trials demonstrate the
role of the gut microbiome in skin health
that inform development of probiotic
formulations that address skin care.
Our ingredients at ADM are backed by
rigorous science and a global network of
nutrition scientists, clinical researchers
and regulatory experts. We’re continually
identifying new synergies between biotics
to meet different health and wellness needs
as consumers look for tailored offerings.
As they carry new nutritional routines
into their new normal, forward-thinking
brands must help shape the future of
nutrition with microbiome at its core.
Trend 3: Test-kits benchmark the
composition of consumer’s microbiomes
as personalised nutrition phenomenon
gains hold
Tailored solutions are increasingly important,
with 49% of consumers believing every
individual is unique and requires a customised
approach to their diet 4 . As the personalised
nutrition phenomenon gains hold, new
technology is enabling consumers with
microbiome testing kits to benchmark the
make-up of their microbiome. Several startups
have recognised this and have begun
to provide insights into the composition
of consumers’ microbiomes and aspects
related to its potential function.
Be it vitamins, fibre, prebiotics, probiotics,
or postbiotics, 59% of global consumers find
the idea of nutrition-focused genetic testing
appealing. Understanding the make-up
of their microbiome allows consumers to
personalise their nutrition and incorporate
foods, beverages and dietary supplements
that may support their unique microbiomes.
Trend 4: Demystification of probiotics
and the skin microbiome
Beyond the gut, many consumers believe
that probiotics may positively affect their
skin's microbiome. To meet this demand,
While the nuances of the gut-skin link are
still emerging 5 , researchers have started
to pinpoint key differences in individuals’
microbiota, creating new opportunities in the
market for probiotic ingredients in various
applications that support skin health.
Trend 5: Consumer interest in
immune health will be a top priority
today and in the future
Consumers are actively looking for solutions
that provide a functional benefit, reinforced
by clinical studies that demonstrate the
product’s efficacy and safety. More than ever,
consumers want convenient solutions to fit
their lifestyles — they want the flexibility to
incorporate them into a variety of product
formats, whether in baking, beverages,
dairy, snacks or dietary supplements.
Additionally, 66% of global supplement
consumers seek out supplements
formulated to support immune function.
Recognising that a healthy gut helps to
support elements of their immune systems,
ADM’s proprietary probiotic, Lactobacillus
rhamnosus CNCM I-4036, is designed to
support elements of immune function.
Consumers are concerned with what they
put in their bodies, and our strains are
supported by clinically documented results.
With holistic health as an ongoing consumer
priority, shoppers today expect the selection
of available products to be tasty, nutritionforward,
sustainable and with clean labels.
As a global leader in nutrition, we help
product developers pinpoint the right
ingredients to incorporate into functional
foods and beverages as well as dietary
supplements to support consumer demands
for functionality and effectiveness. FBA
* This communication is intended for B2B use and no
statements are meant to be perceived as approved by
regulatory authorities.
** The availability of Bacillis subtilis DE111 varies across Asia
Pacific depending on local regulations.
*** Local regulations must be reviewed to confirm
permissibility of ingredients and claims for each food
category.
REFERENCES
1
Euromonitor, The Rise and Potential of Gut
Health, May 2020
2
The Hartman Group. SUST2019.
3
Euromonitor – IPA Global Probiotics Market
Insights
4
ADM Outside Voice SM
5
Ellis, S., Nguyen, M., Vaughn, A., Notay, M.,
Burney, W., Sandhu, S. and Sivamani, R.,
2019. The Skin and Gut Microbiome and Its
Role in Common Dermatologic Conditions.
Microorganisms, 7(11), p.550.
FOOD & BEVERAGE ASIA OCTOBER / NOVEMBER 2022