Retailers Forum Magazine January 2023

FORUM WORKSHOP
forumworkshop
If you can’t teach a class before
you launch your speaking
career, you can at least
offer your services as a guest
lecturer to undergraduate
college classes. Local professors
in your field are excellent
persons to form linkages
with, and you’ll be doing them a favor by volunteering
to lecture to one of their classes.
A professor frequently asks Diane to be a guest
lecturer for his magazine article writing class.
After several speeches, the professor recommended
Diane to the editor of a local trade
journal, who subsequently assigned thousands
of dollars worth of writing to her company. In
turn, the professor has served as a guest
speaker at the writing classes Diane teaches.
Page 62 JANUARY 2023 | RETAILERS FORUM MAGAZINE
If you don’t have the opportunity to use college
classes as a way to build your speaking skills, at
least practice your craft in front of colleagues at
work or family and friends. Prior to giving a
new talk, Henry assembles a half dozen unassuming
office mates and lures them to listen to
his speech by buying them a soda.
Practicing in front of a live audience
is essential. Rehearsing
telling jokes and anecdotes in
front of a friendly crowd will
help you to get the rhythm
and pace of the story. If there
is a punch line, play with the
emphasis to see which variation
gets the biggest reaction. The same holds
true for a serious or especially moving story.
continued...
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