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Dispatches<br />
AIC SHOW ‘BREATHES NEW LIFE’<br />
INTO CHINESE RV INDUSTRY<br />
■hina’s All In Caravaning Show<br />
C<br />
was successfully held in Beijing<br />
from 16-18 July and was praised<br />
for ‘breathing new life’ into the<br />
country’s RV and camping industry,<br />
fuelling its recovery and development. The show,<br />
which was taking place for the first time without<br />
cancellation or restriction due to coronavirus,<br />
attracted more than 8,300 professional visitors,<br />
with around 200 overseas buyers from 20 different<br />
countries also in attendance.<br />
Marius Berlemann, general manager of organisers<br />
Messe Düsseldorft (Shanghai) Co., Ltd, said: “At<br />
long last, colleagues from the RV industry got<br />
together once again in Beijing. We felt strong<br />
public enthusiasm for RV travel along with a great<br />
innovative spirit within the industry. <strong>Trade</strong> shows<br />
continue to serve as an irreplaceable platform<br />
for face-to-face communication and immersive<br />
product experiences, benefiting both exhibitors<br />
and visitors. However, the RV industry in China is<br />
currently facing challenges. In addition, the overall<br />
domestic economic downturn has led to longer<br />
buying cycles for RV users, and market demand still<br />
needs a longer recovery period. We saw a decline<br />
in professional visitor numbers compared with the<br />
previous show. But the vibrant atmosphere of the<br />
Photo © Dometic<br />
event reaffirmed the enduring aspirations and strong<br />
interest people hold for a RV vacation lifestyle.”<br />
As an international caravanning trade show,<br />
AIC 2023 received the official patronage from the<br />
German Federal Ministry for Digital and Transport.<br />
The official German Pavilion, organized by German<br />
Federal Ministry for Economic Affairs and Climate<br />
Action, and supported by the German Caravanning<br />
Industry Association (CIVD), welcomed 9 producers<br />
from Germany, displaying their RV products in<br />
the 400sqm pavilion. Stefan Koschke, director<br />
of Caravan Salon, the world’s largest show for<br />
motorhomes and caravans, said: “The German<br />
pavilion with participants such as Truma, Vöhringer<br />
or ALKO as well as the participation of other<br />
important European and international exhibitors<br />
at the AIC show the interest in the Chinese future<br />
market and are a unique selling point of the AIC.<br />
In addition, the mixture of business visitors and<br />
consumers, are the great strength of this event.”<br />
Building on this year’s result, AIC, as an industry<br />
platform to promote the products and branding,<br />
continues enhancing the popularity of RV camping<br />
culture in China. AIC will uphold its commitment<br />
to diversifying its scope and continue to integrate<br />
various related industries for mutual growth. With<br />
strong support from Caravan Salon Düsseldorf, AIC<br />
is dedicated to bringing the pinnacle of the global<br />
RV exhibition to China.<br />
08 www.campingtradeworld.com
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