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Camping Trade World – Issue 12

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C O N N E C T I N G T H E G L O B A L C A M P I N G I N D U S T R Y<br />

ISSUE <strong>12</strong> | CAMPINGTRADEWORLD.COM<br />

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Contents<br />

WELCOME TO ISSUE <strong>12</strong><br />

06<br />

Dispatches<br />

30<br />

Pundmann warms up camping<br />

18<br />

Doing business with Canada<br />

32<br />

Winning products with Carframo<br />

22<br />

Spotlight on roof tents<br />

34<br />

Awards rain on Peggy Peg<br />

26<br />

Company profile: Carthago and Malibu<br />

36<br />

Making Contact<br />

Click here to subscribe today and never miss an issue<br />

02 www.campingtradeworld.com


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Dispatches<br />

OPPORTUNITY AWAITS<br />

■n estimated €15 million of<br />

A<br />

revenue was generated for<br />

German tourist regions in<br />

the last year by vacationers<br />

in motorhomes and caravans<br />

<strong>–</strong> a trend that, according to the country’s<br />

Caravan Industry Association (CIVD), looks<br />

set to continue to rise. CIVD sees opportunity<br />

and it is trying to act on it. The organisation<br />

believes that caravanning is an often misjudged<br />

driver of tourism and many underdeveloped<br />

tourism regions in Germany could benefit from<br />

embracing it. August 2022 alone recorded 9.3<br />

million overnight caravanning stays in Germany,<br />

which represents a 14.7 per cent increase on<br />

August in 2019. CIVD vice president Dr Holger<br />

Siebert says by focussing more on developing<br />

infrastructure, less popular destinations could<br />

cash in.<br />

“There is great potential for sustainable<br />

development and value creation through<br />

tourism” he said. “In order to exploit this<br />

potential in a prudent and sustainable manner,<br />

the various levels must work together more<br />

closely. The federal government, the states, the<br />

municipalities, and the destinations should find a<br />

common path to this end, which we are happy to<br />

support actively with our know-how.”<br />

Discover more at www.civd.de<br />

06 www.campingtradeworld.com


Dispatches<br />

CARAVAN SALON AND DUSSELDORF:<br />

THE PERFECT MATCH<br />

■ne of the world’s leading caravan and<br />

O<br />

motorhome exhibitions, Caravan<br />

Salon, has committed its future<br />

to its current venue of the Messe<br />

Düsseldorf in Germany until at least<br />

2028. The agreement between Messe Düsseldorf<br />

GmbH and the German Caravanning Industry<br />

Association (CIVD) means that the two partners will<br />

face the future together, offering stability and security<br />

to the industry as a whole.<br />

The show was originally hosted in Essen between<br />

1962 and 1993, but in 1994 the show moved to<br />

Dusseldorf and has been there ever since. It was even<br />

one of the very few international shows that did not<br />

miss a live, in-person event during the worst of the<br />

Covid-19 pandemic.<br />

Erhard Wienkamp, managing director of Messe<br />

Düsseldorf, said: “This trade fair’s move to<br />

Düsseldorf in 1993 was a stroke of luck <strong>–</strong> both for<br />

the event itself and for us as the organising trade fair<br />

company. Jointly with the CIVD we have developed<br />

Caravan Salon further and, ultimately, made it what<br />

it is today <strong>–</strong> the world’s biggest and most relevant<br />

trade fair for the caravanning sector.”<br />

Daniel Onggowinarso, managing director of CIVD,<br />

added: “Cohesion, continuity and innovative power<br />

are the hallmarks of the caravanning sector and<br />

the guiding idea of our association. Thanks to this<br />

trust-based cooperation Caravan Salon has become<br />

established as a beacon for our industry and a<br />

fixture without which the caravanning year is hard<br />

to imagine.<br />

The 62nd edition of Caravan Salon will take place<br />

from 25 August to 3 September 2023 in Düsseldorf.<br />

08 www.campingtradeworld.com


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Dispatches<br />

Photos: Landesmesse Stuttgart<br />

CMT ‘EXCEEDS ALL EXPECTATIONS’<br />

■fter what seemed like a lifetime<br />

A<br />

of empty hallways at the Stuttgart<br />

Messe, one of its most successful<br />

and popular shows, CMT, returned<br />

with a bang in 2023. The month<br />

of January just doesn’t seem like January in<br />

the German city without thousands of industry<br />

professionals and end users in the caravanning and<br />

camping world descending on the city. And they<br />

did so in style with the return of the show this year<br />

<strong>–</strong> 265,000 people kind of style.<br />

“Our expectations were greatly exceeded,” said<br />

Roland Bleinroth, president of Messe Stuttgart.<br />

“We welcomed 265,000 visitors to the Stuttgart<br />

<strong>Trade</strong> Fair Centre. Our exhibitors were also very<br />

satisfied: the visitors not only looked at and<br />

compared the offerings, [but] they also made<br />

purchases and placed orders. This CMT is one of<br />

the best we have ever experienced.”<br />

While the show encompasses holidaying and<br />

tourism of all kinds <strong>–</strong> in fact this year it featured<br />

specific areas for golf, cycling and other outdoor<br />

pursuits <strong>–</strong> caravanning and motorhoming will<br />

always be at its heart. And that heart was beating<br />

stronger than ever in 2023.<br />

“The visitors here did not just include people<br />

wanting to look at the exhibits, but also those with<br />

a genuine interest,” explained a delighted Hermann<br />

Pfaff, president of the German Caravanning<br />

Industry Association (CIVD).<br />

“CMT is also an important indicator for the<br />

caravanning industry at the start of the new season.<br />

10 www.campingtradeworld.com


Dispatches<br />

Our presence went down very well with the visitors,<br />

it was a successful start to the new year!”<br />

Matthias Euch, a member of the Executive<br />

Committee of the German Caravan <strong>Trade</strong><br />

Association (DCHV), concurred: “It was fantastic<br />

