2022 MIT IDE Annual Report

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<strong>2022</strong><br />

<strong>MIT</strong> <strong>IDE</strong><br />


Shaping<br />

a Brighter<br />

Digital Future

<strong>MIT</strong> INITIATIVE ON THE DIGITAL ECONOMY | ANNUAL REPORT <strong>2022</strong><br />


02 New Initiatives<br />

03 Research Groups<br />

04 Research Projects<br />

05 Collaborative Partnership<br />

06 An Event-filled Year<br />

07 Conferences<br />

08 <strong>2022</strong> Awards & Accolades<br />

09 Media Coverage<br />

10 <strong>IDE</strong> Team<br />

The digital economy is at the center of nearly every<br />

global event and every critical issue we confront<br />

today—as is the <strong>IDE</strong>. Our work is spot on: We are<br />

(indeed) shaping a brighter digital future.<br />

From the information war in Ukraine that led<br />

off the year, to ongoing AI bias; from intense<br />

platform marketplace competition, to Twitter’s<br />

recent acquisition; and from quantum computing<br />

to Web3, the <strong>IDE</strong> has been super-charged and<br />

involved in <strong>2022</strong>. We shine a beacon on current<br />

issues, evaluate the next big digital trends, and<br />

help stakeholders prepare for the increasingly<br />

digital future. Our globally recognized, sciencebased<br />

research, education, events—and now, our<br />

new Digital Insider podcast—are at the epicenter<br />

of international business and policy discussions<br />

that change at lightning speed.<br />

The <strong>IDE</strong> is a team effort and we’re proud of our<br />

long list of accomplishments, many awards,<br />

accolades, and achievements this year. I’m honored<br />

that my new Digital Insider podcast, launched in<br />

June, reached “Top 20” status within six months.<br />

Also paving the way, <strong>MIT</strong> <strong>IDE</strong> leaders, David Rand<br />

and Alex Pentland, collaborated on a massive,<br />

three-year project to test a variety of simple and<br />

scalable ways to counter anti-democratic beliefs<br />

that threaten the country’s political future. And<br />

always aiming high, Lecturer Jonathan Ruane<br />

successfully climbed Mount Everest!<br />

This year’s events—including our second Social<br />

Media Summit, 10th annual Platform Strategy<br />

Summit, and our inaugural CMO Summit—<br />

brought together leaders from diverse business,<br />

technology, and academic backgrounds, meeting<br />

online and back in person for the first time in three<br />

years. The Conference on Digital Experimentation<br />

(CoDE) drew the largest crowd ever, with more<br />

than 350 attendees sharing cutting-edge research<br />

on experimentation and analytics.<br />

But we’re not resting on our laurels. The <strong>IDE</strong> is<br />

taking bold steps forward by refocusing our core<br />

research groups and our leadership team with<br />

additional scholars and topics. Our new mission<br />

statement, Shaping a Brighter Digital Future,<br />

reflects a proactive and optimistic perspective<br />

with the goal of addressing some of the biggest<br />

Staying Nimble in<br />

Tumultuous Times<br />

Our new mission statement,<br />

Shaping a Brighter Digital<br />

Future, reflects a proactive<br />

and optimistic perspective<br />

digital economy issues today with an emphasis on<br />

prosperity and inclusiveness. It’s a tall order that<br />

we are prepared to meet.<br />

We’ve added two new research groups, bringing<br />

the total to eight: I will lead the Web3@<strong>MIT</strong><br />

group to identify, test, and validate designs and<br />

approaches to Web3. <strong>MIT</strong> Research Scientist<br />

Neil Thompson joins the <strong>IDE</strong> to examine<br />

Technologies that Create Prosperity.<br />

As the digital economy heats up and transforms,<br />

we will continue our rigorous scientific<br />

experimentation about social media, marketing,<br />

and technology and stay nimble to meet the<br />

needs of our stakeholders. The <strong>IDE</strong>’s work to<br />

highlight the promises—and the perils—of digital<br />

technologies is possible thanks to the sustained<br />

support of our members and sponsors. Join us.<br />

Engage. Collaborate, as we boldly step into 2023’s<br />

white-hot spotlight together.<br />

12 Thank You to Our Supporters<br />

13 From the Executive Director<br />



<strong>MIT</strong> INITIATIVE ON THE DIGITAL ECONOMY | ANNUAL REPORT <strong>2022</strong><br />

