+IMPACT MAGAZINE ISSUE 23

COATINGS
COATINGS
PLASCON PROFESSIONAL
range of coatings are perfect
for green developments
Extensive research and cutting-edge technology combine in the Plascon Professional
range to give architects, builders and others in the trade a complete, industry-leading
and environmentally friendly coatings system. And because a project is only as good
as the professionals involved, the Plascon Professional team also offers the Plascon
360 o Partnership Pledge.
This comprehensive service, which is available
for projects awarded to a Plascon Preferred
Applicator, and where the paint value exceeds
R250 000, covers Plascon’s specifications and
materials, plus their application. Offering an industry
expert at every stage of a project, it ensures not only the
best return on an investment, but peace of mind in green
building projects.
These days, there’s no excuse for any reputable business
not to inculcate a green culture, and to take concrete steps
towards decreasing their impact on the environment. Plascon
Professional acknowledges its responsibility to the planet,
which is why it cultivates a culture dedicated to creating
quality products in a progressive and sustainable way.
THE QUEST FOR MINIMAL
ENVIRONMENTAL IMPACT
The team continually strives to find ways to decrease any
impact on natural resources, and follows manufacturing
standards of the highest international standards. They
implement sustainability in their manufacturing standards
through the company’s business systems and processes.
And the Plascon’s product lines are continuously reviewed
and updated to ensure alignment with international
legislation, and to always be industry leading and
environmentally aware.
Clients who enter into a Plascon 360o Partnership
Pledge are first assigned a Plascon Professional team
to do an on-site assessment to determine their coating
needs, based on the substrate condition and surrounding
environment. This enables the team to select the most
suitable coating system for each unique project, and
they also assist with colour renderings, wet samples and
A4 brushouts to make colour selection easier. Plascon
consultants then pay regular visits to the site throughout
the coatings process, to monitor the application accuracy
against the specification, deliver comprehensive reports,
and finally issue a Plascon Quality Assurance Guarantee
which, in the event of proven product failure, will cover
product, equipment and application.
“We’re involved from inception to completion, making
sure the right coating system is specified according to the
environment and condition of the building substrates,”
explains Plascon Professional Market Manager, Carol Ras.
FOR PLASCON,
Focused on the clear goal to create long-lasting, integritybased
relationships, the Plascon Professional team is ready
to assist across a wide range of needs, from customised
product specifications to cost-effective coating solutions
for new and redecoration projects.
green isn’t just a colour
Kansai Plascon sees green as more than just the colour of one of its paints – it
represents every aspect of the company’s practices. As a leading manufacturer in the
coatings industry, Plascon is aware of how its production impacts the environment,
which is why it engages innovative solutions for long-lasting sustainability across
every aspect of its business.
As sustainability is all about green practices,
Plascon is committed to ensuring that its
environmental impact is always as minimal
as possible. “We integrate sustainability into
the very core of our business strategy,” says Ras. ‘We
believe that the future is green, so every day at Plascon is
a chance to make more ecologically considerate decisions.’
Plascon’s green philosophy is underpinned by three
pillars: green processes, green practices and green
products. Together, these three pillars inculcate a Plascon
culture that is environmentally aware and conscious at
every turn.
Green processes cover the manufacturing element of
Plascon’s production processes and include environmental
compliance. Since 2005, all of Plascon’s South African
manufacturing plants have been ISO 14001 certified,
meaning that they adhere to internationally agreed-on
standards for an environmental management system.
PIONEERING
SUSTAINABLE PROCESSES
The company has implemented pioneering processes
for its formulas that reduce levels of glycols and solvents
(high concentrations of which can seriously affect
human, animal and plant health), eliminate the use of
environmentally toxic lead driers, pigments and additives,
and reduce the need for the energy-intensive process of
converting ilmenite ore into titanium dioxide, the most
important white pigment used in the coatings industry.
Plascon’s products is another area in which there’s no
compromise when it comes to sustainability. Due to a
lack of global regulations, many paint products contain
large quantities of volatile organic compounds, which
can emit dangerous chemicals into the air we breathe.
Plascon’s interior water-based premium brands, however,
including Double Velvet, Cashmere and Professional
products, all meet the strict criteria laid down by the
Green Building Council of South Africa’s Green Star
rating tools, which stipulate specific low or zero levels
of volatile organic compounds.
Other green innovations include implementing more
water-efficient cleaning processes, effective waste
management and environmentally aware packaging, and
preventing on-site pollution. Each of Plascon’s product
lines is continuously reviewed and innovations are put into
practice to ensure the utmost environmental consideration
and sustainability.
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