to see how many visitors were here, we had an<br />

incredible number of initial contacts. The suppliers<br />

were delighted with the great interest shown in<br />

all areas of caravanning, in all vehicle categories<br />

and in the after-sales segment <strong>–</strong> and were able to<br />

conclude some excellent deals. We also welcomed<br />

the product innovations and digital solutions which<br />

are becoming increasingly better and making<br />

business easier.”<br />

The success of CMT after not holding its<br />

celebration of tourism in either 2021 or 2020<br />

showed that absence can indeed make the heart<br />

grow fonder, but a larger question looms as to<br />

whether the winter is actually a better time of year<br />

for such a show. Sure, Caravan Salon draws big<br />

crowds with many people including it in their own<br />

caravanning holidays thanks to its late summer<br />

dates, but in the winter many more people are<br />

planning their future trips on the long, dark winter<br />

nights. Is there a case to say that visitors may be<br />

more serious in winter or in a better position to<br />

actually part with their cash? Perhaps. What is<br />

more likely is that caravanning is still enjoying a<br />

strong period despite coming down slightly from<br />

the post Covid high. The business is out there,<br />

if you can meet your promises and deliver what<br />

people want, you can make some serious gains.<br />

www.campingtradeworld.com<br />

11


Dispatches<br />

DESIGN BY DEUTSCHLAND<br />

■otorhome, campervan, and RV<br />

M<br />

brands including Alphavan,<br />

Eriba, Hymer, Niesmann +<br />

Bischoff, and Supersonic are<br />

celebrating<br />

after picking up various prizes<br />

in the prestigious German<br />

Design Award for 2023. The<br />

awards are held each year<br />

and celebrate the very<br />

best in innovative and<br />

creative design from<br />

German companies<br />

in a wide range of<br />

categories <strong>–</strong> an<br />

international panel<br />

of experts selects<br />

products based on design, technical performance,<br />

ergonomics, longevity, and sustainability.<br />

Innovative, luxury campervan brand Alphavan<br />

was the big winner collecting the GOLD Excellent<br />

Product Design Passenger Vehicles award for its<br />

latest 4x4 version. Judges praised its optimum<br />

design for offering the true feeling of<br />

freedom that off-road brings. The<br />

other Excellent Product Design<br />

Passenger Vehicle award winners<br />

were Eriba’s new Touring<br />

generation of caravans,<br />

Hymer’s Venture S<br />

motorhome, Niesmann<br />

+ Bischoff’s new Flair<br />

motorhome, and<br />

Adria’s Supersonic.<br />

Photos © Alphavan and Hymer<br />

Learn more at www.german-design-award.com<br />

<strong>12</strong> www.campingtradeworld.com


Dispatches<br />

THIRD BEST YEAR ON RECORD<br />

FOR AMERICA’S RV INDUSTRY<br />

■efore it ended, the RV Industry<br />

B<br />

Association (RVIA) was<br />

predicting that 2022 was still<br />

on course to be a ‘top five<br />

year’ in terms of wholesale RV<br />

shipments, despite some decline in numbers<br />

compared to 2021. Well, the data is now<br />

confirmed, and guess what? They were right.<br />

2022 was in fact the third best ever year for<br />

RV shipments after the final monthly survey of<br />

manufacturers in the industry in the USA showed<br />

that 493,268 were made.<br />

RVIA president and CEO, Craig Kirby, said:<br />

“Coming off of the all-time high in 2021, the RV<br />

industry continued to post strong shipments<br />

through the first half of 2022. As expected, we saw<br />

shipment numbers normalize off of those record<br />

highs in the second half of the year as the industry<br />

returned to production numbers seen pre-COVID.”<br />

The 2022 figure was down on that all-time<br />

record of 600,240 by 17.8 per cent. Within that,<br />

towables were down 20.1 per cent, motorhomes<br />

were up 3.9 per cent and park model RVs were up<br />

20.4 per cent.<br />

Learn more at www.rvia.org<br />

www.campingtradeworld.com<br />

13


Dispatches<br />

INNOVATION BRINGS<br />

ITS OWN REWARDS<br />

■he most innovative products<br />

T<br />

from the caravan, motorhome,<br />

campervan, and camping<br />

world for 2023 have been<br />

named at the annual European<br />

Innovation Award. The award ceremony took<br />

place in Stuttgart, Germany as part of holiday<br />

and tourism exhibition CMT and saw winners<br />

selected in 17 separate categories, chosen by<br />

a panel of expert judges mostly comprised<br />

of editors from trade magazines around<br />

Europe. In total, 145 different entries were<br />

presided over before the eventual winners<br />

were selected. Notable winners included<br />

Hymer’s unique Venture S motorhome, which<br />

picked up the Exterior Design prize, the new<br />

Flair by Niesmann+Bischoff, which claimed<br />

the Interior Design and Safety awards, and<br />

QUQUO, which claimed the Innovative<br />

Vehicle Related Equipment prize and<br />

Blogger’s Favourite award for its BusBox-4 for<br />

the Volkswagen ID Buzz.<br />

THE FULL LIST OF 2023 WINNERS:<br />

Interior Design: the new Flair, Niesmann+Bischoff<br />

Exterior Design: Venture S, Hymer<br />

Technology & Connectivity: AZUR, Knaus<br />

Layout: LMC Style 400 F, LMC Caravan<br />

Safety: the new Flair, Niesmann+Bischoff<br />

Vehicle Equipment: Smart Level Control. KABE<br />

Innovative Vehicle Related Equipment: BusBox-4 for ID Buzz, QUQUO<br />

Sustainability/Environment: Powerstation, Bosswerk<br />

Audience Focus: Adria Altea, Adria Mobil<br />

Marketing & PR Campaign: MAXIA VAN, Hobby<br />

Innovative Start-Up: Real-Time Seat Reservatiom and Availability Display, Camigo<br />

Overall Concept Motorhome: Lyseo Gallery TD, Bürstner<br />

Overall Concept Caravan: New Eriba Touring Generation, Hymer<br />

Overall Concept Van: TOURER CUV, Knaus<br />

Overall Concept 4x4: SUNLIGHT CLIFF 4x4, Sunglight<br />

Overall Concept Equipment: TRIGO-VAN, AL-KO<br />

Blogger’s Favourite: BusBox-4 for ID Buzz, QUQUO<br />

Blogger’s Favourite 2nd Place: Travelfix DIY, Froli. Revision of Hymer Camper Van, Hymer<br />

