Retailers Forum Magazine January 2023

FORUM WORKSHOP
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Today, as a member of the National Speakers’
Association, Kent sells his speaking talent as
much as his financial expertise. His most popular
topic for the noninvestor audience is developing
creativity for problem solving. If
people want to speak to promote themselves or
their business, Kent advises them to tap into
their creative reservoir to develop a personal
trademark. When you’re first starting as a
speaker, learn the traditional, recognized approaches
to the business, he says. Then figure
out what makes you unique and go with your
strengths.
What makes Kent a sought-after speaker is his
ability to excite the audience. “I can talk about
the mildest subject, but people come out thinking
they’ve just had a revelation,” says Kent.
“After analyzing tapes of myself, I realized that
my speaking style triggers something in the
minds of people listening to me that sets them
on their own internal journey. It’s much like the
talent of an inspiring church minister. It’s the
exciting stuff going on inside their own heads
that makes them think I’m a terrific speaker. In
reality, I’m just the catalyst.”
Channel Nervous Energy
Zig Ziglar, an all-star in the big
league of motivational speakers,
says that if you put a mule on stage,
it will stand there unimpressed, not
thinking a thing about the crowd
and bright lights. But if you put a
thoroughbred horse in the same situation, it
will pace nervously, balk, and whinny.
continued...
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