Dental Asia January/February 2023

DENTAL PROFILE
exhibitions, we get that direct contact
and dialogue with the dentists. We get
to demo our software with scanners
and our team loves that we receive
direct feedback. We really appreciate
that,” he said.
Five to 10 years down the road,
Sørensen believes that digital
penetration would continue as the
markets are accepting that this is
the new and best way of practicing
dentistry. And to that point, he
highlighted the need for integrated
solutions.
“We believe in an open platform and
open ecosystem because that will
benefit dental businesses by giving
them options to choose what is right
for them. So that’s our philosophy and
we are dedicated to it,” he emphasised.
This vision is reflected with the
launch of 3Shape Unite which aims
at connecting scanners, practice
management systems, laboratories,
clear aligner manufacturers, 3Shape
apps, and other dental companies all on
one single software platform.
He said: “I think there’s a lot
technology companies like ours do to
improve to make the communication
between dentists and technicians
more seamless and much easier.
That’s a major focus area for us.”
Sørensen shared that he feels
privileged to be surrounded by likeminded
individuals and can discuss
with them how they can continue to
drive digital dentistry together.
SHAPING THE DIGITAL FUTURE
3Shape believes that every clinic and
laboratory should have access to
intuitive technology that will empower
them to confidently meet and exceed
patient expectations. By advancing
technologies and connecting dental
professionals with flexible options,
they can facilitate better outcomes and
experiences for all.
Before joining 3Shape back in 2017,
Sørensen accumulated two decades
of global healthcare and medtech
experience ranging from private/private
equity companies to large international
public-traded corporations. Venturing
into the dental field, he describes it
as being more dynamic because the
products are quicker to develop and
take to market.
Sørensen recalled being astonished
by the innovative spirit of the 3Shape
company and its commitment to
enabling dental professionals to unlock
the opportunities of digital dentistry.
Sørensen concluded with this advice:
“Let’s be open to new ways. I believe
that we should start already in
dental schools and universities, and
incorporate digital workflows in the
curriculum. In fact, a lot of the young
dentists that we talk to say that they
would like to be taught both ways. This
is where we really see the opportunity
to change.” DA