Blogger’s Favourite 3rd Place: Peg&Stop Heavy Duty Stainless Steel, Peggy Peg. California on<br />

Tour App, Volkswagen. help2camp App, Brecht Caravan<br />

14 www.campingtradeworld.com


Dispatches<br />

Photo © VWCV<br />

THE NEXT BIG BUZZ IN CAMPERVANS?<br />

■lready viewed by many as<br />

A<br />

the heir to the Volkswagen<br />

campervan throne, the allelectric<br />

VW ID. Buzz appears<br />

to be showing some signs of<br />

living up to the hype. By its own admission,<br />

Volkswagen has said that the vehicle exceeded<br />

its expectations in 2022, with more than 10,000<br />

vehicles on the way to customers and production<br />

of the van significantly up in the fourth quarter of<br />

last year. Around 6,000 of those 10,000 orders<br />

have already made it to customers, and now the<br />

talk within VW is how to ramp up capacity.<br />

“We are very happy with the launch of our first<br />

all-electric Bulli from Hannover,” explained Lars<br />

Krause, member of the board of management at<br />

Volkswagen Commercial Vehicles (VWCV).<br />

“Now, our task is to further ramp up production<br />

of all models and to deliver the vehicles to our<br />

customers and fans.”<br />

That ramping up will of course prick the ears of<br />

camping fans around Europe. The thought of an<br />

electric campervan has been on everyone’s mind<br />

for some time now and it appears that the electric<br />

‘Bulli’ could be the ticket to the promised land.<br />

Indeed, there are already serious plans by some<br />

serious players to make the ID. Buzz the campervan<br />

of the future. Spencer Grey, managing director<br />

of one of the UK’s biggest campervan conversion<br />

companies CamperKing, said: “The prospect of an<br />

electric campervan is an exciting one, and what<br />

better model to base it on than the Buzz, which by<br />

its very nature will now start to take over in people’s<br />

minds when they think of the iconic ‘splitty’ or ‘bay<br />

window’ campervans of the 1960s and 70s. It’s an<br />

interesting challenge to attempt to convert it into a<br />

campervan, so we’ve been taking a very close look<br />

at it for a while and will continue to do so over the<br />

coming months. We sincerely hope to be able to<br />

make the Buzz campervan a reality.”<br />

www.campingtradeworld.com<br />

15


Dispatches<br />

UK PREPARES FOR ‘GO-TO’<br />

CAMPING EVENT<br />

■reparations are being carefully<br />

P<br />

made by camping, caravanning,<br />

and motorhome brands from<br />

across the UK and Europe for<br />

one of the biggest events of the<br />

year set to take place at Birmingham’s National<br />

Exhibition Centre from 21 to 26 February<br />

2023. That’s right, the Caravan, <strong>Camping</strong><br />

and Motorhome Show is back <strong>–</strong> but this year,<br />

organisers are promising a dedicated new tent<br />

and camping hall that will bring more than 150<br />

new season tents and trailer tents for the masses<br />

to explore. Bring comfortable shoes because the<br />

14 per cent increase in exhibition space for these<br />

products represents four acres.<br />

Besides the new focus on tents, the show<br />

will have the usual 400+ exhibitors covering<br />

caravans, motorhomes, campervans, and all<br />

associated accessories too <strong>–</strong> with new launches<br />

very much the flavour of the event.<br />

Terry Dullaghan, managing director of NCC<br />

Events, said: “We’re excited to present an even<br />

bigger show than our sell-out 2022 event <strong>–</strong> over<br />

400 exhibitor stands across almost 20 acres.<br />

Hundreds of new leisure vehicles from UK and<br />

Europe’s finest manufacturers and dealers will<br />

be on display ready for visitors to step inside<br />

and compare, and with more campervans, micro<br />

caravans and a whole hall dedicated to quality<br />

adventure tents, family tents, trailer tents and<br />

camping accessories <strong>–</strong> they’ll be spoilt for choice!”<br />

The show lays claim to being the UK’s largest<br />

start of year display of campervans, motorhomes<br />

and caravans, visitors will be able to step<br />

inside and compare new for 2023 models from<br />

leading manufacturers including Adria, Auto<br />

Sleepers, Auto-Trail, Bailey, Barefoot Caravans,<br />

Coachman, Compass, Chausson, Elddis, Frankia,<br />

Globecar, Hillside, Knaus, Pilote, Rapido, RP<br />

Motorhomes, Roller Team, Swift, Westfalia<br />

Mobil, Wildax, Vantage Motorhomes and more.<br />

That’s not to mention camping brands such as<br />

Outdoor Revolution, Zempire, TentBox and<br />

Isabella to name but a few.<br />

To learn more or to book your tickets, head online to www.ccmshow.co.uk<br />

16 www.campingtradeworld.com


Dispatches<br />

400+<br />

exhibitors covering<br />

caravans, moterhomes,<br />

campervans and all<br />

accessories too<br />

150+<br />

new season tents<br />

and trailer tents in a<br />

dedicated new tent<br />

and camping hall<br />

14%<br />

increase in<br />

exhibition space,<br />

that’s an extra<br />

four acres!<br />

Photos © NCC Events<br />

www.campingtradeworld.com<br />

17


Doing Business With...<br />

CANADA<br />

DOING BUSINESS WITH...<br />

CANADA<br />

■ike its neighbour directly to the<br />

L<br />

south, Canada has enjoyed some<br />

unprecedented highs in its camping<br />

and recreational vehicle industry<br />

over the last few years. Driven by the<br />

post-Covid boom, Canada reported record growth for<br />

RV shipments in recent times, with the first quarter<br />

of 2022 being almost 30 per cent up on the previous<br />

year as just one example. Canadians are no strangers<br />

to taking vacations in the amazing wilderness that the<br />

nation has to offer, but with more of a focus on the<br />

safer way of holidaying that RVing represents, this has<br />

only grown. The overall health benefits of camping<br />

and RVing are not lost on a nation where you are<br />

never too far away from some breath-taking scenery<br />

and wilderness that most countries would be jealous<br />

of. It is estimated that there are in excess of 4,000<br />

campgrounds throughout Canada <strong>–</strong> from secluded<br />

woodland shelters for tent campers looking to escape<br />

it all, through to fully developed RV stops that have<br />

all the bells and whistles. The sheer size of the country<br />

means that there is a wide assortment of different<br />

landscapes and climates to camp in <strong>–</strong> though being a<br />

northern country, spring and summer tend to be more<br />

popular than winter. There is also a growing appetite<br />

for glamping in Canada as more people look to sample<br />

this kind of vacation without committing to buying<br />

their own rig or gear right away.<br />

18 www.campingtradeworld.com


Doing Business With...<br />

CANADA<br />

TRADE BODIES<br />

Canada has two strong trade bodies of note that<br />

help its RV industry to protect and promote itself.<br />

The first is the Canadian Recreational Vehicle<br />

Association (CRVA), which has been in existence for<br />

more than 45 years. The body is comprised of leading<br />

RV manufacturers and component suppliers and<br />

works closely with United States-based RV Industry<br />

Association to help develop the standards and codes<br />

designed specifically for Recreational Vehicles with<br />

a mandate to ensure that professional standards are<br />

maintained in the best interests of the consumer.<br />

Another important body of note is the Recreational<br />

Vehicle Dealer Association (RVDA) <strong>–</strong> a national,<br />

volunteer federation that works on behalf of all retail<br />

businesses involved in the RV industry. The core<br />

objective of the RVDA of Canada is to bring together<br />

and represent the retail businesses involved in the<br />

recreation vehicle industry across Canada.<br />

Learn more at www.crva.ca or www.rvda.ca<br />

FACT FILE<br />

Capital: Ottawa<br />

Population: 39,000,000<br />

Dial code: +1<br />

Prime Minister: Justin Trudeau<br />

Official languages: English and French<br />

Time zone: UTC-3.5 to UTC-8<br />

Currency: Canadian Dollar<br />

Internet domain: .ca<br />

ECONOMY<br />

GDP: US$2.2 trillion nominal<br />

GDP per capita: US$56,000 nominal<br />

GDP growth: -1.5%<br />

Main export partners:<br />

USA<br />

EU<br />

China<br />

Japan<br />

Mexico<br />

Main import partners:<br />

USA<br />

China<br />

EU<br />

Mexico<br />

Japan<br />

www.campingtradeworld.com<br />

19


Doing Business With...<br />

CANADA<br />

Photo: Tegan Mierle, Unsplash<br />

▲ Canada has a strong heritage in camping and a general love of the great outdoors.<br />

