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Markets: Review K>MOBIL 31 // KIRCHHOFF Automotive<br />

vehicles business over the last four years is also<br />

continuing to benefit KIRCHHOFF Automotive with<br />

increasing significance. As both manufacturers and<br />

sub-suppliers were producing at maximum capacity<br />

in 2007, the growth rate was ”only“ 10 %. The<br />

market, however, could have assimilated an even<br />

greater figure.<br />

The success of the German automotive and subsupplier<br />

industries would not have been possible<br />

without the sustained high level of new investment.<br />

Investment figures of over 10 billion euros<br />

were 15% higher than those of the previous year.<br />

The total of over 100 billion euros in investments<br />

made by German car manufacturers and sub-suppliers<br />

represents over one fifth of total industrial<br />

investment volume. These investments reflect the<br />

automotive industry’s awareness of its responsibility<br />

to both maintain and expand its role as global<br />

leader in technology.<br />

One successful point of this strategy is the fact that<br />

the automotive industry continues to be the most<br />

important source of employment in Germany. In<br />

spite of the considerable overseas growth, KIRCH-<br />

HOFF Automotive has still been able to maintain<br />

and secure employment for its staff in Germany.<br />

Together with our customers we look towards the<br />

future with great optimism. Experts predict that by<br />

the year 2014 domestic and foreign manufacturers<br />

will be producing approximately 900,000 more<br />

cars in German plants than in 2006 and that by<br />

2020 the worldwide production of cars and light<br />

commercial vehicles will increase to over 90 million<br />

units. This growth, however, will be more likely<br />

to take place in the new markets of Eastern Europe,<br />

China and India than in the traditional producing<br />

countries of USA, Japan and Western Europe.<br />

With its development, production and plant location<br />

strategies, KIRCHHOFF Automotive feels well<br />

equipped to meet this future challenge. Without<br />

the automotive industry Germany would not be<br />

world champion in exports.<br />

Without this key industry Germany would not have<br />

experienced the clear recovery on the employment<br />

market and total economic growth would have<br />

been far lower.<br />

(Source: VDA)<br />

Ulrich G. Schröder<br />

Production line<br />

Chassis structures<br />

t 09

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