Leading Digital_ Turning Technology into Business Transformation ( PDFDrive )

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CONTENTSIntroduction: Are You Ready?11. What Is Digital Mastery? 9PART I:BUILDING DIGITAL CAPABILITIES2. Creating a Compelling Customer Experience 293. Exploiting the Power of Core Operations 474. Reinventing Business Models 73PART II:BUILDING LEADERSHIP CAPABILITIES5. Crafting Your Digital Vision 976. Engaging the Organization at Scale 1157. Governing the Transformation 1338. Building Technology Leadership Capabilities 153PART III:BACK AT THE OFFICE:A Leader’s Playbook for Digital Transformation9. Framing the Digital Challenge 17510. Focusing Investment 189
vi Contents11. Mobilizing the Organization 20912. Sustaining the Digital Transformation 225Epilogue: You Ain’t Seen Nothin’ Yet245Appendix: Digital Mastery Self-Assessment 251Notes255Index275Acknowledgments287About the Authors 291
Page 1 and 2: Harvard Business Review PressLe din
Page 4: LE DINGDIGITAL➤
Page 7: HBR Press Quantity Sales DiscountsH
Page 12 and 13: IntroductionARE YOU READY?Technolog
Page 14 and 15: Are You Ready? 3Are you ready for t
Page 16 and 17: Are You Ready? 5This is an importan
Page 18: Are You Ready? 7energizing employee
Page 21 and 22: 10 LEADING DIGITALSocial media enab
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Page 33 and 34: 22 LEADING DIGITALFigure 1.3Digital
Page 35 and 36: 24 LEADING DIGITALHOW TO GET STARTE
Page 37 and 38: 26 LEADING DIGITALdo with your new
Page 40 and 41: cHAPtEr 2CREATING A COMPELLINGCUSTO
Page 42 and 43: Creating a Compelling Customer Expe
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48 LEADING DIGITALwanted to transfo
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50 LEADING DIGITALbased on past res
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52 LEADING DIGITALproviding decisio
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54 LEADING DIGITALimportant activit
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56 LEADING DIGITALUPS director of p
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58 LEADING DIGITALof retailers regu
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60 LEADING DIGITALYet, automated co
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62 LEADING DIGITALRecently, a large
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64 LEADING DIGITALThe company has b
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66 LEADING DIGITALone to three days
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68 LEADING DIGITALplace. Digital do
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70 LEADING DIGITALLook for ways to
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CHAPTER 4REINVENTINGBUSINESS MODELS
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Reinventing Business Models 75uphea
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Reinventing Business Models 77in ca
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Reinventing Business Models 79value
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Reinventing Business Models 81Think
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Reinventing Business Models 83The v
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Reinventing Business Models 85e-Bok
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Reinventing Business Models 87perfo
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Reinventing Business Models 89decid
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Reinventing Business Models 91Mobil
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Reinventing Business Models 93to su
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PART IIBUILDINGLEADERSHIPCAPABILITI
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98 LEADING DIGITALthat was irreleva
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100 LEADING DIGITALVISION MATTERS;
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102 LEADING DIGITALSome companies a
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104 LEADING DIGITALoperational and
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106 LEADING DIGITALpilots led to th
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108 LEADING DIGITALwith little chan
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110 LEADING DIGITALFigure 5.1How tr
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112 LEADING DIGITALvision specific
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114 LEADING DIGITAL✓ Craft a comp
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116 LEADING DIGITALorganizational p
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118 LEADING DIGITALchannel (PRTV).
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120 LEADING DIGITALEmployees have a
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122 LEADING DIGITALPringuet explain
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124 LEADING DIGITALEngaging the Wid
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126 LEADING DIGITALTaking Advantage
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128 LEADING DIGITALthat include exe
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130 LEADING DIGITALemployees are av
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132 LEADING DIGITALis needed to mov
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134 LEADING DIGITALDIGITAL GOVERNAN
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136 LEADING DIGITALdigital vision a
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138 LEADING DIGITALintroduced digit
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140 LEADING DIGITALguiderails to ke
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142 LEADING DIGITALKEY MECHANISMS F
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144 LEADING DIGITALwho lead digital
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146 LEADING DIGITALShared Digital U
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148 LEADING DIGITALEach governance
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150 LEADING DIGITALriskier and cost
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CHAPTER 8BUILDING TECHNOLOGYLEADERS
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Building Technology Leadership Capa
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PART IIIBACK AT THE OFFICE:A Leader
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CHAPTER 9FRAMING THE DIGITALCHALLEN
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Framing the Digital Challenge 177AR
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Framing the Digital Challenge 179op
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Framing the Digital Challenge 181st
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Framing the Digital Challenge 183st
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Framing the Digital Challenge 185ma
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Framing the Digital Challenge 187so
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cHAPtEr 10FOCUSING INVESTMENTBecomi
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Focusing Investment 191HAVE YOU TRA
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Focusing Investment 193the existing
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Focusing Investment 195efforts, suc
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Focusing Investment 197to craft a v
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Focusing Investment 199to find new
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Focusing Investment 201business uni
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Focusing Investment 203functionalit
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Focusing Investment 205only 36 perc
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Focusing Investment 207Table 10.1Ho
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210 LEADING DIGITALFIGURe 11.1The d
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212 LEADING DIGITALmarketers how to
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214 LEADING DIGITALCo-create Your T
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216 LEADING DIGITALARE YOU SETTING
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218 LEADING DIGITALTo advance your
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220 LEADING DIGITALBut business ado
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222 LEADING DIGITALHOW WELL HAS YOU
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cHAPtEr 12SUSTAINING THE DIGITALTRA
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Sustaining the Digital Transformati
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246 Epiloguewill continue to be the
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248 Epiloguewill allow consumers to
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250 Epilogueinventors, tinkerers, a
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252 Appendix: Digital Mastery Self-
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254 Appendix: Digital Mastery Self-
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256 Notes13. Tannou and Westerman,
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258 Notes35. John Adams, “Cap One
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260 Notes32. Michael Schrage, “Q&
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262 Notes26. Trefis Team, “Why Ni
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264 Notes29. Westerman et al., “D
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266 Notes11. TechWeb, “Procter &
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268 Notes25. Jeanne W. Ross, Peter
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270 Notes5. Michael Fitzgerald, “
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272 Notes.coca-colacompany.com/pres
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IndEXNote: An italic f following th
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Index 277chief digital officers (CD
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Index 279team alignment around, 185
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Index 281focusing, 189-206, 207tfun
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Index 283Pages Jaunes, 104, 97-99,
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Index 285measuring and monitoring p
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288 Acknowledgmentsbook through rev
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ABout tHE AutHorSGeorge Westerman (
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Leading Digital_ Turning Technology into Business Transformation ( PDFDrive )

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