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K>MOBIL 31 // KIRCHHOFF Automotive Markets: Suppliers Let’s take up the challenge! r The German supply industry in global competition t 10 German car manufacturers are among the winners in global competition. They achieved a new all-time high production record in Germany in 2007 with 5.7 million passenger cars produced, the export ratio increased to 75 %, over five million German brand cars were produced at overseas locations, their global market share increased to 17 % and in China, the fastest-growing car market in the world, German brands are even recording sales above the market growth rate. Is the German supply industry, so heavily reliant on the middle market, able to keep up the pace? Is it well funded and financially strong enough to successfully meet the challenge of global competition with regard to product innovation (research and development), investments in cost-optimized production facilities, new plants with JIT logistics concepts and, last but not least, recruit the respective human resources needed to accomplish all this? In its study of the TOP 100 global suppliers, the renowned market research and analysis institute Droege & Comp. raises some doubt. The result of the study: “The Japanese are expanding their leading market position and establishing themselves at the top, the Europeans are stagnating and the North Americans are coming a poor last by a big performance margin.” On taking a closer look at the results of the study, however, it quickly becomes evident that it really only exposes the structural weaknesses of multinational companies. The strength and the success of middle-market, family-run businesses is in avoiding these pitfalls.. VDA President Matthias Wissmann came to the same conclusion: ”Middle-market suppliers in Germany are very well equipped to cope with the challenge of global competition. It is particularly the middle-market suppliers who have the courage and energy to exploit the opportunities globalization offers by building new production plants overseas. On the contrary, not opening sustainable production plants on site in up-and-coming markets would greatly weaken our ability to compete.” On the subject of innovation, Wissmann continues: “The subject of “eco innovations” is a sphere of activity particularly suited to our supply industry. The middle-market companies with their flat hierarchical structures and high degree of innovative power represent a great opportunity for our industry to rapidly implement new ideas and get them on the market.” With over 16 billion euros, the automotive industry provides almost one third of all industrial research funding in Germany. A significant part of these funds is provided by the supply industry. KIRCHHOFF Automotive already introduced this successful development several years ago. It founded an R&D center, the TEC Center at the company’s headquarters in Attendorn, it purposefully expanded its prototype and toolmaking center, it optimized costs at several plants and initiated efficient production and logistics concepts at 17 new locations in 9 countries. Arndt G. Kirchhoff, Managing Director and CEO of KIRCHHOFF Automotive, states: “We are on the right track. But we are still a long way from reaching our objective. . Our customers’ problems are our opportunities internationally, if we are capable of offering the right individually tailored solutions.” Let’s take up the challenge! Ulrich G. Schröder
Future success factors Customer orientation Entrepreneurial activity Good cost position Staff qualification High innovation expertise Process quality High technological expertise High (relative) stability Strong network capability Strong position in value-added chain Globalization High diversification High real net output ratio Extensive patenting Current position of suppliers 4,5 4,8 4,3 4,1 4,0 4,0 3,9 3,9 Significance till now 3,6 3,5 3,4 3,3 3,2 3,2 3,0 Future significance (2015) Source: Oliver Wymann, HVB AUTOMOBILE PRODUKTION 3,3 3,6 3,8 3,8 Change from now to future 4,0 4,3 4,6 4,6 4,5 4,6 4,5 4,5 4,6 t 09
Page 1 and 2: The magazine for customers, staff a
Page 3 and 4: Contents K>MOBIL 31 // KIRCHHOFF Gr
Page 5 and 6: Editorial K>MOBIL 31 // KIRCHHOFF G
Page 7 and 8: Companies: Organisation K>MOBIL 31
Page 9: Markets: Review K>MOBIL 31 // KIRCH
Page 13 and 14: Markets: Trade fairs K>MOBIL 31 //
Page 15 and 16: People: Leadership K>MOBIL 31 // KI
Page 17 and 18: Teamwork K>MOBIL 31 // KIRCHHOFF Gr
Page 19 and 20: Plants: Investments K>MOBIL 31 // K
Page 21 and 22: CV Cluster Rhineland-Palatinate r C
Page 23 and 24: Overseas plants r KIRCHHOFF Automot
Page 25 and 26: Werke K>MOBIL 31 // KIRCHHOFF Autom
Page 27 and 28: Plants: Foreign investments K>MOBIL
Page 29 and 30: Exhibition: Preview K>MOBIL 31 // K
Page 31 and 32: People: Collection K>MOBIL 31 // KI
Page 33 and 34: People: Human Resources K>MOBIL 31
Page 35 and 36: People: Human Resources K>MOBIL 31
Page 37 and 38: Menschen: Human Resources The main
Page 39 and 40: PROTOP II r The pro now has a succe
Page 41 and 42: Trade fairs: Success K>MOBIL 31 //
Page 43 and 44: Trade fairs: New ideas K>MOBIL 31 /
Page 45 and 46: Trade fair: Team K>MOBIL 31 // FAUN
Page 47 and 48: Markets: Men of action K>MOBIL 31 /
Page 49 and 50: Markets: Success K>MOBIL 31 // FAUN
Page 51 and 52: Plants: Positions K>MOBIL 31 // FAU
Page 53 and 54: People: Young talent K>MOBIL 31 //
Page 55 and 56: Partnerships K>MOBIL 31 // FAUN Int

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