LMR June 2023 FINAL

telling at its most raw and powerful.
According to Edison Research, in 2021,
over 57% of Americans have listened to
a podcast, and this number is growing.
Every episode is a testament to our state’s
rich culture and diverse narratives, an intimate
dialogue shared with the world.
Social media, the modern town crier, has
the unique ability to turn whispers into
roars. Facebook, Twitter, Instagram, and
YouTube can carry your stories instantly
across geographic barriers. They allow
for real-time engagement, inviting your
community into an ongoing conversation.
These platforms are more than amplifiers;
they are venues for transparency,
fostering trust by showing how effectively
local governments function and how
tax dollars are being put to work. And remember,
social media thrives on authenticity.
Let loose, let your hair down, and
let your story flow.
Local media also plays a crucial role in
broadcasting your narrative. Tools like
press releases, op eds, and appearances
on local morning shows or afternoon radio
shows can help to narrate your community’s
story accurately and persuasively.
In an age of information overload,
relationships with local journalists can
ensure that your message cuts through
the noise and resonates with your audience.
Championing your story, your way.
As we navigate the murky waters of advocacy,
it’s vital to remember that storytelling
isn’t just about talking; it’s about
creating a dialogue. That’s the secret
ingredient. Engage with your audience,
encourage feedback, and adapt your narrative
to resonate better with them.
The evolution of communication presents
a golden opportunity to engage, inspire,
and advocate. Our task is to harness
its power to amplify our narratives like
never before. The tools at our disposal aren’t
just for broadcasting one-sided messages
from your bully-pulpit; they are for
creating rich, engaging, human-centric
dialogues that build relationships, trust,
and, ultimately, influence. Advocacy isn’t
just about being heard; it’s about owning
your narrative, shaping your story, and
driving change.
Think of Rocky Balboa running up the
steps of the Philadelphia Museum of
Art. That triumphant moment, full of determination
and grit, is emblematic of
the journey we are on. Every mayor has
their own set of steps - be it city hall, a
community center, or a landmark in your
town. Each step signifies a narrative, a
challenge overcome, a triumph celebrated.
And when you reach the top, you are
ready to face the world, to advocate for
your community, to champion your story,
your way.
by Anita
Tillman
Managing Editor
Anita is the CEO of AMCorp International
and has served as the LMA’s Communications
Consultant since 2016. She can be
reached at anita@teamamcorp.com or by
phone at 225-324-5444.
LMR | JUNE 2023 Page 19