The RV industry in Canada is healthy. According to<br />

the country’s Recreational Vehicle Dealer Association<br />

(RVDA) the industry is worth 3.3 billion Canadian<br />

dollars with Canadian RV dealers producing more<br />

than 1.5 billion Canadian dollars’ worth of income.<br />

About 90 per cent of all Canadian RV dealers are part<br />

of the RVDA, so the figures can be assumed to be<br />

quite accurate.<br />

Like its counterparts in other nations, the<br />

Canadian RV industry is an important economic<br />

driver in the country and one that is also well joined<br />

up and well organised. By working closely together,<br />

Canadian companies have managed to defend<br />

and promote the importance of their industry to<br />

ensure its long term survival and growth. Every key<br />

indicator <strong>–</strong> from retail revenue, to number of nights<br />

camped out <strong>–</strong> has been on a steady growth curve<br />

since 2010, and there are no clear indications that<br />

that growth will stutter too much anytime soon.<br />

There may be a slight return to more normal growth<br />

as the post-Covid bubble slowly bursts, but Canada’s<br />

growth is a long-term thing.<br />

SHOW BUSINESS<br />

Canada is a country that has many regional RV shows<br />

throughout the year, largely down to the sheer size of<br />

the country. Many of the shows are supported by the<br />

Canada Recreational Vehicle Association (CRVA), with<br />

each usually hosting several hundred units from major<br />

brands across North America. Some of the major<br />

shows for 2023 include Toronto Spring <strong>Camping</strong><br />

and RV Show (2-5 March), Moncton RV Show (10-13<br />

March), Halifax RV Show (24-27 March), Toronto Fall<br />

RV Sale and Show (14-16 October), and Quebec City<br />

RV Show (27-30 October).<br />

Another noteworthy event in the industry is the RV<br />

Dealers International Convention Expo, which takes<br />

place in Las Vegas, Nevada in the USA from 6 to 10<br />

November 2023, but is very well attended by people in<br />

the Canadian industry as well from the United States.<br />

20 www.campingtradeworld.com


Doing Business With...<br />

CANADA<br />

COMPANIES OF INTEREST<br />

Caframo<br />

Producer of fans and other ventilation, heating, and<br />

cooling solutions for all kinds of RVs <strong>–</strong> owns brands<br />

such as SEEKR.<br />

D<br />

www.caframo.com<br />

Aqua Quest<br />

Producer of high-quality waterproof outdoor gear<br />

such as tarps and tents <strong>–</strong> tested in the wet climate of<br />

the Pacific Northwest.<br />

D<br />

www.aquaquestwaterproof.com<br />

Northern Lite Mfg. Ltd<br />

Builder of true four-season truck campers with<br />

more than 30 years of experience <strong>–</strong> boasts quality<br />

workmanship.<br />

D<br />

www.northern-lite.com<br />

Durston<br />

Premium ultralight tent manufacturer that designs all<br />

of its products from one of the world’s wildest places:<br />

the Rocky Mountains.<br />

D<br />

www.durstongear.com<br />

Leisure Travel Vans/Triple E Canada<br />

An RV builder with more than 50 years of<br />

experience behind it that claims to be driven by<br />

innovation.<br />

D<br />

www.tripleerv.com<br />

OFF GRID Trailers<br />

Builder of rugged off-road trailers and towable<br />

RVs that are put to the test in the wildest locations.<br />

Inspired by overlanding and off grid camping.<br />

D<br />

D<br />

www.offgridtrailers.com<br />

ATUK Tents<br />

Located in Quebec ATUK is a producer of tents,<br />

tarps, and other outdoor shelters for a wide range of<br />

climates and conditions.<br />

www.atuktents.com<br />

Wilderness Excursions<br />

A company established with a mission to help<br />

provide high quality outdoor gear at more affordable<br />

prices to Canadians.<br />

D<br />

www.wexgear.com<br />

Panoramic RV<br />

An RV builder that says its mission is to design<br />

and manufacture RVs of the highest quality with<br />

innovative designs.<br />

D<br />

www.panoramicrv.com<br />

www.campingtradeworld.com<br />

21


Sector Spotlight:<br />

ROOF TENTS<br />

Photo © Dometic<br />

SPOTLIGHT ON...<br />

ROOF TENTS<br />

■hat could have been quite an obscure<br />

W<br />

and niche market just a few short<br />

years ago seems to have pushed<br />

itself into a position of prominence<br />

in the camping industry, at least on<br />

the face of it. Seeing a roof tent at a campground, in<br />

some PR material, or at a tradeshow has become a<br />

very common thing, which would imply it is a market<br />

experiencing some growth. Naturally it has, based on<br />

the general post-Covid boom that the entire camping<br />

and RV market has experienced, but how big could<br />

roof tents become? It’s a hard question to answer<br />

because the market still feels like it is very much in<br />

its infancy with young companies, new consumers,<br />

and no real tried and tested patterns. But that doesn’t<br />

mean it’s not a market worth considering.<br />

Roof tents are relatively cheap to produce when<br />

compared to larger units such as RVs, caravans,<br />

and even some high-end tents. Because of this, they<br />

represent good profit margins for manufacturers<br />

and also for dealers and retailers. They have also<br />

seen some technological advancement in the last<br />

22 www.campingtradeworld.com


Sector Spotlight:<br />

ROOF TENTS<br />

Photo: Alfred Boivin, Unsplash<br />

few years. A roof tent arms race has been occurring<br />

to make them lighter, easier to erect, and more<br />

accessible for a wider range of vehicles. This clamour<br />