New<br />

Initiatives<br />

Nobel Prize Laureate, Maria Ressa, talks about the perils of<br />

fake news with Sinan Aral on the Digital Insider podcast.<br />

The Digital Insider Podcast with Sinan Aral<br />

CMO Summit@<strong>MIT</strong><br />

THE<br />

DIGITAL INS<strong>IDE</strong>R<br />


Launched in June <strong>2022</strong><br />

The Digital Insider Podcast with Sinan Aral<br />

launched in June and is already one of the<br />

Top 20 podcasts in the U.S., with speakers<br />


REVS UP<br />

Held April 28, <strong>2022</strong><br />

For the first time, the <strong>IDE</strong> hosted the CMO<br />

Summit@<strong>MIT</strong>. Marketing technologies help<br />

global brands—from beer to newspapers—<br />

like Nobel Laureate Maria Ressa, Facebook<br />

identify, attract, and retain customers in<br />

Trust is the new differentiator, not<br />

just data. How will organizations<br />

gain the trust of users? We have to<br />

pay a lot more attention to that.<br />

Whistleblower Frances Haugen, MSNBC<br />

Host Ali Velshi, business guru Scott Galloway,<br />

and Paul Daugherty, CTO of Accenture. Each<br />

episode takes a deep dive under the hood<br />

of how the digital economy actually works.<br />

From AI bias to NFTs; fake news to twosided<br />

markets; cryptocurrencies to quantum<br />

a fast-paced, omnichannel world. These<br />

trends, as well as partnerships between <strong>MIT</strong><br />

<strong>IDE</strong> researchers and industry executives,<br />

were highlighted at the CMO Summit@<strong>MIT</strong><br />

on April 28. The <strong>IDE</strong> helps marketing execs<br />

understand today’s networked consumer and<br />

how to use cutting-edge data science to meet<br />

— Paul Daugherty, CTO, Accenture<br />

computing, Sinan and guests make sense of the<br />

customer’s needs. In the process, our work<br />

lightning-fast changes taking place in the tech<br />

is upending conventional approaches and<br />

driven world—from a scientific perspective.<br />

strategies. Read the report.<br />


<strong>MIT</strong> INITIATIVE ON THE DIGITAL ECONOMY | ANNUAL REPORT <strong>2022</strong><br />

Research<br />

Groups<br />


The entire <strong>IDE</strong> team recently spent three days developing a<br />

strategic growth plan for the <strong>IDE</strong> going forward. Our mission<br />

statement has been revised to reflect a proactive approach to<br />

solving some of the biggest issues of our digital economy and<br />

Shaping a Brighter Digital Future.<br />

We’ve updated and boosted our research groups to reflect eight<br />

key topics, as described at right.<br />

Misinformation and Fake News<br />

David Rand<br />

Understanding and reducing the spread of<br />

false and misleading information online.<br />

Human-First AI<br />

Renée Richardson Gosline<br />

Designing, understanding and shaping Human-<br />

AI interaction for optimal decision making and<br />

responsible innovation.<br />

Technologies that Create Prosperity<br />

Neil Thompson<br />

Analyzing and quantifying which digital<br />

technologies are shaping our shared prosperity.<br />

Social Networks and Digital<br />

Experimentaiton<br />

Dean Eckles<br />

Creating next-generation analytics for a<br />

digitally connected world.<br />

Web3@<strong>MIT</strong><br />

Sinan Aral<br />

Identifying, testing and validating designs and<br />

approaches to Web3 that ensure an inclusive<br />

and prosperous Internet future.<br />

AI, Marketplaces & Labor Markets<br />

John Horton<br />

Identifying, designing and evaluating<br />

problems, opportunities and solutions for the<br />

digitization of labor markets.<br />

The year also featured groundbreaking research by <strong>IDE</strong><br />

leaders Renée Richardson Gosline on Human-AI interface<br />

and algorithmic bias, and by Alex Pentland. Pentland’s<br />

work on “Subversion Dilemma” methodology placed first<br />

in Stanford’s Strengthening Democracy challenge, which<br />

rigorously compared dozens of methods for depolarizing and<br />

reinvigorating American democracy across a demographically<br />

balanced sample of 31,000 citizens.<br />

View Our Latest Research Projects<br />

Building a Distributed Economy<br />

Sandy Pentland<br />

Managing finance, manufacturing, data and<br />

human resources in a distributed world<br />

where the traditional roles of corporations<br />

and employees are facing profound<br />

transformations.<br />

Tech for Good<br />

Andrew McAfee<br />

Illuminating how technological progress<br />

can contribute to human flourishing on a<br />

healthier planet.<br />


<strong>MIT</strong> INITIATIVE ON THE DIGITAL ECONOMY | ANNUAL REPORT <strong>2022</strong><br />

