The_Innovators_Dilemma__Clayton

Source: Reprinted from Research Policy 24, Clayton M. Chistensen and Richard S. Rosenbloom,
“Explaining the Attacker's Advantage: Technological Paradigms, Organizational Dynamics, and the
Value Network,” 233–257, 1995 with kind permission of Elsevier Science—NL, Sara Burgerhartstraat
25, 1055 KV Amsterdam, The Netherlands.
Figure 2.2 illustrates three value networks for computing applications: Reading top to bottom they are
the value network for a corporate MIS system-of-use, for portable personal computing products, and
for computer-automated design (CAD). Drawn only to convey the concept of how networks are
bounded and may differ from each other, these depictions are not meant to represent complete
structures.
Metrics of Value
The way value is measured differs across networks. 9 In fact, the unique rank-ordering of the
importance of various product performance attributes defines, in part, the boundaries of a value
network. Examples in Figure 2.2, listed to the right of the center column of component boxes, show
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