Leading Digital_ Turning Technology into Business Transformation ( PDFDrive )

cHAPtEr 1
WHAT IS DIGITAL
MASTERY?
If people knew how hard I worked to get my
mastery, it wouldn’t seem so wonderful at all.
—Michelangelo
Sporting goods company Nike has built its business on innovation.
According to CEO Mark Parker, “We’re an innovation company . . .
Innovation and design is at the epicenter of all we do.” 1 That innovation
focus goes beyond Nike’s products to include the way it engages
with customers and even the way it manages internal operations. And
digital technology is making new kinds of innovation possible. 2
Online customers can order personalized shoes in hundreds of
color combinations. Digital tools have made product design and
manufacturing faster and more efficient than ever before. Additional
digital capabilities have helped Nike to improve visibility and performance
in its operations, increasing efficiency, reducing waste,
and enhancing corporate social responsibility in the company’ global
supply chain.