askivy_assessment_center_case_study
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Point 3: M&A considerations
A. How does the combined entity look like?
o Add revenues and EBITDA forecasts (those will be given) together and show the
revenue growth and EBITA margins of the combined entities. Ideally, this should
show improving growth rates and/or margins. For example, we suggest creating a
table such as the one below:
Year 2011 2012F 2013F
Company A
Revenue 100 120 140
growth 20% 17%
EBITDA 30 35 45
margin 30% 29% 32%
Company B
Revenue 20 22 25
growth 10% 14%
EBITDA 7 9 10
margin 35% 41% 40%
Combined A+B
Revenue 120 142 165
growth 18% 16%
EBITDA 37 44 55
margin 31% 31% 33%
o Extra points for mentioning that there could be “synergies” that would increase
EBITDA margins further. You could add a row just after the line “EBITDA” entitled
“synergies” and add this number to the EBITDA to highlight this, as illustrated
below. You can try to estimate synergies or make a guess. Typically, you estimate
synergies a percentage of revenues. A figure between 2% to 5% is reasonable in
general.
Combined A+B
Revenue 120 142 165
growth 18% 16%
EBITDA 37 44 55
Synergies 5 5 5
EBITDA + synergies 42 49 60
margin 35% 35% 36%
synergies, % revenues 4% 4% 3%
B. How would you buy the company? This is a much more complicated part that needs
detailed explanation, and that you should read carefully, and make sure you fully
understand the concepts discussed below.
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