Research<br />

Projects<br />

Above all, the <strong>IDE</strong> is a collaborative of research scholars.<br />

Our academic papers appear in prestigious journals<br />

accessed by experts as well as general audiences.<br />

Among the most important work published in <strong>2022</strong> are<br />

these five projects:<br />

Here’s How to Make Deep<br />

Learning More Sustainable<br />

Neil Thompson<br />

AI IEEE Spectrum<br />

The impact of Deep Learning-driven<br />

systems is unmistakeable. The problem<br />

is that enormous computational and<br />

energy costs are required—which makes<br />

AI based on deep learning unsustainable.<br />

Neil Thompson and his co-authors<br />

suggest that these costs can be lowered<br />

by metering when and how these DL<br />

systems are utilized.<br />

Megastudy: Identifying Successful<br />

Interventions to Strengthen<br />

Americans’ Democratic Attitudes<br />

David Rand & Co-Authors<br />

Deep partisan conflict threatens the stability<br />

of American democracy. The authors<br />

conducted a megastudy based on a national<br />

sample of American partisans testing 25<br />

interventions designed to reduce antidemocratic<br />

attitudes and partisan animosity.<br />

These interventions were selected from<br />

a pool of 252 interventions submitted by<br />

social scientists, practitioners, and activists<br />

as part of the Strengthening Democracy<br />

Quantum Computing for<br />

Business Leaders<br />

Andrew McAfee & Jonathan Ruane<br />

Harvard Business Review<br />

Quantum computers can solve problems<br />

exponentially faster than classical<br />

computers can. They will bring about<br />

two huge changes: an end to our current<br />

infrastructure for cybersecurity over<br />

public networks, and an explosion of<br />

algorithmic power that holds the promise<br />

to reshape our world. Scientists face myriad<br />

challenges in developing commercially<br />

relevant quantum computers. But once<br />

Challenge. Contrary to the expectations of<br />

they are overcome, the disruption caused<br />

expert forecasters, the authors find that<br />

by post-quantum cryptography will eclipse<br />

nearly every selected intervention (23 out<br />

that of Y2K, which cost the United States<br />

Why AI Customer Journeys Need<br />

More Friction<br />

Renée Richardson Gosline<br />

Harvard Business Review<br />

A Causal Test of the Strength of<br />

Weak Ties<br />

of 25) significantly reduced partisan<br />

animosity. The findings provide a toolkit of<br />

promising interventions for practitioners,<br />

and shed new theoretical light on challenges<br />

facing American democracy.<br />

and its businesses more than $100 billion<br />

to mitigate. This article examines the way<br />

quantum computers will not only upend<br />

digital security but spur investment,<br />

reshape industries, and spark innovation.<br />

Friction isn’t always a bad thing, especially when<br />

companies are looking for responsible ways to use AI.<br />

The trick is learning to differentiate good friction from<br />

Sinan Aral, Karthik Rajkumar, Iavor Bojinov,<br />

Guillaume Saint-Jacques, & Erik Brynjolfsson<br />

Science<br />

bad, and to understand when and where adding good<br />

The authors analyzed data from multiple<br />

friction to your customer journey can give customers<br />

large-scale randomized experiments on<br />

the agency and autonomy to improve choice, rather<br />

than automating the humans out of decision-making.<br />

Companies should do three things: 1) when it comes<br />

to AI deployment, practice acts of inconvenience;<br />

2) experiment (and fail) a lot to prevent auto-pilot<br />

applications of machine learning; and 3) be on the<br />

LinkedIn’s People You May Know algorithm<br />

with a focus on weak ties. They studied<br />

networks of over 20 million people over a<br />

five-year period during which 2 billion new<br />

ties and 600,000 new jobs were created.<br />

The results provided causal evidence<br />

The Strength of Weak Ties is one of the most influential<br />

social theories of the last five decades, but until now no<br />

comprehensive experimental causal tests of this theory<br />

existed as it relates to employment.<br />

lookout for “dark patterns.”<br />

supporting the strength of weak ties.<br />

— Sinan Aral<br />


<strong>MIT</strong> INITIATIVE ON THE DIGITAL ECONOMY | ANNUAL REPORT <strong>2022</strong><br />

