SPECTRO BRAND GUIDELINES MANUAL
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REVISED: 06/15/2023<br />
Brand<br />
Guidelines<br />
manual<br />
This manual is intended to guide you with any questions you may<br />
have in regard to official colors, logos, fonts and graphics. These<br />
guidelines are in place to protect brand identity and consistency. If<br />
you have any further questions or are seeking approval, please<br />
email luke.calzone@motorex.com or call 203-775-1291.<br />
Thank you and we appreciate your cooperation.
REVISED: 06/15/2023<br />
Spectro Performance Oils | Brand Guidelines Manual<br />
Logo and Logo Usage<br />
Primary Logo<br />
.5X<br />
X<br />
.5X<br />
.5X<br />
Minimum Size<br />
Please do not size logo smaller<br />
than pictured above (0.75” wide)<br />
Minimum Clearance<br />
Please be sure to use the minimum artwork<br />
clearance as shown above. The height of the blue<br />
logo element is “X” and therefore .5X is the<br />
minimum clearance to be used.<br />
Black & White Logo<br />
Please use this black and white version ONLY<br />
when 4-color / process printing not available<br />
or applicable.<br />
Logo Uses<br />
YES<br />
PREFERRED<br />
Primary Logo<br />
PREFERRED<br />
Primary logo on black<br />
or dark background<br />
Black and white logo on<br />
light background<br />
NO<br />
✗<br />
Black and white logo on<br />
dark background<br />
One-color black logo on<br />
light background<br />
One-color white logo on<br />
dark background<br />
Do not change colors under<br />
any circumstance<br />
Do not change angle under<br />
any circumstance<br />
Never stretch or squish logo,<br />
always scale proportionally<br />
Do not omit ANY logo elements<br />
under any circumstance<br />
Do not use any older version<br />
of the logo, you can spot an old logo<br />
by it’s pointy “R” or a yellow-orange<br />
gradient in “Spectro”
REVISED: 06/15/2023<br />
Spectro Performance Oils | Brand Guidelines Manual<br />
Brand Colors<br />
<strong>SPECTRO</strong><br />
BLUE<br />
<strong>SPECTRO</strong><br />
YELLOW<br />
PANTONE® Reflex Blue C<br />
CMYK 100-70-0-28<br />
RGB 0-20-137<br />
HEX #001489<br />
PANTONE® 109 C<br />
CMYK 0-9-100-0<br />
RGB 255-209-0<br />
HEX #FFD100<br />
WHITE<br />
CMYK 0-0-0-0<br />
RGB 255-255-255<br />
HEX #FFFFFF<br />
BLACK<br />
CMYK 0-0-0-100<br />
RGB 0-0-0<br />
HEX #000000<br />
Spectro Performance Oils uses four (4) distinct colors across all brand communications, graphics,<br />
signage and packaging. Alternate colors may be used only with written approval from<br />
Spectro Performance Oils.<br />
Always use the official colors of Spectro Oils. When printing Spectro Performance Oils materials,<br />
please mention our PANTONE® colors to your vendor. Where PANTONE® is not available or<br />
applicable, please use their CMYK, RGB or HEX equivalents.<br />
Spectro Performance Oils does not have any secondary colors. Aside from the official primary logo,<br />
the colors above are applicable in most applications. Use “Spectro Blue” or black on light<br />
backgrounds and “Spectro Yellow” or white on dark backgrounds.
REVISED: 06/15/2023<br />
Spectro Performance Oils | Brand Guidelines Manual<br />
Brand Typefaces<br />
Spectro Performance Oils uses three (3) distinct fonts across all brand communications, graphics, signage and<br />
packaging. The fonts with a yellow highlighted box are the most commonly used styles within the specified font families<br />
found below. Please note: “Countach Bold Italic” is exclusively used on product labeling. Font scaling and tracking are to<br />
be kept within 10%. Alternate fonts may be used sparingly and it is always encouraged to get written approval from<br />
Spectro Performance Oils.<br />
Headlines<br />
Integral CF<br />
Regular Oblique<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890<br />
Integral CF<br />
Medium Oblique<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890<br />
Integral CF<br />
Demi Bold Oblique<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890<br />
Integral CF<br />
Bold Oblique<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890<br />
Integral CF<br />
Extra Bold Oblique<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890<br />
Integral CF<br />
Heavy Oblique<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890<br />
LABELS<br />
COUNTACH<br />
BOLD ITALIC<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
1234567890<br />
Body Text<br />
Open Sans<br />
Regular<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890<br />
Open Sans<br />
Italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890<br />
Open Sans<br />
Semibold<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890<br />
Open Sans<br />
Semibold Italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890<br />
Open Sans<br />
Bold<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890<br />
Open Sans<br />
Bold Italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890
REVISED: 06/15/2023<br />
Spectro Performance Oils | Brand Guidelines Manual<br />
Social Media<br />
Official Handles @ and Hashtags #<br />
@SpectroOils (Facebook, Instagram)<br />
#SpectroOils #Spectro #TheOilExperts<br />
Testimonials<br />
Social Media<br />
Square Template<br />
Product Highlights<br />
Company News<br />
Events
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