askivy_assessment_center_case_study

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• The price seems to be quite expensive compared to the company’s EBITDAOverall comment: this is a mixed situation. The target has some attractive point as it is anew market for Vodafone, and it is well positioned, but the growth of the market and thecompetitive dynamics are not attractive. The price seems quiet high to pay for such acompany (compared to the other opportunities), this is probably not the target you wantto recommend.Company 4: MultiTelPros:• No.1 position with no real contender• Strong brand and reputation• Management has done a good job so far• Officially for sale (even though some level of uncertainty)• Very good growth potential in Nigeria (large population, increasing usage)• Financially it has been doing very well from a growth perspective• Fits well in Vodafone’s emerging market strategy, especially as it has no presence inthe country yet• Vodafone can afford it, doesn’t seem too expensive, especially taking into account thegrowthCons:• New competition coming up. There is also a risk that those competitors will bid for thecompany and make the price increase• Probably will need to sell the phone card business• Need to find out about other owners’ intentions• Margins seem a bit low and decliningOverall comment: Multitel sounds like a good business to acquire, even though thereare some points that will need to be investigated further, in particular the intention ofother shareholders and why margins are declining. Other than that, it fits very well withVodafone’s strategy, and the company can afford it.Conclusion: For this exercise, Hellas Mobile and Multitel are the two choices that stand out.None of them is wrong, and you may argue for one or the other. It will often be the case thatmany solutions are possible, but essentially the audience wants you to make a clear choice,and not hesitate between two solutions. As long as your arguments are solid and your logicmakes sense, the presentation will be a successful one.In this case, you may argue that Nigeria is a more unpredictable country and Vodafone shouldstick to the markets it knows well, such as Greece, where it already is present. There are alsomore potential synergies if it is already present in the market. But on the other hand, you maysay that Nigeria is much higher growth and offers a lot of potential and Vodafone should try totake the risk to not loose out on a potentially enormous opportunity.32
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Page 1 and 2: Case Study PracticeForInvestment Ba
Page 3 and 4: What are Case Studies?Case studies
Page 5 and 6: o Don’t use any fancy charts or c
Page 7 and 8: Step 2: Categorising and filling th
Page 9 and 10: Content and JargonFor such a presen
Page 11 and 12: o Extra points for mentioning: exec
Page 13 and 14: There are 3 main ways to pay for a
Page 15 and 16: One important point to understand i
Page 17 and 18: Company 2: German TelekomBusiness D
Page 19 and 20: Company 4: MultiTelBusiness Descrip
Page 21 and 22: • Introduction: mention that you
Page 23 and 24: Strengths Weaknesses Opportunities
Page 25 and 26: Note: we have used the structure th
Page 27 and 28: • (execution risk): you can menti
Page 29 and 30: o The combination would create syne
Page 31: Company 1: Hellas MobilePros:• Ec

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