Collaborative<br />

Partnership<br />



We have continued to deepen our<br />

collaborative work with Accenture,<br />

Founding Member of the <strong>IDE</strong>.<br />

This engagement includes six<br />

different streams of research with<br />

active participation from both<br />

<strong>IDE</strong> researchers and Accenture<br />

business sponsors; multiple speaking<br />

engagements by Accenture leadership<br />

and <strong>IDE</strong> researchers.<br />

With plenty more in store for 2023, the<br />

collaboration this year included:<br />

An interview with Accenture CTO<br />

Paul Daugherty on Sinan Aral’s<br />

Digital Insider podcast.<br />

A quarterly newsletter customized<br />

for Accenture.<br />

A Business of Quantum Computing<br />

Competition sponsored by Accenture.<br />

Image at left: Dr. Svenja Falk of Accenture Research (at left) led a lively panel on scaling innovation,<br />

monetizing data, and more at the 10th <strong>Annual</strong> Platform Strategy Summit.<br />


<strong>MIT</strong> INITIATIVE ON THE DIGITAL ECONOMY | ANNUAL REPORT <strong>2022</strong><br />

<strong>2022</strong><br />

Zoe Cullen<br />

Harvard Business School<br />

SPRING/FALL <strong>2022</strong> SEMINARS<br />

<strong>IDE</strong> Seminar Series<br />

Himabindu Lakkaraju<br />

Harvard Business School<br />

Philippe Roussiere &<br />

Praveen Tanguturi<br />

Accenture<br />

Catherine Thomas<br />

London School of Economics<br />

& Political Science<br />

Svenja Falk, Accenture<br />

Geoffrey Parker, <strong>MIT</strong> <strong>IDE</strong><br />

Scott Kominers<br />

Harvard Business School<br />

Filippo Menczer<br />

Indiana University<br />

Ziad Obermeyer<br />

UC Berkeley<br />

Steven Tadelis<br />

UC Berkeley<br />

Catherine Tucker<br />

<strong>MIT</strong> Sloan School of<br />

Management<br />

Avi Goldfarb<br />

Rotman School of<br />

Management<br />

Emil Palikot<br />

Stanford<br />

Sonny Tambe<br />

Wharton School<br />

Damon McCoy<br />

NYU<br />

Daniel Rock<br />

Wharton School at University<br />

of Pennsylvania<br />

Gordon Burtch<br />

Boston University<br />

Hanna Halaburda<br />

NYU Stern School<br />

Manish Raghavan<br />

<strong>MIT</strong> Sloan<br />

Marshall Van Alstyne<br />

Boston University<br />

Kristina McElheran<br />

University of Toronto,<br />

Scarborough and Rotman<br />

Anjana Susarla<br />

Michigan State University<br />

Broad College of Business<br />

Rem Koning<br />

Harvard Business School<br />

An Event-Filled Year<br />

Events continue to be our primary means<br />

for spreading our research insights far<br />

and wide. The <strong>IDE</strong> is becoming known as<br />

a resource and a connector for industry,<br />

academia, and executives to meet and<br />

share thought leadership.<br />



Spring Seminars<br />

Fall Seminars<br />


<strong>MIT</strong> INITIATIVE ON THE DIGITAL ECONOMY | ANNUAL REPORT <strong>2022</strong><br />

Conferences<br />

Social Media Summit (SMS@<strong>MIT</strong>)<br />

For the past two years Social Media Summit at <strong>MIT</strong><br />

(SMS@<strong>MIT</strong>) has been the most successful event in<br />

our history with more than 30,000 virtual attendees.<br />

The <strong>2022</strong> event focused on “What’s Next for Social<br />

Media?” with five global trends to watch in volatile<br />

times. Read the report.<br />

12,000<br />

Platform Strategy Summit<br />

The 10th Anniversary of the Platform Strategy<br />

Summit was held in person (after a two-year virtual<br />

presence) with more than 350 participants. Riding the<br />

Platform Wave was the general theme, showing how<br />

far we’ve come in the past decade; a special half-day<br />

program focused on Healthcare Platforms.<br />

Read the report.<br />

350+<br />



EVENT<br />





<strong>MIT</strong> Analytics Lab (A-Lab)<br />

The <strong>MIT</strong> Analytics Lab exemplifies our mission: it offers an<br />

opportunity for <strong>IDE</strong> stakeholders to submit projects and<br />

data to <strong>MIT</strong> graduate student teams that will use analytics,<br />