has seen not only small, family-run businesses<br />

getting involved in the market, but also big multinational<br />

companies such as Swedish brand Thule,<br />

or global RV giant Dometic via its purchase of Front<br />

Runner Outfitters. It is now not uncommon to see a<br />

roof tent that can fold down to an incredibly compact<br />

size and can be installed on the roof of almost any<br />

vehicle <strong>–</strong> we have seen roof tents mounted on cars<br />

as small as the Fiat 500 at shows around the world<br />

in the last year. There is also a wide multitude of<br />

technologies for how these tents are erected: from<br />

pop-up box designs similar to campervan pop-top<br />

rooves, to poled tent styles, to inflatable models. The<br />

variation and innovation of the roof tent market has<br />

exploded as more companies have diverted their<br />

attention towards it.<br />

Don’t be surprised to see a few more roof tent<br />

brands come and go over the next few years as this<br />

relatively small market sector figures out exactly<br />

where it stands and what its market share is.<br />

Top 5 countries with highest Google search<br />

interest for ‘roof tent’<br />

Australia<br />

New Zealand<br />

United Kingdom<br />

Canada<br />

South Africa<br />

www.campingtradeworld.com<br />

23


Sector Spotlight:<br />

ROOF TENTS<br />

TRENDING<br />

If there is one thing you can say about the rooftop<br />

tent sector it’s that it is very much en vogue. If you<br />

spent any time at all at Caravan Salon 2022, you<br />

will have noticed a trend that seems to have gained<br />

momentum to an almost unsustainable level <strong>–</strong> in<br />

short, roof tents are everywhere. It seems that in the<br />

last 18 months, roof tent brands have been popping<br />

up (pun intended) almost everywhere. They offer a<br />

perceived level of freedom that other camping units<br />

simply do not <strong>–</strong> and with the increase in lightweight<br />

models that can be mounted on almost any car<br />

type, they have become very accessible. But is their<br />

usage really that widespread? In Europe, it is still<br />

only a relatively small part of the market, with some<br />

countries such as the UK not accepting them at many<br />

large campsite chains. It’s probably fair to say that<br />

the market is popular but still fairly niche and in its<br />

infancy. It’s for that reason that the number of brands<br />

currently around in this market sector is probably a<br />

touch unsustainable and will likely start to plateau<br />

and even shrink a tiny bit in the next few years. That’s<br />

not to say roof tents have reached their ceiling (we’ll<br />

take that pun too), but more likely that the market will<br />

only grow at a fairly slow pace as consumers convert<br />

to this new mode of camping. While roof tents might<br />

attract interest and attention at shows and events,<br />

actual sales of the tents have remained fairly steady,<br />

with no signs of any great boom to come.<br />

24 www.campingtradeworld.com


Sector Spotlight:<br />

ROOF TENTS<br />

COMPANIES OF INTEREST<br />

TentBox<br />

Founded in 2014 by two brothers, TentBox has<br />

quickly grown to become one of the first names in<br />

roof tents in the UK and beyond.<br />

D<br />

www.tentbox.com<br />

Gentle Tent<br />

A small start-up from Vienna, Austria, Gentle Tent<br />

produces impressive, lightweight, inflatable roof tents<br />

for a wide range of vehicles.<br />

D<br />

www.gentletent.com<br />

Front Runner Outfitters<br />

A South African firm that is now part of the Dometic<br />

Group, Front Runner’s designs are rugged and built<br />

to last.<br />

D<br />

www.frontrunneroutfitters.com<br />

Camp Werk<br />

German brand that has been a prominent and eyecatching<br />

part of the roof tent landscape for some<br />

time, particularly at Caravan Salon.<br />

D<br />

www.campwerk.de<br />

Thule<br />

A Swedish accessory provider that is famous for<br />

putting things on vehicle rooves <strong>–</strong> roof tents were a<br />

natural progession for Thule.<br />

D<br />

www.thule.com<br />

Dare to be Different Outdoor<br />

What started with a family camping trip in the<br />

Netherlands grew into one of the biggest players in<br />

Europe in roof tents.<br />

D<br />

www.dtbdoutdoor.eu<br />

Auto Home<br />

With a wide range of made-in-Italy rooftop tents,<br />

Auto Home has been in the business in some shape<br />

or form for more than 60 years.<br />

D<br />

www.autohome-official.com<br />

Quechua<br />

Brand of French sporting retail giant Decathlon,<br />

Quechua has some impressive lightweight roof tents<br />

that borrow features from regular tents.<br />

D<br />

www.quechua.com<br />

Cascadia<br />

What started as a family business specialising in<br />

rooftop tents was acquired by the Gathr Outdoors<br />

Group back in early 2022.<br />

D<br />

www.cascadiatents.com<br />

www.campingtradeworld.com<br />

25


Company Profile<br />

CARTHAGO GROUP<br />

A NEW FOCUS ON<br />

THE FUTURE<br />

■he name Carthago is not unfamiliar<br />

T<br />

to most in the caravan and RV<br />

industry. The German group, which<br />

produces premium Class A and<br />

coachbuilt motorhomes as well as<br />

campervans under its brands Carthago and Malibu,<br />

has been in the business for more than 40 years.<br />

But even when you have that much experience, to<br />

be a success in the future you must always keep a<br />

finger on the pulse, stay adaptable, and be ready to<br />

change to meet the challenges and opportunities<br />

on the horizon. That is very much the vibe within<br />

