Food & Beverage Asia October/November 2022

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SHOW REVIEW
The 2022 edition of the historic tradeshow
emphasised thought-leadership as
delegates enjoyed over 75 exciting
seminars and 100 international speakers
over four days in three feature areas:
Alternative Protein Asia, Halal Theatre,
and FHA Seminar. The free-to-attend
sessions and workshops brought together
industry leaders, research and educational
institutions including Singapore Food
Agency, Singapore Ministry of Trade and
Industry, Asian Trade Center, Nanyang
Poly, Asian Culinary Institute, Gira, WGSN,
GlobalData, Lazada, foodpanda, HappyFresh,
Nielsen IQ, Enterprise Singapore,
NTUC Fairprice, Singapore Institute of
Technology, Islamic Religious Council of
Singapore (Muis), Warees Halal Limited,
Maybank, Cimbank, Ogilvy, Singapore
Management University and many others.
ALTERNATIVE PROTEIN ASIA (APA)
MAKES ITS DEBUT
Estimated to be worth $36.61 billion by
2029, Alternative Proteins Asia (APA) is the
natural progression for companies that
address climate change while targeting
affluent consumers in Asia’s markets.
The debut of a brand new 1,400m 2 feature
zone, APA dedicated entirely to plantbased
and food-technology alternatives
to animal proteins, featured some of
the industry biggest names including
Impossible Foods, Harvest Gourmet (Nestlé),
First Pride (Tyson Foods), Tindle, Oatly
amongst budding brands Finnebrogue,
GrowthWell, Shiok Meats, that seek to
satisfy the region’s fast-rising demand
for “fresh” sources of proteins. The APA
platform offers a B2B platform for a
maturing industry vertical estimated
to be worth $36.61 billion by 2029.
APA saw new product launches, the
announcement of the audience award
winners of the APA tasting bar as
in Yofi and Lohas, MOU signings on
sustainability and food innovation, cooking
demonstrations, the announcement of the
Big Idea Food Competition winner Vitality
Foods, as well as seminars that built new
bridges for distribution in the region.
APA further addressed sustainable
practices since the global food system
accounts for 26% of current global
greenhouse gas emissions. Investing
in alternative proteins has one of the
biggest impacts on decarbonisation,
with the highest CO2 savings per dollar
of any sector, according to WeForum.
FHA CULINARY CHALLENGE
In association with the World Association of
Chefs’ Societies (WorldChefs) and supported
by the Singapore Chefs’ Association (SCA)
and regional chefs’ associations, the FHA
Culinary Challenge was an arena for culinary
talents from around the world to display
their skills and be accredited by a panel of
internationally acclaimed judges recognised
by WorldChefs. The four-day competition
featured a series of thematic challenges.
This year’s panel included Otto Weibel,
director and honorary president emeritus
of SCA, as chief judge and Eric Teo, culinary
director of ET Culinary Arts, president mentor
of Singapore Chefs’ Association, as assistant
chief judge. Willment Leong, continental
director, Asia of World Association of Chefs'
Societies, will serve as the guest-of-honour.
SUSTAINABILITY EFFORTS PAVE
THE WAY
As part of its sustainability efforts, FHA-
Food & Beverage 2022 eliminated over
8,000m of aisle carpet, reducing over
24 tons of carbon emissions and over
six tons of waste saved from landfill.
A dedicated recycling zone was set up
for both exhibitors and visitors where
recyclable materials such as paper,
aluminium, glass bottles, and even used
cooking oil can be deposited, saving energy
while conserving natural resources.
In addition, renewable electricity was used
throughout the four-day event. Moreover,
a food bank where exhibitors donated
their excess products and samples
to Food Bank Singapore, their official
charity organisation, was also created.
UPCOMING: FHA HORECA
Curated for partners in the food service and
hospitality equipment, the FHA-HoReCa
(Hotel, Restaurants and Cafes) will take
place on 25-28 Oct as a highly focused
platform for the food service industry. FBA
FOOD & BEVERAGE ASIA OCTOBER / NOVEMBER 2022