machine learning, and other methods of analysis to solve<br />

real-world problems. The teams develop results that will<br />

diagnose, enable, or uncover solutions to business issues<br />

and uncover new opportunities. At the <strong>2022</strong> Pitch Day<br />

on September 9, 21 companies vied for students to select<br />

their projects. Then, on December 2, with a semester’s<br />

work behind them, the 21 student teams presented their<br />

final results and recommendations to companies. It was<br />

a celebratory Final Presentation evening, where the best<br />

team, Handle Global, was announced the <strong>2022</strong> A-Lab Cup<br />

winner! Read more.<br />


EXPERIMENTATION (CODE @ <strong>MIT</strong>)<br />

With about 355 in-person attendees, this<br />

year’s Conference on Digital Experimentation<br />

outperformed in many ways. In addition to<br />

record attendance, the two-day agenda was<br />

packed with expert speakers and presentations<br />

on cutting edge analytics and randomized digital<br />

experimentation. We view the capability to<br />

rapidly deploy and iterate micro-level, in-vivo,<br />

randomized experiments in complex social and<br />

economic settings at scale as one of the most<br />

significant innovations in modern social science.<br />

The event, held October 20 and 21, featured<br />

<strong>IDE</strong>’s Sinan Aral, Dean Eckles, and David Holtz,<br />

along with speakers from Meta, LinkedIn, Etsy,<br />

Microsoft, Hinge and more. Watch the video.<br />

08<br />

42<br />






21 47<br />

TEAMS<br />

POSTER<br />



<strong>MIT</strong> INITIATIVE ON THE DIGITAL ECONOMY | ANNUAL REPORT <strong>2022</strong><br />

<strong>IDE</strong> RESEARCHERS<br />




<strong>2022</strong><br />

Awards & Accolades<br />

Our team of researchers, faculty, and students<br />

received international recognition for cutting-edge<br />

work on the digital economy this year. The list of<br />

accolades speaks to our researchers’ contribution to<br />

academia, industry, and the public sector reaffirming<br />

our goals and our diligence. Among these:<br />

Georgios Petropoulos,<br />

<strong>IDE</strong> Research Associate<br />

Recently contributed to the World<br />

Intellectual Property Organization’s<br />

(WIPO) Global Innovation Index<br />

<strong>2022</strong> as an expert on the topic of<br />

innovation and productivity.<br />

Rebecca Wenjing Lyu,<br />

Post-Doc<br />

Best Paper Finalist (AOM)<br />

Thomas Davenport,<br />

<strong>MIT</strong> <strong>IDE</strong> Visiting Scholar<br />

New book out from <strong>MIT</strong> Press.<br />

Working With AI: Real Stories of<br />

Human-Machine Collaboration<br />

is based on 29 examples of how<br />

companies can use AI responsibly.<br />

It is co-authored by Singapore<br />

Management University professor<br />

Steven M. Miller.<br />

The <strong>MIT</strong> <strong>2022</strong> CMO Summit <strong>Report</strong><br />

Received a NYX Marcom gold award<br />

for design and content. Read the<br />

report and find more details here.<br />

Professor John Horton<br />

Best Paper Award (INFORMS) Runner-Up<br />

Alex “Sandy” Pentland<br />

The book, Global Fintech, co-edited by <strong>IDE</strong><br />

lead, Alex “Sandy” Pentland, is a Choice<br />

Outstanding Academic Title winner for <strong>2022</strong>.<br />

Madhav Kumar, Post-Doc<br />

MSI Clayton Best Dissertation Award, <strong>MIT</strong><br />

Sloan Best Dissertation Award<br />

Professor Abdullah Almaatouq<br />

Winner of the Wade Award at <strong>MIT</strong>,<br />

Most Inspiring Research Paper<br />

Award (ACM).<br />


<strong>MIT</strong> INITIATIVE ON THE DIGITAL ECONOMY | ANNUAL REPORT <strong>2022</strong><br />