the Carthago Group at this moment. The company<br />

has taken time to self-analyse and is now ready to<br />

push forward into what it believes will be a bright<br />

future despite some of the difficulties still facing<br />

manufacturers. Carthago and Malibu are approaching<br />

these subjects with a new level of transparency for<br />

end customers <strong>–</strong> it recently revealed a YouTube video<br />

that allows people to see behind-the-scenes in the<br />

production facility and see how the challenges are<br />

being tackled by staff. It’s a refreshing openness that<br />

can only set the company on firm footing with its<br />

customers and potential customers in the future. In<br />

the video, Bernd Wuschack, the company’s managing<br />

director of sales, marketing, and customer service,<br />

explains: “In our manufacturing operations, we are<br />

still dealing with the effects of the supply bottlenecks<br />

from the last two years. The good news, however, is<br />

that we can at least assume with a certain degree of<br />

confidence that supplies will stabilise from the second<br />

half of 2023.<br />

“During the European autumn shows held at the<br />

end of 2022, we experienced that interest in our<br />

motorhomes and vans and in the associated holiday<br />

form of caravanning remains as high as ever, even if<br />

delivery times, which cannot be precisely predicted,<br />

and the increased prices [which are largely out of the<br />

control of motorhome makers and coming from base<br />

vehicles] have triggered a momentary reluctancy to<br />

buy. We will continue to focus our attention on these<br />

two points over the next year.”<br />

26 www.campingtradeworld.com


Company Profile<br />

CARTHAGO GROUP<br />

www.campingtradeworld.com<br />

27


Company Profile<br />

CARTHAGO GROUP<br />

TALENT TRANSPARENCY<br />

Part of any plan for a brighter future is investing the<br />

talent of the future. With that in mind, Carthago has<br />

recently given the employment and job exchange<br />

section of its company a complete rebrand, placing<br />

as much emphasis on getting the marketing right for<br />

this as it does for selling its products. After all, if you<br />

can’t sell your company as a great place to work how<br />

can you expect to encourage the best people to join<br />

your team?<br />

“The focus here is on showing what our company<br />

stands for and that those ideals will align with the<br />

kind of people we want in our team,” explains Tobias<br />

Reutlinger, team leader international marketing.<br />

“What we offer is so much more than just a place to<br />

work. It’s a place where people feel like they belong<br />

and feel like they can express who they are <strong>–</strong> a great<br />

work-life balance, real teamwork, many employee<br />

benefits, flexible working hours, team events, and the<br />

opportunity to be part of a company that cares about<br />

innovation, respect, and community are just some of<br />

the things we offer as an employer.<br />

“We are a growing, owner-run company and what<br />

we do is build products that deliver freedom and<br />

sometimes dreams come true to our customers. It’s a<br />

great business to be involved in.<br />

We have talked in this magazine extensively<br />

about culture and how to create a good one within<br />

your company, and it seems like Carthago has this<br />

interest at its heart too. As it says on its own website,<br />

the company could write a lot about the benefits of<br />

working there, but they find it best to let the current<br />

employees do the talking. Employees like Catherine<br />

Jaster who works in the final assembly production<br />

area. She says: “I like the diversity that this job brings<br />

with it. And finally seeing the finished motorhome is<br />

a great feeling. But above all, the colleagues and the<br />

team make this job something special.”<br />

▲ Carthago and Malibu aim to be more than just ‘places to work’ for their employees and staff.<br />

28 www.campingtradeworld.com


Company Profile<br />

CARTHAGO GROUP<br />

▲ The Malibu Van is making a strong impression in the European campervan marketplace.<br />

MOMENTUM IN VANS<br />

While the Class A and coachbuilt motorhome<br />

business has long been the mainstay for the<br />

Carthago Group, it wouldn’t be the forwardthinking<br />

company it claims to be without focussing<br />

its attention on the exploding world of smaller<br />

motorhomes and camper vans. This is where<br />

the Malibu brand has come to the fore in recent<br />

years with the latest edition of the Malibu Van<br />

<strong>–</strong> a leisure vehicle that offers the premium luxury<br />

and innovations you would expect from a larger<br />

Carthago brand motorhome in a smaller, more agile,<br />

and some would maybe say more stylish package.<br />

The flexibility of this van is further increased by the<br />

wide range of models <strong>–</strong> customers can create their<br />

dream van from four different model classes, three<br />

worlds of style, and eleven well-planned layouts.<br />

The Malibu Van range has picked up multiple<br />

awards over the last few years from industry<br />

institutions such as promobil and the European<br />

Innovation Award for the way it has helped bring<br />

something of unique quality and atmosphere to the<br />

camper van market.<br />

WHO ARE YOU?<br />

Company: Carthago Reisemobilbau Gmbh + Malibu GmbH & Co. KG<br />

Founded: 1979<br />

Location: Aulendorf, Germany<br />

Products: Premium A-class and coachbuilt motorhomes, as well as camper vans<br />

