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Practical World 2008
r Hardware fair in Cologne
t 38
A great number of interesting
talks were held in Cologne. It is
especially worth mentioning that
a high number of international
visitors came to this year’s fair.
The friendly WITTE trade fair
team was always on hand to
assist visitors in a hospitable and
competent manner.
PRACTICAL WORLD, the INTERNATIONAL HARD-
WARE FAIR held in Cologne, again opened its
gates to visitors from 9–12 March 2008.
A total of 70,000 visitors from almost 130 countries
frequented the world’s leading hardware trade
fair to gather information on the latest trends in
the world of tools, fastening technology, locks and
fittings. Halls 6 and 7 dealing with the topics of
construction and do-it-yourself needs were also
open to end consumers for the first time. Apart
from trade representatives, around 7,000 private
visitors also came to the fair.
WITTE Werkzeuge presented a whole list of new
products at their booth in Cologne. The main attraction,
however, was the newly developed PROTOP II
series of screwdrivers. The PROTOP II is the successor
of the tried-and-tested PROTOP screwdriver. The
design of the new, optimized handle is a result of
the latest ergonomic findings. Other advantages
are the new marking of the screw symbol on the
end of the handle and the indelible marking of
head type and length on the blade.
The series is complemented by the “PROTOP II impact”
featuring an integrated impact cap. In order
to demonstrate rapid screwdriving with the accent
on optimum drive, the new series was displayed on
a 3.5 x 3.5-meter screen in a formula-one-style rac-
ing atmosphere. The whole program is rounded off
with new, attractive sales displays.
The new MAXXPRO stainless screwdriver series
was also displayed for the first time as an additional
innovative product at the trade fair in Cologne.
Stainless steel tools are required when working
with stainless steel screws in order to avoid the
build-up of unwanted rust. This happens when
particles of steel adhere to the stainless steel screw
through the use of conventional tools. The debris
caused by abrasion starts to rust, causing visual
damage which can even result in rusting through.
WITTE Werkzeuge also presented the new WITTE
DIAMOND BIT to the trade public as an addition to
the bit program. The bit features a diamond-coated
tip, the advantage being that the diamond particles
cling to the head of the screw. This effectively reduces
the risk of the screwdriver slipping out of the
screw head to a great extent. This is particularly important
when working with screws on high quality
surfaces to avoid damage.
The critical trade visitors found the new products
convincing, as was shown in numerous interesting
conversations. We can safely say that the fair in
Cologne was a successful introduction.
Uwe Kittling