Media<br />

Coverage<br />

<strong>IDE</strong> IN THE MEDIA<br />


<strong>MIT</strong> Research Proves the Strength<br />

of Weak Ties on Social Media<br />

Led by Karthik Rajkumar and Guillaume Saint-Jacques<br />

Researchers included Sinan Aral, Erik Brynjolfsson,<br />

Iavor Bojinov<br />

Research finds acquaintances can be more helpful in<br />

finding employment than close contacts, particularly for<br />

jobs in the digital realm.<br />

The longstanding theory of “the strength of weak ties”<br />

suggests that acquaintances we know peripherally can<br />

have a more direct impact on us than closer friends.<br />

Read the full study<br />

The <strong>IDE</strong> has been featured in the global media<br />

in print, on TV and podcasts, and as expert guest<br />

speakers. Among these are a Washington Post<br />

op-ed and NPR interviews on the information war<br />

Medium publication. This year we have grown to<br />

4,267 followers on Medium.<br />

In addition, we have increased content output with<br />

10<br />

Connections with 10 mutual<br />

friends were the most<br />

effective at helping LinkedIn<br />

between Russia and Ukraine, an NBC News article<br />

on Russian-linked social media manipulation, and<br />

<strong>IDE</strong> partners, including an Accenture newsletter<br />

and AI report; and a Capgemini report on B2B<br />

users find and secure new jobs<br />

an HBR.org article on job-seeking in the age of<br />

platforms. We produce quarterly research briefs<br />

social media. Our researchers were also featured<br />

summarizing <strong>IDE</strong>-written papers, as well.<br />

in TechRepublic, Forbes and TechTarget,<br />

among others.<br />

Our integrated promotion of <strong>IDE</strong> research<br />

accelerated on the <strong>IDE</strong> site, on social media, and in<br />

Our social media presence has grown this year as<br />

news updates to stakeholders, such as the recent<br />

indicated by our following on LinkedIn, Twitter,<br />

“Weak Ties” study, which included a site page, blog,<br />

Medium, Facebook, and our monthly newsletter.<br />

social media, and publications.<br />

We continue to make audiences aware of our<br />

Follow us on LinkedIn, Twitter, Medium, Facebook,<br />

work on blogs featured on the <strong>IDE</strong> site and on our<br />

Instagram, and YouTube for the latest on our work.<br />


<strong>MIT</strong> INITIATIVE ON THE DIGITAL ECONOMY | ANNUAL REPORT <strong>2022</strong><br />

<strong>IDE</strong> Team<br />


The <strong>IDE</strong> formula for success melds the best <strong>MIT</strong> minds in<br />

academia and research with outstanding administrative<br />

and outreach staff to produce leading-edge thought<br />

leadership. Then, we add the fierce resources of industry<br />

veterans, international scholars, and top-tier executives to<br />

the mix. These team members are highlighted here.<br />


Sinan Aral<br />

Andrew McAfee<br />

Director, Professor,<br />

Co-Director,<br />

<strong>MIT</strong> Sloan School of<br />

Principal Research Scientist,<br />

Management<br />

<strong>MIT</strong> <strong>IDE</strong><br />

Devin Cook, Associate Director, speaking at the <strong>2022</strong> <strong>MIT</strong> Platform Strategy Summit.<br />



Daron Acemoglu<br />

Dean Eckles<br />

Professor, <strong>MIT</strong> Economics Department<br />

Associate Professor,<br />

Abdullah Almaatouq<br />

<strong>MIT</strong> Sloan School of Management<br />

Assistant Professor, <strong>MIT</strong> Sloan<br />

Renée Richardson Gosline<br />

Wang Jin<br />

Senior Lecturer, <strong>MIT</strong> Sloan School of<br />

Research Associate, <strong>MIT</strong> <strong>IDE</strong><br />

Management<br />

Kristina McElheran<br />

John Horton<br />

Assistant Professor, University of Toronto;<br />

Associate Professor,<br />

Visiting Scholar, <strong>MIT</strong> <strong>IDE</strong><br />

<strong>MIT</strong> Sloan School of Management<br />

Geoffrey Parker<br />

Alex “Sandy” Pentland<br />

Professor, Dartmouth College;<br />

Professor, <strong>MIT</strong> Media Lab<br />

Visiting Scholar, <strong>MIT</strong> <strong>IDE</strong><br />

David Rand<br />

Georgios Petropoulos<br />

Professor, <strong>MIT</strong> Sloan School of<br />

Research Associate, <strong>MIT</strong> <strong>IDE</strong><br />

Management<br />

Jonathan Ruane<br />

Neil Thompson<br />

Research Scientist, <strong>MIT</strong> <strong>IDE</strong><br />

Research Scientist, <strong>MIT</strong> CSAIL and <strong>MIT</strong><br />

Sloan School of Management;<br />

Director, <strong>MIT</strong> FutureTech<br />

STAFF<br />

Joanne Batziotegos<br />

Finance Administrator<br />

Tammy Buzzell<br />

Associate Director, Finance Operations<br />

Devin Cook<br />

Associate Director<br />

Paula Klein<br />

Contributing Writer and Editorial<br />

Content Director<br />

Aileen Menounos<br />

Events Coordinator<br />

Carrie Reynolds<br />

Assistant Director of Communications<br />

and Marketing<br />

David Verrill<br />

Executive Director<br />

Researcher Jonathan Ruane making his ascent up<br />

Mount Everest.<br />


<strong>MIT</strong> INITIATIVE ON THE DIGITAL ECONOMY | ANNUAL REPORT <strong>2022</strong><br />