More: www.carthago.com, www.malibu-carthago.com<br />

www.campingtradeworld.com<br />

29


Ad Feature<br />

PUNDMANN<br />

WARMING UP THE<br />

CAMPING BUSINESS<br />

■undmann will already be a wellknown<br />

name to many withing the<br />

P<br />

camping and RV space, but for those<br />

whom it isn’t, it’s time to discover<br />

how this mobile boiler expert is doing<br />

its best to change the space for the better. Founded in<br />

20<strong>12</strong>, Pundmann has built up a solid reputation in its<br />

native Germany and neighbouring countries such as<br />

Poland and the Czech Republic, where it has another<br />

base. It has aims to expand its reach even further,<br />

with the help of its compact, easy-to-use, and efficient<br />

water boiler systems.<br />

“We are experts in mobile boilers,” explains the<br />

company’s marketing manager Maurice Senfft von<br />

Pilsach. “Our product range includes various water<br />

heaters, components, and accessories from our own<br />

production. The RV and camper space is where we<br />

find many customers <strong>–</strong> from end users to conversion<br />

professionals and repair shops. We operate with all<br />

our customers with the same simple promise: we<br />

want our products to work for our customers through<br />

individual and high-quality service, an excellent<br />

range, and honest communication. Our flexible and<br />

solution oriented attitude helps us to solve complex<br />

challenges.”<br />

One great example of that is the recently launched<br />

Pundmann bpoilers that feature two heating rods,<br />

meaning users can choose bettween <strong>12</strong>V and 24V for<br />

the first one, while also always having access to 230V.<br />

This is crucial for campers and also means that with<br />

the <strong>12</strong>V, water can be heated while driving. The 230V<br />

is used to connect to power sources when stopped.<br />

This kind of warm air solution is pretty impressive,<br />

but warm water is another area Pundmann<br />

specilaises in <strong>–</strong> and in a much more sustainable way<br />

thanks to one of its latest inventions.<br />

30 www.campingtradeworld.com


Ad Feature<br />

PUNDMANN<br />

▲ The Pundmann Degreen eco shower system could revolutionise camping for many.<br />

A LITTLE GOES A LONG WAY<br />

Imagine 60 minutes of shower time<br />

with 40C water in your campervan or<br />

caravan using just five litres of water… with<br />

German heating and water solution expert<br />

Pundmann, you no longer need to imagine.<br />

The company’s Degreen eco shower system<br />

provides exactly that thanks to an innovative<br />

water recycling and filtration system. Made<br />

in the EU, this system can be fitted by OEMs<br />

or it can even be retrofitted by end users <strong>–</strong><br />

the whole system is designed to be compact<br />

and can be controlled via a very easy-to-use<br />

foot pump that means you can keep the<br />

water recycling while you shower.<br />

Learn more about Pundmann online at www.pundmann.de<br />

www.campingtradeworld.com<br />

31


Ad Feature<br />

SEEKR BY CAFRAMO<br />

HOW TO MAKE A<br />

WINNING PRODUCT<br />

■hen a product makes it to market that<br />

W<br />

really is just the tip of the iceberg<br />

of how it came to be. So much goes<br />

on behind the scenes to make an<br />

innovative and successful product.<br />

Sounds obvious right? But it’s harder than you<br />

might imagine. To show how the elements combine,<br />

<strong>Camping</strong> <strong>Trade</strong> <strong>World</strong> takes a closer look at the<br />

