Finishing - November-December 2022

44 EXHIBITIONS
Back for the future
By the end of the third and final day of
the 19th parts2clean, it was abundantly
clear that the requirements for cleaning
industrial parts are becoming increasingly
diverse and demanding, with no end in sight.
One major indicator consisted of the tasks and
projects which some 2,300 visitors (up by
around 15% from 2021) brought with them to
Stuttgart. The share of trade fair attendees
from outside Germany was 25 percent, with
the strongest nations (apart from Germany)
being Switzerland, Austria, the Netherlands,
the Czech Republic and Poland. “We are
satisfied with the course of this year's
parts2clean in the face of the prevailing
conditions,” says Hendrik Engelking, Global
Director at Deutsche Messe. “More important
for us, however, is that participating in the
tradeshow was worth it for our exhibitors.”
And indeed it was, as most of the 140
exhibitors from 16 countries who presented
their new, enhanced and established products
and services for industrial parts and surface
cleaning on over 4,300 square meters of
display space, were able to hold highly
detailed discussions. This was confirmed by
Michael Höckh, Managing Director of Höckh
Metall-Reinigungsanlagen GmbH: “For us it
was an acutely interesting trade fair. Our
visitors here were overwhelmingly devoted to
finding solutions to projects they are planning
to implement in the near future. Often, this
involves making replacement investments in
order to meet higher cleanliness
requirements.”
Trade audience with high level of decisionmaking
authority and readiness to invest The
fact that things were so concrete at
parts2clean was due to the exceptionally high
percentage of trade visitors (99%), over 95%
of whom are involved in operational
procurement decisions. Another value that
ensured exhibitor satisfaction at this year’s
parts2clean consisted of investment plans,
which were the decisive factor for around
85% of all attendees. This facilitated a high
number of promising leads, as Dr.-Ing.
Günther Schmauz, CEO of acp systems AG,
reports: “Even though we still have quite a
ways to go to reach the visitor numbers of the
pre-Corona events, this year’s parts2clean
went better than expected for us. This year we
were able to observe shifts in our attendees’
industries. For example, more than 80% of
the discussions at our booth revolved around
tasks from the so-called high-purity area, for
example in the semiconductor supplier
industry, electronics, optics, medical, defense
and sensor technology, as well as high-tech
measurement technology. We were able to
make some really interesting contacts with
domestic and foreign companies here.” Ronald
Holzleitner, Head of New Business at the
Austrian Fronius International GmbH, also
achieved his company’s trade fair goals: “We
met up with a highly qualified trade audience
from different industries here, were able to
optimally present our technologies and
products and, after some excellent discussions,
have already scheduled subsequent talks.” For
Stefanie Borst from the management of BO-
INNO GmbH, parts2clean 2022 also went
well: "We were very satisfied with our
participation at the trade fair and had the
impression that the discussions were even
more concrete and intensive than in years
past. It became clear that many companies
need to meet higher cleanliness requirements.
This enabled us to make many new contacts,
but we also used the tradeshow to intensify
our cooperation with our partners.” This
networking aspect was also appreciated by
Chuck Sexton, Global Product Line Manager,
Industrial at the US cleaning media
manufacturer Kyzen: “We can always generate
first-rate leads at parts2clean. But the
tradeshow is also an excellent opportunity for
us to establish new contacts with partners and
intensify existing ones.”
Finishing - November/December 2022