<strong>IDE</strong> Team<br />



Joshua Gans<br />

Professor, University of Toronto Rotman<br />

Elizabeth Altman<br />

School of Management<br />

Associate Professor of Management<br />

Venkata Rama Kiran Garimella<br />

with Tenure, UMASS Lowell Manning<br />

Assistant Professor,<br />

School of Business<br />

Rutgers University School of<br />

Matt Beane<br />

Communication and Information<br />

Assistant Professor,<br />

Shane Greenstein<br />

Technology Management Program,<br />

Professor, Harvard Business School<br />

University of California, Santa Barbara<br />

David Holtz<br />

Seth Benzell<br />

Assistant Professor<br />

Assistant Professor,<br />

Haas School of Business, University of<br />

Argyros School of Business and<br />

California, Berkeley<br />

Economics, Chapman University<br />

John Irons<br />

Thomas Davenport<br />

Senior VP & Head of Research,<br />

Professor, Babson College<br />

Siegel Family Endowment<br />

Alan Davidson<br />

Hyoseok Kang<br />

Digital Economy Director,<br />

Assistant Professor,<br />

U.S. Department of Commerce<br />

University of Southern California,<br />

Paramveer Dhillon<br />

Marshall School of Business<br />

Assistant Professor,<br />

Paul Kedrosky<br />

University of Michigan<br />

Writer and Investor in the<br />

Apostolos Filippas<br />

Digital Economy<br />

Assistant Professor, Gabelli School of<br />

Tod Loofbourrow<br />

Business, Fordham University<br />

CEO, ViralGains<br />

Anna Pastwa<br />

(<strong>MIT</strong> <strong>IDE</strong> Research Affiliate) Assistant<br />

Professor, University of Warsaw,<br />

Digital Economy Lab and Department<br />

of Technology Transformation<br />

Claudia Perlich<br />

Data Scientist, Two Sigma<br />

Mohammad Amin Rahimian<br />

Assistant Professor,<br />

University of Pittsburgh Swanson<br />

School of Engineering<br />

Maria Ressa<br />

CEO, Rappler<br />

Daniel Rock<br />

Assistant Professor Wharton School,<br />

University of Pennsylvania<br />

Michael Schrage<br />

Visiting Fellow, Imperial College<br />

Department of Innovation and<br />

Entrepreneurship<br />

John Van Reenen<br />

Professor, London School of Economics<br />

Irving Wladawsky-Berger<br />

Visiting Lecturer,<br />

<strong>MIT</strong> Engineering Systems<br />


Nuruddin Ahmed<br />

Postdoctoral Associate<br />

Jennifer Allen<br />

PhD Candidate<br />

Mohammed Alsobay<br />

PhD Candidate<br />

Michael Caoson<br />

PhD Candidate<br />

Sukwoong Choi<br />

Postdoctoral Associate<br />

Ziv Epstein<br />

PhD Candidate<br />

Harang Ju<br />

Postdoctoral Associate<br />

Madhav Kumar<br />

Postdoctoral Associate<br />

Wensu Li<br />

Postdoctoral Associate<br />

Rebecca Lyu<br />

Postdoctoral Associate<br />

Ben Manning<br />

PhD Candidate<br />

Hirotaka Miura<br />

PhD Candidate<br />


Tamay Besiroglu<br />

Leonardo Serra<br />

Capgemini Consulting<br />

Alex Moehring<br />

PhD Candidate<br />

Zanele Munyikwa<br />

PhD Candidate<br />

Robin Na<br />

PhD Candidate<br />

Roy Reinhorn<br />

Masters RA<br />

Ziv Heimlich Shtacher<br />

MBA Candidate<br />

Sebastian Steffen<br />

PhD Candidate<br />

Maja Svanberg,<br />

PhD Candidate<br />

Ben Tang<br />

PhD Candidate<br />

Hong-Yi TuYe<br />

PhD Candidate<br />

Ehsan Valavi<br />

Postdoctoral Associate<br />

Emma van Inwegen<br />

PhD Candidate<br />

Jerry Zhang<br />

PhD Candidate,<br />

Visiting Scientists<br />


<strong>MIT</strong> INITIATIVE ON THE DIGITAL ECONOMY | ANNUAL REPORT <strong>2022</strong><br />