Sirocco II <strong>12</strong>V/24V fan to share behind-the-scenes<br />

knowledge of what makes it a winning product.<br />

32 www.campingtradeworld.com


Ad Feature<br />

SEEKR BY CAFRAMO<br />

IMPROVE THE<br />

DESIGN<br />

As the name suggests, the<br />

Sirocco II is the second<br />

iteration of the original fan.<br />

SEEKR by Caframo tested its<br />

original fan to its limits and<br />

decided to move production to<br />

its home in Canada to ensure it<br />

could be the best it could be. A<br />

second edition was launched<br />

with full faith that it would<br />

meet its own high quality<br />

standards.<br />

CO-ORDINATE<br />

PRODUCTION<br />

Caframo’s headquarters<br />

comprises not only a<br />

manufacturing facility but<br />

also the company’s corporate<br />

offices, research and testing<br />

facility, and warehousing.<br />

Having all this under one<br />

roof means it controls every<br />

aspect of every Sirocco II fan,<br />

from design to moudling to<br />

packaging and shipping.<br />

USE THE BEST<br />

MATERIALS<br />

The Sirocco II is made from<br />

marine-grade plastic. This<br />

decision was taken because of<br />

its UV properties, high-impact<br />

resistance, fire retardancy,<br />

flexibility, and enhanced<br />

weatherability. It is almost<br />

over-engineered <strong>–</strong> but if it’s<br />

good enough for use on boats<br />

and other marine crafts in<br />

harsh saltwater environments,<br />

its more than good enough for<br />

RVing.<br />

LEARN FROM YOUR<br />

SURROUNDINGS<br />

Caframo’s headquarters is on<br />

the shores of Georgian Bay,<br />

which is a dream location for<br />

many RV enthusiasts. Being<br />

able to imagine and test a<br />

product in one of the perfect<br />

places that it is likely to be used<br />

leads to a much more useful and<br />

authentic product that really<br />

understands and addresses the<br />

needs of users.<br />

GET SATISFACTION<br />

IN SERVICE<br />

When someone buys a Sirocco<br />

II fan, they are buying a level<br />

of customer service that many<br />

people probably thought was<br />

long gone. There’s always<br />

someone on the end of the<br />

phone at Caframo and it prides<br />

itself on offering the kind<br />

of customer service that its<br />

staff would expect to receive<br />

themselves.<br />

BUILD TRUST<br />

SEEKR by Caframo is a welltrusted<br />

name in the industry<br />

<strong>–</strong> not only because of the<br />

quality and innovation behind<br />

products like the Sirocco II,<br />

but also in the way they have<br />

connected and engaged with<br />

the RVing community. Trust<br />

comes from building something<br />

reliable that RV users want to<br />

use and know they can rely on.<br />

It’s a community that goes full<br />

circle. Learn more online at:<br />

seekr.caframobrands.com<br />

For trade inquiries, please contact salesteam@caframo.com<br />

www.campingtradeworld.com<br />

33


Ad Feature<br />

PEGGY PEG<br />

See Peggy Peg at the<br />

Caravan <strong>Camping</strong><br />

& Motorhome Show,<br />

NEC, Birmingham<br />

Hall 4 Stand 4353<br />

AWARD-WINNING<br />

MOTIVATION<br />

■<br />

lot has changed since the last<br />

A<br />

time Peggy Peg exhibited at the<br />

CMT show in Stuttgart, Germany.<br />

But for this growing company<br />

the main thing it noticed on<br />

its first showing there for three years due to<br />

the pandemic was that a lot more people are<br />

interested in camping than before.<br />

“We were really happy to see how busy the show<br />

was,” explains co-founder Achim Reinhold. “For a<br />

company like us, which places so much emphasis<br />

on feedback from our customers, it was a delight<br />

to be face to face with the most important people<br />

to our business. It was especially pleasing because<br />

of how many more people were aware of our brand<br />

and our products than the last time we were here.”<br />

34 www.campingtradeworld.com


Ad Feature<br />

PEGGY PEG<br />

▲ The Peggy Peg team is motivated by industry recognition <strong>–</strong> there’s more to come in 2023.<br />

But that wasn’t the only delight Achim and the team<br />

experienced during the January show <strong>–</strong> the company<br />

was also honoured by the European Innovation<br />

Award, which took place during a special ceremony<br />

at CMT. Peggy Peg’s Heavy Duty <strong>–</strong> first launched<br />

at Caravan Salon and designed for helping people<br />

pitch in the hardest and most compact ground and<br />

soil types out there <strong>–</strong> picked up third place in the<br />

Blogger’s Favourite award category.<br />

While the award was a surprise for the team in some<br />

respects, for the company’s Gerard Vredenburg it was<br />

the culmination of a real team R&D effort. He said:<br />

“At first, it was a challenge to move away from the<br />

idea of lightweight products to create the Peggy Peg<br />

HD <strong>–</strong> a super-strong, saltwater resistant, and impact<br />

driller proof peg made from recycled marine-grade<br />

stainless steel. We spent many hours researching this<br />

product as well as a lot of testing out in the field in the<br />

toughest soil types out there. This award feels like a<br />

reward for a big team effort from everyone.”<br />

To add to the HD, the team worked together to<br />

develop the Lock Nut 2.0, which combines the system<br />

of Peggy Peg’s blue hooks from all orange pegs and<br />

aluminium pegs with the concept of its lock nuts. If<br />

the screw peg doesn’t go in all the way, but you can<br />

feel that it already grips, simply stop screwing and<br />

set the hook into the lowest position possible to set<br />

leverage force to zero when attaching guy ropes.<br />

The award joins previous German Design Awards<br />

in 20<strong>12</strong> and 2014 as well as Caravanning Design<br />

Awards in 2011 and 2013 in the Peggy Peg trophy<br />

cabinet <strong>–</strong> they give the team immense pride and also<br />

motivation for the future.<br />

“We have a lot planned for 2023,” says Samantha<br />

Reinhold, Achim’s daughter. “We will be visiting more<br />

exhibitions than ever before and we have ambition to<br />

continue to grow the global Peggy Peg family.”<br />

Peggy Peg is looking for B2B partners in the UK,<br />

Europe and Australia, contact service@peggypeg.<br />

net for more or visit uk.peggypeg.shop<br />

www.campingtradeworld.com<br />

35


Making Contact<br />

D www.outwell.com<br />

OUTWELL<br />

OUTWELL NIGHLIGHT SYSTEM<br />

The highly acclaimed patented Outwell Nightlight System (ONS) generates<br />

soft illumination that allows a camper to move around and leave a Superior Air<br />

Touring awning without a harsh light waking other occupants. Several of the<br />

company’s new awnings are prepared for the ONS system while the optional<br />

ONS light unit set comprises two light units and a coded remote controller.<br />

TELECO GROUP<br />

TELAIR BLACK COOLFLEX SOLAR PANELS<br />

In response to the wants of RV users to reduce their CO 2<br />

emissions, Telair has expanded its family of flexible photovoltaic<br />

solar panels. At just 4mm think, Black Coolflex modules are also<br />

extremely lightweight (just 3.7kg for the smallest model). They are<br />

made with a nine-layer structure that is flame retardant, strong,<br />

and maximises sunlight transmittance.<br />

D www.telecogroup.com<br />

36 www.campingtradeworld.com


Making Contact<br />

D www.wolfint.co.uk<br />

WOLF<br />

INTERNATIONAL<br />

SPB-16 SOLAR<br />

WIRELESS<br />

POWERBANK<br />

This wireless solar<br />

powerbank is an ideal<br />

choice for campers and<br />

caravanners thank to its<br />

16,000mAh capacity, which<br />

is ideal for charging phones,<br />

cameras, headtorches and<br />

other small tech items.<br />

It features Micro USB<br />

and Type-C inputs and<br />

Wireless, Type-C and USB<br />

outputs and can charge<br />

devices simultaneously. It<br />

also weighs just 357g.<br />

SUPERSPRINGS INTERNATIONAL<br />

LEVELING KITS<br />

The F-150 leveling kit features a brand new pre-tuned<br />

front shock, plus a rear SumoSpring. The JBS front<br />

shocks feature a twin-tube steel body design which<br />

allows for the highest performance while creating<br />

the highest level of comfort that a monotube cannot<br />

match. This front JBS shock lets you chose to keep<br />

your factory ride height, or level the front of your<br />

F-150 with the removable leveling spacer.<br />

D<br />

www.superspringsinternational.com<br />

www.campingtradeworld.com<br />

37

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