Leading Digital_ Turning Technology into Business Transformation ( PDFDrive )

PART I
BUILDING DIGITAL
CAPABILITIES
The DNA of Digital Masters is clear. One element of the DNA
shows that digital transformation cannot happen without astute
digital investments—the what of digital transformation. But
too many companies confuse digital advantage with the digital technologies
themselves. Digital Masters focus on making their businesses
different through technology, not on the technologies themselves.
Part I shows, in depth, how executives have transformed the way
their companies operate. You can differentiate your company through
three broad categories of digital capability: customer experience, operational
processes, and business models. Let’s look at each in turn.