Mitchell Baker<br />

Chairwoman & Co-Founder, Mozilla<br />

Carl Bass<br />

Former President & CEO, Autodesk<br />

Marc Benioff<br />

CEO, Salesforce<br />

Mary Callahan Erdoes<br />

CEO of Asset & Wealth Management,<br />

J.P. Morgan<br />

Reid Hoffman<br />

CEO, Linkedin<br />

James Manyika<br />

Senior VP, Google-Alphabet<br />

Marissa Mayer<br />

Co-Founder, Lumi Labs<br />

Eric Schmidt<br />

Technical Advisor, Alphabet<br />

Robert Solow<br />

<strong>MIT</strong> Professor of Economics &<br />

Nobel Laureate<br />

Michael Spence<br />

NYU Professor of Economics &<br />

Nobel Laureate<br />


Accenture (Founding Member)<br />

3M Company<br />

Akkodis<br />

Anheuser-Busch Companies, LLC<br />

Autodesk, Inc.<br />

Booking.com<br />

Boston Globe Media Partners, LLC<br />

Caltech Executive Education<br />

Capgemini America, Inc.<br />

EcoDynamics<br />

EMC Corporation (Dell EMC)<br />

General Motors Holdings LLC<br />

Grant Thornton, LLP<br />

Industrial Relations Counselors, Inc.<br />

(IRC)<br />

McFadyen Digital<br />

Meta Platforms, Inc.<br />

Netflix, Inc.<br />

Schneider Electric USA, Inc.<br />

TechnoPro, Inc.<br />


Nobuo N. Akiha<br />

Joe Eastin<br />

Michael Even<br />

Wesley Chan<br />

Aaron Cowen<br />

Ellen and Bruce Herzfelder<br />

Reid Hoffman<br />

Richard B. Homonoff<br />

Edward S. Hyman, Jr.<br />

Gustavo Pierini<br />

Gustavo Marini<br />

Tom Pappas<br />

Jeff & Liesl Wilke<br />

Xianghui Zhang<br />

and other individuals who prefer to<br />

remain anonymous.<br />


Ewing Marion Kauffman Foundation<br />

Google.org<br />

Thank You<br />

to Our Supporters<br />

<strong>MIT</strong>-IBM Watson AI Lab<br />

Nasdaq<br />

New Venture Fund<br />

TDF Foundation<br />


<strong>MIT</strong> INITIATIVE ON THE DIGITAL ECONOMY | ANNUAL REPORT <strong>2022</strong><br />

From the<br />

Executive Director<br />

The <strong>MIT</strong> Initiative on the Digital Economy (<strong>IDE</strong>)<br />

is squarely focused on research that is “shaping<br />

a brighter digital future.” More than a slogan, we<br />

strongly believe that technology can improve lives<br />

and societies with careful use and design. That’s<br />

the world we envision and the one we want to<br />

shape, inhabit, and share.<br />

I am very proud of our academic team and their<br />

achievements that distinguish the <strong>IDE</strong> in the<br />

research community and move the dial on critical<br />

issues. But it’s also our staff that contributes to<br />

the <strong>IDE</strong>’s success and growth on a daily basis.<br />

Finance Administrator, Joanne Batziotegos;<br />

Associate Director of Finance, Tammy Buzzell;<br />

Associate Director, Devin Cook; Editorial Content<br />

Director, Paula Klein; and Assistant Director of<br />

Marketing and Events, Carrie Reynolds. We also<br />

welcomed Aileen Menounos to our team during<br />

the year. We’ve been working with her through<br />

the Analytics Lab, and we are so pleased she has<br />

joined us as Events Coordinator. This small team<br />

packages, promotes, and presents our ideas for a<br />

broad audience – from our generous stakeholders<br />

(the individuals, corporations, and foundations<br />

named above) to academia, public policy leaders,<br />

and the press.<br />

<strong>2022</strong> was a year in which we deepened our<br />

research and sharpened our goals. We’ve launched<br />

new research areas, produced the largest number<br />

of papers in our history, and refined our mission.<br />

We rely on generous donors – alumni, corporate<br />

members, and foundations – who make it possible<br />

for us to do this important work. We appreciate<br />

your participation and engagement, as well as<br />

financial support, so that we can continue to grow<br />

and excel.<br />

Thank you, and here’s to a brighter digital future<br />

for all.<br />

David Verrill, Executive Director of <strong>MIT</strong> <strong>IDE</strong><br />


FIND US<br />

<strong>MIT</strong> Initiative on the Digital Economy<br />

<strong>MIT</strong> Sloan School of Management<br />

245 First St, Room E94-1521<br />

Cambridge, MA 02142-1347<br />

617-452-3216<br />


Event photos by Andrew Kubica<br />

<strong>Report</strong> designed by Gravity Switch

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