askivy_assessment_center_case_study

Content and Jargon
For such a presentation, we recommend you adopt a three part structure for your main content
as follows:
Point 1: Overview of the Target Company, which needs to include:
A. Description of the business: what is the company doing?
o General business description
o Mention products and services using the data provided
o Any brief and relevant history
o Who owns the company with % shares, is it listed? You can use graphs and pie
charts here also
B. Positioning in its market: ideally this should have market shares using graphs and a
strengths and weaknesses analysis (a “mini SWOT” as we highlighted in the previous case
study)
C. Key financials
o Revenue, EBITDA with growth and margins. You can use a table or a charts to
show the financials
o Any history about the financials. For example, if revenues declined, mention why if
the information is provided. You don’t need to be too detailed, just mention the
points that stand out such as big swings in figures
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